Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working? Relevance, relevance, relevance.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Marketing Insider Group

MARCH 24, 2021

When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. Now don’t get me wrong.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

DivvyHQ

JANUARY 29, 2024

Learn how to create a dynamic support content strategy that will reduce ticket volume, increase customer satisfaction, and empower your support team. Don't miss out on these powerful strategies from Ahmad Benny, guest contributor and Founder of Bengu.

Customer Satisfaction 85

Customer Satisfaction Practices Best Practices Content 85

nDash

NOVEMBER 19, 2020

Are you running point on your university’s marketing strategy? Did you launch a new EdTech company and want to catch the attention of the higher education execs? Kelly Bielefeld – Education and Family Freelance Writer . “As Education management . Instructional strategies. legal education. privacy law.

Marketing Budget 52

Marketing Budget Education Marketing Budget Creation Budget Programs 52

Spiralytics

MARCH 27, 2024

Poor content quality, limited creativity, and lack of keyword optimization… are these issues your brand struggles with? Many marketing professionals grapple with SEO strategies without access to skilled writers who can elevate their content and online presence. But interestingly, content writing in the Philippines has boomed.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

Webbiquity

SEPTEMBER 8, 2020

In the deluge of advertising, marketing gimmicks, and multi-sensory content all of us are exposed to daily, establishing trust between your brand and your customers is an uphill battle. Invest in your content. Storytelling is one key element in a broader tactic, content marketing. Guest post by Natasha Lane.

Ad Building 243

Ad Building Brand Identity Branding Tips 243

Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

FAQ 96

FAQ Paid Search Agency Content Marketing Work Management 96

Navigate the Channel

JULY 13, 2023

Email marketing is a smart strategy. But what if the content generator (you or your team) struggle for relevant and valuable ideas? You can’t just pull content ideas from thin air (well, you can, but it’s tough to sustain). Highlight products/services creatively and educate audiences about their relevance. OK, we get it.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

BOP Design

DECEMBER 27, 2022

Content marketing for B2B firms includes a wide range of types designed to resonate with buyers of different backgrounds and functions throughout the purchasing journey. The best content marketing pieces have a clear audience and a specific purpose. What makes this content offer great? HubSpot’s Case Study. HubSpot’s Case Study.

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

Contently

FEBRUARY 1, 2023

Every part of your business that communicates with the outside world—whether it’s sales, customer service, or human resources—needs content. To achieve that consistent voice, content teams need to play an active role in delivering value to internal stakeholders.

Demand Generation Agencies 127

Demand Generation Agencies Content Demand Generation Paid Search Agency 127

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Tiecas

MARCH 21, 2024

My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. Your content needs to be technically sound, solution-oriented, and backed by data or proof points. Ready to dive into a perspective you won’t find anywhere else?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Navigate the Channel

JULY 27, 2023

Content and database marketing have emerged as indispensable tools in the modern marketing landscape. these strategies have proven highly effective in engaging customers and driving sales. Content Marketing: Crafting Customer-Centric Messages Gone are the days when generic marketing messages could sway B2B customers.

Database Marketing 65

Database Marketing Product Ad Building Content Marketing 65

Navigate the Channel

NOVEMBER 6, 2023

As a critical marketing strategy that creates measurable results over time, downplaying the importance of your business’s brand is a big mistake. Another great way to define your brand and establish authority is to publish free informational content designed to educate and assist your customers without directly selling to them.

Brand Identity 123

Brand Identity Branding Tips ROAS 123

ClearVoice

MARCH 24, 2023

This guide will explore BOFU content and the best practices to implement. TOFU vs. BOFU Top-of-the-funnel content is the first stage of the customer journey. TOFU marketing content is generally educational, designed to introduce your product or service to potential customers and provide basic information.

Top of Funnel 52

Top of Funnel Conversion FAQ Terms and Conditions 52

Content Standard

JULY 27, 2017

Creating productive educational content requires measured, intentional steps, but panic is strangely common in the world of B2B healthcare marketing. They understand that the best way to address “panic” is with content that meets their readers’ and their organization’s needs through education.

Education 57

Education B2B Marketing Work Management Marketing Management 57

Optinmonster

FEBRUARY 11, 2024

Are you using growth hacking strategies to boost your business? In this article, I’ll outline the key growth hacking strategies and tactics to help you grow user numbers fast. The first of my top growth hacking strategies will skyrocket your subscribers quickly. Businesses that don’t grow soon disappear.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Sprout Social

MARCH 8, 2023

But first: Why you should get others involved in social video Content formats are ever-changing. In Sprout’s 2023 Content Benchmarks report , over half of marketers cite this as a challenge when planning and scheduling posts. Lean on your team for content creation. Ring lights, camera (or, phone), action. Finally, it’s limiting.

Video Marketing 94

Video Marketing Content Thought Leadership Social Media 94

Martech

DECEMBER 21, 2023

This sidelines the valuable, nuanced insights of those who breathe life into these strategies and plans daily. This inclusive strategy fosters alignment and creates a more dynamic, responsive and effective GTM plan. Educate This doesn’t mean education about your product. This stage is pivotal for building trust.

Ideal Customer Profiles 109

Ideal Customer Profiles Marketing Analytics Tools Product Paid Search Agency 109

ClearVoice

APRIL 8, 2022

Valuable and informative content is an integral part of having a successful SEO strategy. When planning content that helps solve your audience’s problems, you’ll want to focus on evergreen content. What makes content evergreen? What makes content evergreen? Why is evergreen content important?

SEO 96

SEO Terms and Conditions Content FAQ 96

Navigate the Channel

NOVEMBER 21, 2023

You have chosen the right social channels for your association, created your content calendar and embarked on a successful journey to engage with farmers through social media. When to Consider a Paid Social Media Program So, when should you consider a paid social strategy? The good news is, paid social advertising can be very targeted.

Paid Content 122

Paid Content Paid Social Agency Social Media Advertisements 122

Parse.ly

JULY 21, 2022

B2B content marketing is a type of promotion that brands use to engage another organization or its employees through digital content. Content can come in many formats, such as blog posts , videos, and webinars.]. Content is essential for B2B companies to make purchasing decisions. Table of contents.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

Adobe Experience Cloud Blog

AUGUST 10, 2018

Entire industries in web design (thank goodness), SEO, demand generation, and digital content marketing now thrive, but these images represent their most humble beginnings. So, how does content marketing fit into all of this? In case you’re not sure, it’s okay, many people are challenged by what exactly content marketing does.

SEO 113

SEO Marketing Strategy Marketing & Strategy Content Marketing 113

ClearVoice

OCTOBER 19, 2020

Yet, the majority of content marketers are forgetting about one of the most important stages… the fourth. What about creating post-purchase content to keep the very customers we worked so hard to attract and win? 2020 has caused unprecedented shifts in how we market products and services through content. Everybody says….

Loyalty 102

Loyalty Top of Funnel Paid Content Word of Mouth 102

Navigate the Channel

JULY 9, 2023

so the concept of a social media content calendar isn’t as foreign as it was in social’s early days. Developing enough valuable and relevant content for your audience every day can seem unrealistic or unnecessary. A social media content calendar helps keep your company organized while connecting with your audience online.

Ad Building 65

Ad Building Tips Content Social Media 65

Only B2B

MARCH 27, 2024

Do all those website visitors and content downloads translate into sales conversations? Must Read: MQL to SQL Conversion Rate Leads can be classified into 3 types: Marketing Qualified Leads (MQLs): These leads have shown interest through website visits, content downloads, or email engagement. Acme Inc.,

Sales Qualified Leads 71

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Ideal Customer Profiles 71

Circle Studio

JUNE 27, 2019

Content is the magnet of your website and arguably the most important tool in helping achieve your firm’s marketing goals. Whether you’re looking to do a complete website redesign or just want to make improvements to your current site, it’s crucial to have a solid content strategy in place. Conduct a website content audit.

Marketing Websites 133

Marketing Websites Top of Funnel Content Thought Leadership 133

Sharpspring

APRIL 20, 2021

No matter your product or service, a comprehensive e-commerce marketing strategy is essential. With an e-commerce marketing strategy, you take steps to drive awareness and action toward your product or service. Why you need an e-commerce marketing strategy. Here are some to consider: Engaging content. Landing pages.

Paid Content 109

Paid Content Work Management Marketing Strategy Marketing & Strategy 109

Zoominfo

JULY 13, 2022

Data FAQ: Does ZoomInfo collect your sensitive personal information? Business-related data has to do with an individual’s professional status, such as where they work, their work email addresses and phone numbers, where their office is located, whom they report to, their education and employment history, and other work-related information.

Zoominfo 130

Zoominfo Privacy FAQ Opt-out 130

Heinz Marketing

APRIL 29, 2021

With a well-maintained sales-marketing partnership, prospects are participants in a seamless sales pipeline transition through to the end, with the right content and message served up to them at the right time. Develop Sales Collateral Content . Not all content needs to be customer-facing. Educate and Coach.

Top of Funnel 135

Top of Funnel Account Based Marketing ABM Practices 135

Scoop.it

DECEMBER 29, 2022

So, disseminating one content type across the levels is not advisable. So, top-of-the-funnel content focuses on providing value – informing them without trying to sell to them. The goals of top-of-the-funnel content are to promote sustainable lead generation, organic traffic, and brand awareness. So, tap into that space.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

Hubspot

MARCH 14, 2018

We're here to arm you with the best definition of a whitepaper in the context of business, and offer two examples for how one might use a whitepaper in their marketing strategy. Marketers create whitepapers to educate their audience about a particular issue, or explain and promote a particular methodology. What Is a Whitepaper?

FAQ 99

FAQ Case Studies Case Study Comparison 99

Go Beyond SEO

MARCH 19, 2024

With expertly crafted Plastic Surgery SEO strategies , your clinic can boost its visibility and establish trust among potential clients. By focusing on relevant keywords and optimizing your website’s content, we can boost your clinic’s visibility in search engine results.

SEO 78

SEO High Quality Lead Consulting Keywords 78

seo.co

OCTOBER 25, 2023

To stand out, modern bankruptcy law firms need to have a robust marketing strategy, which includes search engine optimization (SEO). So here are our top 10 SEO strategies for bankruptcy lawyers you can start today: 1. Frequently asked questions (FAQ) pages do well for SEO as well. The more content you have, the better.

SEO 52

SEO Marketing & Strategy Lead Ranking Lead Scoring 52

Navigate the Channel

JANUARY 17, 2024

Snapchat could have become a passing trend, but instead, it’s proven to be an increasingly popular platform for sharing fun, entertaining, innovative, and engaging visual content for individuals and companies. Aim to create entertaining, inspiring, or educational content that engages and keeps your audience returning for more.

B2B Marketing 65

B2B Marketing B2B Amazon Social Media 65

Content Standard

NOVEMBER 24, 2020

They worked with a heavily used search term and followed up with clear, engaging content. In fact, within the extensive FAQ content, Gap doesn’t always reference their specific face masks for sale. That’s because Gap’s primary goal with this landing page isn’t to promote but to educate.

Optimization 76

Optimization Practices FAQ Landing Pages 76

Navigate the Channel

JANUARY 5, 2024

Stay informed and educated Marketing is a vibrant field perpetually in flux because of changes in consumer behavior, technology, economic shifts and market trends. To keep up with these changes, marketers should make it a daily habit to stay informed and educated. A favorite reminder to stay aware is GOAL. Get out and look.

Planning 65

Planning Allocation Terms and Conditions Top of Funnel 65