Marketing Insider Group

JANUARY 10, 2017

Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. Look at Your Own Content Performance.

Research 100

Research Campaigns Tips Content 100

Thinkers360

FEBRUARY 28, 2024

Consider utilizing the SMART goal framework (Specific, Measurable, Achievable, Relevant, and Time-bound) to ensure your goals are well-defined and actionable. Identify and Research Relevant Analysts and Influencers: Not all analysts and influencers are created equal. – Tom Koulopoulos , Chairman/Founder, Delphi Group.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Crimson Marketing

JANUARY 16, 2014

“By 2017, video will account for 69% of all consumer internet traffic, according to Cisco.” The future of content marketing lies in the video. ” Can you think of any other content platform that offers you the same exposure? million, so say Forrester’s researchers. Share your thoughts below! (

Video Marketing 100

Video Marketing Planning Content Marketing Content 100

Marketing Insider Group

JULY 5, 2015

Is your gated content worth the relationship currency you’re asking your customers to pay? What you think is valuable content may be considered worthless to the customer on their buying journey! Do your customers value your content marketing enough to provide their contact information, email address or social sign-in credentials?

B2B Thought Leadership 100

B2B Thought Leadership Landing Pages Content Gartner 100

Conductor

NOVEMBER 11, 2020

– Duane Forrester, Yext. Have agile processes in place to adjust content in real time based on search trends and ensure we’re giving the right information and ensure all that information is indexable and crawlable. High-Quality, Trustworthy Content Crucial to SEO Success. – Christi Olson, Microsoft.

SEO 133

SEO Lead Scoring Lead Ranking Top of Funnel 133

Martech

NOVEMBER 11, 2022

B2C marketers must understand the impact 24/7 internet access has on how and why consumers buy what they do – and provide relevant, personalized content and experiences with which their customers want to engage. Content marketing is among the most important and effective B2C digital marketing strategies today.

Digital Asset Management 117

Digital Asset Management Work Management Marketing Management Digital Experience Platform 117

Madison Logic

JANUARY 3, 2024

Forrester’s July 2023 Artificial Pulse Survey participants agree , ranking creating marketing content with genAI as the most important use case for AI over the next 12 months. The same survey found that four out of five decision-makers anticipate a positive impact on their businesses within two years of implementing genAI.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

Sprout Social

FEBRUARY 17, 2022

It’s easier to target several audience lists with customized content to match the interests and needs of each group. Create a template once and recycle it for relevant campaigns. If you need a jumping off point to understand what content your customers like, dig into your social analytics to see what performs best.

Template 132

Template Email Marketing Blast Campaigns Planning 132

Mailmunch

APRIL 26, 2021

However, with a burgeoning content strategy eating away at your team’s time, it can be challenging to consider where email marketing fits. Email marketing and content marketing aren’t mutually exclusive — they go hand-in-hand. How Do Email Marketing and Content Marketing Converge? But forget what you’ve been told before.

Top of Funnel 63

Top of Funnel Webinar Metrics Marketing & Strategy Marketing Strategy 63

Buzz Marketing for Technology

OCTOBER 18, 2013

According to Forrester Research , U.S. By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Chris Koch

JANUARY 28, 2011

It’s relevant but still a step removed from the truly personal connection. Forrester Research is testing both sides of this argument. Now, awhile back I wrote a post criticizing Forrester’s decision to prevent its analysts from hosting their own personal blogs. Testing the popularity of content.

Personalization 100

Personalization Forrester Brand Identity Branding 100

Martech

SEPTEMBER 28, 2021

Content marketers can produce standardized content for teams to use, but they can also drill down and create customized content tailored for sales teams, and even for specific key accounts. You create relevant and customized content.”. Not only that, but the same opportunity applies for email marketing outreach.

Account Based Marketing 108

Account Based Marketing ABM Campaigns Paid Search Agency 108

seo.co

JANUARY 10, 2022

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. Additionally, if your website has more video content, it will drive higher site traffic than text.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

EveryoneSocial

JULY 31, 2018

No matter what industry your company is in, or if you sell a product or if you sell specific services, having company content is key to growing brand visibility online. Yet, content is not as simple as just publishing something and then a ton of leads will come piling in. What is Content Research? What is Content Research?

Research 79

Research Effectiveness Brand Identity Branding 79

Outgrow

AUGUST 31, 2022

Why robust marketing is incomplete without honing your writing and focusing on content. Tips for writers to create non-branded, searchable content to attract unfamiliar readers. Competitor analysis in the content industry. Tips for writing high-quality long-form content. Tips for writing high-quality long-form content.

Top of Funnel 52

Top of Funnel Marketing & Strategy Marketing Strategy Advertising Agencies 52

Atomic Reach

FEBRUARY 23, 2023

Influencer Marketing Solution (IMS) use has exploded, and now accounts for as much as 25% of brands’ influencer spend, according to Forrester. This ensures that end content delivered by your selected influencers truly connects with your intended target audience.

API 59

API Marketing Management Ideal Customer Profiles Aggregators 59

SpotMe Blog

OCTOBER 7, 2023

A medical conference app can alleviate much of your stress and help you make the most out of your conference by centralizing all your content in one, compliant environment, streamlining data collection through powerful CRM integrations, and automating targeted communications with HCPs.

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

SnapApp

JANUARY 4, 2017

Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. . Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. . Look at Your Own Content Performance.

Research 61

Research Campaigns Tips Content 61

Only B2B

AUGUST 21, 2023

Web scraping tools extract relevant information from websites, directories, and social media platforms. These systems can send personalized emails, follow-up messages, and content based on lead behavior and preferences. These insights can guide content creation and lead nurturing strategies.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

KoMarketing Associates

APRIL 11, 2013

Optify’s annual B2B Marketing Benchmark Report details the performance of the primary sources of traffic to B2B websites, extracted by analyzing over 62 million visits, 215 million pageviews and 350,000 leads from more than 600 small and medium-sized B2B websites. MarketingProfs 2013 B2B Content Marketing Report. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Metadata

NOVEMBER 17, 2021

You can see this when you look at the inclusion criteria for a Forrester or Gartner report on ABM Platforms — it reads like a Demandbase features list. When you’re spending ad dollars, you need to be sure they’re only getting in front of the relevant people within an organization. You don’t need ABM. You’re strapped for resources.

Account Based Marketing 98

Account Based Marketing ABM Enterprise Management Work Management 98

Webbiquity

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides. But where does one begin?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Inbox Insight

AUGUST 12, 2019

Nurturing your active leads is almost as important as acquiring them in the first place, with a recent Forrester report finding that lead nurturing generated 50% more qualified leads at 33% less cost. Running a high response lead generation campaign resulting in downloads of your premium content is often not enough to expect a high ROI.

Lead Nurturing 81

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 81

Top Rank Marketing

AUGUST 30, 2023

Throughout 2023 we’ve focused on elevating through intelligence, relevance, and the kinds of human touches that set brand messaging apart from the increasing reach of those touched solely by AI. Mary Hart has been promoted to Senior Content Marketing Manager at Locus Robotics. Never stop learning.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Oktopost

JANUARY 12, 2021

Are you enticing customers with creative, content-filled posts and offering explainer videos? It’s worthwhile to pick and choose the most relevant stakeholder within your client’s organization and solicit their feedback. It directly impacts your KPI performance and overall revenue. What makes your CX stand out?

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

seo.co

FEBRUARY 16, 2021

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Additionally, if your website has more video content, it will drive higher site traffic than text. This is because the audience finds video content more compelling and visually appealing than simple text.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Biznology

AUGUST 11, 2016

Xerox is Focused on Reaching Prospects with their Content – n ot Engaging Prospects using Content. Xerox CMO John Kennedy mentioned that they are using LinkedIn to share content with their followers. Forrester reports that 99% of leads don’t convert, and LinkedIn says 87% of leads don’t convert.

Linkedin 80

Linkedin Top of Funnel Marketing Automation Services Sales Qualified Leads 80

SpotMe Blog

JULY 21, 2023

Use conditional logic to make form filling easy and relevant. Key metrics include registration numbers and sources of traffic. 1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. 3 Rainfocus Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Leadspace

FEBRUARY 19, 2018

Personalize content for B2B audiences. Since algorithms won’t be going anywhere anytime soon, it will be important for B2B brands to focus on personalization, especially in key areas like email marketing and content marketing. Post more blog content. But for most, it will certainly mean publishing more content each month.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Sprout Social

SEPTEMBER 13, 2016

If you’re not using ads, you could still see returns in the form of leads, customer testimonials and referral traffic. But what we can take away from Loomer’s experience is this: It’s worth putting in the time to build a relevant and engaged audience. Know when to push forward with new content and when to bow out. Facebook Ads.

ROI 102

ROI Facebook Paid Search Agency Social Networks 102

Adobe Experience Cloud Blog

MARCH 13, 2017

Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content. Customer Centricity Is Key. “The Customer is King.”

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

Martech

OCTOBER 19, 2022

Table of contents What is programmatic advertising? There is also contextual targeting, which uses website content — including text, keywords, images and categories — to trigger an ad purchase. One-quarter of retailers are generating more than $100 million in revenue from their media networks, according to Forrester.

Advertising Agencies 120

Advertising Agencies Paid Content Cost Per Thousand Advertisements 120

ActiveDEMAND

OCTOBER 21, 2019

Forrester’s research revealed that only 38% of marketers have a holistic view of how customers interact with digital content along their purchasing journey. Stage 1: Visitors land on your website from different traffic sources. This will enable you to properly track the traffic coming from the direct search.

Paid Content 47

Paid Content Work Management Marketing Automation Services Marketing Management 47

SmarkLabs

NOVEMBER 18, 2019

According to the market research firm, Forrester , 68% of B2B customers prefer to research independently online. Here are some pointers: Rework your keyword strategy: You might feel like your web traffic has been lagging. B2B sites tend to bring in less traffic than the average e-commerce site, and that’s OK.

Marketing Websites 79

Marketing Websites Marketing & Strategy B2B Work Management 79

Content Standard

FEBRUARY 9, 2015

The new capability allows businesses to create video message templates that can be infused with data relevant to an individual consumer. Cisco reports that by 2018, video will constitute 80 to 90 percent of digital consumer traffic. The overall trend toward video has content marketers clambering to get on board.

Tactics 40

Tactics ROI Video Marketing Personalization 40

Sprout Social

MAY 10, 2019

By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. As YouTube stats for marketers go, that’s great insight into where you could be spending your ad budget, or at the very least maintaining an active presence through video content of your own.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Vision Edge Marketing

DECEMBER 14, 2011

According to Forrester, Forbes Insights and others, more companies will expand their marketing budgets in the coming year, with one very important caveat, marketers will need to justify the spending, prove the effects of marketing campaigns, and demonstrate program success…or risk losing budgets. Focus on outcomes rather than outputs.

Planning 100

Planning Budget Programs Marketing Budget Creation Allocation 100