SmartBug Media

APRIL 12, 2021

If you’re a marketing manager, you might be familiar with the struggle of effectively reporting on content marketing and knowing its ROI. However, accurately measuring the impact of your content marketing efforts is key for honing in on what works and beating the competition. Why Measure Content Marketing ROI?

ROI 66

ROI Top of Funnel Content Marketing Lead Scoring 66

Conductor

JANUARY 24, 2020

On January 22nd, 2020, Google rolled out a change to featured snippets (FS), the information block that appears at the top of a search results page (SERP). It’s safe to assume Google didn’t think this would be a very disruptive change because it was rolled out across 100% of pages globally, rather than tested incrementally.

Features 111

Features SEO CTR SERP 111

Marketing Insider Group

MARCH 2, 2021

When it comes to content marketing, how do you know what to write about? The answer is simple: conduct a content gap analysis. In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. What is Content Gap Analysis? Quick Takeaways.

Analysis 323

Analysis Top of Funnel Work Management Lead Scoring 323

ClearVoice

JUNE 27, 2022

Moreover, both strategies rely heavily on good content, which is why the three should work seamlessly together to create a bigger impact. To figure out how to make SEO, SEM, and content marketing work together, you must first understand how each one works. Enhanced visibility in SERPs. The role of content in SEO and SEM.

SEM 52

SEM Paid Content Lead Scoring Lead Ranking 52

Scoop.it

JUNE 23, 2020

Content marketing is an important aspect for businesses if they want to reach out to prospective customers and improve conversions. 95 percent of users only look at the first page of search results and half of the clicks on SERPs go to the top three results. Voice search optimized content.

Trends 92

Trends Content Marketing Content Curation 92

Conductor

NOVEMBER 22, 2021

It’s the preview text that the user sees on the search engine result page (SERP). Meta tags are the first impression someone has of your page on a SERP. They ensure that search engines know what your content is about, so they’ll be able to show the website in the appropriate results. Search engine results pages (SERP).

Tagging 110

Tagging SEO SERP Lead Scoring 110

Anyword

AUGUST 18, 2022

Navigating the intricate web of SEO often leaves you more confused than before you ever decided to fire up Google Analytics. But luckily for us, highly-advanced digital marketing technology is here to help us streamline our SEO playbook. What exactly are the benefits of a well-thought-out SEO and digital marketing strategy?

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

Brandpoint

SEPTEMBER 18, 2018

Google’s Ad campaigns are a great solution to cut through the digital noise and target the people who are already searching for answers relevant to your brand. In this post, we’ll review the basics of the Google Ads Quality Score (QS) and the factors that impact your ad’s ranking. People don’t like ads.

Lead Ranking 113

Lead Ranking Lead Scoring Cost Per Click Paid Search Agency 113

Hubspot

DECEMBER 21, 2017

As it turns out, Google is likely eating your blog traffic -- specifically, its featured snippets. What Is Google's Featured Snippet? A featured snippet is a concise response to a Google search query. The number of featured snippets on search engine results pages (SERPs) has grown 328% since summer 2015. Sound familiar?

Traffic 77

Traffic Features Google SERP 77

Scoop.it

JANUARY 4, 2022

Thank God, the birth of the Internet and search engines have reshaped the marketing world. Undeniably, digital marketing has taken our world by storm. Now, content marketing is a lot more fun and rewarding with search engine optimization or SEO. Google’s 2021 Page Experience Update. Google Ads. Image Packs.

SEO 52

SEO SERP Lead Scoring Lead Ranking 52

KoMarketing Associates

JUNE 12, 2018

Personally, my favorite part was getting to see our Senior Director of Digital Marketing, Casie Gillette , lead a session about the keys to a successful content marketing strategy. Below are several new Google Search ad options she talked us through: Vehicle Ads. 4 Ads at Bottom of SERPs. There we all are! .

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

Valasys

MAY 15, 2020

Video content has evolved as a popular toolkit for modern content marketers. Leveraging video content boosts organic SEO by improving the online visibility of your brand, strengthening your brand equity, and improving the Click-Through-Rate (CTR) to drive more conversions over a period of time.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

Kevin Indig

MARCH 18, 2023

Wish you could get more traffic from Google? AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. SEO has always lived at the intersection of engineering, content and design. How much does Google care about aesthetics? Probably not.

Lead Scoring 52

Lead Scoring Lead Ranking CTR Paid Search Agency 52

Moz

SEPTEMBER 27, 2020

Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news. Why content is key in SEO in 2020.

SERP 74

SERP Optimization Content Keywords 74

SmartBug Media

JULY 16, 2021

Google and other search engines use search result interactions and page engagement as an indicator of content value: Are people clicking on your link? As a side note, you’ll probably already have your title by the time you’re optimizing your video for click-through rate (CTR), but that doesn’t mean you can’t optimize.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

Hubspot

AUGUST 19, 2020

For many marketers, ranking on page one of Google is the ultimate sign that your piece of content has made it. At least that's the prevailing belief among modern marketers and SEO specialists. Answers were predictably varied, but they allowed us to draw some pretty clear SERP statistics and conclusions.

Organization 101

Organization Paid Search Agency Lead Scoring Lead Ranking 101

Moz

JUNE 23, 2020

10:20am – Stream 2 – Whatever You Do, Put Billboards in Seattle – Getting Brand Awareness Data from Google. How can you harness the vast power of Google data to gain special insight into city- and product-level brand awareness? Connect and chat with like-minded marketers on a wide range of digital marketing topics!

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Moz

JUNE 23, 2020

10:20am – Stream 2 – Whatever You Do, Put Billboards in Seattle – Getting Brand Awareness Data from Google. How can you harness the vast power of Google data to gain special insight into city- and product-level brand awareness? Connect and chat with like-minded marketers on a wide range of digital marketing topics!

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

Valasys

MAY 13, 2020

The latest addition to the series of Google’s core algorithmic updates, following the January 2020 core update, is the May 2020 core update that was rolled out on May 4th around 3:50 pm ET on Monday. Read more on Google Algorithmic Update: SEO Best Practices for B2B Brands.

SERP 49

SERP Lead Scoring Lead Ranking Business 49

Content Marketing Institute

JANUARY 23, 2018

Google is the most effective vehicle for driving targeted clicks to your content. But a tricky thing about Google is it’s always changing. Because there’s no need to go elsewhere for the answer, only Google gets the mention and the link. One big change is the introduction of featured snippets.

FAQ 107

FAQ Traffic Features Trigger Marketing 107

KoMarketing Associates

APRIL 18, 2017

At the end of each month here at KoMarketing, we provide in-depth online marketing reports to our clients that provide an overview of the program’s performance. While these reports are valuable to our clients, they’re also extremely valuable to myself and the rest of the content marketing team. Content Appearing in SERPs.

B2B 121

B2B Top of Funnel Keywords CTR 121

Valasys

MAY 27, 2020

The art and science of writing your pieces of content in a way that suffices users’ search intent and is preferred by the search engine algorithms to rank on the SERPs, is called SEO copywriting. Read more on Why Visual Storytelling is Imperative for B2B Content Marketing. Content Format. Content Angle.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

EveryoneSocial

APRIL 25, 2018

Although there are many marketing outlets and tools for your company to grow from, nothing is quite like dominating in organic traffic, growing inbound leads, and seeing your content in the top results from Google. Plus, when Google likes to throw some new algorithm shifts, it can throw off results a bit too.

Social Media 58

Social Media Traffic Activities Organization 58

Method and Metric

MARCH 29, 2019

Performing a content audit can yield many benefits for a business, as long as it’s undertaken correctly. To perform a basic content audit, you’ll need four key tools: Screaming Frog SEO Spider, Google Analytics, Google Search Console, and a spreadsheet. 1 Generate a list of your content. Bounce Rate.

Marketing Websites 72

Marketing Websites Marketing Analytics Tools Content Lead Scoring 72

Vidyard

OCTOBER 27, 2019

Video marketing is a digital strategy that leverages the power of video to attract, engage, and convert an audience into prospects or customers. Sometimes referred to as video content marketing, businesses are increasingly using video in every part of the marketing funnel to reach audiences throughout the customer journey.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

SmartBug Media

MARCH 19, 2021

of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. Resources for Inbound and Content Marketing Best Practices. Content Marketing Institute. Must-read articles: The Right Way to Teach, Tease, and Soothe Your Audience With Content.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Vidyard

OCTOBER 27, 2019

Video marketing is a digital strategy that leverages the power of video to attract, engage, and convert an audience into prospects or customers. Sometimes referred to as video content marketing, businesses are increasingly using video in every part of the marketing funnel to reach audiences throughout the customer journey.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

The Lead Agency

APRIL 14, 2024

Google’s E-E-A-T guidelines have done a pretty good job of hamstringing its ability to do that, and even if they didn’t, ChatGPT content domination would have been a sad day for written content. Based on the top-ranking pages, what were the top trends in B2B marketing in 2023? I go to Google to fact-check.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Optinmonster

APRIL 12, 2024

SEO is a cornerstone of any digital marketing strategy and especially to any content marketing strategy. Google’s always tweaking its search algorithms, so there’s no guarantee that SEO practices that worked in the past will keep working in the future. SEO is vital to any digital marketing strategy.

Paid Content 88

Paid Content Lead Ranking SEO Lead Scoring 88

KoMarketing Associates

DECEMBER 30, 2019

Really fantastic read and look at how Google is changing search behavior. How Much of Google’s Search Traffic is Left for Anyone But Themselves? Rand Fishkin at Sparktoro analyzed SERPs to determine how much traffic Google was giving to themselves. Less than half of Google Searches now result in a click.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

Single Grain

MARCH 28, 2022

Another issue with content marketing metrics is that setting up tracking can be very difficult (or even impossible) depending on the tools provided by your company and your own technical abilities. New to content strategies? Check out: How to Create a High-Performance Content Marketing Strategy in 2022.

Sales Management 122

Sales Management Top of Funnel Content Marketing CTR 122

Single Grain

SEPTEMBER 8, 2020

What Is Click-Through Rate (CTR)? If people consistently click on your title more than other titles in the SERPs, Google will push your page higher in the rankings. One of the best ways to automatically increase your CTR is by updating your title tag to include the current year. higher CTR than neutral titles. .

Paid Content 138

Paid Content Organization Lead Scoring Lead Ranking 138

Walker Sands

OCTOBER 26, 2018

As a B2B marketer, you’re expected to regularly churn out content that your audience can engage with at every stage of their buyer journey. And while content marketing programs often start hot out of the gate, progress eventually can slow to a crawl. Often, it’s because you’ve exhausted all the most obvious content ideas.

Tools 40

Tools CMS Development Generation Amazon 40

SnapApp

APRIL 4, 2018

Common tool used: Google Analytics . . . #2: 2: Marketing Qualified Leads (MQLs). . Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: Since Nimble is a B2B SaaS application, we are targeting the number of top of funnel leads we acquire through marketing campaigns.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Brightedge

NOVEMBER 19, 2020

What are Google Quick Answers? Google Quick Answers are highly-visible text snippet answers and links placed at the top of the Google SERPs and were observed to provide a huge boost in organic traffic. In addition to the content, Google Answers also provides a link to the page with this content.

Optimization 122

Optimization Google SERP CTR 122

Single Grain

DECEMBER 19, 2023

In this post, I will present a list of awesome paid, freemium (meaning that you need to pay only if you wish to use extra features) and free SEO tools to improve your Google ranking. Content Explorer – Find top-performing content in your industry. The tool is easy to install and comes with powerful features.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

Marketing Insider Group

FEBRUARY 5, 2024

At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221