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E-A-T vs. YMYL: What You Need To Know for SEO and Content Marketing

Marketing Insider Group

The document says that pages should be user-centered and that common beneficial purposes include sharing information, expressing an opinion, entertaining, selling products or services, and posting questions. Other (fitness, nutrition, housing information, college, job hunting). Scientific information pages (i.e., Image: Google.

SEO 331
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How to Establish Trust at First Contact with A B2B Lead over Email

Valasys

Email marketing has always been the cornerstone of the B2B lead generation endeavors & remains amongst the evergreen marketing practices that help to establish first contact with a B2B lead over email. Ways to Establish Trust at First Contact with A B2B Lead over Email. Read on: Everybody Loves a Personalized Email.

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Field Service Is Going High-Tech — How To Get on Board

Salesforce Marketing Cloud

If a mobile worker needs help solving a problem in the field, a subject matter expert (SME) can use a live video session to remotely guide them through preventive maintenance , repairs, or diagnoses. This is done with augmented reality (AR) software, which displays on-screen graphical information over the object that needs service.

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Streamline Content Creation with an Editorial Calendar That Works Hard

BOP Design

In many cases, you can get one subject matter expert to provide information for several interrelated topics at one time – a win for you and a win for the SME! Additionally, it streamlines interviews by giving a copywriter time to prepare with questions and gives the SME direction for their topic. Contact us today to learn more.

SME 64
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The Freelance Writer’s Guide to Pitching

ClearVoice

If you can’t find the right contact person that way, visit the publication’s “About Us” or “Our Team” page. Freelance writer Kelsey Jones suggests using a tool like Email Hunter to find correct contact information. Use this information to formulate ideas for content. Cold pitching.

SME 105
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How Marketing Automation Can Enable B2B Growth

PureB2B

Customer Relationship Management (CRM) Automation – CRM is one of the most popular automation tools because of its ability to aggregate customer data in a singular platform to help the marketing team see and analyze all that information. Through the CRM’s sales funnel , they can also see where the customers are in their buyer journey.

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How Marketing Automation Can Enable B2B Growth

PureB2B

Customer Relationship Management (CRM) Automation – CRM is one of the most popular automation tools because of its ability to aggregate customer data in a singular platform to help the marketing team see and analyze all that information. Through the CRM’s sales funnel , they can also see where the customers are in their buyer journey.