The Lead Agency

APRIL 6, 2020

In order to give businesses the best chance of survival, decision-makers and marketers should instead pivot their marketing strategy to ensure they stay relevant to consumers. If your business was planning on hosting an event that has now been cancelled, you might consider setting up a virtual event, or a microsite for the event.

Paid Search Agency 90

Paid Search Agency B2B Marketing Advertising Agencies Planning 90

PureB2B

APRIL 2, 2017

An email list with relevant, high-quality contacts is a company’s best asset. While there are many online and offline techniques to build an email list , it’s a marketer’s job to ensure that your list remains relevant and up-to-date to reduce database decay. Tips to Build a Relevant Email List. Create Valuable Content.

Ad Building 89

Ad Building Ideal Customer Profiles Microsite Landing Pages 89

Bound360

FEBRUARY 5, 2018

These tactics, including text modification and graphic replacement, present your webpage with more tailored text or relevant images. Personalization with redirects is excellent for directing visitors to account hubs, microsites, and webpages for well-defined lines of business. Personalization Tactics.

Website Personalization 49

Website Personalization Webinar Metrics Personalization Marketing Websites 49

SnapApp

JANUARY 24, 2017

With so much competition in the modern marketplace, marketers are discovering a need to optimize content and deliver it in a variety of different formats. . One way they’re doing that is through content-enabled campaigns. . Deploying a variety of content formats across multiple channels, they were able to achieve: .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

SnapApp

JANUARY 24, 2017

With so much competition in the modern marketplace, marketers are discovering a need to optimize content and deliver it in a variety of different formats. . One way they’re doing that is through content-enabled campaigns. . Deploying a variety of content formats across multiple channels, they were able to achieve: .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

PureB2B

APRIL 2, 2017

An email list with relevant, high-quality contacts is a company’s best asset. While there are many online and offline techniques to build an email list , it’s a marketer’s job to ensure that your list remains relevant and up-to-date to reduce database decay. Tips to Build a Relevant Email List. Create Valuable Content.

Ad Building 62

Ad Building Trade Show Ideal Customer Profiles Microsite 62

markempa

AUGUST 17, 2007

« Webcast: Closed-Loop Lead Generation & Management | Main | Off topic: Response to meme - 8 Random Things About Me » Content ideas for lead nurturing and tactics to use When it comes to lead nurturing , I find that many marketers get stuck because they lack enough good content to do it consistently.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

The ROI Guy

DECEMBER 10, 2011

Marketers continue to invest a substantial portion of their marketing budget on content, with new research from the Content Marketing Institute and MarketingProfs indicating that content currently consumes 26% of marketing budgets on average. And the challenges don’t end there.

Effectiveness 40

Effectiveness Marketing Budget Microsite Webcast 40

NuSpark Consulting

DECEMBER 5, 2011

Without this information, you can’t possibly target your audience’s needs properly with the right content that satisfies those needs. Design, content, layout, trust factors, and web form design all contribute to the positive or negative lift. C- Conversion Architecture. What’s your plan? . E- Email Marketing. H- Headline.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Anything Goes Marketing

JUNE 29, 2009

Personalized email/direct mail content. Content must be created for each segment – this requires resources etc… To make this a personalization a bit easier, technology advancements allow you to add dynamic content sections to mostly generic communications. Sales tools.

Tactics 100

Tactics Automation Personalization Planning 100

Adobe Experience Cloud Blog

JUNE 16, 2010

Jim and his company have been helping B2B selling customers create and deliver content, especially multimedia content, for over fifteen years. Content is a key success factor, as well as a real challenge, for our customers. Among many implications, this meant that content could be used with all industries and buyers.

Thought Leadership 48

Thought Leadership B2B Thought Leadership Lead Nurturing Content 48

NuSpark Consulting

JULY 17, 2010

In this space, there has recently been a multitude of white papers, ebooks, case studies, and webinars pushing the technology, hoping a key executive finally says to the boss- “I suppose we should look into this.&# As he/she should. Landing pages are microsites that promote specific products/services with call-to-action web forms.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

Hubspot

JULY 7, 2020

To explore the accompanying dataset on your own, you can find our interactive microsite here. While email volume has risen significantly — typically a no-no for teams hoping to keep their open rates up — open rates have risen faster than volume has grown, demonstrating that teams have been successful at providing relevant and helpful content.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

Valasys

JULY 1, 2021

The goals chosen must be S-M-A-R-T (Specific, Measurable, Achievable, Relevant, and Time-bound). With the help of B2B marketing automation solutions, marketers can place forms on landing pages, microsites, or on their website and can progressively collect information from visitors with each subsequent site visit. f) A/B Testing.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So curated content is not something new. What is content curation?

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Hubspot

OCTOBER 28, 2020

To explore the accompanying dataset on your own, you can find our interactive microsite here. Highly relevant, helpful content will reach buyers in almost any medium, and we're glad to see marketing teams sustaining high-levels of engagement via email. Watch the replay of our Adapt 2020 webinar on selling through uncertainty.

Advertising Benchmark 101

Advertising Benchmark Business Digital Transformation Hubspot 101

NuSpark Consulting

MARCH 9, 2013

Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. By analyzing the data properly and gathering insights, you can make strategic decisions on your marketing strategy, content strategy, and conversion strategy. PDF downloads.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

Adobe Experience Cloud Blog

JUNE 2, 2014

And so, our primary messaging was mostly missing the mark for this audience, not to mention any content we were nurturing these prospects with. We ended up partnering with several major CPA associations and we built a bunch of microsites with relevant messaging to more effectively reach this new market.

Lead Ranking 48

Lead Ranking Lead Scoring Buy Work Management 48

The ROI Guy

SEPTEMBER 29, 2010

It's about all the different ways you can engage the audience and the various ways you can develop leads with content.” To help traditional technology publishers make this shift, we have been proud to partner with several of these providers to develop and deliver interactive smart content ™ and value based interactive tools.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

markempa

FEBRUARY 9, 2015

Lead nurturing is something that’s fairly easy to understand, but for many, it’s become a frustrating thing consistently execute for two reasons: Lack of content. I’ve found that many marketers get stuck on not having enough good and effective lead nurturing content. How do you build your library of relevant lead nurturing content ?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Content Marketing Institute

MAY 24, 2018

If your business is committed to content, you’re probably sitting on a pile of e-books, white papers, and maybe even videos. You write more blog posts and social content to promote the original content and hope for small, incremental progress. All results were from content that we (and others) had already written.

Microsite 105

Microsite Content Advertising Agencies Lead Ranking 105

PathFactory

JUNE 28, 2023

Our customers wanted a way to combine our PathFactory’s tried-and-true bingeable Target and Recommend Content Tracks with no-code, customizable, microsite-style, dynamically personalized templates. Thematic Webinar Series Home Post-Webinar Content Hub Forget just sending the slides and a recording of a webinar.

Landing Pages 52

Landing Pages Template Account Based Marketing ABM 52

ClearVoice

SEPTEMBER 22, 2020

Accompanying this transformation are new opportunities for content in the health industry. Quality content serves all those needs. Who should be in your #healthcare content 'operating room'? What kinds of health-related companies need content? Content can help brands differentiate themselves.

Top of Funnel 111

Top of Funnel Work Management Content Marketing Management 111

Salesforce Marketing Cloud

JANUARY 17, 2024

Today, they can deliver targeted, relevant messages that show prospects products relevant to them. Data from digital platforms can help you zero in on your potential customers’ behaviors, preferences, and pain points quickly and accurately so you can offer relevant solutions. A webinar or social reel humanizes your brand.

Budget Programs 64

Budget Programs Work Management Tools Marketing Management 64

Webbiquity

JULY 10, 2018

Your B2B website and blog are the core of your content marketing efforts. Even when you publish content elsewhere—updates on Facebook, videos on YouTube or Vimeo , presentations on SlideShare—the goal is usually to drive visitors back to your website, to consume content and take action. why you the best at it.

Paid Content 212

Paid Content CMS Development Design Optimization 212

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Forms Registration forms can be placed on landing pages, microsites, and the corporate website. Dynamic Content Customize emails and landing pages for specific segments. Event Marketing including Webinars From attracting attendees to registration administration to post-event follow up, the event management lifecycle can be laborious.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

Biznology

FEBRUARY 23, 2015

70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ). 35% say they have a documented content strategy (source: Content Marketing Institute). Content marketing is more important to B2B businesses. Who is succeeding and why?

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Zoominfo

SEPTEMBER 23, 2018

Here are the three primary benefits B2B marketers should keep in mind: Expand your audience: A podcast can expose your brand to new audiences, and provide your current audience with a convenient, new form of content. Unlike written or video content, your customers can listen while they drive, work, and perform other tasks.

B2B 176

B2B RSS Microsite Skype 176

Valasys

FEBRUARY 17, 2023

Each organization needs to do a need analysis and accordingly figure out the best & relevant growth hack strategies that apply to them. Podcasts & Webinars: Another great way to engage and interact with your potential prospects is through webinars and podcasts. A perfect tool to ramp up your content marketing effort.

Lead Ranking 40

Lead Ranking Webinar Metrics Marketing Automation Services Marketing & Strategy 40

SnapApp

DECEMBER 2, 2014

By Amanda Batista, Content Marketing Manager, Oracle Marketing Cloud. There is a plethora of content marketing formats to choose from when considering how to bring your next big idea to the masses. Here is a 4-point framework to help you decide which format will be most appropriate to execute on a content idea: 1.

Webinar Metrics 82

Webinar Metrics Microsite Content Thought Leadership 82

SnapApp

JUNE 2, 2017

Interactive content has endless possibilities. But the results from interactive content are impossible to ignore: 81% of marketers agree that interactive content is more effective than typical, passive content. . Why aren’t we all using interactive content? . So what’s the catch? Paid Media. Landing Pages.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Sharpspring

JANUARY 10, 2019

Content diversity is key to a healthy digital marketing strategy. Different types of content attract and engage different segments of your audience. The more types of content you create, the wider your potential reach online. This is especially true with interactive content. What Is Interactive Content?

Webinar Metrics 51

Webinar Metrics Lead Scoring Lead Ranking Marketing Automation Services 51

Adobe Experience Cloud Blog

NOVEMBER 6, 2017

Email subscribers are no longer content with a witty email copy or bright imagery. This is the original B2B email sent by SproutSocial inviting the subscribers to a webinar. With increasing support for dynamic content by email service provers and email clients, the scope of personalization using real-time data has great potential.

Email Marketing 134

Email Marketing Trends Planning Paid Search Agency 134

Optinmonster

DECEMBER 23, 2020

Promote a webinar. The drag and drop builder makes it super-easy to add and remove content on your page quickly. Webinar landing pages. Landing Page Focused Content Blocks. Besides being able to start with a stunning landing page design, you can also enhance it with ready-made content sections. Custom 404 pages.

Landing Pages 77

Landing Pages Domain Work Management Template 77

Webbiquity

FEBRUARY 21, 2012

There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Content is like singing a song.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100