B2B Marketing Traction

OCTOBER 28, 2014

Are your competitors on social media and you’re not? Have they not adopted the latest marketing tactics such as messaging on social media and sharing helpful content with prospects and customers? Contact New Incite today to start your competitive analysis and marketing plan. Detail what marketing your competition is doing.

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

JULY 9, 2014

Three years ago I did a Social Media Marketing presentation to a group of CEOs, mostly from B2B companies. At the time, there were some examples of B2B digital (social media, website, content) marketing, but I had to dig for them. I used Timken Steel as an example at the time of good, integrated social media.

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

B2B Marketing Traction

OCTOBER 2, 2015

New social media platforms keep emerging ( by the way, have you added Google+, Pinterest and Instagram to your B2B marketing plan? Using quality visuals with your social media messages increases engagement. Social media marketing means there are lots of balls in the air. They work! ). Undoubtedly, more change is coming.

Planning 100

Planning Marketing Plans B2B Marketing Work Management 100

B2B Marketing Traction

AUGUST 23, 2013

According to the 2013 Social Media Marketing Industry Report , 75% of marketers have less than three years experience in social media. Yet there are a lot of self-professed social media “experts” out there. Plus, social media is kid stuff, right? Becoming an expert in social media requires some doing.

Social Media 100

Social Media Consulting Media Linkedin 100

B2B Marketing Traction

JUNE 14, 2013

As many businesses jump on the social media bandwagon, I’m seeing a real lack of strategic planning and analytics as part of the effort. A lot of people think of social media as kids stuff – easy – anyone can do it. The reason why this is important is the same for all marketing, not just social media marketing.

Social Media 100

Social Media Analytics Media Marketing & Strategy 100

B2B Marketing Traction

APRIL 21, 2015

Ask for a minimum of contact information when CIOs download your materials. Post links to your content on social media and get others to share it too. Follow up your first contact with a LinkedIn invitation to connect and/or a snail mail letter ( gasp! Contact Jennifer Beever at New Incite today. But all CIOs are human.

Peer-to-peer 100

Peer-to-peer Planning Marketing Management Cross-Selling 100

B2B Marketing Traction

FEBRUARY 15, 2013

I manage marketing and social media for some of my clients, and imagine my surprise when I found that a marketing services vendor in my network was following not one, not two, but many of my clients or customers on Twitter. Chances are that if your competitor has to follow your contacts, they won’t have much original material either.

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Marketing Management Inbound Marketing 100

B2B Marketing Traction

APRIL 17, 2015

Still haven’t dipped your toe into business-to-business social media marketing waters? LinkedIn is the number one most-used social media platform for business to business marketing. For those of you who don’t want to spend much time and effort in social media, investing a little in LinkedIn should be a no-brainer.

Social Media 100

Social Media Linkedin Social Marketing B2B Marketing 100

B2B Marketing Traction

JANUARY 3, 2014

Your presence on social media and how others share your content makes a huge difference. If you need assistance, I provide marketing consulting, including strategic plans and implementation of traditional and social media marketing. Contact me via our website contact form or call me at 818-347-4248. Get more visual.

Planning 100

Planning Tactics Marketing Plans Trade Show 100

B2B Marketing Traction

JANUARY 15, 2015

If you don’t have a LinkedIn profile or don’t remember how to log in to LinkedIn, contact Jennifer Beever at 1-818-347-4248 or by email. What Past Workshop Attendees Say about Jennifer Beever: “Jennifer has a dynamic and engaging presentation style and a very practical approach for how to use social media to get results.”

Linkedin 100

Linkedin Ideal Customer Profiles CAN-SPAM Work Management 100

B2B Marketing Traction

MAY 23, 2013

” It’s a crying shame, because today it’s easier to build a following of qualified prospects and referral sources through social media. Social media can help tech companies cross that chasm. Social media isn’t the only way, it’s just a newer, cost-effective way. Need help crossing the chasm?

Social Media 100

Social Media Cross-Selling Media Gartner 100

B2B Marketing Traction

MARCH 18, 2013

Social media is not the be-all and end-all, but it is a marketing activity you should add to your marketing program. A lot of business owners view social media as that thing that kids do, or they dismiss it as an easy task. Are your customers, clients, referral sources on social media? Survey your stakeholders. Track results.

Social Media 100

Social Media Social Marketing Media Planning 100

B2B Marketing Traction

FEBRUARY 22, 2013

Getting found online today is about posting great content and engaging with others on social media platforms. Over time if your content is valuable enough, your contacts will click through to your valuable content, become engaged, and then convert to customers. Contact New Incite today. Get into Inbound Marketing.

SEO 100

SEO Inbound Marketing Planning Contact Marketing 100

B2B Marketing Traction

APRIL 30, 2014

According to IBM’s new Global C-Suite Study , CMOs are now second to CFOs in terms of influence, but most are still not ready to fully take advantage of the benefits of social media adoption and digital marketing. It’s not just that social media technology is a new “tactic” that must be learned and adopted.

CMO 100

CMO Social Media Media Correlation 100

B2B Marketing Traction

NOVEMBER 21, 2014

Before we were able to track behavior on the Internet with websites and social media platforms, it was more difficult to track how prospective customers heard about your company, product or services. 10 Great Social and Web Analytics Tools by Search Engine Journal. Contact Jennifer Beever at New Incite today.

Enterprise Management 100

Enterprise Management Paid Search Agency B2B Marketing Marketing Management 100

B2B Marketing Traction

DECEMBER 17, 2013

Websites that are linked to from social media sharing sites perform better in search results. Social media sites like Google+, Twitter, LinkedIn and Facebook are all popular platforms from which your site pages and content can be shared. If you need help upgrading your website and getting found online, contact New Incite today.

Marketing Websites 100

Marketing Websites High Quality Lead Social Media SEO 100

B2B Marketing Traction

SEPTEMBER 18, 2015

If you’re in a market that is growing, even starting to consolidate into a mature market, what is the one key factor that will make you successful in social media? This week I was working on a competitive analysis for a client that needs to increase their online presence, particularly in the area of social media.

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

JANUARY 17, 2013

I think social media has crossed the chasm for B2B marketers as a way to create brand awareness. My personal belief is that B2B social media marketing adoption is subject to two major factors in the pragmatic Early Majority marketplace. Two, there has to be enough evidence that the business will get results from social media.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

B2B Marketing Traction

NOVEMBER 11, 2014

Everything is more visual on social media. Contact New Incite today. We have worked with many B2B companies to create content marketing strategies and set up social media platforms for content distribution. Social Media/Web 2.0 b2b content Facebook LinkedIn marketing social media' Here’s how to do it right.

Linkedin 100

Linkedin Facebook Web 2.0 Tips 100

B2B Marketing Traction

JANUARY 4, 2013

Now that social media is used by more businesses, it’s become clear that there is a right (and wrong) way to use it. Social media is supposed to be an authentic and transparent online conversation with your peers – not a marketing ploy or a way to pull one over on your prospects. Do be organic. Be strategic yet human.

Social Networks 100

Social Networks Organization Peer-to-peer Curation 100

B2B Marketing Traction

APRIL 28, 2014

Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. B2B companies are getting traction on social media. Marketing Strategy Social Media/Web 2.0

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

B2B Marketing Traction

OCTOBER 20, 2010

Earlier (2000) my presentation was about having an optimized web site, adding content (articles and such) regularly, and then using an email tool like Constant Contact to outreach to an opt-in list and drive them to your web site via links to the articles. It’s really important to be human in your social media efforts.

Social Media 100

Social Media Media RSS Twitter 100

B2B Marketing Traction

MAY 3, 2011

They contacted me with little time to spare before their intended product launch at an industry event. Today it’s important to leverage social media by connecting and engaging with the right people far in advance of your product launch. My first question was “How well are you connected to thought leaders in your industry?”

Social Networks 100

Social Networks Planning Product Social Media 100

B2B Marketing Traction

JANUARY 19, 2012

Optional - Ways to follow, connect to or contact the author. If the blog author is on social networks, provide links to their profile. For help on blogging, social media, online (and offline) marketing, please contact us via our website form or call author Jennifer Beever, New Incite, at 1-818-347-4248.

Business Blogging 100

Business Blogging Features RSS Blogger 100

B2B Marketing Traction

NOVEMBER 19, 2014

I gather this information from the websites, their social media platforms, from interviews and customer surveys. You can always learn something by looking at the top online performing competitors’ websites, social media profiles and other information. Contact New Incite today. Photo from Flickr by James Cridland.

Analysis 100

Analysis Verticals Planning Customer Surveys 100

B2B Marketing Traction

MAY 25, 2012

Implementing a social media marketing program can feel like Alice in Wonderland going down the rabbit hole. How can you be productive as you start your social media marketing program? Before you start, invest in research and analysis, a written strategic social media plan, and creation of a systematic approach.

Social Media 100

Social Media Media Planning Media Plans 100

B2B Marketing Traction

APRIL 17, 2013

Optify , the source of the survey, sells inbound marketing software that helps you track social media and email campaigns. And, there are those of us who know that social media works, but the fact is few B2B marketers have succeeded in implementing social media successfully. Contact New Incite today.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

JULY 31, 2013

It’s no longer the behind the scenes tricks, but SMO, or social media optimization – having great content that people love, share, and comment on. So, for the foreseeable future (or until the next algorithm change) it’s time to add valuable content to your website and social media profiles. Google Penguin 2.0

Tactics 100

Tactics SEO Google Press 100

B2B Marketing Traction

JANUARY 23, 2013

When you implement social media marketing, you should track the results you get. Need help setting up and tracking social media for your business? Contact New Incite today. We provide set up, training and ongoing support for social media marketing. Start with the basics as described below. Slideshare.

Social Media 100

Social Media Media Stats Youtube 100

B2B Marketing Traction

AUGUST 16, 2013

Today getting found online is all about offering valuable content that is shared by others on social media. If you’re confused by SEO proposals you’ve received or tactics provided by SEO vendors, contact New Incite today. If you provide good content, people will read it, comment on it, and link to it.

SEO 100

SEO Buy Marketing Proposals Vendors 100

B2B Marketing Traction

OCTOBER 16, 2012

To succeed in social media marketing, your goals must be SMART. Today most businesses have gotten beyond the question of whether or not to have a presence in social media. The plan is essential to successful, consistent execution, because there are a lot of moving parts in social media. Again, are your audiences on social media?

Planning 100

Planning Social Media Marketing Plans Social Marketing 100

B2B Marketing Traction

JULY 12, 2013

Our Smart Relationship Manager helps you turn your contacts into customers for life. Integrated social media showing you all in one place the convos your prospect is having with you and others. Marketing Soapbox b2b marketing sales social media' “We’re the #unCRM. Engagement. socialselling #socialbiz.”

CRM 100

CRM Ideal Customer Profiles Buying Cycle Social Media 100

B2B Marketing Traction

SEPTEMBER 5, 2014

There are umpteen social media platforms to set up and activate. Contact New Incite today. Or, if they write one or hire someone to write it, they end up putting on a shelf or in a drawer, never to be read or acted upon. Now marketing plans are even more important, because there are more moving parts.

Planning 100

Planning B2B Marketing B2B Work Management 100

B2B Marketing Traction

MARCH 13, 2015

And most recently, I’ve been hearing about marketing providers who are just proposing the latest new tactic – social media – witho ut taking time to fully analyze and understand the client and their industry. Understanding of technology. Photo on Flickr by losmininos. Some Rights Reserved.

Consulting 100

Consulting Planning Marketing Proposals CPA 100

B2B Marketing Traction

NOVEMBER 6, 2012

” With changes made by other search engines (especially Google) this year, websites that have more content and engagement with visitors on the site and in social media will rank higher than those that rely on what are now outdated SEO tricks and techniques. In the hub and spoke system, your website and a strategic blog are the hub.

Planning 100

Planning Marketing Plans SEO Marketing Strategy 100

B2B Marketing Traction

APRIL 13, 2012

Your website, your email programs, your social media platforms all need to function so that your business has continuous communications to customers and prospects. Backup your social media profiles, including content and contacts or followers. What if something were to happen to your online marketing presence?

B2B Marketing 100

B2B Marketing Social Media Domain B2B 100

B2B Marketing Traction

MARCH 7, 2014

Website and social media technologies are changing so quickly, marketing specialists are emerging to handle different tactics. A good business social media presence should include most of these platforms: Google+, LinkedIn, Slideshare, Facebook, Twitter, Instagram, Pinterest, Vine and YouTube. Or, have you been hiring more specialists?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Marketing Management SMB 100