Spiralytics
MAY 23, 2024
Unfortunately, these filters can also make or break your marketing efforts, as almost 57% of all emails are labeled as spam. The frustration increases when you’ve invested heavily into crafting compelling cold email campaigns, only to have them derailed before making an impact. Let’s dive into the most common types.
Litmus
AUGUST 16, 2022
B2B marketers continue to rely on their most effective channel —email—due to its proven performance and high return on investment (ROI). Since potential customers are already 57% of the way to making a decision before they actively engage with sales, marketers must be savvy. What is a B2B email campaign?
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Walker Sands
JULY 17, 2023
On average, marketers can expect an ROI of $42 for every dollar spent on email marketing. But ensuring your email campaign pays off is easier said than done. There are many factors that can affect the success of your email campaign, including the copy and design of your emails.
Salesforce Marketing Cloud
MAY 23, 2024
What you’ll learn What is dynamic email content? First- and zero-party data is more important than ever Popular types of dynamic email content Dynamic email content can be done simply How to give email subscribers what they want Customers don’t want to feel like just another number to your brand.
Marketing Insider Group
NOVEMBER 15, 2021
One of the ways brands can reliably generate demand is through scarcity marketing tactics, which tap into people’s motivation to avoid loss or obtain something exclusive. You are probably seeing scarcity marketing tactics all around you already without realizing it. How to create demand using content marketing.
Belkins
MAY 19, 2020
Drip marketing is an umbrella term that refers to every marketing campaign, a project that attempts to slowly, steadily nurture a viewer/subscriber to a customer, and a customer to a loyal customer. Drip email marketing is the most used type of drip marketing, as digital interactions take over physical store/office visits.
Navigate the Channel
JULY 13, 2023
In general, these numbers support the continued value of email marketing, particularly for B2B, even though some marketers say the focus should be on new primary key performance indicators (KPIs), as open rates aren’t the solid signal they used to be. Email marketing remains valuable, particularly for B2B, despite changing KPIs.
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