Contently

APRIL 28, 2017

Back in 2015, Facebook introduced Instant Articles. After years of hot takes and hand-wringing, including from yours truly , what was once supposed to revolutionize digital content has instead been something of a dud. Despite some early skepticism, many publishers now tout the benefits of Apple News. But what about brands?

Customer Surveys 106

Customer Surveys Brand Identity Branding Distribution 106

Sprout Social

JULY 19, 2023

Video content is a must for brand awareness and reach, but to continue justifying investments, teams need strong video conversion rates too. According to Sprout Social’s Q2 2023 Pulse Survey, static images and short-form video reign supreme over other social content. Use the power of storytelling to convert consumers into customers.

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

Only B2B

FEBRUARY 23, 2022

It is invariably said that the purchase process is now reliant on the customer. Platforms like as Facebook, Instagram, Pinterest, and Snapchat, among others, are used for B2C. Furthermore, it is human nature for audiences all over the world to seek customised advertising content and approaches. That is the topic of this blog.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

PureB2B

AUGUST 25, 2021

Table of Contents The Basic Principles of Social Selling The Traditional Sales Model vs. Social Selling Social Selling is the New Sales Model The Philosophy of Social Selling Before You Begin, Define Your Approach In Conclusion. The advent of the internet and Google, in particular, has altered customer’s purchasing habits.

Lead Ranking 118

Lead Ranking Linkedin Network Marketing Social Media 118

Hubspot

JULY 5, 2021

While hosting these types of videos on YouTube made sense because they were for entertainment purposes, your business needs a platform with more features so you can create videos for marketing campaigns, sales pitches, and customer service knowledge base articles. Video can also be used for customer service. Video Platforms.

Video Marketing 101

Video Marketing Best Practices Business Marketing Management 101

Content Marketing Institute

MARCH 22, 2018

Luke Kintigh, head of publishing at Intel iQ, shares how they did it. Creating content is not the difficult part of content marketing. Distribution of your content, particularly with paid media, is also not that hard to do initially. Lay the groundwork for deeper customer relationships. Click To Tweet.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

Optinmonster

JUNE 5, 2022

Are you curious about how to use geotargeting to reach more customers with your website content? In this article, we’ll learn what geotargeting is and how to use it to drive up your conversions and sales. Table of Contents: What is Geotargeting? How to Create Personalized Content with Geotargeting.

Conversion 111

Conversion Click Rate Tagging Display 111

Hubspot

MARCH 21, 2018

While there's no exact formula to start making money, there are some tried and true strategies you can start experimenting with to see what works best for your content, your business model, and your audience. In other words, your blog marks the start of a relationship with your customers. Build an lead funnel for your product.

Paid Content 99

Paid Content Top of Funnel Marketing & Strategy Paid Search Agency 99

ConvertKit

JANUARY 20, 2022

If you prefer a custom look to your emails, you’ll need to hire a designer and a developer to bring your vision to life. Custom email design can be both affordable or expensive depending on who you hire and the amount of work needed. You can have one ready to publish in just 10 minutes ! Powerful tagging and segmentation.

Budget Programs 90

Budget Programs Marketing Automation Services Enterprise Management Cost 90

Oktopost

NOVEMBER 16, 2021

This is where sales outreach, a proactive way of discovering and following up with potential customers, increases conversions. From prospecting to the post-purchase process, a B2B organization must have a high-quality sales outreach plan. But sales outreach can be a time-consuming and arduous process.

Outreach 62

Outreach Top of Funnel Enterprise Management Tips 62

Convince & Convert

MARCH 27, 2012

Guest post by Joe Pulizzi, founder of the Content Marketing Institute and Junta42. Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. Is content marketing required for professional services companies?

Work Management 142

Work Management Marketing Management Marketing Automation Services Service 142

Exo B2B

FEBRUARY 26, 2019

Content marketing and artificial intelligence should be the main B2B marketing trends in 2019. Blogs are thriving, podcasts are making a comeback, video is everywhere, and LinkedIn is becoming dominant with the innovative content strategy laid out by Jason Miller just before he left for Microsoft. Content marketing dominates.

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

PureB2B

AUGUST 25, 2021

Table of Contents The Basic Principles of Social Selling The Traditional Sales Model vs. Social Selling Social Selling is the New Sales Model The Philosophy of Social Selling Before You Begin, Define Your Approach In Conclusion. The advent of the internet and Google, in particular, has altered customer's purchasing habits.

Lead Ranking 62

Lead Ranking Linkedin Network Marketing Sales Qualified Leads 62

SmartBug Media

MARCH 19, 2020

The best way to find inspiration is to look at other content that is performing well on the platforms you intend to use. Evaluate what other content is doing, take note of what you like, and set out to do it better. A video sitemap helps Google find new or changed content. Repurpose Great Content. Make It Social.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Convince & Convert

MARCH 27, 2012

Guest post by Joe Pulizzi, founder of the Content Marketing Institute and Junta42. Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. Is content marketing required for professional services companies?

Work Management 130

Work Management Marketing Management Marketing Automation Services Service 130

Martech Advisor

SEPTEMBER 26, 2019

Although it indeed takes time for B2B display advertising to yield results due to longer sales cycle, a well-crafted display ad campaign speeds up the conversion process and improves the conversion rate. Identify Top Publishers in Your Niche. This couldn’t be further from the truth. Know the Various Targeting Options.

Display 74

Display Advertising Agencies Advertisements Advertising 74

Valasys

APRIL 29, 2021

This could be from a contact form on the web, a reaction to a Facebook ad, or an email join request through a business bulletin. There’s a strong probability that the client’s email is added to an email pamphlet for additional development, and a call is made to the customer whose email address has been retrieved.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Generation 52

Ledger Bennett

DECEMBER 30, 2020

From driving top of funnel engagement as part of your SEO strategy, to reaching buyers and improving conversion, video content offers major B2B opportunities. As we adjust to the new realities of a COVID-19 driven economy, B2B revenue teams are challenged with keeping prospects and customers informed and connected. Video is awesome.

Top of Funnel 52

Top of Funnel Video Marketing Work Management Marketing Management 52

Pam Didner

SEPTEMBER 16, 2020

The difference between winning and losing is your ability to demonstrate your impact on sales using digital data. That’s not an easy feat as it requires to focus on the back-end and front-end, automation/workflows of customer journeys, and user-interface and creative design as a whole. Content Marketing. Sales Enablement.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Vidyard

JANUARY 25, 2018

What goes into making great video content? How can sales teams book more meetings and close more deals with video? How can they make their video content more scalable, reusable, and personalized? How Can I Increase the Chances of My Post Being Published? How can small businesses get started with video on a budget?

Guidelines 65

Guidelines Paid Search Agency Custom Publishing Budget Programs 65

Valasys

APRIL 3, 2023

It can be overwhelming to decide what to focus on with the first-party data you’ve collected when confronted with an overwhelming amount of information about prospects and customers. This leaves you without information about potential customers who haven’t heard of your company yet. What exactly intent data?

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Inbox Insight

SEPTEMBER 24, 2018

Sales literature, demo videos and case studies – good content has always had a place in B2B marketing. But modern, digital and data-driven content has impacted companies beyond the marketing department. It seems a lot to demand of one marketing channel, but when done right, content really can be that powerful.

Top of Funnel 63

Top of Funnel B2B Marketing Work Management Marketing Management 63

Valasys

MAY 22, 2020

Transcending your inbound lead generation tactics involves working on every aspect of digital marketing, ranging from personalization to campaign designing, & execution, and finally converting the prospecting opportunities into sales. This helps brands in being competitive with their pricing and winning over customer loyalty.

Lead Generation 98

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 98

accelerate agency

APRIL 12, 2023

To achieve this, it’s vital to understand who your potential customers are, where to find them, and how to engage with them in a way that works. In one sense, SaaS marketing is similar to other kinds of traditional marketing—it’s about targeting potential customers across one or more channels with a view to growing your sales.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

6sense

DECEMBER 9, 2021

Yesterday, 6sense kicked off our Breakthrough conference — a fun, knowledge-packed annual event for 6sense customers — in Austin. Breakthrough’s two-day mission is as ambitious as it is straightforward: We wanna blow the minds of as many customers as we can with tons of exclusive data, use cases, and best practices.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Huptech Web

SEPTEMBER 2, 2022

In the age of social media, where even a teenager has their own social media account, it has become important for brands to have an active presence on the social media platforms like Instagram, Facebook, Twitter, etc. The top brands are taking advantage of their social media presence to be in the eyes of their potential customers.

Social Media 52

Social Media Paid Content Paid Search Agency Social Marketing 52

Hubspot

APRIL 23, 2020

That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. While this post focuses on the highlights of last week, you can explore all the data we're publishing here. About the Data. What We're Seeing.

Advertising Benchmark 91

Advertising Benchmark Budget Programs Open Rate Response Rate 91

PureB2B

AUGUST 28, 2018

Do their customers rave about them? In that case, the sales cycle may become much longer because that person has to pass you on to another department. Dig around and find out the position your sales lead holds in the company. Are there any customer complaints? Are there any business or legal issues they’re facing?

Research 95

Research Sales Qualified Leads Marketing Automation Services Work Management 95

The ABM Agency

MAY 26, 2023

You’ll learn about conducting in-depth research on these targeted accounts, understanding customer pain points, and developing comprehensive persona profiles. Furthermore, we’ll dive into crafting personalized marketing plans with tailored email campaigns and content creation strategies that resonate with key decision-makers.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

Webbiquity

JULY 9, 2012

Recommendations and reviews are common in the consumer world, where customers routinely yelp, buzz and epine about everything from air conditioners to yard ornaments. Search for any local restaurant, retailer or other establishment and customer reviews are almost certain to be featured prominently in the results.

Case Studies 100

Case Studies Case Study Paid Search Agency B2B 100

ClearVoice

APRIL 30, 2020

In 2020 and for the foreseeable future, having good lead generation software in place to capitalize on great content will still be an important strategy for marketers. Unbounce is a dedicated landing page builder that helps marketers convert more visitors and leads into buyers and sales.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

SendinBlue

AUGUST 24, 2020

Marketing automation platforms offer tools that help grow your business and improve customer experience. Without a marketing strategy in place, you’ll find it difficult to reach new customers and build brand visibility. The visual drag and drop workflow editor gives you an overview of the journey your customers will go on.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

accelerate agency

OCTOBER 21, 2020

One which can help you with what is often the tough job of selling your service to prospective customers. Either way, these SaaS marketing strategy gems can help you win over new customers. Utilise content marketing. Limit customer choice. The typical SaaS customer will be a B2B or B2C company. Utilise clear CTAs.

Paid Content 81

Paid Content Marketing Budget Work Management Paid Search Agency 81

Valasys

MAY 7, 2020

Using Guest blogging for high-quality link-building makes it a powerful tool for improving brand awareness, boosting your SEO endeavors, discovering new and useful contacts, and for streamlining the sales cycles. The content needs to abide by the principles of E-A-T (Expertise, Authoritativeness, and Trustworthiness).

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

Valasys

DECEMBER 23, 2020

Some of the examples are delivering emails, distributing social media content, and a few more. This software educates prospects using useful or personalized content. Automation of customer meetings and appointments saves 80% more time. Is your company dealing with the right customers with the right message? Customer.io.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Marketing Budget 52

Valasys

JANUARY 17, 2020

B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers. Effective marketing is difficult to get right.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

DealSignal

SEPTEMBER 2, 2020

No matter how strong your tactical skills, no digital marketing channel will truly deliver results without high-quality data and engaging content. The success of email marketing comes down to quality: the quality of your contact data and the quality of your content. No amount of advertising can shorten the sales cycle.

Paid Content 52

Paid Content Advertising Channels ROI B2B Marketing 52