Marketing Insider Group

JANUARY 16, 2023

Staying up-to-date with marketing trends and developments is easy with digital newsletters and networking platforms. The key to accurately measuring effectiveness of marketing efforts is differentiating between data that highlights potential vs. actual results. How To Overcome 2023’s Biggest Marketing Challenges.

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Allocation Privacy Peer-to-peer Ethics 187

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. Gerace noted that story is not content; much of the written content today is listicles, a series of “and thens.”

Storytelling 50

Storytelling Enterprise Management Branding Brand Identity 50

Convince & Convert

AUGUST 15, 2012

Here are five brands that do an exceptional job of educating their audience, which then drives purchase. To take the educational value one step further, Whole Foods puts posters around their stores explaining things like updated sustainable seafood safety lists, and the source and taste of the different types of mushrooms they offer.

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Education Work Management Marketing Management Branding 128

Bluetext

MARCH 19, 2024

Refresh these pages with engaging content, including product updates, industry insights, and thought leadership articles. By curating compelling content, you enhance brand visibility and attract targeted audiences within the professional realm. Embrace authenticity and humor to forge authentic connections and drive engagement.

Social Media 43

Social Media Linkedin Thought Leadership Media 43

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Author: Ellen Gomes The fast-moving world of content marketing is filled with an abundance of opinions trends, and insights. To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. B2B Content Masterminds. His top advice : Be insanely honest in your content marketing.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Marketing Insider Group

SEPTEMBER 4, 2012

It’s a big week here in the world of content marketing. It’s time for Content Marketing World. I am about to jump on a plane to Columbus, OH to share my latest ideas on the topic of content marketing. Last week I covered the 8 Marketing Strategy articles you missed when you were too busy.

Content Marketing 100

Content Marketing Advertising Agencies Planning Paid Search Agency 100

Integrated B2B

MARCH 26, 2020

A well-designed social media (SoMe) strategy is an indispensable part of your content marketing efforts. B2B social media marketing is all about engaging customers through relevant, value-adding content. Too much content? Good social media marketing goes beyond broadcasting news and views. Let’s face it.

Social Media 52

Social Media Social Marketing B2B Marketing Top of Funnel 52

Integrated B2B

MARCH 26, 2020

A well-designed social media (SoMe) strategy is an indispensable part of your content marketing efforts. B2B social media marketing is all about engaging customers through relevant, value-adding content. Too much content? Good social media marketing goes beyond broadcasting news and views. Let’s face it.

Social Media 52

Social Media Social Marketing B2B Marketing Top of Funnel 52

Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? And, when we had a few unanswered questions, we curated responses from expert sources.

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FAQ Paid Search Agency Content Marketing Work Management 93

SmartBug Media

APRIL 12, 2019

Let’s take a look at some blogs that provide helpful resources for educating yourself about sales enablement best practices to help you deliver the right content to the right prospects at the right time. I recently started following this blog, and I have to say, the content they produce is spot on. Content Marketing Institute.

B2B Thought Leadership 63

B2B Thought Leadership Webinar Metrics Storytelling Thought Leadership 63

Content Standard

JULY 28, 2016

My colleagues writing about the Content Marketing Continuum have examined how story form can be used to transform your marketing process. After our initial success, the market had quickly copied our strategy and messaging. How would we teach our contributors and creatives to be great storytellers?

Storytelling 40

Storytelling Paid Search Agency Enterprise Management Companies 40

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Table of Contents 1. Social Media Marketing + Michael A. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Let’s begin!

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Paid Content Paid Search Agency Social Media Social Marketing 93

Brightedge

MAY 16, 2021

While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Where Miller exceeds Duarte is that he directly applies the storytelling structure to business cases that resonate with marketers like me and you.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

ClickZ

FEBRUARY 21, 2020

Tamara McCleary is the CEO of Thulium, a marketing and digital consulting agency specializing in social media brand amplification, influencer marketing, and thought leadership. The company’s heavy emphasis on data to curate its offering appears to be paying off — according to Lake, 70 percent of their 2.7

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Parse.ly

OCTOBER 22, 2019

For the less masochistic, tackle one per week to get a master class in content creation in less than three months! Masters of Scale | To scale you must master the art of storytelling. The episode explains what makes storytelling so powerful, and why it matters that companies get it right. Inspiration. Listen: [link].

Content Marketing 63

Content Marketing Planning Lead Scoring Lead Ranking 63

Convince & Convert

DECEMBER 11, 2015

The content marketing strategy here is meant to tie into the #Goodweird features of Lenovo’s new YOGA tablets. While Lenovo has created its own video ads to tell the #Goodweird story, co-creating content (with both influencers and fans) adds important dimensions. Only time will tell…. Get our Definitive email newsletter.

Campaigns 100

Campaigns Paid Search Agency Microsite Advertising Agencies 100

Avitage

MARCH 7, 2012

I’ve just read this compilation of insights and predictions published by the Content Marketing Institute (CMI).

Social Media 120

Social Media Microsite Planning Social Marketing 120

Contently

OCTOBER 24, 2019

A popular email newsletter is the holy grail for content marketers. When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. Curate your content into segments for specific audiences.

Newsletter 119

Newsletter Service Best Practices Budget Programs 119

Convince & Convert

FEBRUARY 1, 2016

So what does this mean for the marketing world? Gen Z is familiar with every marketing and advertising tactic there is. Banner ads, SEO, sponsored ads, influencer marketing, and content marketing—they’ve seen it. Get more content like this, plus the very BEST marketing education, totally free.

Top of Funnel 108

Top of Funnel Tips Digital Marketing Funnels Touchpoints 108

Marketing Insider Group

NOVEMBER 16, 2021

By my reckoning I have attended all but one of the ITSMA Marketing Vision events since. The mix of keynotes, breakout sessions, ITSMA’s annual Marketing Excellence Awards (MEA), and post-event workshops have made for many informative and educational events. Talk about an exciting area to be in!

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

ClearVoice

FEBRUARY 16, 2020

Digital marketing courses can help keep you or your team on top of the latest strategies and technology. So we’ve curated a 2020 roundup of some of the best programs out there for all price levels, from renowned academic programs to free online courses. Currently available: Mini-MBA in Digital Marketing. UCLA Extension.

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Course Training Work Management Planning 101

Content Standard

SEPTEMBER 24, 2015

The most innovative, disruptive brands across all industries have one thing in common: They are storytelling masters. Warby Parker built an eyeglasses empire by billing itself as a socially conscious lifestyle brand, and it carefully curated content to share that story. Enhancing Emotional Storytelling in Content Marketing.

Branding 40

Branding Brand Identity Storytelling Marketing Management 40

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). In addition, your employees may have the stories, but may not be storytellers. Leverage it.

Work Management 133

Work Management Media Marketing Management Marketing Automation Services 133

sagefrog

NOVEMBER 14, 2023

A carefully curated palette should not only align with industry expectations but also distinguish your brand from the competition and tie your visual identity together under a common theme. Typography: The typography you choose for your website and marketing materials adds a distinct and cohesive touch to your brand.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Marketing Insider Group

APRIL 27, 2021

Healthcare content marketers have a heavy burden. So, how can you do healthcare content marketing right? We’ve got some ideas and examples to help you strategize and optimize your content. Healthcare content marketing is complex because of the topics and buyers. Quick Takeaways.

Work Management 265

Work Management Marketing Management Examples Content Marketing 265

Top Rank Marketing

MARCH 11, 2024

While the ultimate goal remains the same (being heard above the crowd), the path to reaching that goal requires strategically employing the right content marketing services. Why B2B companies need content marketing services B2B buying cycles are long and involve a whole host of stakeholders.

Work Management 119

Work Management Marketing Management B2B Marketing Service 119

Marketing Insider Group

JANUARY 11, 2021

Hands-on educational sessions. World-class and cutting-edge content covering tech, trends, and tactics for the creative era. Keynote speakers: industry leaders, marketing experts, analysts, and practitioners. Each year at B2B Forum, leading B2B marketers take the stage for three full days. 100% Virtual | July 12-14.

Conference 64

Conference Advertising Agencies Peer-to-peer B2B Marketing 64

Contently

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Educational Courses Are Lead Gen Machines. All you have to do is fill out a form.

Lead Ranking 128

Lead Ranking Promotion Enterprise Management Trends 128

Adobe Experience Cloud Blog

APRIL 25, 2017

Go curate the experience for the buyer. Steve shared that engagement is curating a personalized and meaningful experience and that we need to put all our energy into making our share of the finite buyer attention as meaningful as possible. Marketing As An Agency. We work for the buyer. Leading In The Engagement Economy.

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Paid Search Agency Marketo Marketing Budget Planning 113

ClearVoice

JULY 12, 2023

So, financial companies need to curate innovative strategies to stand out in the digital landscape. Harnessing the power of financial content marketing can be the difference maker in achieving that. In this guide, we’ll explore the invaluable role that content marketing plays in the financial industry.

Work Management 98

Work Management Content Marketing Marketing Management Multi-Channel 98

Content Standard

MARCH 30, 2016

As content marketers, you know experience matters. Stories have the power to captivate and evoke action ; your digital publication’s user experience must pull viewers in, educate them, entertain them, and make them fall in love. Adobe did a wonderful job of curating exceptional session and keynote content.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Opt-out 40

Content Standard

MARCH 30, 2016

As content marketers, you know experience matters. Stories have the power to captivate and evoke action ; your digital publication’s user experience must pull viewers in, educate them, entertain them, and make them fall in love. Adobe did a wonderful job of curating exceptional session and keynote content.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Opt-out 40

ClearVoice

JULY 12, 2023

And that’s where content marketing can be your secret weapon. Content marketing in Tech and SaaS is a strategic compass for connecting with your target audience. It’s your foundation for crafting and distributing content designed to captivate and convert. And the benefits don’t stop there.

Work Management 98

Work Management Marketing Management Content Marketing Multi-Channel 98

Marketing Insider Group

AUGUST 16, 2021

We’ve curated 9 awesome ebook examples that demonstrate how brands can not only offer downloadable content, but make it convert like crazy. 3. The Power of Visual Storytelling. Why it Works: We expect an ebook about visual storytelling to have strong visuals. This ebook isn’t just educational, it’s fun!

Examples 361

Examples Work Management Marketing Management Peer-to-peer 361

Sword and the Script | B2B

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. ” ~ Morgan McLintic , CEO, Firebrand Communications 6.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Management 129

Marketing Insider Group

JANUARY 6, 2020

This one-day European SEO and PPC marketing conference is intended to help digital marketers stay up to date with the latest developments in the industry and learn new ideas from how other companies use SEO and SEM. 3XE runs three digital marketing conferences each year that are focused on different areas of digital marketing.

Conference 56

Conference Marketing AI Work Management Marketing Management 56

Marketing Insider Group

JANUARY 11, 2023

B2B marketing trends continue to rapidly evolve as content marketing becomes more important than ever. Marketers have shifted their focus from sales to digital content marketing strategies and search engine optimization tactics to attract new customers to their business. 7 B2B Marketing Trends.

Marketing AI 246

Marketing AI Trends B2B Marketing B2B 246