Marketing Insider Group

JULY 3, 2023

You can use that intel to help you build a content calendar for the year. Also, make sure you use Google Trends alongside other marketing tools. Drill down more into long-tail keywords that fit the topic to present a niche perspective to your target audience. See Content Explorer in action in the video below.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

Scoop.it

MARCH 14, 2024

Pro Tip: Turn your customers into influencers To replicate the same results for your brand, consider partnering with your existing customers to show real results to your prospects across your social media channels. For example, any links to your website through an influencer’s bio, video description, guest post, social media captions, etc.,

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

RebelMouse

JUNE 20, 2023

Chartbeat’s real-time content analytics, historical dashboards, and optimization tools help the world’s leading media organizations understand, measure, and build business value from their content. For instance, does an article driven by Social traffic last longer than an article driven by Search?

Traffic 52

Traffic Long Tail Marketing Loyalty Stats 52

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Optinmonster

AUGUST 25, 2022

Are you trying to increase your traffic and search rankings, but aren’t sure what to do? You need to do SEO audits regularly in order to grow your organic search traffic. Without enough traffic, the rest of your digital marketing and sales funnel is useless. PDFs and other media files. When Is an Seo Audit Needed?

Traffic 71

Traffic SEO Long Tail Marketing Lead Scoring 71

KoMarketing Associates

AUGUST 18, 2015

While I lost the game and sat at the table watching it finish, I came to the realization that the strategies behind Monopoly and content marketing were very similar (yes, these are the types of things digital marketers do when we’ve been eliminated). Lesson for Content Marketers. Lesson for Content Marketers.

Content Marketing 120

Content Marketing Long Tail Marketing Content Marketing & Strategy 120

Content Marketing Institute

JANUARY 23, 2018

The best way to be the featured content is a huge topic that confuses content marketers more and more, so I decided to address some of the most frequent questions people ask me about featured snippets. Do those “featured rankings” increase traffic? And it’s not just about traffic. SEOSmarty Click To Tweet.

FAQ 105

FAQ Traffic Features Trigger Marketing 105

Contently

MARCH 1, 2022

In a web awash with looted ideas, what pitfalls do content marketers face when looking for a cheap, viral fix? As a result, the original creators began to kick up a media stink. However, by no means should all content marketers seek to emulate them. The pitfalls of content plagiarism are huge.

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

Sales Engine

OCTOBER 23, 2015

But since Hubspot also notes that 90 percent of their lead generation on a month-to-month basis actually comes from old posts—so for purposes of the study they only tracked the traffic and leads generated from the new posts during the study—more on that later. Obviously if there’s fewer links to click on, you would expect a decrease.

Social Media 120

Social Media Media Long Tail Marketing Hubspot 120

KoMarketing Associates

OCTOBER 18, 2016

When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. However, truly impactful content strategies require some very hard work and dedication. When generating new content ideas, I typically start the process with Google.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

Navigate the Channel

SEPTEMBER 19, 2023

Marketers will need to focus on conversational keywords and long-tail phrases to ensure their content ranks well in voice searches. The Rise of Visual Search Visual search is another trend that is set to shape the future of search marketing. The post Search Marketing in 2023 appeared first on ER Marketing.

Search Marketing 65

Search Marketing Marketing AI Long Tail Marketing Privacy 65

Tiecas

MARCH 21, 2024

By the way, I published that post in 2013, and it is still pulling in traffic. Don’t expect your engineers to hand you polished content. Your job as an industrial marketer is to interview them with well-thought-out questions to extract valuable insights and turn them into cohesive content. They want bottom-line results.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Hubspot

APRIL 22, 2020

For example, Gen Z is more frugal than millennials , chooses practicality over customer experience , has less brand loyalty than past generations , and -- oddly enough -- prefers real-life conversation to social media chatter. Aside from the differences above, Gen Z also consumes content differently from how older people have.

Search Marketing 101

Search Marketing Long Tail Marketing Planning Mobile Marketing 101

Tiecas

APRIL 23, 2024

Low search volumes: Relevant industry keywords may have less search traffic compared to broader consumer markets. Long sales cycles involving multiple stakeholders: The decision-making process typically involves engineers, executives, and procurement, making for longer sales cycles.

Lead Ranking 64

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 64

Optinmonster

DECEMBER 20, 2023

Finding Keywords You Already Rank For You can also find out which search queries are already bringing organic traffic to your site as a starting point for generating new and related keyword. You can use these for SEO, content development, and digital marketing. It’s a gauge of popularity and potential search traffic.

Keywords 92

Keywords Paid Content SEO Lead Scoring 92

EMagine B2B Blog

JANUARY 6, 2019

Content marketing personas are not new, however, tightly integrating these personas with SEO strategy and tactics is relatively new to most companies and organizations. What is a Content Marketing Persona? What is a Content Marketing Persona? Instead, it’s really about your customers or patients.

Enterprise Management 90

Enterprise Management Content Marketing Work Management Planning 90

KoMarketing Associates

NOVEMBER 16, 2017

To develop an organic search-friendly content marketing strategy, you must first have a core set of keywords that are a focus of the business. Once the keyword list has been finalized (including long-tail varieties), start grouping them into themes. Step 4: Align Content Themes with Content Types.

Marketing & Strategy 179

Marketing & Strategy Long Tail Marketing Content Keywords 179

KoMarketing Associates

AUGUST 22, 2017

When we reviewed our findings with this prospect, they acknowledged that they were hoping we would find “low hanging fruit”, missing from existing tactics, that could provide a quick boost in traffic and sales. Long-Tail Keyword Development. There is very little low hanging fruit in the SEO landscape.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

KoMarketing Associates

JULY 18, 2017

Effective content marketing in today’s digital space should appease your audience as well as search engines. However, creating content that’s well-optimized for SEO will keep it in front of more eyes for a longer period of time. In the above example, I’ve searched Google for “digital content marketing.”

SEO 141

SEO Long Tail Marketing SERP Content 141

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. I would hire a small camera crew to republish my best written content in video format. Mobile is for media. CMWorld Click To Tweet.

Marketing Budget Creation 102

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 102

EveryoneSocial

FEBRUARY 26, 2019

Below, you’ll learn how to amplify your B2B content marketing strategy to help you grow your company’s reach, drive more quality leads, and boost web traffic. You’ve probably come across discussions as to whether content marketing is a waste of time in the current climate of the internet. Slideshare ).

Paid Content 77

Paid Content B2B Marketing Marketing & Strategy Enterprise Management 77

The Lead Agency

JUNE 20, 2019

Keywords are important because they’re the crucial factor that connects what people are searching for with the content that you’re providing to fill that need. With SEO, your ultimate goal is to rank well on search engines so that you’re able to drive organic traffic to your site from the search engine result pages (SERPS).

Keywords 67

Keywords Research Paid Search Agency Long Tail Marketing 67

Webbiquity

JULY 19, 2016

A nursery that understands the importance of content marketing and SEO may very well want to optimize content on its site for both types of queries—but they will be different pieces of content. ” — Smart Bug Media. 9) Long Tail Platinum. SmartBug Media. Social Media Today.

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

Oktopost

MAY 2, 2021

Using YouTube as part of your B2B marketing strategy is a great way to expand your audience and solidify your brand’s persona online. . As a social media platform , YouTube is unique because your audience comes there specifically to watch videos. A YouTube video has many other moving parts besides the video content itself.

Youtube 132

Youtube Budget Programs B2B Marketing SEO 132

Scoop.it

NOVEMBER 2, 2023

Customers expect this cross-platform personalization everywhere, from website designs and mobile optimization to social media and content marketing. By utilizing consumer behavior data, you can create content that’s more likely to be seen, shared, and engaged with. Take social buying, for example.

Work Management 83

Work Management Marketing Management Buyer Personas Budget Programs 83

The Lead Agency

AUGUST 8, 2019

Blogs are becoming an increasingly common component of many B2B content marketing strategies. So, it’s evident that blogging has grown into an incredibly popular content medium, but it certainly isn’t a new, innovative concept. Search engine optimisation is essential.

Marketing Websites 63

Marketing Websites Long Tail Marketing Lead Scoring Lead Ranking 63

ClearVoice

APRIL 12, 2022

Before you start to write your SEO content brief, you’ll want to determine your desired outcome from the piece of content. Engagement : Are you wanting people to comment on your article or sign up to join your brand’s database via the content? Does the content include lots of embedded social media content?

SEO 52

SEO Long Tail Marketing Top of Funnel SERP 52

Directive Agency

APRIL 15, 2022

Most tools, for example, will show you how much traffic came from organic search… but not which keywords drove users to your site, or which factors are impacting your ability to rank well. . One aspect of the Google Search Console allows you to see which keyword queries are actually bringing traffic to your site. . Analyzing Queries.

Keywords 52

Keywords SEO Google Long Tail Marketing 52

Contently

DECEMBER 5, 2016

After all, scaling your content marketing program is on a lot of people’s minds right now. And there’s never a more optimistic time in content than when you’re planning your ideal budget. We’re creating content and think we understand our audience. We use social media and SEO for organic search.

Budget Programs 60

Budget Programs Marketing Budget Planning Content Marketing 60

seo.co

OCTOBER 18, 2021

SEO is one of the most important aspects of online marketing. If you want to generate more traffic and make your site rank higher in search engines, then it’s essential that you have a good SEO strategy. This will include on-page optimization, content marketing, and link building. Content Marketing.

Budget Programs 105

Budget Programs SEO Advertising Agencies Enterprise Management 105

seo.co

JANUARY 18, 2022

Fortunately, there are a handful of strategies you can start implementing to avoid losing out to Knowledge Graph traffic in the long run. Back in November of 2014, Google stepped out of its Google+ shell and started openly providing links to other social media profiles in its Knowledge Graph box. Social Profiles.

SEO 105

SEO Google Optimization Lead Scoring 105

Anyword

AUGUST 18, 2022

The first page of Google search results gets 90% of the traffic. Higher emphasis on quality content. Nowadays, no marketer can get away with not having a foolproof SEO plan. Sure, you can create the best digital marketing strategy, but without nailing at least the SEO basics, it will likely fall flat.

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

Valasys

FEBRUARY 5, 2024

In today’s digital landscape, local internet marketing has become a key aspect of every business’s marketing efforts. With the rise of social media and search engine optimization, businesses are realizing the importance of targeting their local audience online.

Marketing AI 40

Marketing AI Internet Marketing Lead Scoring Lead Ranking 40

ClearVoice

SEPTEMBER 23, 2021

Many content marketing writers and strategists focus exclusively on creating new content. That makes sense, given the constant reminders of how much search engines love fresh new content. Increased and steady flow of organic traffic . Optimize already published content for even greater results.

Optimization 101

Optimization Content Lead Scoring Lead Ranking 101

Scoop.it

DECEMBER 29, 2022

So, top-of-the-funnel content focuses on providing value – informing them without trying to sell to them. The goals of top-of-the-funnel content are to promote sustainable lead generation, organic traffic, and brand awareness. A quick tip : always target the long tail keywords with low competition and high volume.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

Valasys

MAY 25, 2023

Are you aiming to increase sales, boost brand awareness, or drive website traffic? Once you have a clear goal, conduct thorough market research to identify your target audience’s demographics, interests, pain points, and online behavior. Keyword research will be useful once you translate content for a target market.

Online Marketing 52

Online Marketing Campaigns Conversion Planning 52

Binary Demand

MAY 2, 2023

To utilize referral marketing in B2B SQL strategies, you can incentivize your customers to refer new business to you, such as discounts, free products, or other benefits. Create high-quality content Content marketing is a proven strategy for generating SQLs.

Sales Qualified Leads 59

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Top of Funnel 59