Contently

APRIL 6, 2023

But here’s the catch: Developing buyer personas requires research, analysis, and attention to detail. The good news is that if you’re willing to invest the effort, the result will yield a powerful tool in your content toolbox. What Is a Buyer Persona?

Buyer Personas 203

Buyer Personas Template Psychographics Customer Surveys 203

Valasys

FEBRUARY 28, 2020

The straightforward ramifications of content marketing include attracting & engaging the prospects along with the sales cycles & ultimately driving sales conversions. At least, this is what the marketers think of in first place & this is where the majority of the marketers align their focus on.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

SalesGrape

SEPTEMBER 14, 2023

The Importance of Ideal Customer Profiles An ideal customer profile is a detailed description of your perfect customer based on various demographic, firmographic, psychographic, and behavioral attributes. An ICP helps you identify and target the right prospects who are most likely to become valuable customers.

Ideal Customer Profiles 53

Ideal Customer Profiles Lead Generation Profiling Lead Ranking 53

Content Marketing Institute

OCTOBER 11, 2018

24% of people would rather use a voice assistant than visit a website, says @capgemini #research. 43% of companies already invest in technology to enable voice marketing, according to a survey taken at the 2018 Digiday AI Marketing Summit. Read: Is Voice Search the Future of Content Marketing? Content conclusion.

Activities 101

Activities Marketing AI Enterprise Management Paid Search Agency 101

ClearVoice

DECEMBER 19, 2023

Why is it important to have a content strategy? If you’re creating content without a strategy in place, you’ll be hard-pressed to justify your content marketing budget to the keepers of the purse strings. But if you don’t currently have a content strategy in place, don’t panic – you’re not alone! Brand awareness?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Marketing & Strategy Content 52

SocialPilot

FEBRUARY 19, 2024

You can create a blog post, email newsletter, or captions for social media posts or repurpose your content for social media using AI within minutes (if not seconds). Just enter some prompts and the AI will do the research for you and create responses within seconds while maintaining accuracy.

Generation 99

Generation Psychographics Content User-Generated Content 99

Valasys

FEBRUARY 24, 2020

Content marketing is the strategy to make your content shine. Businesses need to create content with high-quality that resonates with the area of interest of the users. According to a study by Content Marketing Institute , 92% of the marketers reported that their company views content as a business asset.

Enterprise Management 52

Enterprise Management Content Marketing Ideal Customer Profiles Marketing Management 52

ClearVoice

JANUARY 20, 2019

You’ll be able to distinctly identify the values and dreams of a specific market segment and show them why your product matters for their lives. According to the B2B Content Marketing Report , 71% of marketers support two or more roles and buyer personas with dedicated content. Creating targeted content.

Segmentation 86

Segmentation Top of Funnel Content Marketing Planning 86

The Marketing Blender

MARCH 22, 2024

It requires building strong relationships with potential business clients, understanding their specific needs and pain points, and tailoring marketing strategies to address those concerns effectively. This knowledge forms the foundation of your digital marketing efforts. Today, it’s popular to use AI to generate content.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Tony Zambito

MAY 4, 2011

Buyer Persona Development and the qualitative research methodology applied to creating buyer personas have proven to be an effective means for B2B organizations to reach a deeper understanding of their buyers.    Buyer persona development methodology is at its core a research methodology.  Image by XXC via Flickr.

Buyer Personas 100

Buyer Personas Research Ideal Customer Profiles Demand Generation Agencies 100

Content4Demand

SEPTEMBER 17, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. A Compass for Your Content Strategy. your content).

Intent Data 82

Intent Data Intent Marketing & Strategy Psychographics 82

Optinmonster

APRIL 10, 2024

In one study , researchers used electroencephalogram (EEG) headsets to observe emotional cues in people’s brains who were made to watch specific TV ads. What’s interesting is that people who rely on subconscious decision-making use logic to justify their purchases. Start by creating a customer feedback survey on your website.

Marketing AI 89

Marketing AI Planning Paid Search Agency Psychographics 89

DivvyHQ

FEBRUARY 26, 2020

Getting the right content in front of the right buyer is the heart of well-deployed content marketing. But this scenario may not come to pass often if you haven't introduced audience segmentation into your content strategy. Here's how to get it done.

Segmentation 133

Segmentation Content Marketing Content Marketing & Strategy 133

Hubspot

MARCH 27, 2023

Segmentation helps clarify who you’re selling to, based on a variety of factors such as demographics, psychographics, lifestyle traits, and behavior. Conduct market research After defining your target audience, it's time to conduct market research to better understand them and meet your buyers where they are.

Service 86

Service Purchase Intent Landing Pages Psychographics 86

Marketing Insider Group

NOVEMBER 10, 2020

Audience research is a critical part of developing any marketing strategy but it’s not always given the time and attention it really needs. According to a survey of 1,600 marketers , a shocking 65% never or rarely conduct audience research. But why is audience research so important? Source: [link]. Focus groups.

Segmentation 352

Segmentation Research Psychographics Marketing Budget 352

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Optinmonster

DECEMBER 28, 2023

Today, social media is not just a fad but a viable digital marketing channel. In fact, 43% of people use social media to research before buying. And marketers find themselves asking: will social media replace email? Gen Z likes subscribing to email newsletters as much as they love consuming social media content.

Social Media 112

Social Media Email Marketing Social Marketing Marketing Budget 112

Martech

JANUARY 12, 2022

A marketer will have a better sense of what a customer likes via the zero-party route, rather than trying to guess what they will buy next based on what they bought last. The term zero-party data was first coined by Fatemeh Khatibloo , VP principal analyst at Forrester Research. What does zero really mean? But we can do the same thing.

Lead Ranking 124

Lead Ranking Lead Scoring Psychographics CMO 124

ClearVoice

JULY 31, 2023

By laying out the key points to cover, the desired tone of voice, the intended audience, and any specific research or references required, a brief can help streamline the writing process. This helps maintain consistency across various pieces of content and significantly reduces the need for major revisions.

Optimization 92

Optimization Content Enterprise Management Psychographics 92

seo.co

MAY 11, 2021

Through market segmentation, you become intimately acquainted with what your customers want and need. At the end of the day, market segmentation makes mathematical sense. Research from Bain & Company shows 81 percent of executives believe market segmentation is a crucial aspect of growing their bottom line.

Segmentation 52

Segmentation Psychographics Marketing Analytics Tools Paid Search Agency 52

SendX

JULY 30, 2021

Source: Segment You should start by conducting an analysis of your target audience and creating different segments based on demographics, location, or relevant psychographic categories. Final Thoughts You’ll get better results with your SEO efforts if you adopt a holistic approach that includes email marketing.

Email Marketing 210

Email Marketing SEO Work Management Marketing Management 210

ClearVoice

MAY 29, 2023

Marketing personas are sometimes also called buyer personas. These characters are created based on research, data, and insights from actual customers. Buyer personas can inform a wide range of marketing activities. Including content creation, advertising, and even product development.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

Valasys

JUNE 8, 2020

Strategic content mapping is a powerful tool for content marketers as they can review their existing content assets, plan new content strategy, and figure out how each piece of content can be used to effectively reach, and engage with the target audience groups. Helps in Creating Content Catalog.

Buyer Personas 76

Buyer Personas Buying Cycle Content Template 76

SendX

JULY 29, 2021

You should start by conducting an analysis of your target audience and creating different segments based on demographics, location, or relevant psychographic categories. The Content Marketing Institute regularly publishes articles and research on topics like SEO and measuring revenues and ROI if you want to look into revenue marketing.

Email Marketing 197

Email Marketing SEO Work Management Marketing Management 197

Cintell

DECEMBER 20, 2019

Video marketing is officially the top content format B2B marketers used in 2019. While video has become a quintessential component of today’s content marketing strategy , it’s like any other medium. To produce your most engaging content, you must develop an intimate understanding of your audience.

Buyer Personas 177

Buyer Personas Video Marketing Work Management Marketing Management 177

Marketing Interactions

AUGUST 15, 2022

Recent research by Gartner found, “For respondents with high regret, 89% of them cited team members have different, often conflicting, objectives for the purchase versus 9% for those with no regret — that means they are almost 10 times more likely to experience this type of conflict.”. Why ETAs Don’t Replace Buyer Personas.

Buyer Personas 75

Buyer Personas Ideal Customer Profiles B2B Gartner 75

DivvyHQ

FEBRUARY 26, 2020

Getting the right content in front of the right buyer is the heart of well-deployed content marketing. But this scenario may not come to pass often if you haven't introduced audience segmentation into your content strategy. Here's how to get it done.

Segmentation 69

Segmentation Content Marketing Content Marketing & Strategy 69

Valasys

MAY 28, 2019

One of the primary goals for B2B marketers is sending the right message to the right people at the right time using the right channel. This is what contextual marketing is all about. Marketers now, have more information than ever before when it comes to their buyer-persona.

Opt-in 45

Opt-in B2B Marketing Buyer Personas Advertising Agencies 45

Content4Demand

MARCH 24, 2020

It’s one of the reasons that I never tire of marketing: It’s all about understanding how your buyers’ minds work. With new technology and more research into human psychology and B2B buyer behavior, we have more insights than ever to help us understand how to speak to our buyers and persuade them to act.

B2B 55

B2B Psychographics Content Ad Exchange 55

ClearVoice

APRIL 23, 2020

How you quote, source and write about people in your content marketing projects has the ability to enhance your brand’s reputation and move consumers through your sales funnel with more grace and loyalty. How can writing about people enhance your content? ” — Dr. Brené Brown. And their key resource? Blog posts.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

Circle Studio

DECEMBER 28, 2017

According to research from Walker, by the year 2020 client experience will overtake price and product as the key brand differentiator for business-to-business clients. The Role of Thought Leadership Content in the B2B Buyer’s Journey. What Should You Do When Your Evergreen Content Gets Old? Read Article. Read Article.

B2B Thought Leadership 107

B2B Thought Leadership Advertising Agencies Demand Generation Agencies Thought Leadership 107

Valasys

JULY 17, 2020

Creating SEO-friendly content can complement your standard lead generation proceedings by driving brand awareness and by expanding the organic reach of your website. Beyond the standard keyword research and optimization, content marketers should also prioritize user search intent in their content strategy.

Lead Generation 97

Lead Generation Lead Scoring Lead Ranking Generation 97

DivvyHQ

FEBRUARY 26, 2020

Getting the right content in front of the right buyer is the heart of well-deployed content marketing. But this scenario may not come to pass often if you haven't introduced audience segmentation into your content strategy. Here's how to get it done.

Segmentation 52

Segmentation Content Marketing Content Marketing & Strategy 52

Valasys

NOVEMBER 21, 2019

The trends from intent-data can be combined with B2B marketing topics & B2B personalization trends including the demographic, psychographic, technographic, firmographic & ‘fit-data’ as well as based on psychographic analysis of the audiences on the website, can be used for segmenting & sub-segmenting the market into diverse clusters.

Planning 58

Planning Studies B2B Marketing Trends 58

Tony Zambito

SEPTEMBER 6, 2016

Psychographic data. The transformation to a digital marketplace now makes it important for marketing to understand the profiling of buyers. This is the one area causing much of the existing confusion in marketing and sales today. Thus the need for using skilled qualitative research to uncover implicit reasoning and thoughts.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Segmentation Profiling 100

Hubspot

JUNE 13, 2018

You’ve been spearheading your organization’s content marketing efforts for a while now, and your team’s performance has convinced your boss to fully adopt content marketing. Read on to get inspired by some of marketing’s top content strategies. 5 Marketing Plan Examples to Help You Write Your Own.

Planning 101

Planning Marketing Plans Examples Buyer Personas 101

SmartBug Media

JANUARY 21, 2019

That is, until revenue plateaus and marketing is brought in to boost performance. Encourage Customer Referrals and Promote Third-Party Reviews. The be-all, end-all call to action (or CTA) for a product-first SaaS company tends to be either “Request a Demo” or “Free Trial.”

Paid Search Agency 73

Paid Search Agency Case Study Case Studies Product 73