Marketing Insider Group

DECEMBER 8, 2020

eCommerce is fast becoming a necessity for B2B, as Forrester predicts it will hit $1.8 They also seek out content, consuming up to 13 pieces before purchase. This consists of vendor and third-party content. Your content also needs to rank well to get found in those searches, which requires an investment in organic SEO.

Digital Transformation 276

Digital Transformation Marketing AI Work Management Marketing Management 276

Vidyard

NOVEMBER 16, 2015

Many marketers are underestimating the importance of distribution and treating it as an afterthought, according to a recent Forrester report. If you wouldn’t plan a content piece like an ebook or powerpoint deck without thinking of where it’s going to live and how you’ll promote it, than why would you do so with a video?

Forrester 50

Forrester Distribution Video Marketing Advertising Agencies 50

Content4Demand

SEPTEMBER 24, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Informing Content Based on Interest. Second-party data is someone else’s first-party data.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

KoMarketing Associates

FEBRUARY 26, 2020

Forrester and Yieldmo recently published the “Attention 2.0: Wpromote conducted the “2019 State of B2B Digital Marketing” report, and statistics showed that for the majority of marketers (30.13%), up to 20 percent of their traffic comes from mobile.

Mobile Marketing 156

Mobile Marketing Marketing Report Paid Search Agency Mobile Advertising 156

The Marketing Blender

OCTOBER 14, 2022

A recent study by Social Media Examiner found that 84% of businesses that use Facebook report increased traffic after starting a page, and 70% say they’ve generated new leads thanks to the platform. . 3 LinkedIn Sponsored Content. It’s also one of the most effective platforms for driving sales. Recent Posts.

Social Media 98

Social Media Marketing Budget Media Budget Programs 98

KoMarketing Associates

FEBRUARY 13, 2020

Offer high quality and interactive content. When it comes to B2B marketing, research suggests that it’s in a marketer’s best interest to have a sophisticated content strategy in place. It’s no coincidence that 93% of successful B2B marketers are extremely committed to content marketing. Align content and sales.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

KoMarketing Associates

SEPTEMBER 10, 2019

Forrester expects B2B ecommerce in the just United States to reach $1.8 Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 Forrester predicts B2B ecommerce will continue with a 10% compound annual growth rate (CAGR) for the next five years. trillion by 2023. billion online with U.S.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Only B2B

MARCH 27, 2024

Do all those website visitors and content downloads translate into sales conversations? Must Read: MQL to SQL Conversion Rate Leads can be classified into 3 types: Marketing Qualified Leads (MQLs): These leads have shown interest through website visits, content downloads, or email engagement.

Sales Qualified Leads 71

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Ideal Customer Profiles 71

Velocity Partners

APRIL 9, 2024

And they’re not using Marketing’s expensively produced content. We saw a client absolutely crush its marketing goals — increasing traffic to its website and content by 70%, overachieving ambitious pipeline goals by 42%. 60-70% of your content is never used because Sales doesn’t see the relevance. It’s a profit windfall.

Sales Management 79

Sales Management Top of Funnel B2B Lead Ranking 79

ClickZ

SEPTEMBER 27, 2019

Enterprise content marketing platform Percolate, in collaboration with ClickZ, presented a webinar focused on explaining how B2B marketers can drive sales enablement by using content as the catalyst to streamline the relationship between sales and marketing teams. Content produced in collaboration with Percolate.

Digital Asset Management 69

Digital Asset Management Top of Funnel Enterprise Management Work Management 69

Marketing Insider Group

JANUARY 10, 2017

Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. Look at Your Own Content Performance.

Research 100

Research Campaigns Tips Content 100

Crimson Marketing

JANUARY 16, 2014

“By 2017, video will account for 69% of all consumer internet traffic, according to Cisco.” The future of content marketing lies in the video. ” Can you think of any other content platform that offers you the same exposure? million, so say Forrester’s researchers. Share your thoughts below! (

Video Marketing 100

Video Marketing Planning Content Marketing Content 100

Marketing Insider Group

JULY 5, 2015

Is your gated content worth the relationship currency you’re asking your customers to pay? What you think is valuable content may be considered worthless to the customer on their buying journey! Do your customers value your content marketing enough to provide their contact information, email address or social sign-in credentials?

B2B Thought Leadership 100

B2B Thought Leadership Landing Pages Content Gartner 100

Madison Logic

JANUARY 3, 2024

Forrester’s July 2023 Artificial Pulse Survey participants agree , ranking creating marketing content with genAI as the most important use case for AI over the next 12 months. The same survey found that four out of five decision-makers anticipate a positive impact on their businesses within two years of implementing genAI.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

Mailmunch

APRIL 26, 2021

However, with a burgeoning content strategy eating away at your team’s time, it can be challenging to consider where email marketing fits. Email marketing and content marketing aren’t mutually exclusive — they go hand-in-hand. How Do Email Marketing and Content Marketing Converge? But forget what you’ve been told before.

Top of Funnel 63

Top of Funnel Webinar Metrics Marketing & Strategy Marketing Strategy 63

Velocity Partners

NOVEMBER 7, 2018

Content’s Survival of the Fittest. Evolving from content production to performance. The first group of content pros emerged from B2B marketing’s primordial soup with a super-hero advantage. The message was crystal: produce creative content focused on your customer problems and they’ll come in leaps and inbounds.

Content Marketing 71

Content Marketing Account Based Marketing Marketing Automation Services Barriers 71

Exo B2B

FEBRUARY 26, 2019

Content marketing and artificial intelligence should be the main B2B marketing trends in 2019. Blogs are thriving, podcasts are making a comeback, video is everywhere, and LinkedIn is becoming dominant with the innovative content strategy laid out by Jason Miller just before he left for Microsoft. Content marketing dominates.

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

Only B2B

MARCH 6, 2024

Methods: Lead generation utilizes various marketing strategies, including content marketing (blogs, ebooks, white papers), social media marketing, advertising campaigns, events (webinars, conferences), and partnerships with complementary businesses. downloading white papers, visiting product pages, attending webinars).

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Chris Koch

JANUARY 28, 2011

Forrester Research is testing both sides of this argument. Now, awhile back I wrote a post criticizing Forrester’s decision to prevent its analysts from hosting their own personal blogs. It’s a good problem to have, to be grappling with this issue as Forrester is. Testing the popularity of content.

Personalization 100

Personalization Forrester Brand Identity Branding 100

Conductor

NOVEMBER 11, 2020

– Duane Forrester, Yext. Have agile processes in place to adjust content in real time based on search trends and ensure we’re giving the right information and ensure all that information is indexable and crawlable. High-Quality, Trustworthy Content Crucial to SEO Success. – Christi Olson, Microsoft. .

SEO 133

SEO Lead Scoring Lead Ranking Top of Funnel 133

Conductor

JUNE 4, 2020

C3, Conductor’s annual search and content marketing conference is hands down one of my favorite moments of the year. 1 Duane Forrester , VP Industry Insights at Yext. Their vocabulary informs not only our keyword research but our page content as well. #4 Connect paid search and content marketing teams.

SEO 64

SEO Tips SERP Forrester 64

Conductor

SEPTEMBER 26, 2019

You’ll also receive an estimate of the cost you’d incur to match the traffic increase from Conductor using paid search ads instead. This finding is from Forrester , one of the world’s preeminent research and advisory firms. ” Collin Colburn, Analyst, Forrester. Built by Forrester, Powered by Conductor Data.

ROI 40

ROI Lead Ranking SEO Paid Search Agency 40

Biznology

SEPTEMBER 22, 2016

80% of consumer internet traffic will come from video in 2019, compared to 64% in 2014. hours a day viewing video content. Forrester ). 45% of companies offering web or mobile self-service reported an increase in site traffic and reduced phone inquiries. ( Forrester ). (Social Media Examiner). Greenfield Online ).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

EveryoneSocial

JULY 31, 2018

No matter what industry your company is in, or if you sell a product or if you sell specific services, having company content is key to growing brand visibility online. Yet, content is not as simple as just publishing something and then a ton of leads will come piling in. What is Content Research? What is Content Research?

Research 79

Research Effectiveness Brand Identity Branding 79

seo.co

JANUARY 10, 2022

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. Additionally, if your website has more video content, it will drive higher site traffic than text.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Digital B2B Marketing

OCTOBER 15, 2013

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Marketers are slaving over content today, but almost no one sees that content. Start incorporating content into your advertising. And they’re right. Promoted Tweets.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Outgrow

AUGUST 31, 2022

Why robust marketing is incomplete without honing your writing and focusing on content. Tips for writers to create non-branded, searchable content to attract unfamiliar readers. Competitor analysis in the content industry. Tips for writing high-quality long-form content. Tips for writing high-quality long-form content.

Top of Funnel 52

Top of Funnel Marketing & Strategy Marketing Strategy Advertising Agencies 52

Contently

MAY 17, 2017

In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. By 2019, video is expected to account for 80 percent of all web traffic. Facebook—which accounts for a huge portion of mobile traffic—has said it will be “ all video ” in five years.

Customer Surveys 121

Customer Surveys Video Marketing Planning Work Management 121

ClearVoice

JUNE 11, 2019

According to a 2018 Forrester Research report [original report is available here ], marketers in the United States will increase their spending on marketing technology by 27 percent through 2022. However, if your company seems to never devote quite enough to content marketing, you must do more to defend your efforts with ROI.

ROI 81

ROI Content Marketing Marketing Budget Budget Programs 81

Buzz Marketing for Technology

OCTOBER 18, 2013

According to Forrester Research , U.S. By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Martech

NOVEMBER 11, 2022

B2C marketers must understand the impact 24/7 internet access has on how and why consumers buy what they do – and provide relevant, personalized content and experiences with which their customers want to engage. Content marketing is among the most important and effective B2C digital marketing strategies today. A word about Amazon.

Digital Asset Management 117

Digital Asset Management Work Management Marketing Management Digital Experience Platform 117

Sprout Social

FEBRUARY 17, 2022

It’s easier to target several audience lists with customized content to match the interests and needs of each group. If you need a jumping off point to understand what content your customers like, dig into your social analytics to see what performs best. It works because the goal is to drive more traffic to their blog.

Template 131

Template Email Marketing Blast Campaigns Planning 131

SpotMe Blog

OCTOBER 7, 2023

A medical conference app can alleviate much of your stress and help you make the most out of your conference by centralizing all your content in one, compliant environment, streamlining data collection through powerful CRM integrations, and automating targeted communications with HCPs.

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Content Standard

DECEMBER 9, 2020

Subscribe to our monthly newsletter , Content & Context, to receive future insights and updates on the content marketing world from Skyword CEO, Andrew C. In just a handful of years, we’ve seen a spike in the creation of countless other social media platforms, streaming services, and content delivery solutions.

Advertising Agencies 96

Advertising Agencies Work Management Paid Search Agency Marketing Management 96

DiscoverOrg

JUNE 24, 2016

Take a look at the latest mobile figures: As it stands now, around half of all American smartphone users access interactive content on their phones daily – while shopping, driving, working… even while using the bathroom. All in all, Forrester reports that U.S. In fact, three-quarters of U.S.

Cross-Selling 136

Cross-Selling Mobile Marketing Correlation Forrester 136

Martech

SEPTEMBER 28, 2021

Content marketers can produce standardized content for teams to use, but they can also drill down and create customized content tailored for sales teams, and even for specific key accounts. You create relevant and customized content.”. Not only that, but the same opportunity applies for email marketing outreach. “As

Account Based Marketing 106

Account Based Marketing ABM Campaigns Paid Search Agency 106

Thinkers360

FEBRUARY 28, 2024

Active and engaged: Identify individuals who actively publish content, participate in industry discussions, and maintain a strong online presence. Provide Valuable Content and Resources: Analysts and influencers are inundated with information.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52