Tiecas

MARCH 21, 2024

My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. Your content needs to be technically sound, solution-oriented, and backed by data or proof points. Ready to dive into a perspective you won’t find anywhere else?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Brightedge

JUNE 3, 2020

Visit these pages for our previous installments on education , finance , and retail. Producing high-value, editorial content and offering a gateway for other businesses is likely to assist in continuing traffic to your site. We brought together industry-specific research to educate our audience on how search insights have changed.

Research 80

Research SEO B2B Long Tail Marketing 80

Huptech Web

AUGUST 11, 2023

Table Of Contents Introduction Why Are Keywords Important in SEO? Using certain buzzwords and strategies in your website’s content, titles, meta tags, meta descriptions, and URLs, you can make it appear higher in search results. Am I aiming to provide valuable content and resources to my audience? Why Is It Important?

Keywords 52

Keywords SEO Conversion Long Tail Marketing 52

QuanticMind

OCTOBER 19, 2018

It’s no secret that PPC advertising is a highly crowded and competitive space. For online advertisers and marketers, that means honing and refining pricing around anticipated and sometimes dramatic spikes in demand and dips in supply that yield the strongest results and highest ROI for your PPC campaigns.

PPC 40

PPC Pricing Price Work Management 40

EMagine B2B Blog

APRIL 29, 2019

We work with some wonderful clients and we do our best to educate them within each area of the digital marketing process. This not only helps us throughout the process, but it also helps them understand the effort involved in SEO, building a website, or launching a PPC campaign. Education is Key.

SEO 88

SEO Practices Best Practices Top of Funnel 88

Directive Agency

JUNE 10, 2020

Despite spending my entire career in SEO, I think that most companies should start with smart paid marketing as they build out their content and organic search strategy. The “yelpficiation” of B2B is the rise of sites like G2, Capterra, and Trust Radius becoming real players when it comes to bottom-of-the-funnel content.

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90

EMagine B2B Blog

JANUARY 6, 2019

Content marketing personas are not new, however, tightly integrating these personas with SEO strategy and tactics is relatively new to most companies and organizations. What is a Content Marketing Persona? What is a Content Marketing Persona? The next step in creating content marketing personas is to identify who you serve.

Enterprise Management 90

Enterprise Management Content Marketing Work Management Planning 90

Sharpspring

FEBRUARY 13, 2020

Pay-per-click (PPC) advertising is a great way for brands to amplify their reach on mobile. To begin with PPC, you’ll bid on advertising keywords. Whether you serve ads for a special offer or your best piece content, PPC ads can be effective at driving awareness, signups and sales. How does your audience use social media?

Paid Content 63

Paid Content Mobile Marketing Tactics Mobile Advertising 63

Sharpspring

FEBRUARY 13, 2020

Pay-per-click (PPC) advertising is a great way for brands to amplify their reach on mobile. To begin with PPC, you’ll bid on advertising keywords. Whether you serve ads for a special offer or your best piece content, PPC ads can be effective at driving awareness, signups and sales. How does your audience use social media?

Paid Content 52

Paid Content Mobile Marketing Tactics Mobile Advertising 52

Hubspot

NOVEMBER 1, 2016

Search engine marketing (SEM) is comprised of both search engine optimization (SEO) and pay-per-click (PPC) campaigns. Where SEO and PPC Differ. SEO is about building a strong content foundation that earns you more attention as time goes on. It's a long-term investment that has a lower cost with slower rate of return.

SEM 28

SEM Top of Funnel Long Tail Marketing Digital Asset Management 28

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business B2B Hubs Or PPC? I have seen many situations where the Cost Per Lead produced via a Buyer Hub is significantly less than leads generated via PPC. Good leads.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

EMagine B2B Blog

DECEMBER 3, 2018

It is a particularly big deal for websites that offer two versions of their content or have poor mobile implementations. Long-Tail Keywords Continue to Grow. To respond to the growth in long-tail keywords, Google had advanced its technology and can easily provide quality answers to these longer searches.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

It is a particularly big deal for websites that offer two versions of their content or have poor mobile implementations. Long-Tail Keywords Continue to Grow. To respond to the growth in long-tail keywords, Google had advanced its technology and can easily provide quality answers to these longer searches.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? Test high-volume keywords vs. the tail If you are one of the many, many unfortunate B2B advertisers out there with a limited budget allocated to PPC, try some tests where you limit the scope of your program.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Referral Rock

OCTOBER 9, 2019

Fresh content is published at the speed of light, optimized to compete for relevant keywords. And reoptimizing this content is often much easier than creating new content from scratch (especially if your content is already ranking highly). But the work on your posts is far from finished after you first hit “publish.”.

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

Hubspot

MARCH 29, 2013

I was impressed with the content, but more importantly, I thought the angle was spot on -- one of the pain points many marketers and business owners share with me is that it's scary to adopt a new methodology when it might not yield immediate results. Share your blog content with social media followers. Then create content around it.

Paid Content 28

Paid Content Inbound Marketing Long Tail Marketing Landing Pages 28

Hubspot

JUNE 27, 2011

1) Got rid of PPC and decided to focus on earned traffic through blogging. In the early days--when pool companies weren't using PPC --the cost-effectiveness was relatively high. For River Pools and Spas, this meant it was time to focus on organic content and traffic. 2) Used its blog to educate many potential customers at once.

Traffic 28

Traffic Long Tail Marketing Tactics Paid Search Agency 28

Aberdeen

MARCH 21, 2018

Along with this, you’ll also want to determine what keywords your competitors are targeting, both for PPC and SEO purposes. Tools like SEMrush and iSpionage can help you determine the value of a given keyword (both short- and long-tail) – information that can serve a variety of purposes.

Process 55

Process Top of Funnel Paid Search Agency Purchase 55

Webbiquity

NOVEMBER 5, 2019

You may also uncover useful details for tailoring sales copy and content to the interests of your target audience. These details help build a buyer persona, allowing marketers to fine-tune the delivery of content. How long has it been since you’ve done a redesign? Educate Your Buyers. Market size analysis.

Paid Content 240

Paid Content Sales Management Work Management Marketing Automation Services 240

Hubspot

SEPTEMBER 16, 2013

Your keywords should be very specific to the content on the website page or landing page to which you''re sending your visitors. Get a good mix of short- and long-tail keywords to help capitalize on both traffic that''s difficult to rank for, as well as highly qualified traffic that will help your conversions.

Google 28

Google Adwords Landing Pages PPC 28

Content Standard

MARCH 7, 2023

Over the past 25 years, we’ve gone from unleashing their vast potential to a time when we take for granted that all things are now “Google-able” and “Bing-able,” giving Alphabet and Microsoft direct, disproportionate power and influence over online behavior, content consumption, and culture. Got all that?

Marketing AI 98

Marketing AI Paid Content Search Marketing Paid Search Agency 98

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. Is anyone out there?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Single Grain

JULY 20, 2023

These are all reasons why more than 80% of businesses trust Google Ads for PPC. That’s because you’re allowing customers to make an educated decision about pricing before clicking your website URL. This tool lets advertisers input content such as images, texts, and videos. Does that mean you shouldn’t bid on long-tail keywords?

Paid Search Agency 52

Paid Search Agency Cost Per Click ROI Google 52

Oktopost

JULY 27, 2021

These leads are educating themselves on problems and searching for solutions, and are the best B2B leads you can acquire because they possess a magical quality – purchase intent. . SEM is a collection of internet advertising techniques designed around pay-per-click (PPC) ads. Your content becomes an engine for conversions.

Paid Content 118

Paid Content Search Marketing Paid Search Agency B2B Marketing 118

FMG Suite

JANUARY 19, 2022

Have they achieved the same level of education and focus? . Therefore, consider that many of your potential clients will be searching for you through voice search when creating marketing content. This means that both your keywords and content strategy should match voice searches. Are they of the same marital status? .

Copywriting 52

Copywriting Long Tail Marketing Tips Clickthrough 52

accelerate agency

FEBRUARY 12, 2023

Implementing a comprehensive SEO strategy that includes creating high-quality, helpful content, optimizing for relevant keywords and acquiring backlinks, can significantly enhance a website’s chance of increasing visibility and driving organic traffic. How much do they click on or engage with your content?

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Hubspot

SEPTEMBER 4, 2012

But no matter how great the content of your webinar is, it doesn't mean much if there's nobody there to hear it. Having an established history of providing quality, educational content -- whether via your blog content, written lead generation content, or previous webinars -- can help boost your webinar attendance.

Webinar Metrics 28

Webinar Metrics Co-Registration Landing Pages Long Tail Marketing 28

Convert

MAY 12, 2022

Use keyword research to optimize your pages Try a content optimization tool Start a blog to target long-tail keywords Prioritize internal links. Try a Content Optimization Tool. Thin content is a menace that plagues e-Commerce stores. Start a Blog to Target Long-Tail Keywords. On-page SEO.

Paid Search Agency 69

Paid Search Agency Optimization Advertising Agencies Ad Agencies 69

Single Grain

FEBRUARY 17, 2023

ChatGPT is a fantastic tool for writers because it can help you create stunning content faster. Can it replace your existing team of content writers or copywriters? ? To rely on it entirely would be problematic, since the content produced by this AI-powered chatbot can be inaccurate, biased, plagiarized and outdated.

Examples 101

Examples Lead Ranking Marketing AI PPC 101

Varicent

SEPTEMBER 7, 2017

This is a guest post from Nis Frome of Alpha When I talk to struggling content teams, I encourage them to put every ongoing effort on hold and to instead focus their attention toward a single objective that requires them to collaborate more with sales teams. They aren’t selling anything with the content, but they are building a relationship.

Sales Management 49

Sales Management Top of Funnel Sales Qualified Leads Long Tail Marketing 49

Online Marketing Institute

JUNE 30, 2009

Since the Indium Corporation has so many accomplished technologists who perform basic and applied research, as well as many individuals who are active with customer applications in the field, I knew I had the content. Remember, my staff, and our customers, are extremely sophisticated, well-educated, and technologically astute.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Single Grain

DECEMBER 23, 2019

Whether you’re an advertiser or an agency, you need to be on top of the newest features and trends to help you take your PPC game to the next level in 2020 and beyond. 10 PPC Trends You Can't Ignore in 2020. Trend #1: PPC Automation. Dynamically generate ads based on user behavior and website content. trillion by 2030.

PPC 96

PPC Paid Content Marketing AI Trends 96

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. But the job of arm twisting and education can’t come from outside. This makes no sense.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Ambal's Amusings

AUGUST 27, 2009

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson).

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

LeadSquared

DECEMBER 30, 2015

If it’s through a direct PPC campaign, then over over 12% is decent. Should you use your website as the landing page, or is the stand alone landing page better for the education industry? You can find more ideas for education lead generation , here. It would depend on the source and the offer. You need both.

Paid Content 52

Paid Content Lead Generation FAQ Webinar Metrics 52

Hubspot

JULY 18, 2018

No matter how great the content of your webinar is, though, it doesn't mean much if there's nobody there to hear it. Educational. Education is one of the most powerful tools you can use to make change happen. Think carefully about who your audience is while crafting your webinar content. Facebook , LinkedIn and.

Webinar Metrics 53

Webinar Metrics Paid Content Co-Registration Tips 53

Hubspot

OCTOBER 27, 2020

Not too shabby for less than six hours of content. It's broken up into two sections: the fundamentals of an effective content strategy, and building your own Search Insights Report. Examples and exercises are weaved in throughout the videos, which makes the content more engaging and sticky. Serpstat Academy. DistilledU.

Resources 101

Resources SEO Lead Ranking Marketing Analytics Tools 101