Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Content marketing has been moving at the speed of light in recent years. HANDPICKED RELATED CONTENT: How to Explain Content Marketing to Anyone.

Paid Content 111

Paid Content Stats Paid Search Agency Content Marketing 111

Sprout Social

APRIL 12, 2022

Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. The past decade created a permanent shift in communication, adding complexity to information dissemination and audience engagement.

Public Relations 108

Public Relations Stats Work Management PR 108

Porch Group Media

OCTOBER 1, 2020

In research by Seventh Sense, almost half of survey participants said they plan to send more emails to communicate with customers and prospects as a result of the Covid crisis. According to HubSpot, email marketers are sending 27% more emails than they then did pre-coronavirus. Approximately 90% of U.S.

Stats 71

Stats Email Marketing Trends Planning 71

Porch Group Media

NOVEMBER 10, 2022

If you’ve stumbled on this blog, you probably are just as keen to read up on the latest stats – in this case, about email marketing. Our team curated the latest stats we could find to help you stay current and informed for 2023. Table of Contents. Take a look at these stats on how it has grown and who is using email.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Hubspot

MAY 18, 2021

Those stats alone serve as a reminder that email marketing is not a thing of the past. In this post, let's review the top strategies you can use to get to know your email subscribers according to research. Analytics can help you figure all of this out so you can be in touch with and provide content that your audience wants.

Research 101

Research Buyer Personas Open Rate Click Rate 101

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Hubspot

SEPTEMBER 23, 2020

And yes, you'll likely want to research more than just the superhero analogy I've made above. 20 Co-Marketing Stats to Know in 2020. Roughly 11% of marketers say "partnership posts" are their brand's most engaging type of social media content. HubSpot, 2020 ). The State of Co-Marketing in 2020. PartnerPath, 2019 ).

Stats 101

Stats Advertising Agencies Paid Search Agency Planning 101

Hubspot

DECEMBER 5, 2019

The user-influenced platform , which embraces discussion and community engagement, rather than content creation or branding is vastly different from other networks -- like Facebook or Instagram -- where brands naturally find their niche. General Stats. 6% of online adults are Reddit users ( Pew Research Center ). Crunchbase ).

Stats 98

Stats Mobile Advertising Internet Marketing Mobile Marketing 98

Hubspot

JUNE 15, 2020

And while you might think you have a solid email strategy, a huge portion of your audience might be missing out on your lead-generating content if your emails aren't mobile optimized. Today, mounting research shows that mobile optimization is even more vital to your email marketing strategy. Mobile Email Optimization Stats.

Stats 101

Stats Mobile Marketing Email Marketing Planning 101

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Forbes) 93% of online experiences start with a search engine.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

SocialPilot

JANUARY 15, 2024

Video is the new king of content. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. These stats will help you know how video marketing influences customers. In 2024, video content will make up for 82% of the internet traffic. Here we go!

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Hubspot

FEBRUARY 3, 2020

Through this research, you'll also be able to identify successful millennial marketing strategies that could still work on Gen Z. To help you build a buyer persona for potential Gen Z customers, I've compiled a list of stats that highlight Gen Z's unique qualities, behaviors, and motivations. 52 Gen Z Stats to Know in 2020.

Stats 101

Stats Work Management Buyer Personas Mobile Marketing 101

Hubspot

MAY 4, 2020

Social Selling LinkedIn Stats. According to LinkedIn, 62% of B2B customers respond to salespeople who connect by sharing content and insights that are relevant to the buyer. When asked about quality content, 65% of B2B buyers said informational, easy to consume content is an important factor in their buying decisions.

Linkedin 80

Linkedin Stats Lead Scoring Lead Ranking 80

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Whether new to manufacturing content marketing or looking to improve your efforts, this guide will provide the insights and best practices you need to know when writing industrial blogs. Reaching the right audience with relevant content is not easy.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Optinmonster

DECEMBER 28, 2023

In fact, 43% of people use social media to research before buying. Here are some interesting stats on email usage : 99% of email users check their inbox every day. 68% of customers say that they follow brands on social media to stay informed about new products. Here are the stats. What does this mean for businesses?

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

TrustRadius Marketing

APRIL 17, 2022

Research and Markets 2021) 56% of companies are currently using marketing automation. Hubspot 2021) Marketing Automation is one of the technologies that show the most difference in adoption between most successful (63%) and least successful (39%) marketers. Top 24 Statistics for Marketing Automation. Market Scope. billion in 2030.

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

Tomorrow People

APRIL 27, 2021

It's easy to see why creating thought leadership content doesn't get prioritized. But that’s okay, because thought leadership content doesn't really impact near-term results. Think about those last two stats for a moment. And compelling thought leadership content tends to generate more, higher-quality leads.

Thought Leadership 156

Thought Leadership B2B Thought Leadership Examples Lead Ranking 156

Sword and the Script | B2B

MARCH 26, 2024

They see this style of content as a better “basis for assessing its capabilities and competencies.” The takeaway here is that prospects respond better to brands that set out to inform rather than sell. This means prospects are doing their own research and making a short list all on their own.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Webbiquity

FEBRUARY 16, 2021

Increase ecommerce sales and start selling on Instagram : Instagram has many business-friendly features such as clickable links, product tags, and in-app purchases that allow companies to provide their followers with product information and convert them into customers. ContentStudio: Make the Most Out of Ephemeral Content.

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

Convince & Convert

JANUARY 28, 2014

They needed the statistic within two hours for use in an important piece of long form content. I didn’t have access to any paid research resources like JSTOR or a real library. But without a citation, this information was completely unfounded and useless. I just had the internet. Sounds easy right? Become a Data Authority.

Statistics 133

Statistics Content Marketing Paid Search Agency Stats 133

Marketing Insider Group

NOVEMBER 4, 2019

Yet the very tactic that entrepreneurs have used to snatch away some of these companies’ business—content marketing—can work just as well for legacy enterprises as it does for startups. To be successful, though, an enterprise content marketing strategy must conquer some key challenges that enterprise marketing teams face.

Enterprise Management 154

Enterprise Management Paid Search Agency Advertising Agencies Content Marketing 154

EveryoneSocial

SEPTEMBER 28, 2021

People trust information and recommendations from their friends, family, and co-workers, which you’ll see in the data below. Now, let’s get into the word-of-mouth stats you need to know. Let’s start with some general word-of-mouth marketing stats that’ll set the foundation for the value of this channel.

Word of Mouth 98

Word of Mouth Statistics WOM Paid Search Agency 98

Optinmonster

APRIL 4, 2024

Segmentation : Email segmentation is absolutely key to sending relevant content to your target audience. And it’s even better if you can test your sender names and email content. As you read through our list of top Mailchimp competitors, you’ll see information and details on many of these considerations.

Enterprise Management 61

Enterprise Management Email Marketing Marketing Automation Services Work Management 61

Navigate the Channel

JUNE 19, 2023

Your social media followers probably aren’t counting the number of times you #hashtagoverkill digital marketing, B2B or marketing mindset, but it may feel to you like your content ideas are repetitive or #stuck. Feeling baffled about how to generate new content (remember the early days when we thought creator’s block was a myth?)

Social Media 65

Social Media Media Curation Content 65

Hubspot

JUNE 15, 2022

Here are a few stats on conflict resolution when working remotely: Conflict resolution was reduced by 80% when working from home, but 67% of employees found resolving conflicts more challenging when working from home ( My Perfect Resume ). Statistics on Flow of Information Across Departments When WFH. of women compared to 5.5%

Stats 55

Stats Statistics Peer-to-peer Conference 55

Hubspot

JUNE 9, 2020

Let's talk about content. More specifically, long-form content. You want a full rundown, concrete information, and actionable tips that will assist you begin a successful company. Long-form content generally has a word count of more than 1,000 words — so, it’s not the shortest read. Long-Form Content.

Lead Scoring 100

Lead Scoring Lead Ranking Content Classified Ads 100

The Lead Agency

APRIL 14, 2024

Finding the right information is tricky. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. After all, we all love content. The more informative content you have, the more attractive you look to your prospects.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Hubspot

NOVEMBER 17, 2020

A few stats in the blog corner: 59% of marketers find business blogging valuable. Edison Research ). Edison Research ). An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. DemandMetric ). WordPress ). Podcast listening is more prevalent among younger Americans.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

SnapApp

JANUARY 24, 2019

In fact, research shows that over 90 percent of buyers are more likely to make a purchase from an organization that provides personalized offerings and recommendations. But, it also means that a one-size-fits-all content strategy won’t cut it. Research shows that customers are 5.2 Now, I know what you’re thinking.

Top of Funnel 111

Top of Funnel Sales Qualified Leads High Quality Lead Personalization 111

NuSpark Consulting

JUNE 29, 2015

CEOs and marketing leaders often stand on opposite sides of a deep chasm in terms of their belief in the power of B2B content marketing. While marketers recognize that content marketing can boost ROI, many corporate leaders still live in a worldview where traditional direct marketing campaigns rule. Why would you give away information?

B2B Marketing 100

B2B Marketing Content Marketing Planning Cost per Lead 100

The Mx Group

SEPTEMBER 11, 2018

As a savvy B2B marketer, you know why content marketing is critical if you want to connect with modern customers. Remember, getting buy-in from the key players in your organization will help you get the resources, time and budget you need to create a content marketing program that achieves the marketing and business objectives they expect.

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

Hubspot

SEPTEMBER 20, 2022

The HubSpot Blog surveyed 500+ sales professionals to uncover the best social media channels for prospecting. Social prospecting is the process of using social media to research, identify, and engage prospects. Social prospecting is the process of using social media to research, identify, and engage prospects. Back To You.

Social Media 64

Social Media Advertising Channels Peer-to-peer Cold Calling 64

Hubspot

SEPTEMBER 26, 2022

How to Improve Lead Quality Research in 2022. Here are the biggest benefits of having a CRM, according to HubSpot's survey of 1,000+ sales professionals : 33% say its ability to track leads. For instance, every time a lead engages with your business (opens an email, downloads a content offer, etc.), Lean into your CRM.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Buyer Personas 62

Optinmonster

SEPTEMBER 18, 2020

Do you want to use gated content to boost engagement and conversions? Gated content is one of the best ways to make people more interested in what you have to offer. In this guide, we’ll show you how to gate content for more engagement and conversions. What Is Gated Content? Let’s get started!

Lock-In 95

Lock-In Top of Funnel Conversion Marketing Automation Services 95

KoMarketing Associates

DECEMBER 9, 2014

With 2014 practically in the rear-view mirror, I thought I’d take a look back at some of the more shocking content statistics from this past year. Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ). 60% of marketers create at least one piece of content each week ( eMarketer ).

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

Seismic

DECEMBER 13, 2023

Create valuable content and manage it well A vital piece of the enablement puzzle is content. As an enablement leader, you need to create (or orchestrate the creation of) content that not only resonates well with your audience, but also aligns with your overall business objectives. Enter sales enablement training software.

Practices 59

Practices Marketing Analytics Tools Best Practices Work Management 59

Go Beyond SEO

JANUARY 25, 2024

The reality of the modern internet era dictates that visibility is the currency of growth, and it’s here that SEO Consultant services—encompassing keyword research, on-page optimization, link building, and bespoke content creation—become indispensable. Authentic case studies and stats underline the efficacy of SEO.

Consulting 60

Consulting SEO Lead Scoring Lead Ranking 60