Hubspot

APRIL 6, 2018

In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. Although on-page SERP features are optimal for the user, they can make it harder for marketers to get noticed in organic search results, even when they're ranking #1. What Does SERP Stand For?

SERP 74

SERP Google Verticals Keywords 74

Moz

NOVEMBER 13, 2018

Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. But if you have done a traffic drop analysis and reached the conclusion that you're likely to be suffering from a change in SERP features, then keep reading.

SERP 53

SERP Paid Content Traffic Features 53

Only B2B

DECEMBER 8, 2020

When we invest all our time and efforts creating an incredible in-depth piece of content that’s engaging and loved by our customers, prospects, and clients – why not receive Google’s love too and improve qualified organic traffic of our website? 1 Content Distribution. Content Marketing. Image Source: CoSchedule.

Traffic 127

Traffic Lead Scoring Lead Ranking SEO 127

Kevin Indig

OCTOBER 30, 2023

  SERP dynamics.  Watch the Watch SERP efficiency by countries.  Direct vs organic traffic to Reddit Instead, it seems Google pushed Reddit up in the search results because it wants to serve more user-generated content. Find out which URLs have grown or dropped over time.    Keywords.

Branding 106

Branding Brand Identity CTR API 106

Envy

NOVEMBER 8, 2021

Once upon a time, B2B marketers would carefully select a list of individual keywords to target and write content on that would increase their chances of ranking on Search Engine Results Pages (SERP). One of the main changes/updates/effects, is that you now need thought leadership to rank high on the SERP. What is a pillar page?

Keywords 118

Keywords SEO SERP B2B Thought Leadership 118

DAGMAR Marketing

DECEMBER 17, 2021

Once added, it shares important information with search engines like Google, allowing it to match search intent and enhance the appearance of your page on SERPs by making rich snippets more appealing. The easier it is for Google to read your website’s content, the more relevant search queries your law firm can show up for.

SERP 103

SERP Click Rate SEO Wikipedia 103

seo.co

JANUARY 1, 2023

Google’s algorithm is designed to identify signs that a site’s content truly is authoritative by evaluating a site or web page’s backlink profile. When other authoritative publishers link to your content on a regular basis, it signals to Google that your content is valuable. Partner With Others (Naturally).

Wikipedia 98

Wikipedia Ideal Customer Profiles Ad Exchange Blogger 98

ClearVoice

SEPTEMBER 13, 2022

Are you interested in connecting your content with people who can benefit from your information? While Google may favor established websites like Wikipedia in their search engine results, there are still plenty of ways for your website to rank for a popular keyword. Want to direct more traffic toward your website? SEO Click To Tweet.

Lead Scoring 96

Lead Scoring Lead Ranking Keywords Google 96

Stevens & Tate

DECEMBER 16, 2022

Google and other search engines would use algorithms to rank content based on these factors. However, the introduction of marketing AI has changed the way Google is able to rank content. It does this by scanning website content and identifying related terms and concepts that make it relevant to the query. Deep user intent.

Marketing AI 116

Marketing AI SEO Effectiveness Planning 116

ClearVoice

AUGUST 20, 2021

A knowledge panel is an informational box that appears on a search engine results page (SERP) in response to certain queries. These widgets appear on the right side of a SERP, near the top of the page. . Knowledge panels are informational boxes that appear on a search engine results page (SERP) in response to certain queries.

Google 52

Google SERP Wikipedia Advertising Agencies 52

seo.co

JULY 19, 2021

SEO is the process of improving your website’s ranking on search engine results pages (SERPs). This is why Wikipedia ranks for searches on historical figures: Wikipedia is an online encyclopedia that’s well-regarded in this space. Some will rank, and some will plummet to the depths of the SERPs. What is SEO?

Google 105

Google Marketing AI Lead Scoring Lead Ranking 105

seo.co

MAY 10, 2021

Black hat SEO tactics don’t work over a long period of time and they tend to produce poor quality content and spammy links in the process –two things that will hurt your rankings and traffic the most. Impeccable quality content creation. Content has always been king. Your content needs to be relevant and have context.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Brightedge

NOVEMBER 30, 2021

Search engines are now more intuitive when it comes to understanding and ranking content on the web. Understanding keyword search intent is highly valuable when creating content for the website; by doing so, you can ensure you are creating content that is useful and relevant to your target audience’s needs.

Keywords 52

Keywords Intent Long Tail Marketing SERP 52

Conductor

JULY 14, 2022

So if you’re publishing diverse imagery, using this schema will help Google better understand the details within your image content (with attributes like skin tone, hair color, and hair texture), giving you a higher chance of being found in Google Images. Top takeaway from Google May 2022 core update. Improvements ?

Google 111

Google Lead Scoring Lead Ranking Keywords 111

Moz

SEPTEMBER 20, 2020

Posted by DawnMacri Understanding search intent can be the secret ingredient that brings your content strategy from okay to outstanding. They’re sitting on stellar content that simply isn’t ranking for their target keywords. User satisfaction: Does the content you create provide value and is it relevant to your audience?

Intent 75

Intent SEO SERP CMS Development 75

Moz

FEBRUARY 28, 2021

Posted by Dr-Pete On February 19, MozCast measured a dramatic drop (40% day-over-day) in SERPs with Featured Snippets, with no immediate signs of recovery. So, I checked our STAT data across desktop queries (en-US only) — over two million daily SERPs — and saw the following: STAT recorded an 11% day-over-day drop.

Features 60

Features SERP Stats Long Tail Marketing 60

Brightedge

DECEMBER 5, 2019

For people asking basic questions that can be answered in a few words, Google now supplies answers without forcing users to visit the SERP for even a Quick Answer box. If receiving the omnibox answer is not enough for users, they can still click on the query and receive the full SERP for that question. Should I use the Chrome omnibox?

SEO 64

SEO SERP Wikipedia Google 64

Content Marketing Institute

OCTOBER 16, 2018

? ? ? The value of building SEO content is second to none. However, I’m not merely talking about properly optimized content that has the right meta information, links, keywords, and technical SEO. Instead, I’m talking about honing powerful content that speaks to readers irresistibly. The content is not only keyword optimized.

Long Tail Marketing 103

Long Tail Marketing Google Domain Keywords 103

Scoop.it

JANUARY 4, 2022

Now, content marketing is a lot more fun and rewarding with search engine optimization or SEO. Don’t get us wrong, we don’t mean SEO is dead, but it requires more SEO efforts and flexibility in a viable marketing strategy rather than just having great content. This ranking factor is measured by the largest contentful paint, aka LCP.

SEO 52

SEO SERP Lead Scoring Lead Ranking 52

Moz

FEBRUARY 25, 2020

A lot has changed in seven years, including an explosion of rich SERP (Search Engine Results Page) features, like Featured Snippets, local packs, and video carousels. To understand this phenomenon, you have to realize that certain SERP features, like Top Stories and video carousels, take the place of a page-one organic result.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Marketri

NOVEMBER 8, 2023

Focusing on high-quality, relevant content with appropriate keywords, and user-friendly websites continues to be the cornerstone of effective SEO. Dominating the Search Engine Results Pages (SERPs) for non-branded queries is a clear indicator of an authoritative brand presence. What does this mean for your business?

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

Sharpspring

APRIL 7, 2021

You have to be working consistently on adding relevant content, optimizing existing pages and acquiring backlinks to finally start seeing highly anticipated organic traffic. Yet, not many brands, even those producing video content on a regular basis, have their videos ranking in those carousels. Have your brand added to Wikipedia.

SEO 104

SEO Advertising Funnels Paid Search Agency Top of Funnel 104

Method and Metric

OCTOBER 2, 2019

Particularly, it looks at your number of followers, assuming they will be sharing your content. Highly shared content imparts trust which “ results in Bing seeing these positive signals ”. Content is Queen. Looking up SEO on Wikipedia would be “!w DuckDuckGo. – Add your own. You can submit your site’s own bang here.

Optimization 88

Optimization Wikipedia Amazon Domain 88

Hubspot

OCTOBER 3, 2018

Today, the search engine accounts for over 200 factors when it determines a SERP’s pecking order, so it’s nearly impossible to optimize your website and content for each of its ranking factors. The search engine uses your domain authority to make sure you can provide the highest-quality content about your specific subject matter.

Domain 78

Domain SEO SERP High Quality Lead 78

KoMarketing Associates

SEPTEMBER 14, 2017

Some of our clients opted to set up a brand new site hosted in China; others chose a content delivery network (CDN) to boost site speed; and some chose to use a mirror site on the China server, but only serve priority pages to the Chinese audience. Create Relevant and Unique Content. Content is the core of Baidu SEO.

Ideal Customer Profiles 149

Ideal Customer Profiles SEO B2B Marketing B2B 149

Convince & Convert

NOVEMBER 30, 2015

In that study, I showed how Google’s use of these types of results in the SERPs has increased over the past year. The key to this new approach is understanding how Google is using “Rich Answers” and how to create content that has a chance of earning a Rich Answer result for your site. highlight to tweet).

SEO 99

SEO SERP Domain Wikipedia 99

Biznology

JANUARY 16, 2014

(Photo credit: Wikipedia). Links remain the primary ranking factor for determining where a site or page shows up in the search engine results pages (SERPs). First, by using social media channels to promote the content that contains your link, you can amplify its reach and get more eyeballs on your content.

Link Building 80

Link Building Social Media Ad Building Lead Scoring 80

Hubspot

DECEMBER 19, 2019

That's why it's important for marketers to understand the Google knowledge graph and how to create content that winds up in the knowledge panel you see on so many search engine results pages (SERPs) today. Additionally, your content needs to match the intent of your ideal user. Is your content easy to read?

Google 66

Google Wikipedia Clickthrough Ideal Customer Profiles 66

Moz

FEBRUARY 4, 2020

The fundamentals of us seeking to reward great content remain unchanged. This means that now more than ever, webmasters and SEOs alike must focus their efforts on creating the most useful, natural, and highest-quality content. Quite simply, as Danny Sullivan says, “write content for users.”. But what does this mean for SEOs?

SEO 93

SEO Marketing AI Trends SERP 93

Moz

OCTOBER 15, 2020

Posted by Cyrus-Shepard When you publish new content, you want users to find it ranking in search results as fast as possible. We're talking about ten tips to index and rank new content faster. You publish some new content on your blog, on your website, and you sit around and you wait. Update old content.

SEO 64

SEO API Tips Best Practices 64

Moz

MARCH 12, 2020

You're the SEO on point for a project, and you're also the one tasked with getting great content written well and quickly. And if you don't have an expert at your disposal, great content can seem out of reach. Today we're going to be talking about content expansion. Caveat: If an expert can create the content, they should.

Content 71

Content Custom Publishing Case Studies Google 71

Moz

MAY 16, 2019

When you publish new content, you want users to find it ranking in search results as fast as possible. We're talking about ten tips to index and rank new content faster. You publish some new content on your blog, on your website, and you sit around and you wait. So basically, indexing content is not that hard in Google.

SEO 70

SEO API Tips Content 70

Valasys

FEBRUARY 4, 2020

Contextual content is something that has always been imperative for B2B marketers. Optimizing for B2B personalization includes optimizing for SEO & writing essentially good content after refining the data-points & includes the following main steps: a. This helps them sustain & grow in a highly competitive marketplace.

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

Hubspot

NOVEMBER 9, 2016

Content marketing has seen a lot of changes over the past few years, in particular around the way that marketers have went about actually developing their content. A lot of this has come down to the rapidly evolving search engine landscape, as well as a huge shift in the way that people are discovering content. Now what?".

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

Moz

NOVEMBER 8, 2019

While that is absolutely true, you cannot, you just need to be writing really good content for your users, I still think many of us got into this space because we are curious by nature. All that means is it's just looking at the words before and after entities and context, unsupervised language representation, pre-trained on Wikipedia.

Wikipedia 60

Wikipedia Training SERP Fulfillment 60

nDash

JULY 23, 2020

It can tell you what kind of content works best for your target audience. And it can help you prioritize your long list of SEO/content tasks. However, if you keep search intent in mind, you can evaluate a wider range of search competitors to guide your higher-level content creation processes. Top Content. The first step?

Analysis 52

Analysis SEO Lead Scoring Lead Ranking 52

Hubspot

AUGUST 7, 2018

The internet offers unique benefits other marketing mediums can’t offer -- scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few. But it’s more than just looking good -- a cleaner, more well-organized site structure can affect how you rank in the SERPS.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101