SmartBug Media

APRIL 27, 2023

Just think, for example, about how artificial intelligence has taken the marketing world over by storm. HubSpot is preparing for this change by offering tools that allow businesses to gather and utilize first-party data, such as website analytics and user behavior tracking. How has marketing data evolved to get us where we are today?

Hubspot 98

Hubspot Advertising Agencies Advertisements Advertising 98

Marketing Insider Group

DECEMBER 15, 2020

A research study found that over 80% of people searching for a product on Google chose to click on websites they were already familiar with, regardless of their position in the results. Content marketing can be a highly effective way to build brand awareness. Content can help to build your brand in several different ways.

Ad Building 345

Ad Building Content Marketing Branding Brand Identity 345

Marketing Insider Group

DECEMBER 20, 2021

In 2021, 82% of businesses use content marketing as part of their larger marketing strategy, but only about half feel that their efforts are successful. I would venture to guess that this problem is largely due to the fact that brands focus so much on new content that they forget to assess what they’ve already published.

Lead Scoring 342

Lead Scoring Lead Ranking Marketing Analytics Tools Content 342

Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics).

Planning 145

Planning Research Tools Best Practices 145

Tomorrow People

APRIL 27, 2021

It's easy to see why creating thought leadership content doesn't get prioritized. But that’s okay, because thought leadership content doesn't really impact near-term results. And compelling thought leadership content tends to generate more, higher-quality leads. How to create magnetic thought leadership content.

Thought Leadership 156

Thought Leadership B2B Thought Leadership Examples Lead Ranking 156

Marketing Insider Group

JULY 3, 2023

However, searching for current content ideas can be time-consuming. Investigate our list of resources for discovering current trending topics that keep your content relevant. Test the features in popular marketing software and sites, such as Buzzsumo, Ahrefs, and Trends.co, to discover fresh subjects for content. Image Source 3.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

SocialPilot

JANUARY 29, 2024

As per the recent study conducted by HubSpot, the average response rate of cold emails is only 1%. Researching and Identifying the Right Influencers Not getting the expected response for your recent influencer marketing campaign? A thorough research and identification of the perfect influencer is as vital as approaching them.

Examples 89

Examples Marketing Proposals Outreach CAN-SPAM 89

Hubspot

AUGUST 10, 2020

This is especially true for social media content. When the colors, text, and photos all fit, I find myself going through all the content because it's so easy to look at — the same is true for Stories. Sometimes, I come across posts that make me think, "How did this marketer turn a simple content idea into this engaging Instagram Story?"

Hubspot 101

Hubspot CMS Development Work Management Buzz 101

BenchmarkONE

OCTOBER 5, 2022

If you’re using a marketing automation tool or in the market for one, chances are high that you’ve heard of HubSpot’s software and a little bit about what it can do for you. While HubSpot may be one of the most popular marketing automation tools out there, it isn’t always the best fit for small businesses. What are HubSpot Sequences?

Hubspot 68

Hubspot Marketing Automation Services Enterprise Management Work Management 68

Hubspot

JULY 7, 2020

And, according to HubSpot SEO experts, this is no different when it comes to building an SEO strategy for your international or multi-language website. To help those interested in gaining global online awareness, I spoke with HubSpot's SEO experts to learn how optimization strategies differ around the world.

Hubspot 101

Hubspot SEO Domain Content 101

SmartBug Media

APRIL 23, 2021

New to HubSpot’s content management system (CMS)? From publishing content to making sure your pages are well optimized, there's a lot you need to do to be successful. If you're new to HubSpot CMS, here is an SEO roadmap that will guide you through the main native SEO functionality and integrations. Ongoing Updates.

CMS Development 98

CMS Development Hubspot SEO Marketing Analytics Tools 98

ClearVoice

JULY 22, 2022

The copy is insightful and compelling, and you’ve made great use of visual content. Every piece of content should have a call to action (“CTA” in marketing speak). We should never let a piece of quality content run into a dead-end. High-quality content naturally earns traffic, backlinks, and social shares.

Top of Funnel 95

Top of Funnel Examples Funnel Advertising Content 95

SmartBug Media

MAY 6, 2024

AI can equip sales teams with content creation tools, automation agents, and predictive insights to deepen customer connections and streamline operations. HubSpot’s AI Solutions: More Power in Your Existing Sales Toolkit Recently, HubSpot has released a suite of AI sales solutions, each designed to elevate your sales game.

Work Management 59

Work Management Lead Scoring Lead Ranking Forecasting 59

Directive Agency

JULY 31, 2023

Nowadays, this is usually a well-executed digital campaign, but as you’ll see from the examples below, not all great campaigns are digital. Picking the Right Marketing Channels Understanding the best mediums and channels for both your audience and content will give your marketing efforts a big boost. Shield is a great example of this.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Contently

JANUARY 31, 2023

We could all be forgiven for briefly believing that artificial intelligence (AI) and machine learning (ML) in marketing are only about generating content. It does mean you probably have more AI functionality available than you realized—even in your content marketing technology. But it’s a new year.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Hubspot

AUGUST 21, 2023

We’ll also see some ideas and examples to help guide yours. Types of Business Proposals How to Write a Business Proposal Business Proposal Templates Business Proposal Example Tips for Writing a Business Proposal Business Proposal Ideas It's a common misconception that business proposals and business plans are the same.

Template 69

Template CMS Development Examples Marketing Proposals 69

Hubspot

MAY 7, 2020

If social media trends from 2019 taught us anything, it’s that personalized content is key for success. I only expect this to intensify in 2020 with the world moving towards tighter data regulations and higher expectations from people for the content they consume. Continue Investing in Your Audience (Your Best Content Consultant).

Social Media 97

Social Media Hubspot Trends Media 97

Hubspot

NOVEMBER 14, 2023

Here, I spoke to sales leaders at Bardeen.ai , Aircall , and HubSpot to get their top predictions for the future of sales. Corresponding Content: How AI Saves Time in Sales & Where to Use Extra Hours [New Data] The Power of AI in Sales & 5 Ways You Can Use It How to Train (and Onboard) Your Sales Team With AI 2. Let's dive in.

Hubspot 66

Hubspot Lead Ranking Outreach Lead Scoring 66

Outgrow

JANUARY 7, 2021

10 Best Website Chatbot Examples of 2021 [Real-Life Examples]. And if you aim to try it out yourself, look no further for the best chatbot examples for your website. And if you aim to try it out yourself, look no further for the best chatbot examples for your website. Undoubtedly, chatbots are automation at its best.

Examples 111

Examples Marketing AI Marketing Websites Best Practices 111

Hubspot

SEPTEMBER 17, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. Take, for example, a term like “form builder.”. How do customers discover new products nowadays? Mailchimp competitors”. Ahrefs vs SEMRush”. Image Source. Image Source.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Optinmonster

JANUARY 18, 2024

According to recent research, 51.2% Here’s an example from Apollo.io : Lusha goes a step further. For more ideas, read our posts on how to write perfect welcome emails and the best welcome email examples. Research shows that : Segmented campaigns average 46% higher open rates.

Conversion Rate 84

Conversion Rate Conversion Examples Marketing Analytics Tools 84

SmartBug Media

DECEMBER 10, 2020

Yes, I am talking about HubSpot. Why HubSpot for SaaS? HubSpot helps SaaS companies attract higher quality traffic, convert that traffic into more qualified leads or trial users, and nurture those leads to customers.” HubSpot says it best: “Simplicity and sophistication are the hallmark of innovative marketing software.”

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

Convince & Convert

JANUARY 4, 2015

In Q4 2014, Hubspot released new research called The Social Lifecycle. Several interesting findings in this research, and I was particularly intrigued because the new book I am working on focuses on the impact of speed on business and society. According to Hubspot, consumers expect brands to be on almost 3.5

Social Media 165

Social Media Research Media Business 165

Spiralytics

NOVEMBER 17, 2022

Let’s delve deeper into this topic and look at eight examples of social proof being used to take advantage of this powerful psychological phenomenon. Almost 90% of people start their buyer’s journey by conducting research online. Have Your Content Validated by an Expert. Hubspot does a great job with their case studies.

Examples 71

Examples Marketing Websites Case Studies Case Study 71

Only B2B

MARCH 13, 2024

“It’s not the best content that wins. It’s the best-promoted content that wins.” Think of your content as seeds of knowledge. Is content syndication worth the effort? Must Read: B2B Content Syndication Strategies The Challenge: Where’s the ROI? This guide will help you do just that.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

SmartBug Media

JUNE 29, 2021

If your website isn’t showing up on the first search engine results page, your current SEO approach might need some work, which means you’re in the market for the latest SEO hacks in HubSpot. How do you get your content featured in a Featured Snippet? When creating content, target question-based queries. Bulleted List.

Hubspot 52

Hubspot SEO Lead Scoring Lead Ranking 52

Hubspot

APRIL 9, 2020

The content on your website needs to provide a solution to a user’s problem, whether it’s a long-form article or a one-word answer. In the most recent HubSpot Research survey, 64% of marketers actively invest in SEO. According to HubSpot Research, page speed and mobile optimization are the most utilized tactics for SEO.

Hubspot 92

Hubspot SEO Acquisitions Trends 92

SmartBug Media

NOVEMBER 16, 2020

In this blog post, we’ll talk about four steps to take to set scalable lead nurture workflows in HubSpot, so that all of your contacts are being touched with relevant content that moves them closer toward a purchase. Understanding each of these stages sets the foundation for creating scalable lead nurture workflows in HubSpot.

Lead Nurturing 78

Lead Nurturing Hubspot Buyer Personas Marketing Automation Services 78

Hubspot

JANUARY 7, 2020

At HubSpot, we have a wealth of creative marketers who strive to come up with unique and attention-grabbing campaigns, like this one. To help you, here are five tips for staying creative under pressure I got from my colleagues on the HubSpot marketing team. Just get started by drafting an outline for possible content or campaigns.

Hubspot 94

Hubspot Creativity Work Management Marketing & Strategy 94

Contently

FEBRUARY 28, 2023

So how do podcasts fit into your content marketing strategy? The Power of Content Marketing & a Great Podcast As content marketing continues to evolve and adapt to changing consumer behaviors, it’s essential to stay ahead of the curve and explore new ways of reaching and engaging with your audience.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Hubspot

APRIL 15, 2021

If you've been on social media, marketing news sites, or the HubSpot Blog lately, you might have heard about Clubhouse. At this point, most Clubhouse content is still highly experimental. Below I'll highlight four common brand awareness tactics and offer a few actual examples. How Brands Leverage Clubhouse.

Examples 101

Examples Branding Brand Identity Work Management 101

Contently

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? And this is where natural language processing (NLP) can help.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Hubspot

AUGUST 3, 2023

Table of Contents The Challenges of Selling AI Products Today How to Sell AI Products in a Competitive Market Best Practices from Sales Experts The Challenges of Selling AI Products Today The ever-growing interest in AI would have anyone believe that selling an AI product would be straightforward. For example, BDR.ai

Marketing AI 62

Marketing AI Hubspot Product Tips 62

Hubspot

NOVEMBER 30, 2020

Here, we dove into new research from Wave.video to explore the top five reasons brands use video. To highlight this point, let's start with an example. HubSpot Academy, for instance, often uses YouTube as a platform to educate its viewers. Let's dive in. Brands use videos to educate customers.

Video Marketing 101

Video Marketing Research Branding Brand Identity 101

ClearVoice

JUNE 19, 2023

Content marketing is still driving success for companies that do it right. Several content marketing areas expect significant growth and change in 2023. Here are some important 2023 content marketing statistics related to ABM: 46% of B2B marketers are still experimenting with piloting, measuring, and refining their ABM approach. (

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Hubspot

AUGUST 20, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. At the end of 2019, the Education Partner Program team at HubSpot had the challenging opportunity of deciding our priorities for the coming year.

Hubspot 99

Hubspot Work Management Marketing Management Paid Search Agency 99

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92