Navigate the Channel

NOVEMBER 9, 2023

Make creating content a priority Content creation continues to be an important way for businesses to reach out to the public right where they are at any given time. Of course, today that content goes far beyond the written word as videos continue to gain in popularity. FAQs Why is content creation important for businesses?

Public Relations 65

Public Relations Social Media Paper FAQ 65

Launch Marketing

OCTOBER 20, 2021

However, for B2B leaders, the mix of content for thought leadership looks a bit different. With the rise in the use of digital channels to promote content, more and more organizations and individuals are utilizing every channel possible, flooding these channels with consistent content. Ideas for Thought Leadership Content.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Marketing & Strategy B2B 83

Contently

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike.

Ethics 189

Ethics Social Media Trends Copyright 189

Navigate the Channel

DECEMBER 7, 2023

Break Away From Boring Being a B2B enterprise doesn’t mean your content or attitude has to be ho-hum. An exciting way to make emotional connections is through video content. Users love watching live video, so you could engage them up to three times longer by producing a show on Facebook Live or YouTube.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Marketing Insider Group

JANUARY 27, 2020

A content strategy? The best way to do that – and statistics back it up – is content marketing. Did you know that even if you inherited a windfall, you could spend those hundreds of thousands on slick TV ads only to have some other upstart (who does do content marketing) rake in three times your leads? Give me a break, you say.

Startups 318

Startups Marketing & Strategy Marketing Strategy Content Marketing 318

BOP Design

MARCH 22, 2021

With distributed workforces becoming more of the norm, it’s essential to create content that can be accessed remotely. In this post, we explore the crucial B2B content marketing activities you should be doing now…and into the future to remain relevant and reachable to your target audience. are critical to everyday business.

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

Marketing Insider Group

MARCH 27, 2023

On the marketing side, this means creating inbound content that will answer the questions of target audiences, such as informative blogs, videos, white papers, e-books, or email campaigns. Each of your B2B consumers inevitably has many questions about the products or services available to them.

Tactics 226

Tactics Effectiveness B2B Marketing Management 226

Pam Didner

AUGUST 16, 2020

Q2: How much analysis, research is needed before you start a content marketing campaign targeted at a foreign market compared to when you do it on your own? A: On the marketing front, you can check if there are any customers from that county who have come to your website and downloaded any content. You are bound to make mistakes.

Content Marketing 118

Content Marketing Enterprise Management Work Management Resource Management 118

BenchmarkONE

NOVEMBER 17, 2021

Every business needs a way to generate leads (and sales) consistently, and there’s no better platform to do that than Facebook. Whether you love or hate it, there’s no getting away from the fact that Facebook offers an incredible opportunity for business owners. . Using Facebook Conversion Ads . With over 2.89

Facebook 83

Facebook Lead Scoring Lead Ranking Generation 83

Contently

MARCH 30, 2020

A number of people have reached out to me asking for advice on how to protect their budget and make the case for content. But we’re not cutting content; we’re doubling down on it. The compounding returns of content. The biggest mistake people make with content marketing ROI is taking a short-term view.

Paid Content 218

Paid Content Paid Search Agency Content Marketing Planning 218

ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023. AI-assisted content.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Onalytica B2B

APRIL 3, 2018

I started from small gigs like facebook post sharing, social media account setup and management as a Campus Ambassador at Nurture Talent Academy and thus ending up with a paid internship with the same company. Slowly, I started using LinkedIn for content posting and networking and Facebook page for content development and marketing.

Startups 231

Startups Work Management Social Media Marketing Management 231

ClickZ

OCTOBER 28, 2020

30-second summary: Trint, an AI-powered transcription technology platform, published a whitepaper explaining how to repurpose video and audio into multiple types of content. Virtual events present a huge opportunity to repurpose video and audio beyond the initial event—but only if that content is accessible.

Content 143

Content Video Marketing Automation Touchpoints 143

Top Rank Marketing

SEPTEMBER 22, 2023

B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent of B2B content marketers used LinkedIn to amplify their organization’s content during 2023 — up 4.7 B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent from 2022, with 67.4 percent from 2022, with 67.4

B2B Marketing 131

B2B Marketing B2B Planning Brand Identity 131

Contently

APRIL 23, 2020

Since then, comments and questions have been the content metric I secretly value over likes and shares and views. I answered as many as I could live, but I also wanted to give the best of the rest some love in a content mailbag. However, don’t just create coronavirus content for the sake of it. Let’s dive in.

Content 217

Content B2B Thought Leadership Storytelling Newsletter 217

Onalytica B2B

DECEMBER 8, 2016

Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. These influencers are then ranked by Reach, Resonance, Relevance and Reference.

Curation 192

Curation Ideal Customer Profiles Demographics Validation 192

Martech

APRIL 2, 2024

B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. Individual profiles list experience and credentials, so even a small amount of effort will reveal exactly what type of content brands can expect from LinkedIn influencers.

B2B Marketing 126

B2B Marketing B2B Planning B2B Thought Leadership 126

FunnelEnvy

JUNE 26, 2023

In the middle of 2023, it’s safe to say content marketing is no longer the innovative, groundbreaking strategy it was ten or even five years ago. According to recent research, nearly 70% of companies plan to increase their content marketing budgets this year. New social media platforms and communication tools release every day.

Marketing Budget 70

Marketing Budget Marketing & Strategy Marketing Strategy Content Marketing 70

Contently

JANUARY 30, 2017

A couple of weeks ago, I was sitting down with a prospective client from a large financial institution, trying to help the marketing team craft its 2017 content strategy. At one point, I explained that experimenting with paid Facebook distribution could be a cost-efficient way to grow its target audience. We only want to use LinkedIn.”

Distribution 60

Distribution Linkedin Facebook Allocation 60

Marketing Insider Group

OCTOBER 20, 2020

Through valuable content, you’re able to persuade your key audiences to convert and buy your products or services. When deciding what you plan to speak on, draw inspiration from the following sources: Review your current blog, white papers, email topics, etc. Promote on Facebook or LinkedIn using targeted paid advertisements.

Webinar Metrics 329

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 329

Webbiquity

JUNE 15, 2021

A lead magnet is typically a content piece that marketers offer to potential buyers as an incentive in return for contact information. Here, lead magnets with useful and relevant content come in handy for businesses of all sizes and industries. Have highly specific content. Be specific rather than sharing vague content.

Paid Content 286

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 286

The Point

JUNE 27, 2012

For today’s B2B marketer, content is the fuel that feeds the demand generation engine. But when lead generation, lead nurturing , customer marketing and social media programs all require a constant feeding of new, compelling content, what do you do when the pace of new programs outstrips your ability to generate that content?

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100

Content Standard

APRIL 28, 2020

“Shorter is better” tends to be the mantra for video content marketing. Compared to white papers and case studies, documentaries let you share information with a more human touch, while still keeping your brand in focus. For more stories like this, subscribe to the Content Standard newsletter.

Video Marketing 136

Video Marketing B2B Marketing Conversion Advertising Agencies 136

The Lead Agency

APRIL 14, 2020

Facebook is considered as the B2C playground, flooded with ads from our go-to brands. However, Facebook shouldn’t be disregarded for B2B businesses, and we have the stats to back it up. billion active users on Facebook and 74% of people say they use Facebook for professional purposes. Hubspot reported that there are 2.38

Facebook 62

Facebook B2B Marketing Paid Search Agency Campaigns 62

Marketing Insider Group

AUGUST 25, 2020

Even better, some sales automation programs allow you to integrate them with your content marketing platform. Specifically, when both your sales and marketing teams integrate your content marketing platform into the mix, that approach can become your key revenue driver. Use Account-Based Marketing to Target High-Value Customers.

Automation 262

Automation Sales Qualified Leads Lead Scoring Lead Ranking 262

Biznology

JUNE 6, 2016

50,000,000+ businesses have a Facebook page. 2% is their Facebook organic reach and it’s declining (source: DMR ). Why is Facebook organic reach declining so fast? TOO MANY POSTS, TOO LITTLE SPACE ( FACEBOOK ): Facebook studied the average user to find 1,500 posts appear in their feed each day.

Facebook 80

Facebook Studies Organization Case Studies 80

Webbiquity

MARCH 7, 2023

This burst onto the scene like nothing before it, reaching one million users in just five days (for comparison, it took Facebook 10 months, and Twitter two years, to reach that milestone). What does the outline (of the eBook, or white paper, or video script, or whatever) look like?

Consulting 348

Consulting Marketing AI Paid Search Agency Ad Building 348

Martech

MARCH 12, 2024

This year marks the 20th anniversary of Facebook. The business impact may be enhanced credibility, increased awareness, improved content distribution and engagement, etc. For too long, we have been throwing money and content at social media channels without much thought. But each industry, business and segment is different.

Social Media 84

Social Media Media B2B Advertising Agencies 84

Stevens & Tate

OCTOBER 5, 2021

It creates awareness of your brand, facilitates customer interaction, promotes your content, and does a host of other things. Your goals could be anything from attracting new followers and audience interactions, to an increase in white paper downloads and qualified leads. What kinds of content did you post? –

Social Media 77

Social Media Media Paper Sales Qualified Leads 77

Huptech Web

OCTOBER 21, 2022

Table Of Contents. Google Ads, Facebook Ads, and LinkedIn Ads: What’s The Difference? What Are Facebook Ads? Advantages & Strengths of Facebook Ads. While various platforms allow you to use PPC ads, some of the most popular platforms that businesses use are Google Ads, Facebook Ads, and LinkedIn Ads.

Paid Content 52

Paid Content Paid Search Agency Linkedin Facebook 52

Circle Studio

JUNE 23, 2022

B2B firms are investing a great deal of time and resources on content marketing to attract and engage prospects and leads. In fact, 70% of B2B marketers plan to create even more content in 2017. But one of the keys to success is getting the content you’ve created in front of as many people in your target audience as possible.

B2B Marketing 60

B2B Marketing Content Marketing Planning B2B Thought Leadership 60

Metadata

OCTOBER 6, 2021

How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? But after analyzing nearly $15M of ad spend, we’ve zeroed in on some of the ways our customers are boosting their LinkedIn and Facebook campaign performance. LinkedIn vs. Facebook for B2B marketing. How long should your ad text be?

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Martech

MARCH 11, 2024

We must adapt and create ads that drive the value in-feed — or promote existing organic content. Verdict: No new tech needed Your broader marketing team will need a content strategy for this new reality. Instead of prescribing TOFU, MOFU or BOFU content, provide a resource center where all the content is freely available.

Efficiency 86

Efficiency Marketing Automation Services Lead Ranking Brand Identity 86

Content4Demand

OCTOBER 27, 2020

Today’s technology can help you piggyback on your network’s networks with community-driven content that amplifies the voices of your partners and customers. B e fore Twitter, Facebook and Instagram, we largely took brand messaging as gospel or waited until we could get feedback from a trusted friend or family member.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Hinge Marketing

MAY 23, 2016

Search Engine Optimization (SEO) gives you the tools to match qualified clients with your online content. While the style of interaction may vary greatly from Twitter to LinkedIn to Facebook, it is still about making the right connections with the right people. 8) White Papers or e-Books. 2) Pay Per Click Advertising.

Online Lead Generation 118

Online Lead Generation Lead Generation Lead Ranking Sales Qualified Leads 118

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Stevens & Tate

MARCH 3, 2022

Digital marketing strategies, such as content marketing and search engine optimization (SEO), can help put your business in the position to be found online for years to come. You can also optimize your content for SEO or using targeted advertising (such as Google AdWords or Facebook Ads). Digital Marketing Is Cost-Effective.

Cross-Selling 119

Cross-Selling Paid Search Agency Cold Calling Adwords 119