Unbounce

MARCH 8, 2023

Jessica Meher, CEO and Co-Founder of Wonderment , put it really well on Twitter: So many #SaaS companies today produce the same content mktg formulas as they did 10 years ago. Jessica Meher (@jessicameher) February 6, 2018 To generate leads, you need more than quality lead magnets and optimized lead gen landing pages.

Lead Gen 52

Lead Gen Creativity Sales Qualified Leads Lead Ranking 52

Outgrow

JANUARY 11, 2021

As marketers, we often miss out on the opportunity to convert our website traffic into leads. Embedding simple lead forms just doesn’t help anymore. Instead, try embedding interactive content on your website to keep your audience engaged and lure them to give up their contact information. Now you do! Pricing: Paid.

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

Unbounce

DECEMBER 10, 2019

It’s a vicious cycle that many SaaS marketers fall into—you’re trying to hit your lead-gen targets, but your budget and resources are tight. So you turn to a quick, one-off campaign to generate some leads. Running campaigns in this way create spikes in traffic that can quickly die out if you don’t invest in ongoing promotion.

Landing Pages 96

Landing Pages Top of Funnel Examples Paid Search Agency 96

Outbrain

AUGUST 22, 2021

Lead generation is a strategy for driving traffic to your product or business. Not just any traffic, but potential customers who may be interested in what you are offering. Make sure to track the effectiveness, engagement, and traffic in relation to platforms you target with your product or small business.

Startups 59

Startups Lead Generation Webinar Metrics Effectiveness 59

Moz

AUGUST 7, 2019

Every B2B company is investing in content marketing right now. Because they all want the same thing: Search traffic that leads to website conversions, which leads to money. Keyword difficulty (and CPC) has skyrocketed in most verticals. 2017 - Sept. Organic Growth Highlights. January 2017–June 2018.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Directive Agency

APRIL 19, 2017

When it comes to generating leads for B2B via content marketing, syndication is a must. Content syndication is the process of pushing your content out into third-party sites to promote it either as a full article, snippet, link, or thumbnail. The Need for Content Syndication. The Benefits of Content Syndication.

Sales Management 53

Sales Management Top of Funnel Paid Content Ideal Customer Profiles 53

Optinmonster

APRIL 22, 2024

Want to learn how to generate leads with content marketing ? Smart marketers know that having a clear content marketing strategy is key to generating more leads. But publishing content that isn’t yielding results is a wasted opportunity. Why Use Content Marketing to Generate Leads?

Paid Content 95

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 95

Optinmonster

MARCH 13, 2024

Use Multiple Tactics to Get Leads Generating quality leads is the #1 priority for most small business owners. If you aren’t generating leads for your website, metrics like website traffic or ranking on the search engine results page don’t mean anything. We’ll cover how to create lead magnets in more detail in just a bit.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

Single Grain

APRIL 1, 2020

If you do lead generation for your SaaS business on a daily basis, you’ve probably noticed that leads don’t always result in thousands of sales. There are multiple factors that could be affecting your efforts, including: Your lead source. Quality of incoming traffic converting into leads. Get A Free Consultation.

Lead Generation 126

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 126

Hubspot

APRIL 28, 2014

This isn''t because they''re looking for overnight results -- they''ve probably waited 3-6 months, but they still aren''t seeing a meaningful quantity of traffic and leads come through. Business blogs trying to drive traffic and generate leads need educational, helpful content to be at the core of their content strategy.

Thought Leadership 28

Thought Leadership Lead Gen Allocation Top of Funnel 28

Optinmonster

FEBRUARY 27, 2024

Semrush Semrush is one of the best keyword research tools that can help you boost your website’s search engine optimization (SEO). With Semrush, you can get a complete overview of keywords that your competition ranks for and how much traffic those keywords drive to your site. Pricing Semrush offers a 7-day free trial.

Marketing Automation Services 85

Marketing Automation Services Budget Programs Tools Work Management 85

ClearVoice

JUNE 29, 2022

Your content marketing strategy might be bringing traffic to your website, but is it bringing you quality leads? In this article, we’re going to share insider secrets about using gated content to generate leads for your business. And not just any leads, but qualified leads. Gated content examples.

Lead Ranking 94

Lead Ranking Lead Scoring Top of Funnel Sales Qualified Leads 94

Hubspot

MAY 14, 2012

1) Create how-to blog content. As most inbound marketers know, success starts with content; so begin by writing blog posts that solve peoples' problems! When writing your how-to blog content, focus on providing actionable advice. There's already a ton of content out there that says a lot without really saying anything at all.

Marketing Prospects 28

Marketing Prospects Long Tail Marketing Planning Lead Gen 28

Hubspot

MAY 19, 2014

So, to get you going with lead generation for your website, I wanted to share are a few strategies that have been really helpful to our team at Contently , the company where I serve as Editor in Chief, over the past few months. 1) Create gated premium content and associated landing pages. 3) Make your gated content shareable.

Generation 28

Generation Marketing Websites Landing Pages Leads 28

Hubspot

MAY 19, 2014

When your inbound machine has been chugging along for a while, the prospect of creating the content you need to keep feeding that machine isn''t so scary. For people new to executing the inbound marketing methodology , however, there are resource constraints that make the idea of content creation seem out of reach. And you need it now.

Inbound Marketing 28

Inbound Marketing Curation Template Social Media 28

Hubspot

SEPTEMBER 27, 2013

If you’re having trouble figuring out where to start with inbound, I''ll give you a hint: Content is never a bad choice. Start by scrolling through The Treasure Chest of Remarkable Content. Start now with this customizable template for buyer personas. Use SEO to generate more leads! Lesson 3: Marketing Analytics 101.

Landing Pages 28

Landing Pages Planning Inbound Marketing High Quality Lead 28

Hubspot

JULY 9, 2012

Create Blog Content - 30 Minutes. You can create a week's worth of blog content in 30 minutes? Then send those topics along with some keywords you'd like them to include to a freelance writer. If you haven't ever outsourced content creation, I recommend checking out Zerys -- it's a great content marketplace to get started on!

Landing Pages 28

Landing Pages Bundling Inbound Marketing Allocation 28

Unbounce

APRIL 6, 2023

These days, lots of them are adopting AI marketing tools that help them make data-backed decisions, streamline and automate their processes, and create higher-performing content. You’re the boss, and AI is your trusty sidekick who’s always ready to crank out some killa’ content for you. (Or, So delicate.)

Marketing Automation Services 52

Marketing Automation Services Budget Programs Conversion Tools 52

Unbounce

JUNE 17, 2020

When we click a link or ad for any type of downloadable content, it’s the landing page that helps us decide what to do next. You set up a targeted campaign to bring people to your ebook download page, and traffic is trickling in. Don’t go without letting us send you off with some sweet, sweet ebook landing page templates. ).

Landing Pages 145

Landing Pages Work Management Top of Funnel Marketing Management 145

Hubspot

JANUARY 10, 2014

"The key to strategically using social channels is tailoring your content to what works in each channel," says Shannon Johnson, content strategist at HubSpot. "No No matter what your core piece of content is (ebook, templates, whitepaper, video, etc.), However, traditional press releases don''t cut it anymore.

Promotion 28

Promotion Advertising Channels Campaigns Landing Pages 28

Unbounce

MAY 7, 2020

million of revenue after struggling with high traffic that didn’t convert. 80% of people who see a piece of content will only read the headline, and a good headline can boost traffic by up to 500%. Like all content, you want your popups to be clear and to the point. Popup Design Pro Tips. The headline is the hero.

Paid Content 145

Paid Content Design Examples Paid Search Agency 145

Single Grain

APRIL 26, 2023

For example, using outdated tactics (that worked great three years ago) or not focusing on the right keywords can lead to poor search engine rankings and lower traffic. Every SEO strategy should have a clear and specific goal, whether it’s to increase website traffic, generate quality leads or boost organic sales.

Enterprise Management 52

Enterprise Management SEO Lead Ranking Lead Scoring 52

B2B Digital Marketer

MARCH 25, 2021

Manual content workflows are painful and subjective. Along with the spike in content is the spike in the ability to capture that content. Data is becoming easier to discover and businesses that align their content strategy to make their content easier to capture are more successful. in language. Memorable Quotes.

Process 59

Process Marketing Budget Marketing AI Effectiveness 59

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Moz

JANUARY 16, 2019

Posted by bsmarketer Content promotion isn’t tweeting or upvoting. Here’s how Kissmetrics, Sourcify, Sales Hacker, Kinsta, and BuildFire have used advanced content promotion tips like newsjacking and paid social to elevate their brands above the competition. The Kissmetrics blog received nearly 85% of its traffic from organic search.

Paid Content 57

Paid Content Promotion Top of Funnel Examples 57

Single Grain

NOVEMBER 17, 2020

LinkedIn Ads offers several different campaign types (see more here ), but for our purposes, the only three that enterprise B2B SaaS companies need to focus on are: Sponsored Content. Sponsored Content. Sponsored Content ads come in three different formats: Single ad. Cold traffic targeting. Warm Traffic Targeting.

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98

Hubspot

JANUARY 20, 2014

Do you have a lead gen goal? I certainly do -- we''ve had an SLA established with Sales for years, and part of the blog team''s SLA is delivering a certain amount of net new organic leads to Sales each month. If you need help determining what your leads goal should be, check out this traffic and leads calculator.

Lead Gen 28

Lead Gen Leads Lead Marketing Qualified Leads 28

Unbounce

MARCH 14, 2019

You’ve got the right keywords, your Ad Groups are on point, and your landing pages nail the essentials. Multiple keyword variations + ads for each offer. He’s got awareness-based content campaigns at the top, lead gen nurturing ones in the middle, and revenue-producing sales offers at the bottom. Makes sense.

Landing Pages 111

Landing Pages PPC Paid Search Agency Spending 111

Marketing 261

APRIL 4, 2018

Does Your Marketing Strategy Include Repurposing Content? How long does it take you to create a piece of content? I mean content with purpose and substance. If you’re anything like us, you probably lack the resources to regularly spend this much time producing content. That’s where content repurposing comes in.

Top of Funnel 113

Top of Funnel Content Thought Leadership Digital Marketing Funnels 113

Kevin Indig

JUNE 26, 2023

In a world where everyone can create the same content, brands need to increase their web footprint. So, the easier we make it for SEO traffic to convert, the more Google might send us. What are our largest traffic sources, and how do they perform differently? Set yourself up for success in the new AI-powered Search world.

Conversion Rate 91

Conversion Rate Optimization Conversion Marketing Analytics Tools 91

Albacross

AUGUST 28, 2018

You want your client to refer you qualified leads, and not any Tom, Dick or Harry who will waste your time. This free template will help you track your marketing campaigns and make data-driven decisions to grow your business faster. Download the template. Hint: you shouldn’t be doing any keyword stuffing.). Guest Blog.

Paid Content 40

Paid Content Ideal Customer Profiles Tactics Adwords 40

Hubspot

MARCH 16, 2016

An 'internal link CTA' is my term for what is essentially an anchor text CTA, but rather than being styled as an H3 or an H3 in a separate line of text, it's positioned within a paragraph block, making it blend in more with the content around it. Between 83% and 93% of each post's leads came from anchor text CTAs and internal link CTAs.

Hubspot 28

Hubspot Lead Ranking Lead Scoring Generation 28

Hubspot

JULY 31, 2012

As in, are you leveraging Google+ for all its lead gen potential ? The most organic way to use Google+ to generate leads is by posting compelling content updates that include links back to your website. And in order for this to work, you need marketing content that will interest your audience and capture their attention.

Lead Gen 28

Lead Gen Google Optimization Ad Frequency 28

LeadSquared

OCTOBER 3, 2013

They are remarkably powerful in converting traffic into leads by prompting website visitors to focus on one thing and one things alone…the action that YOU want them to take; a download, blog subscription, buying a product, filling up a lead capture form and a lot more. It has side-scrolling content. MaxInbound.

Landing Pages 52

Landing Pages Autoresponders Work Management Clickthrough 52

Inbox Insight

NOVEMBER 23, 2022

Some companies focus solely on acquiring new leads through outbound activities such as cold emails or prospecting, while others use inbound tactics such as inbound marketing, content creation and social media outreach. This is the surround sound that your lead generation campaign contributes to the demand and visibility of your brand.

Lead Ranking 97

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 97

Hubspot

JANUARY 13, 2014

You probably know what content marketing is by now, but do you know all those little nitty gritty terms you need to know to be fluent in content marketing speak? Having the ability to move quickly in the world of content creation is a necessity for inbound marketers. (And And trust me, there will be failures.). Buyer Persona.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Hubspot

JUNE 16, 2014

You could be losing out on traffic, leads, and (potentially) customers. Make sure y our description is concise and includes a few of your core keywords to properly set expectations and get pinners excited to interact with your company. Also, don''t stuff this area with keywords. 7) Not Adding Original Content.

Lead Gen 28

Lead Gen Ideal Customer Profiles Paid Search Agency CAN-SPAM 28