Liveintent

DECEMBER 21, 2021

Google gave the industry a reprieve when it delayed third-party cookie deprecation in Chrome to the end of 2023. This September, Apple released iOS 15 and its Mail Privacy Protection (MPP) feature. Privacy was a central theme in 2021. Third-party cookie deprecation. Apple’s iOS 15. Happy New Year!

Privacy Protection 127

Privacy Protection Marketing Analytics Tools CPA Cost per Acquisition 127

Liveintent

DECEMBER 21, 2021

Featuring Josh Groth, VP of Global Performance Marketing with Square, and moderated by LiveIntent CMO, Kerel Cooper, the webinar addresses the conversation around third-party cookies, privacy protection, the future of identity, and what all of this means for marketers. Channel diversification. ” Prepare your team for success.

Privacy Protection 127

Privacy Protection Webinar Metrics Privacy Creativity 127

Litmus

FEBRUARY 3, 2022

The email marketing community has kept close watch on how Apple’s Mail Privacy Protection (MPP) may disrupt the significance of traditional email marketing metrics since last fall. Comes from a Google IP address. Now it seems we need to add Gmail–which is prefetching images under certain circumstances–to the list, too.

Email Marketing 106

Email Marketing Privacy Protection Open Rate Trigger Marketing 106

Parse.ly

AUGUST 3, 2023

As we move into an increasingly digital era, privacy has become a significant concern for consumers worldwide. Monumental shifts are happening in the handling of user data, with privacy protection a key driver. These changes are leaving marketers scratching their head about what to expect. What parameters are affected?

Multi-Touch Attribution 52

Multi-Touch Attribution Doubleclick Privacy Protection Privacy 52

Convert

APRIL 26, 2022

Consumers are gaining more awareness and control around their personal information, as privacy laws come into force worldwide. The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020.

Privacy 52

Privacy CMS Development Work Management Privacy Policies 52

Envy

APRIL 5, 2022

With Google preparing to end support for third-party cookies in its Chrome browser next year , the B2B Tech Marketing industry is anticipating major changes as marketers learn to adapt their B2B PPC strategies in a Cookieless World. Image via Google. Image via Google.

B2B Marketing 118

B2B Marketing Work Management Marketing Management Paid Search Agency 118

Brightedge

JULY 22, 2022

In the evolving world of search, we need to always be thinking about how our brands and our content can be discovered. Fundamentally, digital discovery starts with crafting the message in the right way (content optimization) but also requires optimizing the delivery and description of the content (technical SEO).

Privacy Protection 52

Privacy Protection Marketing AI SEO Optimization 52

Martech

OCTOBER 15, 2021

“We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech conference. “Is Think about social media, online shopping, content, streaming, banking or even healthcare,” said Debar.

Ethics 103

Ethics Work Management Marketing Management Paid Search Agency 103

Liveintent

DECEMBER 1, 2021

Of course, Google isn’t the only tech giant contributing to significant shifts in digital advertising in recent years. Establishing a privacy-first first-party data strategy. Understanding the content interests of our audiences. Tech scandals have done more than raise eyebrows (remember Cambridge Analytica ?), Ad Ops team.

Advertising Agencies 125

Advertising Agencies Cross-Selling Privacy Protection Ad Exchange 125

Martech

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years.

Top of Funnel 66

Top of Funnel Analytics De-duplication Work Management 66

Choozle

JUNE 2, 2021

In February of 2020, a Google blog post announced the phaseout of third-party cookies and gave initial reasoning for the pivot. Google explained that this move meant to protect users who were asking for more privacy. Learn more about the Privacy Sandbox here. This timeline is a big deal.

Marketing Management 92

Marketing Management Advertising Agencies Privacy Privacy Protection 92

Navigate the Channel

JANUARY 3, 2024

Use opt-in forms on your website, social media and other channels to collect email addresses from individuals genuinely interested in your content or products. Segmentation allows for personalized content, increasing engagement and conversion rates. percent and Google Android at 2.3 Trust us on this one.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Litmus

JANUARY 24, 2022

Apple’s Mail Privacy Protection (MPP) went into effect in September 2021. April Mullen (Director of Brand & Content at SparkPost ) and John Stephenson (Vice President Deliverability Services at Epsilon ) joined us for a panel discussion about the current state of MPP, hosted by Cynthia Price (VP of Marketing at Litmus).

Privacy Protection 97

Privacy Protection Privacy Webinar Metrics Deliverability 97

Litmus

DECEMBER 7, 2022

Data privacy will demand that social media and email cross-pollinate. AI can write content for you, and AI can now create whatever image may be in your mind. Their support, combined with Google and Yahoo’s existing support, will bring BIMI to the forefront for marketers in 2023. Akshaya Dinesh, CEO, Spellbound.

Email Marketing 89

Email Marketing Trends Planning Paid Search Agency 89

Martech

OCTOBER 18, 2021

Keeping pace with privacy laws and practices. “We’re We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech conference. Privacy laws in Europe and in some U.S.

Marketing Automation Services 90

Marketing Automation Services Top of Funnel Paid Search Agency Privacy 90

Adobe Experience Cloud Blog

APRIL 20, 2020

Google recognizes PWAs as well, so they may very well be here to stay. Web designers themselves can now hook into functionalities that allow them to quickly inject content, upload resources, and control permissions. Boosting privacy. Creating Pre-made templates. Analyzing and optimizing for SEO. Take the Firefox 70 update.

Marketing AI 169

Marketing AI Marketing Websites Ad Building Process 169

Liveintent

MAY 3, 2022

With Google Chrome’s third-party cookie deprecation still on the horizon and Apple rolling out new privacy protection features like they’re going out of style, publishers of all sizes — from The New York Times to niche blogs — are realizing the importance of gathering information from owned and operated channels like email.

Advertising Agencies 62

Advertising Agencies Privacy Protection Custom Publishing Newsletter 62

Hubspot

MARCH 28, 2018

When asked how much they trust a selection of tech companies to obey data privacy protection laws, 41% of Americans say they trust Facebook, while 51% do not. Out of the same set of respondents, 66% say they trust Amazon to obey data privacy protection laws, while 62% trust Google. presidential election.

Facebook 66

Facebook Privacy Protection Product Paid Search Agency 66

Martech Advisor

MARCH 9, 2020

Two of such regulations and compliances are the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA). As March celebrates National Consumer Protection Week (March 1-7) and World Consumer Rights Day (March 15), let's understand what you, as a marketer, need to know about consumer protection and rights.

Privacy Policies 65

Privacy Policies Marketing Management Opt-out Planning 65

Martech Advisor

MARCH 17, 2020

While VPN has been primarily used for watching free streaming, unblocking geo-restricted content, marketers can use this technology to enhance their marketing efforts. Online marketers who need to target overseas audiences often struggle to identify what exactly their prospects are searching on Google and other search engines.

P2P 53

P2P Privacy Protection Internet Marketing Eye-Tracking 53

Magisto

JANUARY 13, 2020

It stands for Children’s Online Privacy Protection Act, and since the enforcement of YouTube’s settlement with FTC (Federal Trade Commission), it’s going to have a significant effect on video content and creators. The COPPA rule was promulgated in 1998 to protect Children’s privacy online.

Video Marketing 52

Video Marketing Youtube Privacy Protection Privacy 52

Single Grain

JUNE 25, 2021

In an effort to streamline a bloated digital advertising infrastructure and help create a new set of user privacy-focused open web standards, Google has announced that it will be ending support for third-party browser cookies in its Chrome browser by 2022 with its Privacy Sandbox. What Is the Privacy Sandbox?

Privacy 64

Privacy Paid Search Agency Advertising Agencies Google 64

SmartBug Media

MARCH 18, 2019

In fact, according to Alexa , YouTube is the second most used site in the world, out-ranked only by Google. Because YouTube is a Google product, this channel provides great SEO benefits to videos that are hosted here. This hosting platform draws a lot of creative content, such as documentaries, music videos, and short films.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

Zoominfo

OCTOBER 5, 2021

Recent mail privacy protection changes in Apple’s new iOS 15 have put the crosshairs on email open rates, possibly ending that metric’s usefulness to marketing teams. Instead, look at more reliable email-based metrics and focus on providing useful content to prospects. Don’t worry about it. What Changed for Email Open Rate?

Privacy 100

Privacy Email Marketing Rules Privacy Protection 100

Liveintent

NOVEMBER 2, 2021

.” Consumer data and privacy has become a major topic of conversation and concern for companies across industries over the last decade. In the last few years alone, Apple has rolled out ITP (Intelligent Tracking Prevention) in Safari, ATT (App Tracking Transparency), and MPP (Mail Privacy Protection).

Privacy 125

Privacy Ad Frequency Privacy Protection Advertising Agencies 125

Litmus

MARCH 15, 2024

Other privacy rules that email marketers should know In the realm of omnichannel marketing, trust is a two-way street. In one direction, marketers need a verifiable view of customers to provide relevant content and campaigns. It also helps to look at how your vendors are responding to the upcoming loss of third-party cookies.

Work Management 98

Work Management Privacy Protection Marketing Management Privacy 98

Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. How to privacy-proof your email program.

Privacy 102

Privacy Opt-out Contingency Planning Opt-in 102

Hubspot

SEPTEMBER 15, 2017

Senator Al Franken has joined the conversation, in his questioning of Face ID’s possible violation of privacy protections. (He Google's parent company. Not only was this move rumored to cause a high degree of contention among Uber’s executive leadership, but it would also result in some major litigation down the line.

Business 72

Business Mobile Advertising Privacy Protection Mobile Marketing 72

Contently

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If

Paid Content 149

Paid Content Marketing AI Lead Ranking Paid Search Agency 149

Litmus

OCTOBER 18, 2023

And with it, one feature that had marketers scrambling: Apple’s Link Tracking Protection (LTP) , which sounded like another version of Apple’s Mail Privacy Protection , but this time impacting click tracking. Apple’s goal appears to be to protect users from this phenomenon. Essentially, it’s a privacy measure.

Privacy Protection 103

Privacy Protection Marketing Analytics Tools Doubleclick Privacy 103

Litmus

FEBRUARY 27, 2024

The email data privacy landscape is ever-evolving It all started with Google’s plan to end third-party cookies by 2024 remains a key element of its Privacy Sandbox. As Google goes, so does the rest of the market. There’s a lot of uncertainty about the future of data privacy and what it will mean for email marketers.

Sales Management 84

Sales Management Opt-out Privacy Opt-in 84

Adobe Experience Cloud Blog

MAY 7, 2021

Google announced the end of third-party cookies on its Chrome browser. To set the record straight, Google won’t replace third-party cookies with new individual user tracking, and it also intends to remove support for third-party cookies. Privacy protection and anonymity are the two main reasons for this step.

Paid Search Agency 174

Paid Search Agency Advertising Agencies Planning Marketing Management 174

BenchmarkONE

NOVEMBER 3, 2021

Consumer Privacy Protections Will Hold the Spotlight . As consumers have become more vocal about their demands for privacy protections, Google announced that they will no longer support cookie tracking as of early 2023. Another recent development for the sake of consumer privacy is Apple’s iOS 15 update.

Paid Content 80

Paid Content Trends Planning Privacy Protection 80

Adobe Experience Cloud Blog

MAY 7, 2021

Google announced the end of third-party cookies on its Chrome browser. To set the record straight, Google won’t replace third-party cookies with new individual user tracking, and it also intends to remove support for third-party cookies. Privacy protection and anonymity are the two main reasons for this step.

Paid Search Agency 69

Paid Search Agency Advertising Agencies Planning Marketing Management 69

Convert

MARCH 21, 2023

Scroll Heatmap (Scroll Map) How far do folks scroll to read the content on your page? Google Analytics alone may not provide you with this information (at least not in a visually appealing way), so scroll maps come in handy. I’m currently typing this on Google Docs and the mouse cursor is on that wide space on the right.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Martech

MAY 18, 2022

Google Analytics is the top player when it comes to tracking website visitors. But with great value comes great responsibility, and Google Analytics lacks in that department. On top of that, Google recently announced it will end support for Universal Analytics in July of 2023, forcing users to switch to Google Analytics 4 (GA4).

Marketing Analytics Tools 82

Marketing Analytics Tools Privacy Privacy Protection Paid Search Agency 82

BenchmarkONE

SEPTEMBER 29, 2021

Marketing compliance is the practice of ensuring that marketing practices, sales content , and data follow the laws and policies set in place by the government to protect consumers. The General Data Protection Regulation (GDPR), a law that went into effect in 2018, protects the personal data and privacy of people in the European Union.

Marketing & Strategy 69

Marketing & Strategy Marketing Strategy Advertising Agencies Planning 69