Crimson Marketing

APRIL 16, 2015

Content marketing has reached a pinnacle. Creating more content isn’t the answer anymore. We’ve now entered a world of content overload. 60-70% of #B2B marketing content goes unused #contentmarketing Click To Tweet. 60-70% of #B2B marketing content goes unused #contentmarketing Click To Tweet.

Top of Funnel 100

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 100

Crimson Marketing

JULY 8, 2013

Sales and marketing alignment , all challenges aside, has a greater importance in content marketing than most of us realize. There’s plenty of fantastic ways you can use content in your business, but the point always remains to create new business at the end of the day. Content is about more than just inbound.

Top of Funnel 100

Top of Funnel Content Marketing Content B2B Sales 100

Crimson Marketing

JUNE 3, 2013

Content creators can now think of themselves as publishers. So now that we’re distributing amazing information, how do we garner and gauge the effectiveness? . Optimize content for multiple channels. Execute your content marketing plan. Execute your content marketing plan. We are publishers. ” 2. .”

Loyalty 100

Loyalty Ad Building Thought Leadership Content 100

Crimson Marketing

OCTOBER 9, 2013

“Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.” ” The best content for relationship building include: Blog posts. Being Able to Define Content Marketing.

Allocation 100

Allocation Trends Content Marketing Marketing Automation Services 100

Crimson Marketing

OCTOBER 8, 2013

“Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.” ” The best content for relationship building include: Blog posts. Being Able to Define Content Marketing.

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

Crimson Marketing

OCTOBER 16, 2014

Delivering “the right content to the right persona at the right time” could well be the mantra of the demand generation function of business today. It’s clear that the more targeted sellers can be about providing information their potential buyers need, the easier it will be to engage and nurture those leads.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Top of Funnel 100

Crimson Marketing

OCTOBER 21, 2014

Once upon a time producing a lot of amazing content was all brands needed to get noticed on the internet. Today, every company employs content marketing solutions and the web is inundated with articles, posts, photos and videos daily. Before you press that publish button, take a look at your content. Pump up your content.

Social Media 100

Social Media Media Word of Mouth Content 100

Crimson Marketing

JANUARY 21, 2015

With this in mind, content marketing platform NewsCred’s CEO Shafqat Islam says that brands should treat their content marketing as a horizontal foundation for all of the brand’s aspirational storytelling, rather than as an isolated vertical demand generation channel. Demand Generation Podcasts'

Digital Asset Management 100

Digital Asset Management Demand Generation Planning Content Marketing 100

Crimson Marketing

JUNE 26, 2014

One of the key changes in marketing in recent years is the advent of content marketing as a principal tool in demand generation. In this podcast, Marge shares how Informatica uses a content marketing system to develop a sales pipeline and the technical metrics the company uses to measure demand generation success.

Demand Generation 100

Demand Generation CMO Demand Top of Funnel 100

Crimson Marketing

MAY 1, 2015

B2B buyers…find their buying decisions influenced by information from hundreds of different sources. ” Connecting with your customers throughout all stages of the buyer’s journey requires a diversified content offer. ” 2. .”

Peer-to-peer 100

Peer-to-peer Buy Process Top of Funnel 100

Crimson Marketing

APRIL 23, 2015

Industry rock starts weigh in and share their expert insights: “Buyer intent plays a big role, it helps us understand the perspective buyers have when choosing content. We use buyer intent ahead of time to help inform what questions we’re asking SMEs, prospects or existing clients.”

Buyer Personas 100

Buyer Personas B2B Marketing B2B Thought Leadership Planning 100

Crimson Marketing

OCTOBER 29, 2014

The traditional marketing relationship between public relations professionals and traditional media was very straightforward—one had information in need of an audience, the other had an audience receptive to information. With a deluge of messages and media in the landscape today, however, the process is more complex.

CMO 100

CMO PR Advertising Channels Public Relations 100

Crimson Marketing

SEPTEMBER 24, 2015

Lisa Joy Rosner, CMO of information services and analytics firm Neustar, has a unique perspective on this transformation. Neustar handles 10 billion data elements at a time, but until just over one year ago, had virtually no effective marketing information system in place. lisajoyrosner: If you’re ever stuck, talk to the data.

CMO 100

CMO Organization Lead Ranking Click Rate 100

Crimson Marketing

SEPTEMBER 30, 2014

David pulls back the curtain for us in this episode of Moneyball for Marketing, where we see the marketing technology tools and tactics he used to develop Pluribus’ automation, social media and content driven marketing system. Likewise, short form content—small ‘nuggets of data’—are better received than long form content.

Network Marketing 100

Network Marketing CMO Marketing Management Marketing Automation Services 100

Crimson Marketing

JANUARY 15, 2015

The buyer’s journey today involves a constellation of information sources buyers can use to get smart about competing products before they ever engage in the actual buying process. That information, in turn will richly inform your demand generation efforts. Knowing what they want from each channel is half the battle, says Atri.

Demand Generation 100

Demand Generation Act-On Work Management Marketing Management 100

Crimson Marketing

OCTOBER 1, 2013

Social media is “about creating long-term relationships with them (the buyer) through compelling content and engaging campaigns.” Data is more than basic information (names, phone numbers, emails); “it’s important to understand your customers’ interests and attributes, too.” Keep an up-to-date CRM.

Campaigns 100

Campaigns Barriers Ideal Customer Profiles Mobile Marketing 100

Crimson Marketing

JUNE 16, 2015

“How do you start to tie together very deliberately all of the parts of marketing in an orchestrated way, that help(s) you reach the prospects you want to get to, get them to the content you…want them to consume and take…action…to engage with you further?” Box’s mission is to make sharing, accessing, and managing content ridiculously easy.

Sales Management 100

Sales Management Top of Funnel Planning Marketing Funnels 100

Crimson Marketing

SEPTEMBER 30, 2013

Social media is “about creating long-term relationships with them (the buyer) through compelling content and engaging campaigns.” Data is more than basic information (names, phone numbers, emails); “it’s important to understand your customers’ interests and attributes, too.” Keep an up-to-date CRM.

Campaigns 100

Campaigns Barriers Mobile Marketing Ideal Customer Profiles 100

Crimson Marketing

AUGUST 25, 2015

When a reader does a web search for a query, they’re scanning links provided by the search engine, clicking on the ones appearing to have the most relevant and desired information. Page Description – You have a little more room to be liberal with your content here (170 characters including spaces). DO NOT WRITE FOR SEO.

SEO 100

SEO SEM Tagging Search Marketing 100

Crimson Marketing

FEBRUARY 25, 2015

They do, however, crave information and best practice that can help them to stay on top of their game. And so it’s really important for me as a marketer… to earn the trust of the market by providing the right content in a non-salesy way that is going to give that prospect something of value with no expectation of anything back.”

Thought Leadership 100

Thought Leadership CMO Demand Generation Top of Funnel 100

Crimson Marketing

FEBRUARY 28, 2013

Consider this: because Google+ users can circle your company page, it means they have opted in to receive information from you without having to fill out any forms or communicate via email. This means you can provide that person with highly useful and specific information, instead of just a general communication blast.

Social Media 100

Social Media Google Media B2B 100

Crimson Marketing

APRIL 17, 2013

Great content – provide valuable information. While a chocolate milshake has ice cream, chocolate and milk, great SEO contains the following: On-page SEO -keep your keyword usage natural. Off-page SEO – build quality links and earn social media shares. Read the article in its entirety here.

SEO 100

SEO Practices Best Practices Keywords 100

Crimson Marketing

JULY 18, 2014

Key points include: Digital gives you the opportunity to create customized offers and content for everybody visiting your site and engaging with your brand because you can use the marketing intelligence you have about an individual in a particular moment.

Video Marketing 100

Video Marketing Paid Search Agency Marketing Analytics 100

Crimson Marketing

JUNE 12, 2013

For example, you should pay attention to what kind of photos and videos they post, the cadence of their posting, the time of day of their posting, and what content themes they choose to post. What you find curious about it, however, is that the engagement results from entertaining, yet irrelevant content.

Social Media 100

Social Media B2B Marketing Studies Social Marketing 100

Crimson Marketing

JULY 11, 2013

Users who are circling your brand have clearly shown an interest in receiving information from you. Google+ is a product of Google ; where do you go when you want to find out information? Yes, other social networks allow for this, but what happens differently on Google+ is how you interact with your customers.

Google 100

Google Marketing Mix Social Networks Social Media 100

Crimson Marketing

FEBRUARY 3, 2015

With buyers doing their own research before interacting with Sales, unfettered access to information on competing solutions, and as many as 100 branded touch points with which a buyer may come into contact before making a decision, it is critical for marketers to deeply understand the needs of customers at a very early stage.

Multi-Touch Attribution 100

Multi-Touch Attribution CMO Marketing Management Buy 100

Crimson Marketing

SEPTEMBER 26, 2014

Web analytics will provide richer, more actionable information to businesses pursuing well-coordinated content and social media strategies, for example – as the data shows high-growth firms are doing. Crucially, marketing analytics allow you to make your content marketing solutions much more targeted and responsive.

Analytics 100

Analytics Paid Search Agency Work Management Marketing Management 100

Crimson Marketing

FEBRUARY 9, 2015

“Armed with information about customers and a company’s relationships with them, the CMO is well-positioned to help differentiate its products, services, and experiences.” The time-to-market benefits of better information and more fluid collaboration extend to a wide range of companies, sectors, and business functions.”

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Advertising Agencies 100

Crimson Marketing

SEPTEMBER 24, 2013

Inbound: Content Marketing. “Remember that inbound marketing is about pulling the customer to you, whereas outbound is pushing information out to your audience.” Let’s break this down into two categories – Inbound and Outbound. Landing pages. Outbound: Email Marketing. Social media.

Buyer Personas 100

Buyer Personas Advertising Agencies Work Management Advertising Benchmark 100

Crimson Marketing

SEPTEMBER 25, 2013

Inbound: Content Marketing. “Remember that inbound marketing is about pulling the customer to you, whereas outbound is pushing information out to your audience.” Let’s break this down into two categories – Inbound and Outbound. Landing pages. Outbound: Email Marketing. Social media.

Buyer Personas 100

Buyer Personas Advertising Agencies Work Management Advertising Benchmark 100

Crimson Marketing

JANUARY 28, 2015

“Content creation is a top investment for 43% of information technology companies, which is 54% more than other industries.” .” The travel industry is 75% more likely than other industries to invest in online advertising .

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Stats Lead Ranking 100

Crimson Marketing

JULY 22, 2014

Mick shows how B2C companies are merging silos of information and obtaining a 360° view of customers, and explains why B2B firms must do so as well. Mick oversees all marketing efforts, including public relations, content marketing, paid advertising and website conversion. A LOT, it turns out.

CMO 100

CMO Top of Funnel Analytics Funnel Advertising 100

Crimson Marketing

MARCH 5, 2015

There are so many technologies available to help marketers with video, social media strategy, search and SEO, paid advertising, influencer marketing, and content management. Very few technologies truly integrate information and access across all channels, allowing marketers to manage their content from one interface.”

Work Management 100

Work Management Marketing Management Paid Search Agency Marketing & Strategy 100

Crimson Marketing

FEBRUARY 6, 2014

Nearly half of buyers believe they are better informed than sales reps: 49.5% 69% trust content and messaging on brand-operated web sites. 53% say they’re failing to create enough content. of buyers consult 3+ channels before purchasing big ticket items . 62% accessed the store’s site or app. Consumer Trust.

Demand Generation Agencies 100

Demand Generation Agencies Planning Paid Search Agency Word of Mouth 100

Crimson Marketing

MAY 28, 2015

Well, the brand has failed to leverage their web experience data — in this case, your purchase history — and provide you with relevant content about accessories, support service, etc. It helps marketers better predict their next move and target marketing campaigns to meet buyers at the right time with the right content.

Campaigns 100

Campaigns Marketing Management Paid Search Agency CMO 100

Crimson Marketing

JULY 25, 2013

It is often the same people or networks that consistently create fraudulent content. These alerts will keep you informed with news articles, blog posts, reviews and fraudulent use of your brand name right in your inbox daily. The best way to start your brand protection is to look at other fraudulence cases in your industry.

Brand Identity 100

Brand Identity Branding Domain Social Media 100

Crimson Marketing

AUGUST 19, 2013

proficient in email, SEO, SEM, online display, content, nurturing, social, etc.) The second factor is that the well-known “Big Data” phenomenon is radically changing the competitive landscape for marketers in the following ways: The massive increase in buyer information marketers can gather by participating in social networks.

Marketing Management 100

Marketing Management Planning Paid Search Agency Mobile Advertising 100