Writing on the Web

MAY 16, 2011

Post on Google Buzz. Related posts: Content Marketing for Professionals: Time-Saving Tips Webinar. Content Marketing Videos: Speak to Problems First. Marketing with Videos: What’s Wrong with the Script? Blogging Services: Content Marketing for Coaches. (Will be recorded!). Tweet This!

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

Writing on the Web

MARCH 14, 2011

Content marketing with videos is a key marketing tool, and it’s getting easier to do. This is key for content marketing. I don’t really, but for content marketing to work you need as much content as you can, in all forms. Post on Google Buzz. I just love this service.

Video Marketing 100

Video Marketing Content Marketing Digg Content 100

Writing on the Web

APRIL 25, 2011

Storytelling and personalization is the biggest missing piece in content marketing as I see it. If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring. Post on Google Buzz. Engaging Content: Start with Why.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

NOVEMBER 9, 2010

It’s their key content marketing piece, and there are others. Post on Google Buzz. Related posts: Content Marketing to a Caveman’s Brain. The Senior Brain: How to Market to Oldies but Goodies… 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing.

Content Marketing 100

Content Marketing Digg Paid Search Agency Content 100

Writing on the Web

APRIL 19, 2011

How do you get content marketing results? This and other key tips will be discussed Wednesday April 20, 2011 on an open webinar I’m giving: Time-Saving Tips for Content Marketing Results. If you are a coach, doctor, lawyer, any professional, you are trying to differentiate yourself in a crowded market.

Tips 100

Tips Content Marketing Digg Content 100

Writing on the Web

JULY 12, 2010

Post on Google Buzz. Tags: Content Marketing Online Marketing Pathway to Profits content marketing tips content marketing with blogs converting readers to clients web marketing Wordpress sales pages. Blog this on Blogger. Add this link to Box.net. Subscribe to the comments for this post?

Landing Pages 100

Landing Pages Rules Content Marketing Ning 100

Writing on the Web

JULY 13, 2010

What are the three biggest challenges to marketing your business? I know, I know, there are so many, but if you could distill them into the most crucial for online content marketing, how would you do it? (I’m I explore more about this in my free online e-book Content Marketing for Online Profits.).

Content Marketing 100

Content Marketing Ning Ideal Customer Profiles Digg 100

Writing on the Web

JULY 8, 2010

In a recent poll , I asked readers if their marketing tasks were easier, faster, more effective since publishing a website or blog… Half of respondents said yes , significantly better results since doing web marketing. Post on Google Buzz. Related posts: Business Results from Online Content Marketing?

Ning 100

Ning Content Marketing Digg Buzz 100

Writing on the Web

MAY 18, 2011

Content marketing using video is a key marketing tactic if you want to get found online, get known, and get clients. Post on Google Buzz. Related posts: Content Marketing with Videos: Free Webinar. Video Content Marketing: Learn how to create video. Smart Video Marketing from iFlashVideo.

Video Marketing 100

Video Marketing Content Marketing Digg Ideal Customer Profiles 100

Writing on the Web

DECEMBER 13, 2010

Post on Google Buzz. Related posts: Emotional Marketing Makes Memories. Blogging Services: Content Marketing for Coaches. Content Marketing Favorite Posts: Mediocrity Makes Me Mad. Marketing for Nice People Makes You Laugh Out Loud… The Practice of Writing: Are You Publishing, Too? Tweet This!

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Practices Content Marketing Digg Content 100

Writing on the Web

JULY 15, 2010

There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. Writing on my blog is my way of reaching out to people looking for ways to write content on the Web so that they can get found, get known and get new business.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

APRIL 28, 2011

Content marketing is easier when you can outsource some of the writing and researching to qualified writers. A great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles. Content marketing can’t work well without unique and personalized copy.

Content Marketing 100

Content Marketing Digg Tips Content 100

Writing on the Web

NOVEMBER 10, 2010

How does it differ from a male brain, and what does this mean for content marketers? Which gender do you think will respond better to a lot of content? Hmmmm… The Dove.com site is one of the better sites that understand content marketing to females. Post on Google Buzz. To social opportunities?

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

SEPTEMBER 29, 2010

What the heck is engaging content ? According to a recent survey by the Content Marketing Institute , this is the #1 challenge for people charged with creating content that markets businesses. Post on Google Buzz. Related posts: Content Marketing with Blogs: What Do You Believe? Tweet This!

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

SEPTEMBER 17, 2010

I’ll be teaming up again with Suzanne Bird-Harris in December for a workshop on blog writing and content marketing with blogs, but in the meantime, here are 3 steps to get you started. Post on Google Buzz. Related posts: 12 Steps to Creating Web-Savvy Content for Marketing. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

SEPTEMBER 2, 2010

Here’s what’s coming soon: I’m preparing to deliver a big webinar series on better blog writing , and a live workshop on the psychology of content marketing for an ad agency in the Netherlands in November. Post on Google Buzz. Content Marketing Results: 18 Ways to NOT Get Blog Traffic.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Writing on the Web

DECEMBER 9, 2010

Here are some content marketing tips to save you time and energy while getting more visibility on the Web. The point is that as long as you are writing quality posts for your readers, use that content in multiple ways, at multiple points in time, and deliver it multiple ways. Post on Google Buzz. Blog this on Blogger.

Tips 100

Tips Content Marketing Autoresponders Digg 100

Writing on the Web

JANUARY 11, 2011

Post on Google Buzz. Related posts: Content Marketing Favorites: Telling Stories. Content Marketing with Blogs: What Do You Believe? Blog Content: Are you personal… or all business? Content Marketing Matters: What’s Your Brand Personality? Well, shorter, for sure. Tweet This!

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

NOVEMBER 11, 2010

What are two key elements to creating content that get results? I stumbled across an interesting quote on a site that gets to the heart of content marketing matters: “Evolution tends to favor action over thinking. Emotion and narrative … Remember these two crucial keys to content marketing. Post on Google Buzz.

Personalization 100

Personalization Content Marketing Brand Identity Branding 100

Writing on the Web

OCTOBER 11, 2010

We may think we’re fair and all-inclusive , but our brains operate surreptitiously, sending us intuitive messages that influence our speech, our decisions and our behavior… and if you’re a content marketer, it will permeate the content you write ! Post on Google Buzz. Don’t believe me? Tweet This!

Content Marketing 100

Content Marketing Digg Content Ethics 100

Writing on the Web

JANUARY 12, 2011

Good content marketing requires good storytelling. Post on Google Buzz. Related posts: Content Marketing with Stories: Better than Facts. Client Stories Make the Best Content for Marketing. Content Marketing Favorites: Telling Stories. Content Marketing Tips to Get More “Juice&#.

Content Marketing 100

Content Marketing Tips Digg Ideal Customer Profiles 100

Writing on the Web

NOVEMBER 3, 2010

How can you learn basic search marketing for blogging in 5 minutes or less? Do what all the smart and savvy bloggers and content marketers do: use Scribe. Post on Google Buzz. Relevant Content: Search Engine Bread Crumbs. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us.

Search Marketing 100

Search Marketing Optimization Content Marketing Blogger 100

Writing on the Web

OCTOBER 13, 2010

Of course you can’t get either of these unless your marketing messages gain readers’ attention first. These three goals for your content marketing are required if you want to write stuff that is effective to attract prospects, and get them interested and primed for making a purchase or other desired action.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Writing on the Web

SEPTEMBER 28, 2010

This is a marketing question. You need to know why you care , and you need to communicate that to customers in your content marketing and blogs. Here’s an excerpt from the B2B Manifesto, the second imperative for content marketing: 2. Post on Google Buzz. Mental Skills Make Better Content Writers.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

SEPTEMBER 27, 2010

Content marketing with blogs isn’t as easy as it used to be. My philosophy and goal is that content marketing with a blog isn’t rocket surgery, AND there are a few organizing steps that can save you time and energy to get great marketing results. Post on Google Buzz. It doesn’t matter.

Content Marketing 100

Content Marketing Digg Content Blogger 100

Writing on the Web

APRIL 18, 2011

ET , I’m giving an open webinar to share my tips and tools that make online marketing manageable, especially for service professionals, solo entrepreneurs, busy consultants, coaches, etc. Time-Saving Tips for Content Marketing Results – Register to get the recording, handouts and a marketing road map.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

JULY 12, 2011

Post on Google Buzz. Business Blog Writing and Content Marketing: Come on, light my fire! Follow Christian ( @l24ca ) and Lingo24 ( @Lingo24 ) on Twitter. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Tweet This!

SEO 100

SEO Tips Content Marketing Digg 100

Writing on the Web

NOVEMBER 16, 2010

You can’t get away with marketing to the thinking brain…Content marketing that gets good results is emotional marketing. Your content must be zen-like clean: no clutter, not too many choices, no distractions. Post on Google Buzz. Content Marketing to a Caveman’s Brain.

Content Marketing 100

Content Marketing Planning Tips Digg 100

Writing on the Web

AUGUST 17, 2010

Is your content marketing and blog writing as creative as possible? What can we learn from this for content marketing and blog writing? Post on Google Buzz. The Nuances of Writing About Yourself on the Web: 10 Content Marketing Tips. Are you finding writing slow and tedious? Blog this on Blogger.

Content Marketing 100

Content Marketing Tips Digg Content 100

Writing on the Web

APRIL 16, 2011

Time Saving Tips Webinar" alt=" Content Marketing for Professionals: Time Saving Tips Webinar" />. Are you getting results from your content marketing? If these marketing tools were people, would you give them a raise … or fire their butts? ET: Time Saving Tips for Content Marketing Results.

Webinar Metrics 100

Webinar Metrics Tips Content Marketing Digg 100

Writing on the Web

OCTOBER 20, 2010

You get better results with your content marketing when you speak to the “ old brain ,&# the one that’s also known as the primitive brain or the survival brain. There are a few principles to remember, and here’s a great story that makes this come alive… A Marketing Moment with a Homeless Man…. Tweet This!

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

NOVEMBER 23, 2010

Post on Google Buzz. Why Use Twitter, Facebook & LinkedIn for Content Marketing? 4 Time-Saving Tips for Social Media Marketing. Tags: Content Marketing Online Marketing Social Media Stuff online traffic SEO social media marketing. She most recently wrote about the best colleges online.

Twitter 100

Twitter Enterprise Management Content Marketing Marketing Management 100

Writing on the Web

AUGUST 26, 2010

What can we learn from online computer games about content marketing for business? If you write content designed to trigger action in readers, pay attention to this. Smart marketing or manipulative? Post on Google Buzz. Related posts: Content Marketing Tips: Seth Godin on Tim Burton. Tweet This!

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Writing on the Web

SEPTEMBER 1, 2010

Content marketing that doesn’t resonate emotionally can’t do a good job of building relationships, inspiring trust, and moving people into taking action. Post on Google Buzz. Related posts: Brain Based Blogging: Lessons from Neuroscience for Content Marketing. Attractive Content: Speak to the brains.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

JANUARY 14, 2011

Telling stories is a fundamental part of good content marketing. Stories have so much marketing clout, they make it possible for little businesses to compete with the big guys. It inspires other independent professionals to ramp up their content marketing and in particular their blogging. Post on Google Buzz.

Content Marketing 100

Content Marketing Content Digg Internet Marketing 100

Writing on the Web

MAY 2, 2011

How should content marketing be used on the home page of your website? No matter what business you’re in, your content must achieve 4 things. That’s a basic outline that you could follow, not just for websites, but for your blog and other content marketing pieces. Post on Google Buzz. Tweet This!

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

OCTOBER 7, 2010

Marketing is changing along with this world that offers multiple media channels to spread more messages to more people. Content marketing is growing rapidly as a way to connect with consumers who have become adverse to interruptive advertising. Post on Google Buzz. Attractive Content: Speak to the brains.

Content Marketing 100

Content Marketing Content Digg Paid Search Agency 100