Brandpoint

MAY 18, 2020

In today’s digitally focused business environment, it’s more important than ever for sales and marketing departments to work together to create content and collateral that’s effective in driving sales. That collaboration is crucial because the content itself is so crucial.

Top of Funnel 149

Top of Funnel Paid Search Agency Planning Work Management 149

SmartBrief - Marketing

JANUARY 22, 2024

They frequently don’t understand or trust AI, so they’re hesitant to employ it to automate important tasks such as gathering audience and program insights, tactic orchestration, conversation automation and content creation. Let’s take a look at three trends in AI for B2B marketing that Forrester sees.

Marketing AI 83

Marketing AI B2B Marketing Trends Planning 83

Zoominfo

OCTOBER 23, 2019

AI Priorities and Plans. 31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). 27% of executives say their organization plans to invest this year in cybersecurity safeguards that use AI and machine learning ( source ). AI Priorities and Plans.

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

Only B2B

APRIL 3, 2024

It analyzes diverse online behaviors, including content downloads, registrations for white papers, visits to solution-related webpages, and even interactions with competitor content. 30% of companies plan to increase their investment in intent data. ” – Dillon Allie, VP of Client Services, HDMZ.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 107

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 107

The Point

MARCH 8, 2018

Sure, they’re expensive to license, but they’re instant fodder for all sorts of content marketing, they bring credibility and name recognition to a campaign, and – bonus – they say nice things about your product. The report is a must-read for any company planning to invest in a (insert product category here) solution this year.

Marketing Report 216

Marketing Report Planning Gartner Demand Generation Agencies 216

Only B2B

FEBRUARY 6, 2024

First-Party Intent Data Collection: Website Analytics: Utilize tools like Google Analytics to track website visitor behavior, identify high-engagement content, and understand buying signals. Lead Forms and Downloads: Analyze form submissions and content downloads to gather insights into prospect interests and pain points.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Engagio

DECEMBER 4, 2018

Creating tons of content that doesn’t get used and flooding the funnel with leads and opportunities who aren’t ready to buy aren’t the best ways to enable sales teams. It’s how marketers, communicators, sales, and customer success break down silos, ensuring a more effective investment in content. Effective ABM needs great content.

Account Based Marketing 107

Account Based Marketing Distribution ABM Top of Funnel 107

Convince & Convert

DECEMBER 5, 2017

According to recent Forrester research , one of the most significant hurdles to excelling in this new reality is support teams and marketing teams not being on the same page. Smarter Planning. Planned messages: These are scheduled social posts your brand plans well ahead of time.

Enterprise Management 209

Enterprise Management Work Management Social Media Marketing Management 209

Sprout Social

JANUARY 4, 2022

The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

KoMarketing Associates

FEBRUARY 13, 2020

Continued support and investment (97% plan to maintain or increase personalization budgets this year). Offer high quality and interactive content. When it comes to B2B marketing, research suggests that it’s in a marketer’s best interest to have a sophisticated content strategy in place. Align content and sales.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

The Mx Group

SEPTEMBER 11, 2018

As a savvy B2B marketer, you know why content marketing is critical if you want to connect with modern customers. As you start creating and presenting your plans for next year (yes, it’s that time again!), The B2B space is embracing content marketing — so B2B buyers expect it. Forrester ). Forrester ).

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

Valasys

DECEMBER 5, 2019

Forrester predicts that progressive marketers will be more proactive in their engagement with buyers in 2020. According to Forrester by the year 2021, 48% of the marketing organizations will be organized to support customers’ journeys. The Key B2B Digital Marketing Trends for 2020. However, not very far is the time for a renaissance.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

Oktopost

MAY 26, 2021

Meet Forrester’s Social Media & Advocacy Manager. Claire manages Forrester ’s organic social media presence and built and currently runs the employee advocacy program. How on Earth do you navigate THAT conversation with your stakeholders and what kind of plan do you put in place? Claire Kennedy.

Forrester 71

Forrester Transparency Social Media Youtube 71

SmartBrief - Marketing

JULY 25, 2023

But, after surveying more than 150 CMOs, marketing VPs, and marketing directors earlier this year, Forrester found that more than a third are planning to reduce their OOH ad spend. But still, how do you optimize your social media marketing efforts when your campaign budgets are shrinking? Consumers crave real-life content.

Campaigns 52

Campaigns Marketing Budget Forrester Budget Programs 52

KoMarketing Associates

DECEMBER 12, 2017

To gain more insight into how this may have changed and why ABM is growing in prominence among marketers, we spoke to Brianna Watts, content coordinator for #FlipMyFunnel. Forrester research shows that less than 1 percent of leads turn into customers. The results will come but fine tuning your plan will pretty much guarantee success.”.

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

Schubert B2B

MARCH 25, 2019

Creating an ongoing supply of B2B marketing content that’s informative, fresh and on-message is challenging. In fact, according to a recent Forrester Research webinar , B2B content often fails to connect with final decision makers because it’s more focused on style than substance. When in doubt, don’t gate the content.

B2B Marketing 83

B2B Marketing Tips Work Management Planning 83

Marketing Insider Group

AUGUST 5, 2015

Forrest Gump tells us “Stupid is as stupid does.” Well, if that is the case then we should stop being stupid with our content marketing planning. Too many brands have an enthusiastic, scattershot and complex approach to their digital and content go-to-market strategy. Sales, marketing and content creation have converged.

Planning 100

Planning Marketing Plans Content Marketing Tips 100

Top Rank Marketing

AUGUST 18, 2023

Marketing Dive “A lot of people feel either ignored or judged, or have experiences of discrimination that are a lot more common than what marketers think.” — Valeria Piaggio @FuturesNewAmeri Click To Tweet Forrester’s 2024 Planning Guides: Economic Uncertainty Tempers 2024 Budget Expectations — Except In Technology Some 84 percent of U.S.

B2B Marketing 90

B2B Marketing Linkedin B2B Social Marketing 90

Crimson Marketing

JANUARY 16, 2014

The future of content marketing lies in the video. ” Can you think of any other content platform that offers you the same exposure? For any social media campaign, any SEO exercise, video is without doubt one of the best tools in the kit.” million, so say Forrester’s researchers. The Guardian/CMO.com ).

Video Marketing 100

Video Marketing Planning Content Marketing Content 100

Tomorrow People

MAY 30, 2022

As Forrester aptly puts it: With the widespread adoption of recurring revenue models, marketing must maintain a focus on existing customers. Have a dedicated content marketing plan for existing customers. Much of your existing marketing content may be aimed at new or prospective customers. Social media mentions.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Lead Forensics

APRIL 16, 2024

Example Tools: Yesware: Uses AI to analyze email behavior and suggest personalized content for your outreach. AI-powered sentiment analysis tools can analyze customer reviews, social media conversations, and email exchanges to gauge customer satisfaction and identify areas for improvement.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Zoominfo

AUGUST 12, 2018

AI Priorities and Plans. 31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). 27% of executives say their organization plans to invest this year in cybersecurity safeguards that use AI and machine learning ( source ). AI Priorities and Plans.

Marketing AI 150

Marketing AI Statistics Enterprise Management Work Management 150

Only B2B

FEBRUARY 16, 2022

Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. Businesses may create leads through a variety of channels, including SEO, display advertisements, social media, and more. Elevate Your Content. It is also estimated that the content marketing industry size would reach $417.85

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

ANNUITAS

DECEMBER 11, 2023

The key drivers of this breaking point are performance issues and budget issues: Performance issues: Conversion rates in paid digital media and content syndication have been trending down for some time, and outbound email is at some of its worst performance levels. Their approach? You write a script, and it automates it.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

QuanticMind

JUNE 22, 2023

Who knows: A new report from Forrester predicts that artificial intelligence will lead to the loss of 33,000 US advertising agency jobs by the end of the decade. powerhouse: It’s forecast to overtake YouTube in daily screen time, and 75% of US brands are planning to increase their spend on the channel this year.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Ads 52

Martech

APRIL 26, 2022

You may have seen the Forrester report that found the average annual ABM budget is around $350,000 (excluding headcount costs) and pilot campaigns around $200,000. Forrester found that 70 percent of organizations expected the average cost to rise. What variables come into play? What kind of return can you expect from your investment?

Account Based Marketing 97

Account Based Marketing ABM Paid Content Cost 97

Martech

JUNE 23, 2022

Microsoft Advertising recently partnered with Forrester Consulting on research outlining how work and shopping behaviors have changed for people who work remotely. During this time, they research or purchase products and services, sometimes putting those tasks ahead of browsing social media and consuming entertainment.

Top of Funnel 93

Top of Funnel Campaigns Funnel Advertising Work Management 93

Conductor

NOVEMBER 11, 2020

As we all start to finalize our plans and investments for 2021, we thought it would be a perfect time to reflect on all that we’ve learned over the past six months and how we can collectively best prepare for 2021. – Duane Forrester, Yext. It requires ongoing focus and investment and long-term planning.

SEO 133

SEO Lead Scoring Lead Ranking Top of Funnel 133

Content4Demand

NOVEMBER 29, 2018

Here is our countdown of the top-trending pieces and posts generating buzz and airplay this month in content marketing. The 3 Ways That Artificial Intelligence Will Change Content Marketing. Read it before you put those 2019 marketing plans in ink. Stocking the Content Shelves. The Chatbots Are Coming! Start the Presses.

Marketing AI 46

Marketing AI Content Forrester Buzz 46

Brandwatch Marketing

JULY 4, 2022

Furthermore, it is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and an astonishing 84 times higher than Twitter. Paid plans then start from €129/month. in 2013 to 32.3% Simply Measured.

Analytics 95

Analytics Tools Best Practices Tagging 95

Zoominfo

OCTOBER 23, 2019

AI Priorities and Plans 83% of businesses say AI is a strategic priority for their businesses today ( source ). 31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). 47% of digitally mature organizations say they have a defined AI strategy ( source ). jobs by 2025.

Marketing AI 100

Marketing AI Statistics Enterprise Management Work Management 100

Schubert B2B

MARCH 25, 2019

Creating an ongoing supply of B2B marketing content that’s informative, fresh and on-message is challenging. In fact, according to a recent Forrester Research webinar , B2B content often fails to connect with final decision makers because it’s more focused on style than substance. When in doubt, don’t gate the content.

B2B Marketing 48

B2B Marketing Tips Planning B2B 48

Schubert B2B

MARCH 25, 2019

Creating an ongoing supply of B2B marketing content that’s informative, fresh and on-message is challenging. In fact, according to a recent Forrester Research webinar , B2B content often fails to connect with final decision makers because it’s more focused on style than substance. When in doubt, don’t gate the content.

B2B Marketing 48

B2B Marketing Tips Planning B2B 48

Content Marketing Institute

MARCH 23, 2018

Conversational interactions between content consumers and brands – via SMS text-style messaging and chatbots – are redefining how marketing teams can engage their audiences. Messaging fits content marketing mission. HANDPICKED RELATED CONTENT: 13 Smart Brands Using Technology to Power Their Content.

SMS 110

SMS Conversion Planning Paid Search Agency 110

Brandpoint

JUNE 18, 2020

As such, proactive marketing plans that reassure customers and help them carry on with financial management are highly recommended. As such, your marketing team will need to meet frequently to revisit current plans and decide whether they still apply to the changing needs of your audiences. In one PwC report , 40% of U.S.

Work Management 118

Work Management Marketing Management Service Planning 118

Vidyard

MARCH 20, 2018

Curate interesting content and resources to attract your buyers. A key component of social selling is to share valuable content, generally or with specific prospects. If you’re not offering content that’s directly relevant to your prospects, they’ll find what they’re looking for somewhere else.

Forrester 112

Forrester Outreach Social Networks Curation 112