| |  Content + Hubspot + Landing Page + Youtube | 65 articles |
| Page 1 of 1 | Previous | Next | HUBSPOT MARCH 6, 2012 The 7-Point Checklist for Powerful Landing Page Copy Whether writing blog posts, drafting lead nurturing emails, or shooting videos for their YouTube channel, successful inbound marketers are master content creators. But when you think about landing pages, most people jump to conversions. What's the page's bounce rate? How good all these metrics look, however, boils down to what you already do well: writing remarkable content. But writing effective landing page copy is a little different than writing, say, a blog post. of your landing page copy. Connect with HubSpot | ANYTHING GOES MARKETING AUGUST 3, 2009 Tips on Using Twitter to Boost Your Marketing Efforts If you want some basic tips on Twitter, check out Twitter 101 or Hubspot’s How To guide. If you go to Radian6’s home page , they’ve included a banner that says “ See what they are saying about us on Twitter ”. What they’ve done is used the Twitter “favorite” feature to mark the posts where people have made positive comments about them and then featured this prominently on their home page as well as on confirmation pages. You could probably create an RSS feed from this URL as well and then display this content in real time. Socializing Your Landing Pages. | | | | | |
| WEBBIQUITY APRIL 3, 2012  18 (of the) Best Web Analytics Guides of 2011 When it comes to questions like which web metrics are most important, how to scrutinize Google Analytics reports for actionable data, how to create custom reports or evaluate social media ROI, and how to improve SEO, reduce bounce rates or measure YouTube success, these 18 articles and posts on using web analytics to improve marketing performance offer invaluable assistance. Brilliant. | HUBSPOT SEPTEMBER 21, 2012  17 Brilliant Sources of Content Hiding Right Under Your Nose Creating content is a pain in the puppy. That's coming from someone whose entire job is to create content. But if you're a multi-tasking marketer -- creating email campaigns, building landing pages, managing a staff, tweaking your PPC budget, designing calls-to-action -- content creation has likely been elevated from a royal pain to a practical impossibility. | WEBBIQUITY JANUARY 31, 2011  Best Twitter Guides, Tips and Tools of 2010 Based on research, Courtney Wiley reveals what type of content to tweet, when to tweet it, and the ideal frequency of tweeting to use in order to grow a Twitter following. Get More Twitter Followers by Treating Your Profile Like a Landing Page by Social Times. Active interacting with others, engaging in conversations, and linking to valuable content.&#. by Ask Aaron Lee. | HUBSPOT NOVEMBER 16, 2011  20 Ways to Increase Content Visibility on the Top 4 Social Networks With all the content and information cluttering the web, it's a constant struggle to get people's attention online. And with so many different social media channels available to marketers, it's difficult to make your content truly stand out. How to Increase Content Visibility on Facebook. Offer exclusive content only available to Facebook fans. Connect with HubSpot | | | | | | | |
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HUBSPOT | MONDAY, JUNE 18, 2012  How to Breathe New Life Into Your Marketing With Visual Content
Visual content is awesome. It grabs your audience's attention, it's quick to consume, it's shareable, and for those for whom writing is a bigger nightmare than those dreams where you're late for school and don't have any pants on, visual content is a nice alternative to keep your content creation machine chugging. Most people don't have any trouble coming up with ways to integrate visual content into, say, their social strategy (or maybe they do, which is why we're covering it in this post for good measure). And HubSpot? YouTube. Let's get started! MORE >> -
HUBSPOT | FRIDAY, DECEMBER 16, 2011  How to Optimize Your LinkedIn Company Page in 15 Minutes
LinkedIn company pages are becoming an increasingly popular tool for marketers to engage with their networks, generate leads, and showcase their products. In HubSpot's specific case, our visitor-lead conversion rate for LinkedIn is double that of any other social network. To help you get some similar benefits, here are 10 quick tips to help you optimize your business' company page in 15 minutes. 10 Steps to Optimize Your Company Page in 15 Minutes. This is the first step to getting some serious value from your company page. Add a video to your Product Page. MORE >> -
HUBSPOT | SUNDAY, APRIL 14, 2013  Facebook Home Opens Up Mobile Ad Targeting Opportunities, and Other Marketing Stories of the Week
When it comes to sharing content in social media, every character counts. This has become increasingly more difficult for YouTube’s 1 billion monthly users who share tons of videos on the web. On Twitter alone, almost 700 YouTube videos are shared every minute. It''s rumored that Google will use this new domain name for shortened links to YouTube videos. to YT.be, Google would be cutting the number of characters needed to tweet YouTube videos down by approximately 3 million per day. Vine Adds Trending Hashtags to Aid Content Discovery, From Marketing Land. MORE >> -
B2B WEB STRATEGY | TUESDAY, FEBRUARY 26, 2013  Guidelines for Writing Your LinkedIn Company Page
LinkedIn company pages are like a personal profile for your company. Your company page is a mini-website for your company, but it’s located on LinkedIn so it’s easy for LinkedIn members to find. With this in mind, your LinkedIn content should be more conversational, and needs to sound less like a brochure and more like a conversation. Content in your products and services section also need sot be compelling. In this case, the tone of your pages needs to be active, with links to the corresponding pages for each product or service you offer. MORE >> -
HUBSPOT | THURSDAY, MAY 10, 2012 How B2B Marketers Can Succeed on the 6 Big Social Networks
So this post will break down how you can be successful on the 6 most popular social networks: LinkedIn, Twitter, Facebook, Google+, YouTube, and Pinterest. You already have tons of great content living in your various slide decks, and you don't have a lot of time to create new lead gen content. Why not add a call-to-action in those slides, repurpose them as lead generation content, and share it on LinkedIn? 3) Promote new content with company status updates. Your blog's RSS isn't the only way to get your content out to the masses on LinkedIn. Like this. MORE >>
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- Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011 HUBSPOT | TUESDAY, OCTOBER 18, 2011
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