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Elevate B2B Marketing News Weekly Roundup: B2B Ecosystem Marketing, Growing Ad Markets, & LinkedIn Learning Expands

Top Rank Marketing

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

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AI Trends from 700+ Business Leaders Reveal Global Keys to Success

Salesforce Marketing Cloud

In January 2024, Salesforce commissioned Forrester Consulting to find answers to these gaps and more in the rapidly developing AI landscape. Keep up with global trends in AI Salesforce commissioned Forrester Consulting to survey 773 global decision-makers to find out how they succeed with AI-powered CRM — and what it all means for you.

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Will the Rise of AI-Generated Content Impact Your Business?

DAGMAR Marketing

Times have changed and our content creation process is beginning to look much different than it used to. With the rise of AI-generated content, the idea of replacing a human writer with various AI-tools on the market has become wildly popular. What is AI-Generated Content? Is AI content good? Is AI Good or Bad?

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Strategies For Interactive Marketing In A Recession by Josh Bernoff - Forrester Research

Buzz Marketing for Technology

Skip to main content. Note: Site search accesskey is "S" Forrester: - Making Leaders Successful Every Day. About Forrester. If you are a registered Forrester client, please log in. About Forrester. Copyright © 2008. Skip to global navigation. Skip to local navigation. Skip to account links.

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B2B Tech Buyers Like Social Media

WriteSpark

Content Marketing. Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process. Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process. Case Studies. Sales Materials. Social Media.

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B2B Social Media Strategy and Executive Buy-in

Marketing Insider Group

I link to some of the latest research from firms like emarketer, Forrester, Morgan Stanley and the Altimeter Group and cite popular social media experts like Charlene Li, Shannon Paul, Jay Baer and Jason Falls. I explain the 5 steps required to gaining executive buy-in. All rights reserved.

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Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

That is pretty much the mantra of B2B content marketing. Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content.