Marketing Insider Group

DECEMBER 28, 2020

These platforms enable better content workflows, simplify campaigns, collect and analyze data, and automate certain tasks. MonsterInsights : This is a Google Analytics WordPress plugin that provides you with snapshots of website analytics inside your content management system (CMS). Content Management System. SharpSpring.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

LeadSloth

OCTOBER 15, 2010

At this week’s Marketo Summit , I realized we’re right in the middle of B2B Marketing Event Season. In this post I’m giving a short impression of the Marketo Summit. The Marketo User Summit was BIG: 600 customers and partners were attending. Marketo University. Global Marketo Roll-Out.

Marketo 100

Marketo Impressions Forrester Eloqua 100

Customer Experience Matrix

AUGUST 4, 2009

The folks at Marketo have always recognized that they can only succeed if more marketers learn the basics of demand generation. The workbook also includes a half dozen “How Marketo Does It” sidebars that reveal more than you might expect about Marketo’s own programs. That sounds like a reasonable approach.

Lead Nurturing 120

Lead Nurturing Marketo Leads Marketing Qualified Leads 120

Adobe Experience Cloud Blog

NOVEMBER 16, 2017

There are numerous studies confirming that long-form content works. It performs better in search and attracts organic traffic. But while everyone agrees that long-form content is the most efficient way to gain attention, not everyone can write as well as a professional journalist and keep the readers engaged.

Planning 268

Planning Content Work Management Paid Search Agency 268

The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Here are 21 of the more useful, practical or inspiring ideas on lead nurturing, content marketing and demand generation that I heard: 1. Think you have enough content? Phone contact has to play a role.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

Adobe Experience Cloud Blog

JANUARY 19, 2018

Unfortunately, In the smaller silo of content marketers, the “what do I measure?” Here are six quick KPIs you should measure to prove your content’s value and help dictate your content marketing strategy. These content marketing KPIs are intended to measure awareness and interest. question has yet to be clearly answered.

Top of Funnel 134

Top of Funnel Lead Ranking Marketing Qualified Leads Content Marketing 134

BOP Design

DECEMBER 17, 2019

In this article, we take a look at how to evaluate what is working (and not working) in a B2B content marketing plan. As we’ve said before, content marketing is not an end unto itself. Ideally, you have a way to track website conversions, whether it’s an analytics tool like Google Analytics, HubSpot, Marketo, or SalesForce.

Work Management 98

Work Management B2B Marketing Paid Search Agency Content Marketing 98

FunnelEnvy

MARCH 16, 2020

Much of the traffic coming to the website is of course, “anonymous” meaning that they haven’t shared any contact information. There are however a number of vendors that sell firmographic data that can deliver this information even for anonymous traffic. Firmographic Vendor Considerations. Activating Reverse IP Data with FunnelEnvy.

Traffic 57

Traffic Effectiveness Marketing Websites Personalization 57

PathFactory

JUNE 29, 2020

Using this method, we were able to encourage our most engaged leads to come back to our content for an additional 183% more engagement. The eBook is presented in a PathFactory content track as a snackable set of smaller assets rather than one big PDF. How to make it happen in PathFactory + Marketo.

Campaigns 52

Campaigns Marketo Sales Qualified Leads Lead Scoring 52

ANNUITAS

NOVEMBER 22, 2023

This adds to the existing full journey nurture capabilities of the Drift portfolio, but may require deeper configuration and integration with internal content libraries and key workflows, as well as other platforms in the go-to-market stack. And speeding the time to configuration of Conversation Tracks is a critical productivity leap.

Ideal Customer Profiles 130

Ideal Customer Profiles Positioning Marketing Analytics Tools Lead Ranking 130

NuSpark Consulting

AUGUST 23, 2018

Does the content your company churns out help to generate revenues? While the marketing gurus tell you content is a must-have gizmo in the B2B marketer’s tool belt, sometimes the return on investment (ROI) feels a little squishy. That means you have no way of knowing whether your content is helping your business.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

Kapost

APRIL 19, 2017

The Marketo Marketing Nation Summit is headed back to the city by the bay next week after a short detour in Las Vegas last year. Pick your favorite poison, be it ABM, analytics, alignment, digital transformation, Marketo best practices, or (our favorite) content marketing, and take the deep dive. When: Any chance you have!

Marketo 48

Marketo Account Based Marketing B2B Thought Leadership ABM 48

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? But there’s a way to significantly reduce the amount of time and money you spend producing event content. But there’s a way to significantly reduce the amount of time and money you spend producing event content. Is event repurposing the same as content marketing for events?

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Adobe Experience Cloud Blog

MARCH 19, 2018

That’s why marketing ROI —including content marketing ROI—is one of the top challenges for CMOs and marketers. Stop creating content that no one wants. Fearless marketers have the courage to stop investing in under-performing marketing activities and to start creating content that buyers want. How are you doing? Still with me?

Cost Per Click 134

Cost Per Click Lead Ranking Content Marketing Budget Programs 134

Adobe Experience Cloud Blog

AUGUST 17, 2016

At Marketo, we spend a lot of time thinking about how to help sales and marketing perform together with the finesse of Olympians. A complete marketing automation solution, like Marketo, scores and prioritizes your leads based on who they are and how they behave, then continuously delivers the best leads to each sales rep.

Marketo 48

Marketo Marketing Automation Services Enterprise Management CRM 48

NuSpark Consulting

JUNE 29, 2015

CEOs and marketing leaders often stand on opposite sides of a deep chasm in terms of their belief in the power of B2B content marketing. While marketers recognize that content marketing can boost ROI, many corporate leaders still live in a worldview where traditional direct marketing campaigns rule. Such campaigns are familiar.

B2B Marketing 100

B2B Marketing Content Marketing Planning Cost per Lead 100

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Author: Ellen Gomes The fast-moving world of content marketing is filled with an abundance of opinions trends, and insights. To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. Read on for an overview of each (presented in no particular order) along with their top content marketing tips.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Adobe Experience Cloud Blog

APRIL 27, 2017

Maybe it was the awesome party and Train concert the night before, but sessions were packed—both with people and awesome content. Content Marketing Pillars. Let’s take a look at the content pillars that supported his amazing growth: Pillar 1: Attraction. And for him, that starts with traffic. Pillar 2: Seduction.

Account Based Marketing 126

Account Based Marketing ABM Top of Funnel Content Marketing 126

Adobe Experience Cloud Blog

AUGUST 10, 2018

Entire industries in web design (thank goodness), SEO, demand generation, and digital content marketing now thrive, but these images represent their most humble beginnings. SEO is defined by Moz.com as “ the practice of increasing the quantity and quality of traffic to your website through organic search engine results.”.

SEO 113

SEO Marketing Strategy Marketing & Strategy Content Marketing 113

Adobe Experience Cloud Blog

SEPTEMBER 6, 2018

Content marketers have so many questions and hesitations during their day. All of these questions and more are on a content marketing professional’s mind every day. SEMrush has analyzed more than 6,000 articles using the SEO Writing Assistant tool to determine the preferences of content gurus. Is this blog long enough?

SEO 133

SEO Content Marketing SERP Case Studies 133

SnapApp

APRIL 17, 2014

The age of human-to-human marketing is upon us and at the Marketo Summit in San Francisco, this energy rippled through the three day summit. Marketo believes in a ‘Marketing First’ world and announced their plans to become a Customer Engagement Platform. As a result, over a third of our booth traffic was brought in because of the poll!

Marketo 48

Marketo Buyer's Journey Ideal Customer Profiles Press 48

Adobe Experience Cloud Blog

JUNE 6, 2018

Content marketing is an effective way to build brand awareness and grow revenue. The evidence is in the sheer volume of companies—including 89% of B2B —that have content marketing programs. But knowing that content marketing is effective and measuring it are two very different things. Increasing traffic to site content.

Paid Search Agency 134

Paid Search Agency Top of Funnel Planning Content Marketing 134

Adobe Experience Cloud Blog

NOVEMBER 7, 2016

It’s easier than ever to create content. The real challenge for marketers now is getting content to scale while remaining consistent in terms of tone, voice, and objective, regardless of the contributor. Establish Content Goals. Unless you document and share the goals of your content marketing strategy (i.e. Industries.

Guidelines 134

Guidelines Peer-to-peer B2B Thought Leadership Thought Leadership 134

Adobe Experience Cloud Blog

JULY 24, 2017

With the huge surge in content and data available to us, knowledge has become more valuable than ever. A world oriented towards a knowledge economy gives brands the chance to embrace content creation. They are constantly consuming information and looking for more relevant and reliable content sources.

Marketing Automation Services 134

Marketing Automation Services Content Landing Pages Thought Leadership 134

Engagio

MAY 31, 2023

First, let’s explore a program from Marketo called the Marketo Revenue Rockstar. By prioritizing branding and shifting their marketing spend, they achieved profitability and better ROI — today 90% of the traffic to its platform arrives directly, unaided by search advertising. Finally, let’s look at Gong Labs.

Work Management 108

Work Management Advertising Agencies Marketing Management DemandBase 108

Martech Advisor

OCTOBER 1, 2019

Modern marketers know the importance and value of having great content. That’s why it’s imperative to have a solid content marketing strategy in place. Content is everywhere. And as marketers, we know the importance and value of having good – actually, make that great – content. Search data (e.g.,

Marketing AI 78

Marketing AI Business Paid Search Agency Content 78

Webbiquity

NOVEMBER 10, 2020

Mismatched Content Type Priorities. But beyond that, there’s a big disconnect between the resources buyers rely on and tactics vendors use… “In short, vendors spend more time and marketing dollars on content that buyers don’t consume as much. Review Sites Are Important (Usually). the qualitative feedback).”

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

BOP Design

JUNE 13, 2019

How do you know if a piece of content “works”? Is the goal of your B2B content marketing strategy to attract high-quality traffic to your website, to nurture existing prospects through to the final sale, to retain your existing clients, to generate qualified leads, or to increase the revenue of your existing client relationships?

B2B Marketing 75

B2B Marketing Examples B2B Thought Leadership Content Marketing 75

Adobe Experience Cloud Blog

JANUARY 9, 2020

Ever since the Hummingbird update , Google focuses on ranking relevant content to each search with more intensity. Overall, this helps increase traffic to your page. To learn more about how to increase your user’s experience on your website, visit Marketo. Tip #3: Create Conversational Content. Sounds good, yeah?

Long Tail Marketing 174

Long Tail Marketing Optimization SEO Tips 174

Launch Marketing

NOVEMBER 22, 2023

Some tools, like Marketo, can do everything in one place, from emails to landing pages and website forms. You can see what content they engage with to how their lead score accumulates. For example, a prospect visits a webpage, fills out a form to download a piece of content and becomes a known lead.

Lead Ranking 62

Lead Ranking Marketing Automation Services Paid Search Agency Lead Generation 62

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

Once an individual is interacting and fits your target criteria, you can start delivering them engaging content. Step 2: Create Engaging Content. Once you have identified your target customers, the next step is to create quality, engaging content. Develop content that is useful to your audience.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

Adobe Experience Cloud Blog

JUNE 15, 2017

I haven’t had to actually convince my leaders to let me and my team invest in 10X content. But the point of this article is to talk about how investing in 10X content is helping us achieve multiple goals. What Is 10X Content, Anyway? In the video, Rand proposed placing content on a scale of Panda Invasion to 10X.

Top of Funnel 127

Top of Funnel PR Content Lead Scoring 127

Scoop.it

OCTOBER 5, 2023

These days, setting up a landing page and pop-up and driving some traffic to your website is no longer enough to get the best quality leads. Source: Marketo That’s why you should thoroughly examine the topic before getting to implementation. Generating leads in SaaS now is different from what it was in 2010.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

Vidyard

FEBRUARY 13, 2020

Marketing, sales, and customer service teams embracing new approaches to using video content to cut through the noise, book more meetings, and accelerate revenue growth. Recent innovations in the tools available to create, host, and share custom videos quickly and easily have revolutionized the content format for brands.

Video Marketing 84

Video Marketing Top of Funnel Optimization Sales Qualified Leads 84

ClearVoice

FEBRUARY 17, 2019

Used by over 32% of all websites , WordPress is the top content management systems (CMS), with the richest integration options available. In 2018 52% of web traffic was from mobile devices. In 2018 52% of web traffic was from mobile devices. One example is writing better content. That has changed though, in a big way.

Content Marketing 88

Content Marketing Planning Work Management Marketing Management 88

Unbounce

FEBRUARY 11, 2021

Google Ads and Facebook Ads offer Store Visits conversion types that allow marketers to see how ad interactions can influence foot traffic in a retail location such as a salon, shop, restaurant, or hotel. Keyword or campaign-level granularity can help identify valuable traffic drivers. Store Visit Conversions.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Marketing Insider Group

JANUARY 10, 2017

Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. Look at Your Own Content Performance.

Research 100

Research Campaigns Tips Content 100