Content Marketing Institute

OCTOBER 16, 2018

? ? ? The value of building SEO content is second to none. However, I’m not merely talking about properly optimized content that has the right meta information, links, keywords, and technical SEO. Instead, I’m talking about honing powerful content that speaks to readers irresistibly. The content is not only keyword optimized.

Long Tail Marketing 104

Long Tail Marketing Google Domain Keywords 104

Tony Zambito

MAY 8, 2011

Image via Wikipedia.   Marketing becoming the home for content strategy and sales enablement finding its’ home in sales.    Although content marketing and sales enablement are relatively new concepts from a long-term view, I believe the long-term cultural differences are still in play. . 

Buyer Personas 100

Buyer Personas Content Marketing Content Buying Cycle 100

Kapost

DECEMBER 8, 2016

Yet, according to recent research from The Content Marketing Institute and MarketingProfs , 70% of B2B marketers plan to produce more content in 2017, despite the fact that 75% of them deemed their overall content marketing approach moderately or minimally successful. It’s clear that content marketing can’t carry on as it is.

Planning 48

Planning Work Management Content Marketing Marketing Management 48

Tony Zambito

APRIL 5, 2010

Image via Wikipedia.   In the case of buyer persona development, it may take a good number of qualitative interviews to get to it.   In the case of buyer persona development, it may take a good number of qualitative interviews to get to it. Both UPS and FedEx have invested in buyer personas.   UPS does.

Buyer Personas 100

Buyer Personas Content Marketing Wikipedia Marketing & Strategy 100

DemandBase

MAY 12, 2020

If you refer to Wikipedia , you’ll see how there’s been some type of development in web conferencing technology pretty much every year since inception, from video-conferencing and application sharing to real-time polls and private text. Leverage Personas. Want to make sure your content counts? Lean in on intent.

Webinar Metrics 59

Webinar Metrics DemandBase Account Based Marketing Intent Signal 59

Convert

DECEMBER 2, 2020

Jeff Bezos’s Net Worth from 1999 to 2018 ( Wikipedia ). They are busy optimizing their website for the holidays and seem to be pursuing a more aggressive A/B content testing strategy. The difference, though, is that these personas are inherently aspirational. The focus of these techniques?

Amazon 88

Amazon Curation Personalization eCommerce 88

Tony Zambito

JANUARY 30, 2011

Image via Wikipedia. One of the interesting outcomes of the rise of Social Media , Demand Generation , and Content Marketing in 2010 was the increasing use of the term audience development.  In the new world of content marketing, the idea of thinking like a publisher has taken root.  Let’s take a look at some good.

Social Media 100

Social Media Social Marketing Buyer Personas Planning 100

Hubspot

NOVEMBER 9, 2016

Content marketing has seen a lot of changes over the past few years, in particular around the way that marketers have went about actually developing their content. A lot of this has come down to the rapidly evolving search engine landscape, as well as a huge shift in the way that people are discovering content. Now what?".

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

Tony Zambito

FEBRUARY 7, 2012

Image via Wikipedia. Here is a portion of what he said: “As more buyers wait to engage with sales and as more companies, in order to attract potential buyers, open up their content, the need to meet your audience’s needs before you know who they are is likely going to be one of the next revolutions we see.”. Smart Content.

Demand Generation Agencies 100

Demand Generation Agencies Wikipedia Demand Generation Buyer Personas 100

Tony Zambito

JUNE 1, 2011

Image via Wikipedia.   The second, The Research Methods of Social Buyerology , reviewed the types of research methods needed to attain a deep understanding of the new social buyer persona.    Social Buyer Persona Listening. This is the third installment of my reflection on Social Buyerology. 

Buyer Personas 100

Buyer Personas Peer-to-peer Wikipedia Interactive Marketing 100

Tony Zambito

APRIL 14, 2011

Image via Wikipedia. The social buyer persona that is emerging this decade is placing tremendous value in social expert networks.    The first being that the social buyer persona is looking to avail him or herself to expert knowledge that creates more confidence in decision-making.  Real-Time Content.

Buyer Personas 100

Buyer Personas Buyer's Journey Wikipedia Social Networks 100

Hubspot

OCTOBER 29, 2019

Deciding I wanted to look into it further, I searched for Betabrand on Google and found their social media pages, a Wikipedia page, their website, their Amazon store, and reviews. To grow your email list, you can create gated content that users have to sign-up to receive. On-site SEO is all about the content. Produce content.

CMS Development 100

CMS Development Ad Building Effectiveness Buyer Personas 100

Tony Zambito

MAY 26, 2010

Image via Wikipedia.   The route the digital buyer persona takes today towards making a purchasing decision is a myriad of new paths along the journey brought on by traditional, digital, and social media avenues.  In Spain, for thousands of years Christian pilgrims have come to walk the Way of St.

Buyer's Journey 100

Buyer's Journey Buyer Personas Wikipedia Social Media 100

Tony Zambito

OCTOBER 27, 2010

Image via Wikipedia. One of the macro trends Lauren highlights is that buyers want content of real value.    Lauren notes that the B2B environment is faced with increasing challenges in marketing to as well as selling to the buyer. 

Trends 100

Trends Peer-to-peer Buyer Personas Marketing Automation Services 100

Tony Zambito

NOVEMBER 10, 2011

Image via Wikipedia. Buyer Trend: Overwhelmed By Content. During the past two years, we’ve seen a significant rise in focus on content and how content is the new marketing.    We’ve learned in the past few years about the value as well as the role content can play in the early stages of buying processes. 

Trends 100

Trends Content Wikipedia Custom Publishing 100

Tony Zambito

OCTOBER 25, 2010

Image via Wikipedia. Content : The buyer experiences accessibility to rich and robust content offerings that enables research. The “buyer” is a term used in the B2B context by which the “buyer” represents the target buyer persona and the stakeholders that represent the multi-disciplinary buying committees. 

Design 100

Design Buyer Personas B2B Thought Leadership Multi-Channel 100

Tony Zambito

SEPTEMBER 22, 2010

Image via Wikipedia. Buyer Personas. Buyer Personas, archetypal representations of real buyers, have enjoyed increasing attention over the past few years.    Executives can use buyer personas to bring the focus on buyers and the experiences that will endear them to the organizations. . 

Top of Funnel 100

Top of Funnel Buyer Personas Marketing Automation Services Buyer's Journey 100

Tony Zambito

DECEMBER 12, 2010

Image via Wikipedia.   Buyer Persona Understanding :  Today’s sales organizations must become experts on knowing their buyers as opposed to experts on sales processes.    Insight-driven content is the key to establishing the organization in the role of educating buyers on how to address issues and attain goals.

B2B Sales 100

B2B Sales Buyer Personas Multi-Channel B2B 100

Conductor

OCTOBER 11, 2022

With Google constantly updating its search algorithm and how it ranks content, it can be difficult to keep up and ensure your content marketing strategy remains aligned with the latest best practices. Unlike paid, organic results rely on quality content and SEO techniques to earn a spot on the SERP. What is the purpose?

SERP 124

SERP Lead Ranking Lead Scoring Paid Content 124

Tony Zambito

OCTOBER 5, 2011

Image via Wikipedia.   Craters that can be littered with failed product launches, content marketing efforts, demand generation initiatives, and a smoldering fire of bad reputation. Buyer Personas Require Regular Refreshing (buyerpersonainsights.com). We are living in a world that is fraught with uncertainty. 

Buyer Personas 100

Buyer Personas Wikipedia Demand Generation Analysis 100

Tony Zambito

NOVEMBER 8, 2010

Image via Wikipedia. Ease of Research : The buyer finds easily accessible research content that advances the knowledge needed to support goals. One of the most fundamental concepts in economics is that of supply and demand.    It has been the prevailing underpinnings for a market-driven economy for well over 250 years. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Demand Generation Agencies Fulfillment 100

Anyword

FEBRUARY 16, 2022

Unlike writer’s block, which even gets its own Wikipedia page , CBPS can’t wait for all kinds of therapies. They give you all kinds of ways to put your USPs, value propositions, persona factors, and CTAs on the email page where they belong, instead of floating around in your mind disorganized. That email copy needs to be done, now.

Copywriting 56

Copywriting AIDA Marketing AI Lead Scoring 56

Tony Zambito

SEPTEMBER 8, 2010

Image via Wikipedia. Cohesion : In conversations with several B2B CEO’s, a recent issue is that while there have been new approaches related to areas such as demand generation, content marketing, and social media, there is a lack of cohesion in these efforts that contributes to the overall buyer experience.

Buyer Personas 100

Buyer Personas Buying Cycle B2B Lead Ranking 100

Biznology

DECEMBER 26, 2012

Photo credit: Wikipedia. My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. More and better content. B2B marketers were early to the content marketing game. Their biggest content challenge for next year? Ironically, it’s producing enough content.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Tony Zambito

JULY 24, 2011

Image via Wikipedia. " Content Marketing: “The term, content marketing, I am seeing here and there.    The qualitative interviews are not as rigorous as I would normally do in a buyer persona research and development effort but nevertheless revealing.    Not sure I get it. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Hubspot

FEBRUARY 26, 2019

For instance, HubSpot blogs about various topics concerning marketing, sales, and service because HubSpot sells products related to those three subjects -- so, more than likely, the type of readers HubSpot's blog attracts are going to be similar to HubSpot's core buyer persona. The Benefits of Blogging for Business and Marketing.

Wiki 100

Wiki Top of Funnel Lead Ranking Lead Scoring 100

Hubspot

MAY 15, 2017

For the official definition, let’s turn to where the Internet goes for answers: Wikipedia. Highly targeted, personalized content. In a smaller addressable market, you can leverage ABM for your lead generation strategy, and lean on your online presence, content, and the influence you’ve built through inbound to close the deal.

Account Based Marketing 71

Account Based Marketing Inbound Marketing Planning ABM 71

Ledger Bennett

FEBRUARY 24, 2020

Tailoring your content to a specific vertical for example. Of course, what’s available to us now are much richer data sets which allow us to drill down further into granular detail on a buyer persona, giving us more chance of striking an emotional connection than we’d have without that information.

Account Based Marketing 52

Account Based Marketing Trends B2B Marketing Enterprise Management 52

Tony Zambito

SEPTEMBER 1, 2011

Image via Wikipedia.   Simply stated, B2B buyers are learning at an increasing rate how to decipher meaningful, relevant, intelligent, and engaging content from the fire hose that is now marketed to them.  The field of content strategy and content marketing is still relatively new. 

Wikipedia 100

Wikipedia Correlation Social Media B2B Sales 100

Biznology

JANUARY 23, 2013

Photo credit: Wikipedia. Their process begins with constructing an ideal buyer persona by analyzing the client’s best customers, which can be executed by uploading a few hundred records of name, company name and email address. Registrations from content downloads at the LevelEleven website. Rented lists of prospects.

Acquisitions 80

Acquisitions B2B Marketing Salesforce.com Work Management 80

Tony Zambito

DECEMBER 19, 2010

Image via Wikipedia.   In addition, I love the numerous amount of content available by some really great writers that shape your thinking or spur further thoughts.    First is content has to exhibit a level of expertise that informs and educates buyers.    And thank you Mr. . 

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

Tony Zambito

JANUARY 23, 2012

Image via Wikipedia. Recently, I embarked on a series of articles related to buyer trends and how they are changing conventional business thinking as we know it. These series of articles, referenced as Buyerology Trends, highlighted 7 areas of where buyer trends are challenging conventional thinking.

Trends 100

Trends Wikipedia Business Press 100

Biznology

APRIL 4, 2013

Photo credit: Wikipedia. We recently redesigned the site the way I always advise : Build personas of your target audience. B2B Marketing Content Marketing Internet Marketing Organic Search Paid Search Search Marketing Demand generation' The Awareness Site. The site in question has been around for some time.

Demand Generation Agencies 80

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 80

Hubspot

AUGUST 7, 2018

The internet offers unique benefits other marketing mediums can’t offer -- scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few. They were able to outrank SalesManagement.org, InsightSquared, and even US News and Wikipedia. Facebook Insights.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Tony Zambito

APRIL 16, 2012

Everything Is Broken (Photo credit: Wikipedia). Whether they relate to demand generation, content marketing, sales enablement, and more, efforts are being made to make adaptations to changing buying behaviors. We have seen many variations over the past two as these attempts are made. There is a struggle to execute.

Sales Management 100

Sales Management Top of Funnel Planning Demand Generation 100

Valasys

FEBRUARY 4, 2020

Contextual content is something that has always been imperative for B2B marketers. Optimizing for B2B personalization includes optimizing for SEO & writing essentially good content after refining the data-points & includes the following main steps: a. This helps them sustain & grow in a highly competitive marketplace.

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

Biznology

JANUARY 19, 2012

Image via Wikipedia. Big data has the potential to help marketers to define an incredibly nuanced buyer persona. For digital advertisers, it means using big data to match buyers with relevant offers and embedding those offers into relevant content.

Advertisements 80

Advertisements Advertising Mobile Advertising Wikipedia 80