Martech

APRIL 15, 2022

Apple’s privacy-protecting Identifier for Advertisers (IDFA) is expected to cost tech companies $16 billion in the coming year, an increase of 9%, according to a report by data solutions provider Lotame. It lets advertisers track users to deliver customized advertising, while protecting personal information. What it is.

Privacy Protection 89

Privacy Protection Privacy Cost Ad Frequency 89

Liveintent

FEBRUARY 22, 2022

Of course, it’s not enough that Google has decided to do away with third-party cookies; Apple has also changed the terrain of the digital landscape with its Mail Privacy Protection (MPP). The post Apple’s Mail Privacy Protection (MPP): What it means for direct-sold deals appeared first on LiveIntent Blog.

Privacy Protection 71

Privacy Protection Privacy Cost Per Thousand CPM 71

Martech

APRIL 9, 2024

Google’s Privacy Sandbox is a space where a series of complex proposals to protect user privacy have been developed and are undergoing (or have undergone) extensive testing. Google might feel that the transparency has not been appreciated.

Privacy 101

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 101

Litmus

JULY 23, 2021

But even more so, we’ll be looking at it through the lens of Apple’s recent announcement on Mail Privacy Protection going into effect this fall. Unfortunately, this also means Apple’s Mail Privacy Protection will have significant repercussions to email marketing in general. Google Android: 2.1%. in April to 48.6%

Privacy Protection 92

Privacy Protection Privacy Email Marketing Personalization 92

Litmus

OCTOBER 8, 2021

And September has quite a few curious observations because of a not-so-little thing called Mail Privacy Protection (MPP) that Apple rolled out to its Mail app on iOS 15 and iPadOS 15 on September 20th. Google Android: 2.3%. Apple Mail Privacy: 1.5%. Apple Mail Privacy: 6.6%. Google Android: 2.2%. Before MPP.

Privacy Protection 90

Privacy Protection Privacy Email Marketing Mobile Marketing 90

Martech

JULY 27, 2022

Only 11% of US businesses fully meet California Consumer Privacy Act (CCPA) requirements, according to a new study. This is actually higher than the 6% fully compliant with the EU’s General Data Protection Regulation (GDPR). Read next: Federal data privacy bill could make life easier for marketers. Why we care.

Privacy 136

Privacy Privacy Protection Business Case Studies 136

Martech

MARCH 16, 2023

Data protection and privacy are at the forefront of marketing conversations today as consumers demand greater control over their data. states roll out new privacy legislation. This article covers three privacy-centric solutions for marketers looking to comply with privacy regulations.

Work Management 90

Work Management Marketing Management Privacy Marketing Analytics Tools 90

Zoominfo

APRIL 11, 2022

California has been setting the pace on consumer privacy protections for nearly two decades, passing laws that regulate how businesses like Amazon, Google and Facebook can collect, store and use consumer data. “That’s the foundation of all new and emerging privacy laws.” . It’s hard to say.

Paid Search Agency 100

Paid Search Agency Privacy Advertising Agencies Ad Agencies 100

Heinz Marketing

JUNE 27, 2022

It’s no secret that the digital privacy landscape is changing. Google is close behind, working on their own version of cross-application tracking transparency for Android users. Third-party cookies : These are the cookies that can put your privacy in danger. Apple Mail Privacy Protection. Not convinced?

Privacy 74

Privacy Privacy Protection Opt-out Opt-in 74

Litmus

AUGUST 11, 2022

Two things to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Apple’s Mail Privacy Protection (MPP) hides device data so we aren’t able to differentiate between iOS, iPadOS, or macOS.

Privacy Protection 130

Privacy Protection Email Marketing Planning Privacy 130

Martech

AUGUST 27, 2021

Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning. Read more here.

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Privacy Work Management Marketing Management Privacy Protection 109

Search Engine Journal

MARCH 3, 2022

When you choose domain privacy protection, does that have positive or negative implications on your search rankings? See whether it matters to Google. The post WhoIs Information: Is It A Google Ranking Factor? appeared first on Search Engine Journal.

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Privacy Protection Google Domain Privacy 86

Martech

JULY 28, 2023

The data privacy landscape is changing rapidly, driven by legislation like GDPR and CPRA , plus consumer pressure on big tech companies. It’s not just data privacy legislation that’s changing the game for email. Marketers can no longer use personal data without restrictions. Security bots may inflate click rates in email reports.

Open Rate 97

Open Rate Privacy Protection Marketing Automation Services Privacy 97

Martech

APRIL 27, 2022

Google Play is rolling out a new safety section aimed at giving users more detail about what data apps collect and how it’s used. It will also show whether a developer follows Google Play’s Families Policy and if their security practices have received third-party validation. Anything that adds to consumers’ data privacy is a plus.

Google 88

Google Privacy Protection Privacy Opt-out 88

Martech

MARCH 11, 2024

Google’s full deprecation of third-party cookies is right around the corner. No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown.

Cost per Acquisition 115

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 115

Martech

JANUARY 8, 2024

Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google Analytics dashboard. The reason for this is one word: privacy. Google is building a consent mode to perform data modeling that fills in data that can’t be collected from opt-out users. Companies like Factors.ai

Analytics 120

Analytics Privacy Privacy Policies Privacy Protection 120

Martech

MAY 11, 2023

Data clean rooms (DCRs) are a relatively new technology that marketers are using to enhance their use of data in a privacy-compliant way. The annual cost can go up over $2 million annually when adding in privacy protection tools and other technology that makes the DCR usable. What are current and emerging use cases for DCRs?

Privacy Protection 117

Privacy Protection Paid Search Agency Advertising Agencies Work Management 117

Litmus

JUNE 10, 2022

Before we get started, we always like to note two things: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Google Android: 1.9%. Google Android: 34.7%. Gmail: 28.1%.

Privacy Protection 93

Privacy Protection Email Marketing Planning Privacy 93

Litmus

APRIL 7, 2022

Before we jump in, we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Google Android: 1.7%. Google Android: 25.4%. Learn why in this blog post.

Privacy Protection 100

Privacy Protection Email Marketing Privacy Mobile Marketing 100

Salesforce Marketing Cloud

APRIL 21, 2022

The ways companies collect user data have been under the microscope recently, and announcements from Apple and Google are forcing marketing changes across the board. These changes are no surprise: They are part of an ongoing trend toward protecting consumer privacy. Watch the webinar.

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

Litmus

FEBRUARY 9, 2022

Before we get started, there are two things we always like to note: The category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens)—something we introduced in fall 2021. Google Android: 1.9%. Google Android: 18.2%.

Privacy Protection 93

Privacy Protection Email Marketing Privacy Stats 93

Litmus

NOVEMBER 22, 2021

This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch. Google Android: 2.3%. Apple Mail Privacy Protection: 14.35%. Apple: 51.4%. Gmail: 33.7%. Outlook: 5.3%.

Privacy Protection 93

Privacy Protection Email Marketing Privacy Differentiation 93

SendGrid

FEBRUARY 3, 2022

As the trend of anonymized email open data ramped up in 2021 with Apple’s launch of Mail Privacy Protection and SendGrid’s launch of Apple Open Identifier, there’s been more interest in the anonymization of open data, specifically around Google prefetching opens. The post What is the Impact of Google Prefetching Opens?

Privacy Protection 76

Privacy Protection Google Privacy Trends 76

Litmus

NOVEMBER 18, 2022

Before diving in, there are two things we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Google Android: 1.6%. Apple Mail Privacy: 54.6%. Gmail: 28.5%.

Privacy Protection 86

Privacy Protection Email Marketing Trends Privacy 86

Litmus

JULY 8, 2022

Before diving in, we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Google Android: 1.6%. Apple Mail Privacy Protection has gone up—from 52.2%

Privacy Protection 79

Privacy Protection Email Marketing Planning Privacy 79

Litmus

MAY 9, 2022

Before we get started, there are two things we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Google Android: 1.9%. Google Android: 30.3%. Apple: 57.2%.

Privacy Protection 79

Privacy Protection Email Marketing Privacy Mobile Marketing 79

Litmus

JANUARY 7, 2022

Before we begin, we’d like to recall that a few months ago, we introduced a new grouping for Apple clients that nests Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (MPP-impacted opens) under the category “Apple”. Google Android: 2.0%. Apple: 57.4%. Gmail: 30.4%.

Privacy Protection 86

Privacy Protection Email Marketing Privacy Stats 86

Litmus

MARCH 9, 2022

Before we dive in, there are a few things we’d like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Google Android: 1.7%. Apple Mail Privacy Protection: 49.4%.

Privacy Protection 78

Privacy Protection Email Marketing Privacy Differentiation 78

ATAK Interactive

FEBRUARY 26, 2020

On January 1 st of this year, the California Consumer Privacy Act (CCPA) went into effect. It’s the first major comprehensive privacy legislation to be passed in the U.S. Some companies meet this criterion but believe they are not affected by the privacy law because they are not based in California; however, this is not true.

Privacy 78

Privacy Privacy Protection Act-On Opt-out 78

ATAK Interactive

FEBRUARY 26, 2020

On January 1 st of this year, the California Consumer Privacy Act (CCPA) went into effect. It’s the first major comprehensive privacy legislation to be passed in the U.S. Some companies meet this criterion but believe they are not affected by the privacy law because they are not based in California; however, this is not true.

Privacy 78

Privacy Privacy Protection Act-On Opt-out 78

Litmus

MAY 24, 2022

Here are some of the trends in email we’re seeing in today’s landscape: Privacy-proofing. Privacy-proofing. Though privacy has always been high-priority for marketers, the introduction of Apple’s Mail Privacy Protection (MPP) and the looming death of Google’s third-party cookies has put privacy in focus—now more than ever before.

Email Marketing 119

Email Marketing Trends Paid Search Agency Privacy 119

Martech

NOVEMBER 28, 2022

Dealing with privacy changes. Despite Google pushing back the deadline for phasing out third-party cookies, new regulations mean marketers must adapt new ways to get consumer data now. There may be some privacy protection fatigue setting in. a customer data platform) 51% Reducing internal data silos 49%.

Search Marketing 105

Search Marketing Privacy Protection Privacy Marketing & Strategy 105

illumin

FEBRUARY 8, 2024

The other shoe has dropped – by the end of 2024, Google will have eliminated third-party cookies from its Chrome browser. Large companies like Google are eliminating cookies from their platforms because consumers are putting their foot down. Even more than they value privacy, customers demand and have come to expect security.

Privacy Protection 52

Privacy Protection API Privacy Ad Exchange 52

Liveintent

DECEMBER 21, 2021

Google gave the industry a reprieve when it delayed third-party cookie deprecation in Chrome to the end of 2023. This September, Apple released iOS 15 and its Mail Privacy Protection (MPP) feature. Privacy was a central theme in 2021. Third-party cookie deprecation. Apple’s iOS 15. Happy New Year!

Privacy Protection 127

Privacy Protection Marketing Analytics Tools CPA Cost per Acquisition 127

The Customer

APRIL 14, 2020

Data Privacy (archive). 15 min Your Data Privacy: How Much Do People Know? 11 min Data Privacy Demands a Legit Data Protection Strategy May 26, 2021 Organizations—even those without much of a concern about bad actors—need to formulate a legitimate data protection strategy that protects privacy.

Privacy 52

Privacy Ethics Privacy Policies Enterprise Management 52

DAGMAR Marketing

NOVEMBER 20, 2023

The launch of Google Analytics 4 (GA4) has brought with it a long learning curve and perpetual training. Data thresholding is intended to protect user privacy. If the user or event count is below a certain number, Google will withhold that data. The answer — Google Signals. What are Google Signals?

Doubleclick 52

Doubleclick Privacy Policies Marketing Analytics Tools Privacy Protection 52

Litmus

AUGUST 6, 2021

But since we’re all worried about Apple’s Mail Privacy Protection , I thought I’d also share some things we don’t normally include in this monthly series: Apple Mail Dark Mode usage and iPhone usage outside of the United States. Google Android: 2.1%. Google Android: 5%. So what happened in July? Gmail: 35%. Outlook: 6.3%.

Privacy Protection 99

Privacy Protection Email Marketing Privacy Mobile Marketing 99