Industrial Marketing Today

JUNE 19, 2010

That is pretty much the mantra of B2B content marketing. Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Webbiquity

JANUARY 10, 2010

7 Ways to Keep Fresh Content Flowing On Your Blog by ProBlogger. Darren Rowse offers seven tips for avoiding “blogger’s block&# and keeping fresh ideas and content flowing on your blog, from mind mapping and answering reader questions to taking advantage of guest post opportunities. by Writing on the Web.

Business Blogging 100

Business Blogging Tips Business Best Practices 100

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

AUGUST 3, 2010

I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.” Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. The trick is to learn how to use all its power.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Convince & Convert

MARCH 8, 2012

The RSS feed is: [link]. I mean, that really gets back to the conversation we had on an earlier podcast episode where we talked about the ability to target organic content and that’s effectively exactly what Facebook has built. This week, we’re going to talk a bit about a forth-coming report from Forrester Research.

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

Online Marketing Institute

JANUARY 25, 2010

BLOG HOME ARCHIVES RSS/XML BECOME A MEMBER MARKETINGPROFS Adam Needles BIO 01.21.10 4) Content has become the lynchpin. Marketing automation vendors should align themselves with content creators. This has serious ramifications on pricing. 3) There are too many vendors on the market. Consolidation is inevitable.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Top of Funnel Work Management 40