Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. Content marketing and SEO are totally connected.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Convince & Convert

DECEMBER 11, 2015

In addition to the YouTube influencer partnerships, Lenovo has created a dedicated #Goodweird project microsite, which encourages its customers to explore the project and submit photos and videos showcasing their take on what qualifies as #Goodweird.

Campaigns 100

Campaigns Paid Search Agency Microsite Advertising Agencies 100

SnapApp

MAY 24, 2016

According to a survey from DemandMetric , marketers define sales enablement content as: Print materials and assets (like whitepapers, brochures, etc.). Case studies /testimonials. Interactive content (like a interactive calculator as a lead gen tool). Where Sales and Marketing Unite. Value-packed blog posts.

Top of Funnel 54

Top of Funnel Sales Qualified Leads Lead Ranking Microsite 54

Ambal's Amusings

MAY 12, 2010

We asked Stephanie Tilton "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Stephanie Tilton.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

Content Marketing Institute

FEBRUARY 5, 2019

But, more importantly from a content marketing perspective, each episode spoke volumes about the excitement and luxury of the BMW driving experience – without overtly mentioning anything about the brand or the vehicles themselves. of communication professionals rely on branded content. Content that’s outstanding in its field.

Paid Content 100

Paid Content Brand Identity Branding Top of Funnel 100

Biznology

JUNE 25, 2013

Social media trappers have figured out how to use hashtags as well as how to generate compelling content with the express purpose of sharing, content that is somewhere else, content that doesn’t live on a social network but, rather, lives on a branded web site, corporate site, blog, or microsite. Related articles.

Social Media 80

Social Media Social Marketing Media Planning 80

Webbiquity

FEBRUARY 13, 2010

Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system. Divided into six sections, as an appetizer the book starts off with eMarketing Essentials , the “why&# of using content marketing for complex sales. Share this on del.icio.us.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ).

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Webbiquity

OCTOBER 4, 2013

As you study your All Traffic report, it helps to understand each type of web traffic, which also helps you learn more about your audience—and in turn, you can make improvements to your site that better serve visitors, thereby boosting your traffic. . Other company or product websites or microsites (mostly for large organizations).

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

As you study your All Traffic report, it helps to understand each type of web traffic, which also helps you learn more about your audience—and in turn, you can make improvements to your site that better serve visitors, thereby boosting your traffic. . Other company or product websites or microsites (mostly for large organizations).

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

SnapApp

SEPTEMBER 8, 2016

Since then, they’ve become an invaluable tool for marketers, businesses, students, designers, teachers – basically everyone – and they’re used for everything from white papers to case studies, to menus and mock ups. The problem: There are some limitations on the content and copy of those PDFs, specifically for marketers.

Work Management 48

Work Management Lock-In Lead Scoring Lead Ranking 48

The ROI Guy

DECEMBER 10, 2011

Marketers continue to invest a substantial portion of their marketing budget on content, with new research from the Content Marketing Institute and MarketingProfs indicating that content currently consumes 26% of marketing budgets on average. And the challenges don’t end there.

Effectiveness 40

Effectiveness Marketing Budget Microsite Webcast 40

BenchmarkONE

NOVEMBER 21, 2019

If you want your marketing agency to be on par with the pros, then you have to make sure you’re providing the same variety of services. And as the digital marketing landscape expands, so too does the range of services and specialties that an agency has to provide. 72% are offering content marketing services.

Paid Search Agency 47

Paid Search Agency Advertising Agencies Paid Content Ad Agencies 47

Exo B2B

APRIL 30, 2024

By combining quality content creation and strategic distribution, you can harness the full potential of B2B content marketing to propel your business to new heights. That’s how I concluded my first post analyzing the Content Marketing Institute’s annual study (the 2024 study).

B2B Marketing 52

B2B Marketing Top of Funnel Content Marketing Advertising Agencies 52

Online Marketing Institute

DECEMBER 5, 2011

Marketers view content curation as a social as well as a content initiative. True, the search traffic often goes to the microsite used to feature the curated content (which of course also includes your company’s best work). Customers like being a featured case study.

Curation 40

Curation Enterprise Management Top of Funnel Thought Leadership 40

WebMarketCentral

NOVEMBER 9, 2009

Content marketing is all the rage. Marketers are becoming publishers, writing valuable thought leadership and how-to content in order to build name recognition, credibility, and even sales pipelines. And other sites, such as the B2B Marketing Zone , aggregate blog posts on specific topics (b2b marketing in this case).

Marketing Management 20

Marketing Management B2B Thought Leadership Microsite Planning 20

Biznology

FEBRUARY 23, 2015

70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ). 35% say they have a documented content strategy (source: Content Marketing Institute). Content marketing is more important to B2B businesses. million.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Contently

MARCH 5, 2020

In the past, brands created content two ways: in house or through an agency. These content marketing methods were usually used in tandem. Then as digital came along, they took on website design, banners, and the occasional god awful microsite. Content used to be considered primarily a top-of-funnel tool.

Advertising Agencies 217

Advertising Agencies Paid Search Agency Top of Funnel Work Management 217

Content Standard

DECEMBER 11, 2015

The Marketing ROI Conundrum. For many B2C companies, content marketing poses a complete shift in mindset from anything they’ve done in the past. B2C marketers—retailers especially—have a hard time wrapping their heads around content marketing. ” – Me. Overstock.com. Dollar Shave Club.

ROI 40

ROI Paid Search Agency Companies Budget Programs 40

Content Standard

DECEMBER 11, 2015

The Marketing ROI Conundrum. For many B2C companies, content marketing poses a complete shift in mindset from anything they’ve done in the past. B2C marketers—retailers especially—have a hard time wrapping their heads around content marketing. ” – Me. Overstock.com. Dollar Shave Club.

Paid Search Agency 40

Paid Search Agency ROI Companies Budget Programs 40

NuSpark Consulting

DECEMBER 5, 2011

Commonly known as landing pages or microsites, jump pages are unique web pages designed to complement an advertising or paid search campaign to promote an offer, survey, or promotion for lead capture. When it comes to content marketing and website copy, don’t get too complicated with technical jargon and long content.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Biznology

SEPTEMBER 23, 2014

If you attend, you’ll have the opportunity to watch 40 industry thought leaders present on all things influencer, social media and content marketing — including me and cool stuff from my agency Gerris. My presentation is titled Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

KoMarketing Associates

SEPTEMBER 18, 2018

Content marketing is one of the core components of our most successful B2B online marketing campaigns, but creating content that truly gets the job done for B2B tech companies can certainly be a challenge. Case Studies. Microsites. Whitepapers. Social Media. Final Thoughts.

Top of Funnel 121

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 121

markempa

FEBRUARY 9, 2015

Direct mail examples: personal letters, dimensional mailers, books, post cards, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories and third-party articles. Touch 2 — Industry relevant case study via email with follow-up call. What can you send via email?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Parse.ly

MARCH 11, 2022

As a content marketer, do you ask yourself, what am I going to do this year that’s different and better than last year? In 2022, content marketers plan to produce immersive and interactive online experiences that will impress, entertain, and delight their audience. 1 content format marketers want to create this year.

Tips 52

Tips Content Marketing Brand Identity Branding 52

Content Standard

OCTOBER 22, 2015

As such, boutique hotels are a great study for content marketers who are tired of being everything to everyone. ” Back of the House is the microsite of Schrager’s Morgans Hotel Group (of the cult-hits, Delano and Mondrian) that panders to the “creator” persona. Birth of Boutique.

Loyalty 40

Loyalty Content Classified Ads Enterprise Management 40

Content Standard

OCTOBER 22, 2015

As such, boutique hotels are a great study for content marketers who are tired of being everything to everyone. ” Back of the House is the microsite of Schrager’s Morgans Hotel Group (of the cult-hits, Delano and Mondrian) that panders to the “creator” persona. Birth of Boutique.

Loyalty 40

Loyalty Content Classified Ads Microsite 40

Content Standard

DECEMBER 6, 2023

Alternative Title: Research-Based Content Recommendations for Healthcare Vendors So far in this series, we’ve explored how to use an existing market research report to inform healthcare content marketing and content strategy. A simple microsite for a handful of titles or even roles is worth an experiment.

Work Management 73

Work Management Marketing Management Top of Funnel RFP 73

Martech

OCTOBER 4, 2022

Nearly a third (31%) of event marketers surveyed in 2018 said live events were their single most effective marketing channel, beating out content marketing, email marketing and many other categories, according to a study released by event management software company Bizzabo. Get MarTech! In your inbox.

Enterprise Management 116

Enterprise Management Marketing Management Budget Programs SIC 116

SWZD

MARCH 2, 2017

Therefore, the stakes are higher each time a prospect accesses your content. ABM content marketing requires quality content more than ever. Identify ABM Content Marketing Gaps. Consider: Of the accounts you’re targeting through your ABM strategy, how many industry or market segments can you identify?

Account Based Marketing 61

Account Based Marketing Marketing Budget Creation Planning ABM 61

Outgrow

MAY 21, 2020

Top 15 Content Marketing Agencies in Eastcoast, USA. Did you know that Content Marketing costs 62% less, yet generates over three times as many leads as outbound marketing? This explains why 90% of the organizations inculcate content in their marketing endeavors. Huge’s work is, well, huge.

Advertising Agencies 52

Advertising Agencies Paid Search Agency iProspect Ad Agencies 52

Martech Advisor

NOVEMBER 15, 2019

A 1997-2003 study of S&P 500 company websites found a “remarkable transformation” marked by “increasing levels of information, interactivity, and service offered.” Companies roll out microsites that revolve around a single subject or long form content for SEO purposes.

Microsite 65

Microsite Top of Funnel Marketing Websites Digital Marketing Funnels 65

Content Marketing Institute

JULY 18, 2018

It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. Content marketing was a hit at the firm. The content marketing director smiled. The pizza was delicious.

Enterprise Management 64

Enterprise Management CMS Development Digital Asset Management Industry CMS 64

PureB2B

MARCH 27, 2019

This doesn’t have to be in your standard whitepaper format: Combine product videos with case studies relevant to the target account’s needs. Speaking of case studies, utilize relevant success stories when reaching target accounts. Allow them to see themselves as the business in the case study.

Account Based Marketing 62

Account Based Marketing ABM Creativity Personalization 62

ClearVoice

SEPTEMBER 22, 2020

Knowing what terms they’re using is one of the first steps to developing the right types of content. A recent research study revealed the most common health-related terms. Other forms of health content may include: Blogs about timely topics. Case studies of successes. e-newsletters.

Top of Funnel 111

Top of Funnel Work Management Content Marketing Management 111