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5 Ways You Can Add Social Proof to Your Landing Pages

Hubspot

So before we get into how to use social proof on your landing pages, let''s make sure we''re on the same page with what social proof is. When someone lands on your landing page, they don''t know whether your offer is any good -- which gives you the opportunity to sway them using quotes from customers, embedded tweets, and so on. Would you believe me?

The 7-Point Checklist for Powerful Landing Page Copy

Hubspot

Whether writing blog posts, drafting lead nurturing emails, or shooting videos for their YouTube channel, successful inbound marketers are master content creators. But when you think about landing pages, most people jump to conversions. What's the page's bounce rate? How good all these metrics look, however, boils down to what you already do well: writing remarkable content. But writing effective landing page copy is a little different than writing, say, a blog post. of your landing page copy. Connect with HubSpot

16 Reasons Why People Leave Your Website

Hubspot

You can download HubSpot's ultimate guide to redesignin your website here.). 2) Your content is difficult to read. The fonts you use, as well as the colors of your text and background, can determine how easily people can read and digest the content on your website. Even YouTube has dropped the Flash object embeds in favor of the more modern HTML5 video player.

How to Annotate a YouTube Video [Quick Tip]

Hubspot

Ever wondered how to make those clickable buttons that show up on some YouTube videos? Because little annotations that prompt viewers to "Subscribe" or "Follow us" or "Click here to learn more" encourage them to actually engage and interact with your content -- and maybe even head back to your website. And, as it turns out, annotating YouTube videos is actually really simple.

The Best Content Analytics Tools: A Beginner's Guide

Docalytics

Content marketing is here to stay. The only way to evaluate customers' interactions with your marketing materials and to adapt accordingly is to measure engagement with the pieces most central to your content marketing strategy. To help you sort through the high volume of content analytics tools, we’ve compiled a list of a few of the best in each category: 1. Wistia. VidYard.

Content Marketing Strategy: A Comprehensive Guide for Modern Marketers

Hubspot

I've written my share of blog posts about content marketing. That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. What Is Content Marketing? To explain how content marketing works, we first have to agree on a definition. Long-Form Content Creator.

8 Clever Ways to Triple Your Content Output (and Traffic)

Hubspot

Too often, our ideal customers don’t find the content we release on our blogs. Publishing content should be like dating. In content marketing terms, this means repacking your blog posts into new formats and promoting it on the sites and platforms your customers spend time on -- social media, article aggregators, Q&A sites, and SlideShare to name a few. Of course not!

18 (of the) Best Web Analytics Guides of 2011

Webbiquity

When it comes to questions like which web metrics are most important, how to scrutinize Google Analytics reports for actionable data, how to create custom reports or evaluate social media ROI, and how to improve SEO, reduce bounce rates or measure YouTube success, these 18 articles and posts on using web analytics to improve marketing performance offer invaluable assistance. Brilliant.

Best Twitter Guides, Tips and Tools of 2010

Webbiquity

Based on research, Courtney Wiley reveals what type of content to tweet, when to tweet it, and the ideal frequency of tweeting to use in order to grow a Twitter following. Get More Twitter Followers by Treating Your Profile Like a Landing Page by Social Times. Active interacting with others, engaging in conversations, and linking to valuable content.&#. by Ask Aaron Lee.

57 Notable and Unique Content Marketing Ideas

Writtent

The average marketer today uses 12 different content marketing tactics. Ten years ago, only a handful of us had even heard of content marketing. You need to consistently come up with more content marketing ideas to publish even more engaging content. Audience is drowning in poor quality content these days. Instagram Direct Content. Event-Specific Content.

The ABCs of Content Marketing: A Glossary of Terms

Hubspot

You probably know what content marketing is by now, but do you know all those little nitty gritty terms you need to know to be fluent in content marketing speak? We''ve listed the ABCs of content marketing below to help you map out your content strategy and ensure you''re ticking all of the right boxes to be more successful with your campaigns this year. Dynamic Content.

139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)

SnapApp

And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. With so much noise online these days, finding sources of consistent high quality content can seem like searching for a needle in hay stack. To help make it less overwhelming, our team scoured the web to identify the top content marketing blogs (by category) you should be reading in 2017. Contently.

8 Ways to Improve Your Online Content Marketing

Synecore

It’s 2016, and the digital tsunami rages on, drenching us all in a virtual deluge of online content and forcing companies of all sizes and industry segments to contribute to the endless content flow or be mercilessly drowned out by the competition. In the midst of such a content cataract, the question on everyone’s mind is numbingly simple but profoundly important: how do I improve my online content marketing? To survive and thrive in the digital age, we all know that brands need to develop personalized online content that connects with their customer base.

B2B Experts: The Difference Between Social Media and Content Marketing

Social Media B2B

Many B2B marketing conversations have been focused on content marketing lately, rather than social media and I wanted to understand if this was a real trend and what it might mean. The graph below shows worldwide Google searches for the terms social media and content marketing. This means that social media is still what people are looking for, compared to content marketing.

This Week in Content: July 4 - July 10

Opentopic

If you can't make it here every week, just subscribe to our newsletter to receive all the content marketing news you love, right in your inbox. From around the web: How to Generate 30 New Content Ideas in 30 Minutes [Shutterstock]. Discover new ideas for content in 30 minutes with these easily laid out steps. 7 Steps to Leverage Your Content and Boost Website Traffic : [Business 2 Community]. Increase your website traffic by using these 7 steps when publishing new content. The Key to Growing Your Audience: Partner With Subject Matter Experts [Hubspot].

17 Brilliant Sources of Content Hiding Right Under Your Nose

Hubspot

Creating content is a pain in the puppy. That's coming from someone whose entire job is to create content. But if you're a multi-tasking marketer -- creating email campaigns, building landing pages, managing a staff, tweaking your PPC budget, designing calls-to-action -- content creation has likely been elevated from a royal pain to a practical impossibility.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

By Rob Petersen, {grow} Community Member First, a few depressing facts: 86 percent of B2B companies say they are doing content marketing Just 38 percent say it is effective 21 perecnt are able to track a return on investment (ROI) (source: Content Marketing Institute ) Benefits from marketing and attribution of results always seem harder for B2B companies than B2C. million. million.

47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack

SnapApp

It’s hard to deny the advantages to having a solid marketing technology stack to enhance your content campaigns. Marketing technology provides new research methods, helps scale your content production, and allows you to better promote and measure your campaigns across many different channels throughout the funnel. Content Research. Content Planning. Contently.

Paid Advertising 101: Understanding Search and Display Advertising

Synecore

Bing Network) gives your business an efficient means to scale your brand message and content by tapping into their massive networks to show relevant ads to the people who are most likely to be interested in your products and services. Quality Score is an estimate of the quality of your ads, keywords, and landing page. billion in online ad revenues in the US, up 22.5% Read on.

10 Marketing Techniques for Content Marketers from Traditional Advertising

Writtent

As HubSpot blogger Dan Lyons points out, it’s not like the situation is going to improve next quarter, either. Inbound and content marketers are most definitely here to stay. You’re probably wondering why the dearth of job opportunities at traditional ad agencies has anything to do with your playbook of content marketing techniques. Blogging Content Creation Copywriting

How to Live Stream Successfully: A Preparation Checklist for Marketers

Hubspot

Here at HubSpot, we’ve used it for things like interviews with thought leaders. HubSpot’s Social Media Marketing Manager, Chelsea Hunersen, stresses the importance of thoroughly researching the topic of your live stream in advance. YouTube Live. YouTube Live Events tend to have “two goals,” says Megan Conley, HubSpot’s Content Marketing Strategist. Where.

Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer

Hubspot

We handpicked some of our best HubSpot articles to get you familiar with inbound marketing and a few key concepts, themes, and methodologies that will help you strategically tackle your marketing goals. Take classes from HubSpot Academy''s Inbound Marketing Certification. They''re the ones you''re creating content for, the ones you''re trying to reach, and the ones who (hopefully!)

You Should Be in Pictures; Tips for Integrating Visual Content into the Marketing Mix

WindMill Networking

This article explores the trend of visual content marketing. So what does this mean for websites and landing pages seeking to sell a product or service? Like me, you may be growing weary of but also are fascinated by reports about the crazy amounts of referral traffic generated via Pinterest, the visual content marketing poster child. Content Marketing

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How to Breathe New Life Into Your Marketing With Visual Content

Hubspot

Visual content is awesome. It grabs your audience's attention, it's quick to consume, it's shareable, and for those for whom writing is a bigger nightmare than those dreams where you're late for school and don't have any pants on, visual content is a nice alternative to keep your content creation machine chugging. Integrating Visual Content Into Your Social Media Marketing.

Choosing a Video Platform: What to Evaluate for Marketing and Sales

Vidyard

As video is becoming more and more essential to how businesses communicate with their audiences—whether potential customers, current customers, or employees—a video platform (VP) has become a necessary and useful tool for many business teams so they can manage, optimize, and measure content, and learn about their audiences. Can you upload directly from your YouTube channel?

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Top Internet strategy, marketing and technology links for the week of November 12, 2011

Sazbean

6 Best Practices For Small Business YouTube Marketing (Mashable!). 5 Genius Ways to Leverage Exclusive Video Content (HubSpot). 5 Simple Steps to an Awesome LinkedIn Company Page (HubSpot). 5 Hidden Tricks for Better B2B Lead Generation (HubSpot). Google+ Brand Pages vs. Facebook Fan Pages (Mashable!). 6 Reasons Great Content Fails (HubSpot).

Movies in Your Customer’s Minds: Video Marketing Trends, Take 10

Content Standard

Video Content Is Taking Over. Some pundits predict that within just a couple of years, 80 percent of online content will be video. In a 2016 HubSpot survey, users said their overall content consumption was up. What was the content they consumed most thoroughly ? Your Audience Trusts YouTube. I won’t do it. Nope, not gonna. Video. Or growing power.

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22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Image credit: Buddy Media. for competitive research. Check out this post.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. HubSpot has APIs that developers use to get information from our software into theirs. 18) Content. 48) Landing Page.

20 Ways to Increase Content Visibility on the Top 4 Social Networks

Hubspot

With all the content and information cluttering the web, it's a constant struggle to get people's attention online. And with so many different social media channels available to marketers, it's difficult to make your content truly stand out. How to Increase Content Visibility on Facebook. Offer exclusive content only available to Facebook fans. Connect with HubSpot

How to Find the Right Co-Marketing Partner

Hubspot

Do you follow any brands on social media that make lovable content that also speaks to your buyer persona's needs? While I'm there, I don't just look at the number of followers -- I also look at engagement, replies, and the type of content their social team is posting. Chances are, your co-marketing content will be promoted on social media. but it's not always an easy job.

50+ Video Marketing Stats that Prove You’re Doing it Right

Vidyard

Video may be all the rage, but for data-driven businesses, it’s hard to justify spending resources on a new content type without… well… data, right? North Americans ranked video as the #1 content asset they would like to see from brands – HubSpot ( Tweet This ). The human brain processes visuals 60,000 times faster than text – HubSpot ( Tweet This ). Optimizing Video Content. The top 3 types of video on YouTube are Product Reviews, How-Tos and Video Blogs – Mediakix ( Tweet This ). But it’s 2017, and the times, they are a’ changing!

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Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity

Facebook Custom Landing Tabs + Measurement = Best Practice by Beth’s Blog. Citing research “that shows Facebook pages with custom landing pages have a higher conversion rate than those without landing pages,” Beth Kanter explains how custom landing pages work, why they are important and how to create one. by HubSpot Blog.

28 of the Best Chrome Extensions for SEO, Productivity & More

Hubspot

We can’t guarantee that they will make YouTube videos less tempting to watch, but we recommend them for busy marketers who want to make their time online more efficient. We’ve broken them down into different categories if you want to jump ahead: Social Media , SEO , Content Sourcing , Blogging , Productivity. BuzzSumo provides insight into how content is performing. 1) bitly.

Facebook Home Opens Up Mobile Ad Targeting Opportunities, and Other Marketing Stories of the Week

Hubspot

When it comes to sharing content in social media, every character counts. This has become increasingly more difficult for YouTube’s 1 billion monthly users who share tons of videos on the web. On Twitter alone, almost 700 YouTube videos are shared every minute. It''s rumored that Google will use this new domain name for shortened links to YouTube videos.

5 Proven Digital Marketing Strategies for Small Businesses in 2016

Synecore

With inbound marketing, the emphasis is on earning, not buying, a person’s attention, which is accomplished by actively engaging on social media and producing fresh and original content such as blogs, ebooks, videos, webinars, and podcasts. This inbound combination of relevant content and online engagement creates a solid foundation for sales and marketing efficiency, effectiveness, and growth. Moreover, every company HubSpot surveyed, regardless of marketing budget, was 3X as likely to see a higher ROI on inbound marketing campaigns than on outbound. Let me explain.

25 Clever Ways to Grow Your Email Marketing List

Hubspot

1) Create remarkable email content. Your content needs to be amazing if you want people to stay subscribed -- and if you want them to forward it to their friends, family, and colleagues that aren't already on your email list. If you're having trouble coming up with new offers, this blog post provides suggestions for ways to simply and quickly create lead-gen content.

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