Marketing Insider Group

NOVEMBER 30, 2021

Your answers probably looked something like: Tide, Coca-Cola, McDonald’s, and Apple. That’s brand awareness in action. Brand awareness , or the extent to which consumers know and recognize your brand, is critical in today’s crowded digital marketplaces. So how do you know if your company has brand awareness?

Brand Identity 303

Brand Identity Branding SERP Paid Search Agency 303

Webbiquity

MAY 9, 2023

With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve.

Social Media 310

Social Media Social Marketing Planning Tips 310

Convince & Convert

MARCH 28, 2024

This is where voice of customer data, or capturing and repurposing the words and phrases your customers use, comes in. And how do you keep it fresh and updated so your insights can mature along with your customer needs? It feels like our marketing planning and execution process is running faster than ever before.

Allocation 142

Allocation Validation Lead Scoring Lead Ranking 142

Marketing Insider Group

JANUARY 24, 2023

This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. This is not another prediction piece boasting the top content marketing trends to look out for this year. Quick takeaways: Tap into B2B Influencers to support your marketing in authentic ways. Don’t worry.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Marketing Insider Group

JANUARY 5, 2021

Data shows that audience trust is becoming increasingly important for brands. Over a third of American consumers now say that it’s vital to trust the brands they choose to buy from because they can’t afford to waste money on a bad purchase. The top five brands for 2019 were: Whole Foods. Weight Watchers. Trader Joe’s.

Trust Marketing 362

Trust Marketing Content Marketing Ad Building Content 362

Webbiquity

MARCH 31, 2022

They need to know what content is promising results and what isn’t. So, before pitching your product, your first step should be to establish your unique value proposition. What makes your product or service more valuable than your competitors? How can you prove the quality of your product?

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Go Beyond SEO

FEBRUARY 28, 2024

Welcome to our comprehensive guide on branding for accountants ! In today’s competitive business landscape, establishing a strong and distinct brand identity is crucial for success. By investing in your firm’s branding , you can elevate your reputation, attract new clients, and differentiate yourself from competitors.

Brand Identity 78

Brand Identity Branding Differentiation FAQ 78

Marketing Insider Group

OCTOBER 12, 2020

Making the decision to create your own startup is both exciting and daunting. You are about to bring your passions to life and make a living doing something you love. But, to get customers on board, you need to build a brand that is going to create interest and instill loyalty in your startup. Find your niche.

Startups 359

Startups Ad Building Brand Identity Branding 359

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Here are several ways to make your social strategy put in an Oscar-winning performance.

Social Media 327

Social Media Top of Funnel Social Marketing Marketing & Strategy 327

Martech

APRIL 26, 2024

Sam Altman’s proclamation that “movies are going to become video games and video games are going to become something unimaginably better” is more than just a prediction — it’s a vision of a new frontier in entertainment and content creation. This will have a profound impact.

Marketing AI 96

Marketing AI Storytelling Content Budget Programs 96

Content Standard

APRIL 22, 2024

A Content Disrupted podcast with Tricia Nichols, CMO. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Brand bonding isn’t just a buzzword; it’s a science that any marketing team can master. Episode Highlights: [02:55] What is Brand Bonding? —

CMO 77

CMO Brand Identity Branding Storytelling 77

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues. But where do you start with building a chatbot?

Paid Search Agency 104

Paid Search Agency Marketing AI Work Management Marketing Management 104

Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. Social media copywriting varies greatly by industry and brand. What does their voice sound like?

Copywriting 126

Copywriting Social Media Practices Marketing AI 126

Spiralytics

FEBRUARY 7, 2024

From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. This comprehensive guide will help you understand the power of social media automation for your business.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Content Standard

FEBRUARY 20, 2024

Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. The fact that algorithms are now capable of generating human-sounding content in seconds, has sparked debate over whether we’ve arrived at a cultural crossroads.

Storytelling 88

Storytelling Transparency Trust Marketing Opinions 88

Content Standard

APRIL 23, 2024

But marketing’s core mission—being the expert in the customer and evolving how to build brand preference and loyalty—remains vital. But marketing’s core mission—being the expert in the customer and evolving how to build brand preference and loyalty—remains vital.

CMO 85

CMO Enterprise Management Planning Work Management 85

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. And better digital content will surface, if organizations put in place the necessary guardrails for generative AI to fuel the anticipated content surge. Every year the bar gets raised.

Marketing AI 142

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 142

Sprout Social

FEBRUARY 12, 2024

While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite.

Advertising Agencies 106

Advertising Agencies Paid Search Agency Lead Scoring Lead Ranking 106

Scoop.it

FEBRUARY 1, 2024

The benefits of strong digital marketing are almost endless—from customer loyalty to brand awareness and everything in between. Creating awesome content can be quite tough. Add to that the option to choose between content creation and content curation and it’s no wonder even expert marketers are left feeling somewhat lost.

Curation 88

Curation Marketing Analytics Tools Eye-Tracking Content 88

Oktopost

OCTOBER 26, 2023

For financial services firms, establishing a robust and trustworthy brand image is pivotal for sustained success. 4 Steps to Developing Your Employee Advocacy Strategy Overcoming Regulatory Hurdles with Oktopost Summing It Up Why Launch an Employee Advocacy Program? Jump Ahead: Why Launch an Employee Advocacy Program?

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Top Rank Marketing

JANUARY 15, 2024

Influencers elevate B2B marketing by connecting brands with key audiences in a meaningful and authentic way. This relationship leverages the trust and respect influencers have cultivated to turn potential customers into engaged brand advocates. Success, however, is not guaranteed.

B2B Thought Leadership 115

B2B Thought Leadership B2B Thought Leadership B2B Marketing 115

Top Rank Marketing

NOVEMBER 13, 2023

For B2B brands, having a content marketing program tends to be a given. But one of the challenges of having a baseline assumption is that it can be easy to lose sight of why content marketing became such a cornerstone of B2B marketing in the first place. But that initial goodwill only goes so far.

B2B Marketing 113

B2B Marketing Top of Funnel Content Marketing Brand Identity 113

ClearVoice

DECEMBER 18, 2023

What are brand guidelines? Brand guidelines are the visual and verbal elements that shape and define your brand. When crafted well, they are the components that come together to distinguish your brand from the competition… even if your audience can’t quite put their finger on what they are.

Guidelines 93

Guidelines Brand Identity Branding Loyalty 93

Contently

MARCH 16, 2023

Designing a content workflow may not be the most exciting part of content marketing—but it’s critical to success. Content workflows inform who needs to complete what task at any given moment, all while ensuring the content is accurate, in alignment with your strategy, and optimized for distribution.

Efficiency 136

Efficiency Design SME Budget Programs 136

Navigate the Channel

DECEMBER 4, 2023

In every type of marketing, you utilize your brand voice. However, many smaller startups struggle to find this voice. A brand voice is more than just a slogan or a pitch, it encompasses everything the brand stands for and it is part of every message. It can be a challenge, after all.

Brand Identity 65

Brand Identity Branding Tips Urgency Marketing 65

Martech

FEBRUARY 27, 2024

Content creators and influencers are now achieving the same level of engagement once reserved for traditional advertising methods like billboards, print ads and TV commercials. They’re captivating millions with content that deeply connects with their followers.

Advertising Agencies 116

Advertising Agencies Brand Identity Branding Marketing & Strategy 116

Martech

JULY 27, 2023

The survey by Basis Technologies was done in July 2023 and had more than 200 respondents from agencies, brands and publishers. The survey by Basis Technologies was done in July 2023 and had more than 200 respondents from agencies, brands and publishers. say AI poses a brand safety and misinformation risk. Strikingly, 99.5%

Marketing AI 91

Marketing AI Advertising Agencies Enterprise Management Paid Search Agency 91

ClickDimensions

MAY 17, 2023

To excel in social marketing as a B2B company, you must share content that provides value to your audience. The key to success is finding that niche and determining what speaks to your audience. Too often, companies can fall into the trap of only posting promotional product-based content. Post conversational content 2.

Social Marketing 105

Social Marketing B2B Marketing Marketing Strategy Marketing & Strategy 105

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive.

Marketing AI 104

Marketing AI Ideal Customer Profiles Allocation Analysis 104

ClearVoice

JULY 31, 2023

As any architect will tell you, a blueprint is integral to constructing a building that stands the test of time. In the realm of content creation, this blueprint comes as a well-constructed brief. A brief is the first step toward building content that not only meets your requirements but truly captures your vision.

Optimization 92

Optimization Content Enterprise Management Psychographics 92

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. For brands and marketers, Instagram is the place to be if you want to connect with UK audiences.

Brand Identity 96

Brand Identity Branding Advertising Agencies Lead Ranking 96

Launch Marketing

JULY 14, 2021

Virtually every business has curated, edited and uploaded content for Twitter, LinkedIn, Facebook and other social media platforms. Still, much of this content gets only a few likes and little engagement. In a world where nearly four billion people use social media daily, what content will interest and engage your audiences?

Paid Search Agency 173

Paid Search Agency Social Media Lead Scoring Lead Ranking 173

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. So, let’s dive into the nuts and bolts of how AI is benefiting marketers and how you can use it to your full advantage. As marketers, this is an essential advantage.

Marketing AI 132

Marketing AI Lead Ranking Paid Search Agency Marketing Management 132

Top Rank Marketing

JANUARY 22, 2024

Are you feeling the pressure to prove your marketing team’s ROI? Let’s dig into how you can track and demonstrate the true value of your B2B influencer marketing. How to prove B2B influencer marketing ROI The right place to plan your measurement strategy is at the beginning of an influencer campaign, not the end.

Top of Funnel 106

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 106

Stevens & Tate

MARCH 7, 2024

Digital and social media marketing form the backbone of successful brand strategies, offering unparalleled opportunities for engagement, reach, and conversion. Let’s delve into how digital and social advertising work hand-in-hand, and explore the myriad ways they complement each other to amplify your brand’s online presence.

Social Media 95

Social Media Social Marketing Media Marketing & Strategy 95

Navigate the Channel

NOVEMBER 21, 2023

1 – Video Marketing Takes Center Stage In recent years, the landscape of digital marketing has witnessed a remarkable shift towards the prominence of video content. . #1 These platforms have reshaped the way we consume content, catering to our shortened attention spans and desire for quick, engaging, and visually appealing experiences.

Marketing AI 65

Marketing AI Trends Ethics Long Tail Marketing 65

Martech

DECEMBER 7, 2023

For marketers that may mean fake content. Put them together and you get some nerve-wracking brand safety issues. Sprinklr’s Conversational AI+ lets businesses quickly deploy and scale generative AI-powered bots that can have human-like text and voice conversations. If this happens, please remember you read it here first.

Marketing AI 102

Marketing AI Multi-Channel Customer Satisfaction FAQ 102