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5 Ways You Can Add Social Proof to Your Landing Pages


So before we get into how to use social proof on your landing pages, let''s make sure we''re on the same page with what social proof is. When someone lands on your landing page, they don''t know whether your offer is any good -- which gives you the opportunity to sway them using quotes from customers, embedded tweets, and so on. Would you believe me?

The 7-Point Checklist for Powerful Landing Page Copy


Whether writing blog posts, drafting lead nurturing emails, or shooting videos for their YouTube channel, successful inbound marketers are master content creators. But when you think about landing pages, most people jump to conversions. What's the page's bounce rate? How good all these metrics look, however, boils down to what you already do well: writing remarkable content. But writing effective landing page copy is a little different than writing, say, a blog post. The value is the "so what?" of your landing page copy.

16 Reasons Why People Leave Your Website


You can download HubSpot's ultimate guide to redesignin your website here.). 2) Your content is difficult to read. The fonts you use, as well as the colors of your text and background, can determine how easily people can read and digest the content on your website. Even YouTube has dropped the Flash object embeds in favor of the more modern HTML5 video player.

How to Annotate a YouTube Video [Quick Tip]


Ever wondered how to make those clickable buttons that show up on some YouTube videos? Because little annotations that prompt viewers to "Subscribe" or "Follow us" or "Click here to learn more" encourage them to actually engage and interact with your content -- and maybe even head back to your website. And, as it turns out, annotating YouTube videos is actually really simple.

Content Marketing Is A Strategic Solution To A Strategic Problem

B2B Marketing Insider

One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Many so-called approaches to content marketing are merely just content. An e-book is not content marketing. landing page with content on it is not content marketing. Content marketing is not going away. But

8 Clever Ways to Triple Your Content Output (and Traffic)


Too often, our ideal customers don’t find the content we release on our blogs. Publishing content should be like dating. In content marketing terms, this means repacking your blog posts into new formats and promoting it on the sites and platforms your customers spend time on -- social media, article aggregators, Q&A sites, and SlideShare to name a few. Of course not!

18 (of the) Best Web Analytics Guides of 2011


When it comes to questions like which web metrics are most important, how to scrutinize Google Analytics reports for actionable data, how to create custom reports or evaluate social media ROI, and how to improve SEO, reduce bounce rates or measure YouTube success, these 18 articles and posts on using web analytics to improve marketing performance offer invaluable assistance. Brilliant.

The ABCs of Content Marketing: A Glossary of Terms


You probably know what content marketing is by now, but do you know all those little nitty gritty terms you need to know to be fluent in content marketing speak? We''ve listed the ABCs of content marketing below to help you map out your content strategy and ensure you''re ticking all of the right boxes to be more successful with your campaigns this year. Dynamic Content.

57 Notable and Unique Content Marketing Ideas


The average marketer today uses 12 different content marketing tactics. Ten years ago, only a handful of us had even heard of content marketing. You need to consistently come up with more content marketing ideas to publish even more engaging content. Audience is drowning in poor quality content these days. Instagram Direct Content. Event-Specific Content.

Best Twitter Guides, Tips and Tools of 2010


Based on research, Courtney Wiley reveals what type of content to tweet, when to tweet it, and the ideal frequency of tweeting to use in order to grow a Twitter following. Get More Twitter Followers by Treating Your Profile Like a Landing Page by Social Times. Active interacting with others, engaging in conversations, and linking to valuable content.&#. by Ask Aaron Lee.

8 Ways to Improve Your Online Content Marketing


It’s 2016, and the digital tsunami rages on, drenching us all in a virtual deluge of online content and forcing companies of all sizes and industry segments to contribute to the endless content flow or be mercilessly drowned out by the competition. In the midst of such a content cataract, the question on everyone’s mind is numbingly simple but profoundly important: how do I improve my online content marketing? To survive and thrive in the digital age, we all know that brands need to develop personalized online content that connects with their customer base.

This Week in Content: July 4 - July 10


If you can't make it here every week, just subscribe to our newsletter to receive all the content marketing news you love, right in your inbox. From around the web: How to Generate 30 New Content Ideas in 30 Minutes [Shutterstock]. Discover new ideas for content in 30 minutes with these easily laid out steps. Steps to Leverage Your Content and Boost Website Traffic : [Business 2 Community]. Increase your website traffic by using these 7 steps when publishing new content. The Key to Growing Your Audience: Partner With Subject Matter Experts [Hubspot].

B2B Experts: The Difference Between Social Media and Content Marketing

Social Media B2B

Many B2B marketing conversations have been focused on content marketing lately, rather than social media and I wanted to understand if this was a real trend and what it might mean. The graph below shows worldwide Google searches for the terms social media and content marketing. This means that social media is still what people are looking for, compared to content marketing.

47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack


It’s hard to deny the advantages to having a solid marketing technology stack to enhance your content campaigns. Marketing technology provides new research methods, helps scale your content production, and allows you to better promote and measure your campaigns across many different channels throughout the funnel. Content Research. Content Planning. Contently.

17 Brilliant Sources of Content Hiding Right Under Your Nose


Creating content is a pain in the puppy. That's coming from someone whose entire job is to create content. But if you're a multi-tasking marketer -- creating email campaigns, building landing pages, managing a staff, tweaking your PPC budget, designing calls-to-action -- content creation has likely been elevated from a royal pain to a practical impossibility.

You Should Be in Pictures; Tips for Integrating Visual Content into the Marketing Mix

WindMill Networking

This article explores the trend of visual content marketing.  It discusses challenges, and offers tips for overcoming these and tapping the power of pictures in marketing. So what does this mean for websites and landing pages seeking to sell a product or service? You can] turn a boring Facebook Timeline into a successful content marketing initiative. Content Marketing

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

By Rob Petersen, {grow} Community Member First, a few depressing facts: 86 percent of B2B companies say they are doing content marketing Just 38 percent say it is effective 21 perecnt are able to track a return on investment (ROI) (source: Content Marketing Institute ) Benefits from marketing and attribution of results always seem harder for B2B companies than B2C. million. million.

How to Live Stream Successfully: A Preparation Checklist for Marketers


Here at HubSpot, we’ve used it for things like interviews with thought leaders. HubSpot’s Social Media Marketing Manager, Chelsea Hunersen, stresses the importance of thoroughly researching the topic of your live stream in advance. YouTube Live. YouTube Live Events tend to have “two goals,” says Megan Conley, HubSpot’s Content Marketing Strategist. Where.

Paid Advertising 101: Understanding Search and Display Advertising


Bing Network) gives your business an efficient means to scale your brand message and content by tapping into their massive networks to show relevant ads to the people who are most likely to be interested in your products and services. Quality Score is an estimate of the quality of your ads, keywords, and landing page. billion in online ad revenues in the US, up 22.5% Read on.

Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer


We handpicked some of our best HubSpot articles to get you familiar with inbound marketing and a few key concepts, themes, and methodologies that will help you strategically tackle your marketing goals. Take classes from HubSpot Academy''s Inbound Marketing Certification. They''re the ones you''re creating content for, the ones you''re trying to reach, and the ones who (hopefully!)

How to Breathe New Life Into Your Marketing With Visual Content


Visual content is awesome. It grabs your audience's attention, it's quick to consume, it's shareable, and for those for whom writing is a bigger nightmare than those dreams where you're late for school and don't have any pants on, visual content is a nice alternative to keep your content creation machine chugging. Integrating Visual Content Into Your Social Media Marketing.

The Ultimate Dictionary of Marketing Terms You Should Know


Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. HubSpot has APIs that developers use to get information from our software into theirs. 18) Content. 48) Landing Page.

Top Internet strategy, marketing and technology links for the week of November 12, 2011


Best Practices For Small Business YouTube Marketing  (Mashable!). Genius Ways to Leverage Exclusive Video Content (HubSpot). Simple Steps to an Awesome LinkedIn Company Page (HubSpot). Hidden Tricks for Better B2B Lead Generation (HubSpot). Google+ Brand Pages vs. Facebook Fan Pages (Mashable!). Reasons Great Content Fails (HubSpot).

22 Expert Guides and Reviews of 200+ Social Media Tools


As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Image credit: Buddy Media. You can also post to Tumblr. viralWoot

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How to Find the Right Co-Marketing Partner


Do you follow any brands on social media that make lovable content that also speaks to your buyer persona's needs? While I'm there, I don't just look at the number of followers -- I also look at engagement, replies, and the type of content their social team is posting. Chances are, your co-marketing content will be promoted on social media. but it's not always an easy job.

20 Ways to Increase Content Visibility on the Top 4 Social Networks


With all the content and information cluttering the web, it's a constant struggle to get people's attention online. And with so many different social media channels available to marketers, it's difficult to make your content truly stand out. How to Increase Content Visibility on Facebook. 1. Offer exclusive content only available to Facebook fans. Connect with HubSpot

10 Marketing Techniques for Content Marketers from Traditional Advertising


The Wall Street Journal recently named advertising and promotion management the “fastest disappearing” jobs in the US.  As HubSpot blogger Dan Lyons points out, it’s not like the situation is going to improve next quarter, either. Inbound and content marketers are most definitely here to stay. Blogging Content Creation Copywriting Headlines Matter. That’s not an exaggeration.

Facebook Home Opens Up Mobile Ad Targeting Opportunities, and Other Marketing Stories of the Week


When it comes to sharing content in social media, every character counts. This has become increasingly more difficult for YouTube’s 1 billion monthly users who share tons of videos on the web. On Twitter alone, almost 700 YouTube videos are shared every minute. It''s rumored that Google will use this new domain name for shortened links to YouTube videos.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2


Facebook Custom Landing Tabs + Measurement = Best Practice by Beth’s Blog. Citing research “that shows Facebook pages with custom landing pages have a higher conversion rate than those without landing pages,” Beth Kanter explains how custom landing pages work, why they are important and how to create one. Facebook Skeptics.

5 Proven Digital Marketing Strategies for Small Businesses in 2016


With inbound marketing, the emphasis is on earning, not buying, a person’s attention, which is accomplished by actively engaging on social media and producing fresh and original content such as blogs, ebooks, videos, webinars, and podcasts. This inbound combination of relevant content and online engagement creates a solid foundation for sales and marketing efficiency, effectiveness, and growth. Moreover, every company HubSpot surveyed, regardless of marketing budget, was 3X as likely to see a higher ROI on inbound marketing campaigns than on outbound. Let me explain.

25 Clever Ways to Grow Your Email Marketing List


25 Ways to Grow Your Email Marketing List. 1) Create remarkable email content. If you're having trouble coming up with new offers, this blog post provides suggestions for ways to simply and quickly create lead-gen content. 3) Host an online webinar and collect email addresses at registration. 4) Create a free, online tool or resource and have users sign up with their email address.

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A Handy Guide to Optimizing Your Social Media Channels


If you''re looking for help taking your blog, landing pages, SEO, email, and social to the next level, download the full guide here. Here’s a list of dimensions for Facebook, Twitter, LinkedIn, Google+, Pinterest, and YouTube. YouTube. Incorporate social sharing and follow buttons into your emails and thank you pages. Facebook. Cover photo: 851 x 315.

The 45 Inbound Marketing Terms You Should Know [Glossary]


Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. call-to-action is a text link, button, image, or some type of web link that encourages a website visitor to visit a landing page and become of lead. Content.

Tips on Using Twitter to Boost Your Marketing Efforts

Anything Goes Marketing

If you want some basic tips on Twitter, check out Twitter 101 or Hubspot’s How To guide. I was inspired by those bright people over at Radian6 who showed me some of the untapped potential of Twitter. If you go to Radian6’s home page , they’ve included a banner that says “ See what they are saying about us on Twitter ”. What they’ve done is used the Twitter “favorite” feature to mark the posts where people have made positive comments about them and then featured this prominently on their home page as well as on confirmation pages. Socializing Your Landing Pages.

16 Smart Resolutions for Better Marketing in 2013


If you’re not sure where to begin, for starters, HubSpot would love to help! We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. Valuable content is the meat that attracts visitors and leads to your company. Are there certain pages on your site that aren't optimized at all -- for search and for conversion ?

Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Hubspot has accepted this challenge. Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. But Hubspot also applies automation to improve results without making the user work harder. Free versions of these and other graders are available from Hubspot at

30 Amazing Marketing Tools, Tips & Tricks We're Thankful For


We use HubSpot's social media publishing tool , and it's supremely awesome because it allows you to schedule not just text updates, but image updates, too. Facebook's global pages mean marketers get the best of both worlds -- a central maintenance location with better targeting options. 3) Audience Targeting in Facebook Advertisements - There's more to love about Facebook. Maybe.

List with a Twist: 50 Creative Tips for Gathering Customer Emails

Vertical Response

“ Your content needs to be amazing if you want people to stay subscribed and forward your emails to their friends, family and colleagues (not) already on your email list,” notes Andy Pitre on HubSpot. Consider the following list of email list-generating ideas. 1) Add an email signup offer to the back of your business cards. 2) Include opt-in forms as well as forwarding options on every page of your website, blog and social media networks. Others can vote for the winner on your social media pages, accessing opt-in invitations. 34) Conducting a survey?

A Brief History of Online Advertising


Users enticed to click the mysterious banner were transported to a very early landing page for AT&T. Craig Kanarick, one of the digital consultants hired to work on the campaign, remembers the team's goal was to make an ad that didn't feel like an ad, and actually offered valuable content to users. Check out a condensed history of online advertising below.

The Ultimate Facebook Marketing Cheat Sheet


Create a Business Page, Not a Profile: First things first. To maximize Facebook's business potential, you need to create a Business Page, not a Personal Profile, to represent your brand. Setting up a Page is simple. Just visit , and follow the step-by-step setup instructions. Access your Page's Insights at [link]. 8.