Buzz Marketing for Technology

APRIL 6, 2010

Being able to send and receive email to someone in your database and gauge the interest of that person in the content you send them is essential. As you may know Facebook’s Project Titan is about to unveil 400 million plus POP/IMAP access emails to all their users and they also plan on enabling Facebook Pages for this same type of access.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Writing on the Web

APRIL 4, 2011

I asked Laura Carlson to share with you here some important perspectives on content marketing. With all of these advancements for content marketing, it’s about time we shred the white paper. Marketing Automation Software Guide (MASG) posted an article on this topic. Below is a summary. Blog this on Blogger.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Webbiquity

JANUARY 12, 2010

The last few years have, of course, seen the emergence of social media and an explosion of user-generated content. Media sharing accounts are connected to Twitter, which is also used to promote content marketing. And everything links back the enterprise’s website and blog. Share this on del.icio.us.

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Convince & Convert

MARCH 4, 2016

In the words of entrepreneur and acclaimed author Gary Vaynerchuk, “Marketers ruin everything.” . This couldn’t be more true for infographics, which became a highly popular and effective content marketing tool three or four years ago. For industry-specific content, LinkedIn Pulse is also worth checking out.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Webbiquity

JANUARY 10, 2010

How exactly did Dell generate so much revenue by Twittering? Sanity check: The four stages of a typical Twitter user by TechRepublic. million ), but Claire Cain Miller does an excellent job of outlining how Dell has generated, and continues to generate, significant sales through Twitter. It’s all about the engagement.&#.

Twitter 100

Twitter Tactics Tools Tips 100

Convince & Convert

SEPTEMBER 18, 2011

In a post last week, I talked about turning your content marketing upside down and focusing first on what behaviors you want your content consumers to perform. Once you’ve done that and created content that you think will drive the desired actions, you can start measuring the efficacy of your content program.

Lead Scoring 155

Lead Scoring Lead Ranking Digg Marketing Analytics Tools 155

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. Pricing starts at $199 per month for a single user and microsite, with no limit on the number of leads in the account, plus $8.50

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

Content Standard

OCTOBER 14, 2016

Are you fully committed to your content marketing program? If so, you’re in the minority: according to the Content Marketing Institute, only 20 percent of marketers feel the same way. There are a couple of key reasons marketers haven’t fully committed to their content marketing programs.

Budget Programs 40

Budget Programs Enterprise Management Work Management Marketing Management 40

Buzz Marketing for Technology

MAY 26, 2010

A topic micro site – if positioned as a firm’s current and future expertise on an issue, and if continually refreshed with good, new, multimedia content (including content from viewers) – can be a tool to keep prospects and customers returning to a piece of your website. Creating Engagement in B2B Marketing A recent Cone Inc.’s

Paper 100

Paper B2B Marketing B2B Thought Leadership Thought Leadership 100

Webbiquity

JULY 26, 2010

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Content Marketing Results: Landing Pages Rule , July 12, 2010. Why Use Twitter, Facebook & LinkedIn for Content Marketing? Skill Set For Content Marketing: Number Crunching and A Gut Feel , March 4, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Is social media creating a generation of cowards? Your PR team was aware of most of these as it often had a hand in generating those placements. To succeed in social media, set aside your marketing plan , October 31, 2010 Forget your marketing PLAN? The revamped user interface makes working with Eloqua a lot of fun.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Webbiquity

AUGUST 2, 2010

Much has been written about content marketing from the delivery side. Substituting thought-leadership content for ad copy— telling rather than selling —should benefit both buyers and sellers, by increasing the knowledge of buyers and shortening sales cycles (though this latter effect may be masked by current economic conditions).

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

Convince & Convert

SEPTEMBER 21, 2010

Too often, the humanization part gets overlooked in an effort to create a “user-generated video contest widget that we’ll launch on Facebook with support from Ustream.&# The 6 Dangerous Fallacies of Social Media | Social Media Marketing | Social Media Consulting – Convi… [.]

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

JUNE 15, 2010

If you have a contact us form, an online lead generation form, an email newsletter sign-up, or a shopping cart, why are you still only asking for name, address, and email address? Have you added the ability for email recipients to share content on Twitter, Facebook, Digg and elsewhere? I didn't ever though about this.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Webbiquity

FEBRUARY 7, 2012

Dan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6 hours in the last year), niche social networks are experiencing the fastest user growth (up 48.1% “Lady Gaga is Twitter’s most followed user with 8.4

Paid Content 100

Paid Content Social Media Statistics Research 100

B2B Marketing Zone Posts

AUGUST 3, 2010

But that’s content for another blog post. Dig Deep with B2B Buyer Personas - The Content Factor , July 6, 2010 Every B2B marketer I talk to is on board with the concept of user personas to guide their web content strategy. How Much Should Brands Pay for Content Marketing? Name your blog.

Ning 40

Ning Paid Content Facebook Sales Management 40

seo.co

DECEMBER 8, 2020

Online Marketing Guide – Table of Contents. Introduction to Online Marketing & SEO. Content Marketing for Online Marketing. + Social Media Marketing. Local SEO for Enhanced Online Marketing. Your Online Marketing “Getting Started” Checklist. Structural On-site SEO.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Scoop.it

MAY 6, 2021

Just about everywhere you look on the internet, you’ll find examples of content curation. People curate content on their social media pages, add RSS feeds to their blogs, and you’ll find this type of content presented on social bookmarking sites such as Digg. Why are hashtags important while curating content?

Curation 113

Curation Twitter Content Digg 113

Webbiquity

SEPTEMBER 8, 2010

“70% of social media users between the ages of 18-34 regularly use Facebook more than other sites such as MySpace, Twitter, and Classmates.com,&# and women use Facebook more than men. Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden. While 28% of U.S. by MediaPost Online Media Daily.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Webbiquity

MAY 14, 2013

Those getting started or already active in blogging will discover how to: • grow blog traffic, • make content more valuable to readers, • increase blogging productivity, • generate more comments and social shares, • find royalty-free images, • promote your blog, and. 43% of U.S. companies now maintain blogs.

Resources 100

Resources Tips Blogger Social Media 100

Single Grain

OCTOBER 1, 2020

If you’re using content marketing as a key part of your marketing strategy, there’s a good chance that you answered “yes.” Difference Between a Content Audit and a Blog Post Audit. If this is what you're looking for, check out The Step-by-Step Guide to Conducting a Content Audit.). Gather Feedback.

CMS Development 111

CMS Development Effectiveness A/B testing Top of Funnel 111