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Trending Sources

Six Best Practices for Marketing with White Papers

Webbiquity

documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. Promote white papers honestly.

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17 Ways to Promote Your White Paper for Lead Generation

NuSpark

You’ve written, designed and produced a white paper. If you subscribe to the theory of “if you build it they will come,” your white paper is dead in the water. Link to your white paper on your home page. Relevant Blogger Outreach.

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5 Simple PPC Landing Page Changes that May Improve Your Quality Score

The Point

As with most things, Google doesn’t disclose the precise algorithm by which quality score is calculated, but they do identify contributing factors – for example: expected click-through rate, the relevance of ad copy to the search query, and (notably) what Google calls “landing page experience”.

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18 Ways to Promote Your White Paper for Lead Generation

NuSpark

Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: . .

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Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.

NuSpark

Been thinking about content marketing again and after some recent engagements with some clients, I thought I’d better shed some light on some important considerations as a further understanding of what content marketing is and how it is deployed. Via your landing page. By doing so, you’ll realize that each tactics has its own accompanying content strategy. Website Content Strategy. Does my content focus on solving business problems?

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A 50-Point Checklist For Creating The Ultimate Landing Page

delicious b2bmarketing

Build, Publish & A/B Test Landing Pages Without IT. Landing Page Examples. Remember this: every page can be better. Join in as we discuss marketing, conversion rate optimization and the art & science of landing pages. Landing Pages.

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How to Generate More Opt-ins With Your Email Marketing Campaign

It's All About Revenue

She works primarily with financial technology firms to refine their integrated marketing strategy and content marketing programs, helping them facilitate the customer buying process. Add a Subscribe Button to Landing Pages.

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How Landing Pages Are Like Having Your Own NSA For B2B Marketing

The Forward Observer

Website landing pages can provide B2B marketers 24/7 information gathering to help increase leads, shorten the sales cycle and close more sales. Just as the NSA collects information, so do landing pages. That’s why landing pages play such a vital role in B2B marketing.

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Top 10 Demand Generation Resolutions for 2014

The Point

Make content a part of every campaign planning discussion. The right offer is central to the success of any demand gen program, so make offers and content a core element of your planning (and budgeting) process. Improve segmentation to increase relevancy and email performance.

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Seven Common AdWords Mistakes to Avoid

Webbiquity

That makes AdWords a critical component for any company seeking to dominate the first page of search results. Using both search and Google’s content network right away. Poor CTA or landing page design.

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Q&A with Ardath Albee: Driving Smart Marketing with Digital Relevance

It's All About Revenue

Delivering on the promise of relevance is a core goal for all marketers, but it appears that there are significant disconnects in organizations’’ abilities to strategically execute on this across all integrated activities. Marketers are too focused on the notion of creating content, and must better allocate their energy to developing a more focused strategy that aligns with content. Just publishing content on its own doesn’t accomplish this."

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3 Ways to Make Your Corporate Blog’s Sidebar Work Harder

The Point

If you post blog content to your Facebook or LinkedIn or Google Plus page, add those also. Offer downloadable content. A simple text link will do the trick: White Paper: 5 Keys to. Want a simple way to have your corporate blog show measurable results?

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Q&A with Ardath Albee: Driving Smart Marketing with Digital Relevance

It's All About Revenue

Delivering on the promise of relevance is a core goal for all marketers, but it appears that there are significant disconnects in organizations’’ abilities to strategically execute on this across all integrated activities. web and content teams)?

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8 Common Ways Most Content Marketers Fail

It's All About Revenue

Many of us create amazing campaigns and pieces of content, sometimes even with limited resources. Your Content Lives in Multiple Locations Marketers create a lot of different types of content, from blog posts to videos, and from white papers to eBooks.

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Marketing Analytics Deep Dive: Bounce Rates and Why They Matter

Modern B2B Marketing

by Maria Pergolino Internet math question: If you get 200,000 viewers to your website and 80% of them just check out one page, would you consider your website a success? However, if you are a B2B company dedicated to quality lead generation, a one-page hit won’t do you much good.

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Content Not Getting Enough Love? Try These 5 Easy Fixes

It's All About Revenue

It’s no secret that marketers are attention seekers, at least when it comes to content. According to the Content Marketing Institute , 72% of marketers list creating engaging content as their top priority for 2016. Content Marketing

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5 Steps to Feed the Content Beast

It's All About Revenue

She works primarily with financial technology firms to refine their integrated marketing strategy and content marketing programs, helping them facilitate the customer buying process. For most marketers, creating enough content to support each stage of the buying cycle is an overwhelming task.

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Does Your Content Have Superpowers?

PWB Marketing Blog

A few years ago, while serving on a social media panel during a presentation to a local entrepreneurial group, I casually remarked that, “Content is everything; social media is just plumbing.” In order to succeed, your content marketing needs superpowers. Exceptional Audience Relevance.

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The Domino Theory of B2B Content Marketing

B2B Lead Generation Blog

Tweet “You don’t optimize a landing page or an email. That approach works well for the short time someone is engaging your landing page or other marketing medium, but what about longer time horizons common to complex B2B sales?

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Guerilla Content: 30 Growth Hacks To Content Marketing Success On A Limited Budget

B2B Marketing Insider

My journey into content marketing actually started in 2004 when I left The Nielsen Company after 9 years to work for a local firm. The answer is what we now call content marketing. Growth Hacker Content Marketing. That is growth hacker content marketing. Content Marketin

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33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. Content Marketing Guides, Tips and Tactics.

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5 Ways to Squeeze the Most Use out of Your Content Offers

Hubspot

The same is true for content – don’t reinvent it, repurpose it. Start with a white paper, guide or ebook that you’ve written to support a product or service that you sell. With this one piece of content, you can easily repurpose content five times through different channels.

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Content Marketing Street Cred: 7 Marketers Share Their Secrets

CMO Essentials

Do you have content marketing street cred? Have you taken risks, faced failures, or overcome obstacles in your content marketing efforts and still delivered results despite such challenges? Is it through sponsored content? Joe Chernov , Vice President of Content, HubSpot.

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10 Ways to Generate More Leads from Your Business Blog

The Point

And no, #1 is not “write better content” (because you already knew that.). The best way to convert organic blog visitors to subscribers is to write great content. But don’t think that simply placing a row of social icons at the top of your main blog page is enough.

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How to Create the Three Parts for Any Sales Funnel

Webbiquity

The tools available for creating a sales funnel are almost unlimited, with a wide range of apps available for creating content , running campaigns and ads , and designing landing pages. Some funnels use a content blog to market to and nurture an audience. The Landing Page.

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Google Analytics- Calculated Metrics for Lead Generation Websites

NuSpark

Calculated Metrics are user-defined metrics that are computed from existing metrics available on Google Analytics, and allow more customized and relevant analyses than ever before. Planning the logic then implementing formulas are the key in developing the new relevant metrics.

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Optimizing Landing Pages – Why Testing Is Critical

Modern B2B Marketing

by Carol Fox An optimized B2B landing page is one of the most critical elements of any Internet marketing campaign. Effective landing pages excel at attracting prospects, keeping their attention and converting them with a call to action.

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Build It, They Will Come?

The ROI Guy

The good news is that you are already off to a great start, engaging your frugal buyers with the interactive white papers and financial calculators they need to help justify “Why Change?, “Why

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Content and Karma and Pandas, Oh My

B2B Marketing Unplugged

Last week we looked at the inconvenience and embarrassment of poor website housekeeping , and the uncomfortable truth that all content is findable and that is not always good news. That grumpy old panda is sick of being manipulated by low-quality content crammed full of keywords.

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Architecture and Engineering Firms: Successfully Market Your Firm with Lead Generating E-Books

Marketri

We’re all familiar with white papers, right? Professional, highly technical, and lengthy, but when done right a white paper can be a great content marketing tool for A/E firms because of the value it provides to the reader (your client or prospect).

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5 Reasons to Invest in Interactive Content

Modern B2B Marketing

Author: Dennis Shiao The first time I downloaded a white paper was in 2000. Since then, I’ve consumed more B2B content than I’ve read articles about my favorite sports teams or TV shows. As Mark Schaefer rightfully notes, we live in an age of content shock.

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A new eBook; Content Marketing Templates for Lead Generation

NuSpark

If you’re a content marketer, then you know the challenges you face. A sound content marketing plan is critical to the success of your lead generation efforts. Producing well-written quality content that engages prospects to convert. It’s the content that’s guiding them.

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5 Ways to Optimize Landing Pages for B2B Content Assets

Savvy B2B Marketing

Derek shares smart ideas for helping prospects and customers find your content, so read on! It is critical that B2B marketers squeeze as much opportunity as possible with the content available. The same can be said with respect to content: white papers, case studies, video, etc.

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Five Ways to Create Content that Motivates Prospects to Action

LeanData

Guest post by Braveen Kumar , Content Marketer & Editor with Uberflip. And you can build it into your content to motivate certain behavior or create sales enablement content that pushes prospects past the finish line. 1) Include relevant CTAs in your eBooks.

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Top Automated Marketing Personalization Tactics

Anything Goes Marketing

Personalized email/direct mail content. Content must be created for each segment – this requires resources etc… To make this a personalization a bit easier, technology advancements allow you to add dynamic content sections to mostly generic communications. Dynamic landing page/microsite content.This is similar to the last point but typically is more flexible. Emails and direct mail are fairly static while website content can dynamically change on the go.

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When Should You Put Content Behind a Form?

Sales Engine

A common issue with content creators is when to gate content and when not to. Gated content is defined as a content asset that lives behind a landing page—someone has to enter their information into a form to get to the page.)

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7 Reasons You're Not Getting ROI From Your Content

Hubspot

Content as a marketing strategy is reliable and cost-effective, but only if it generates high-quality leads. To succeed, you must not only create and promote content, but also analyze and optimize the content. 1) You Don’t Know Your Content’s ROI. Content Marketing ROI

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