Zoominfo

AUGUST 19, 2018

In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. Today, the role of a social media manager is more important than ever. According to one recent study, 93% of B2B marketers reported social media as the most utilized marketing tactic of their teams ( source ).

Social Media 174

Social Media Work Management Marketing Management Media 174

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs).

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). Don’t believe us?

Demand Generation Agencies 204

Demand Generation Agencies Demand Generation Social Media Demand 204

Zoominfo

APRIL 10, 2018

From the time social media became a viable marketing channel, B2B companies have been looking for ways to automate social processes. Although social media tools have made this easier—with features like post scheduling, conversation monitoring, and hashtag tracking—some aspects of social selling can’t be pre-planned.

Social Media 188

Social Media Media Zoominfo Ideal Customer Profiles 188

Zoominfo

JULY 25, 2023

And while the precise definition can vary by team, GTM teams often have two high-level ways of categorizing leads: Marketing qualified leads (MQLs), who are early in the journey but have interacted in a way that indicates they could be ready for sales. At this point, the B2B buyer knows their pain points and is actively seeking a solution.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Valasys

JANUARY 22, 2020

On the 21 st of January 2020, ZoomInfo announced the launch of two new mobile apps to amass information that will allow marketers to delve into the information regarding their prospects from anywhere, leveraging B2B data intelligence. ZoomInfo is the global leader in providing go-to-market (GTM) intelligence solutions.

Zoominfo 52

Zoominfo Enterprise Management Work Management B2B 52

Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). We haven’t been shy about touting the benefits of social media in B2B sales and marketing. We haven’t been shy about touting the benefits of social media in B2B sales and marketing. Posting exclusively about products.

Social Media 147

Social Media Social Marketing B2B Marketing Media 147

Zoominfo

MARCH 20, 2018

It’s 2018– by now, social media has infiltrated every aspect of our lives; whether we’re documenting our commute via Facebook live, sharing our latest culinary find with our Instagram followers or simply keeping up with the latest headlines on Twitter, there is hardly a time when we aren’t connected to a social platform – even at work.

Social Media 164

Social Media Media Zoominfo Guidelines 164

Zoominfo

MARCH 3, 2019

What kind of marketers would we be if we didn’t include ZoomInfo on this list? If you’re not familiar, ZoomInfo is a leading business database made up of more than seven million contact profiles and more than 18 million company profiles. In fact, we’ve spoken at length about Reddit’s value as a market research tool.

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

Zoominfo

MARCH 21, 2022

The Great Resignation has created one of the hottest labor markets in living memory. In addition to a tight labor market, the talent acquisition process has also become increasingly digitized. Today, most candidates seek work through digital platforms, like job boards or social media networks. The other factor is speed.”

Automation 130

Automation Zoominfo Multi-Channel Digital Marketing Funnels 130

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Zoominfo

OCTOBER 13, 2021

At ZoomInfo, we use gift-giving with our customers no matter where they are in the demand generation funnel. Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo. What do we mean by “direct mail marketing”?

Sales Management 130

Sales Management Top of Funnel Lead Ranking Marketing Qualified Leads 130

Zoominfo

AUGUST 14, 2018

Compared to its humble beginnings, social media marketing has become a staple in the B2B community with more than $5.4 billion spent on social marketing efforts in the United States alone in 2016 ( source ). However, 14% of B2B companies still refuse to participate in social media initiatives. Lead generation.

Social Media 133

Social Media ROI Media Marketing Analytics Tools 133

Zoominfo

FEBRUARY 3, 2023

An analysis of 44,000 landing pages by Unbounce found a median conversion rate of 4.6% — with results ranging from 3% for SaaS businesses to nearly 8% for media and entertainment. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. Get a demo today to learn more.

Conversion 130

Conversion Lead Ranking Ideal Customer Profiles Cold Calling 130

Zoominfo

JULY 29, 2019

But this can leave your contact and company data fraught with errors and inconsistencies. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals What is Data Hygiene? So make CRM hygiene maintenance a part of your sales and marketing strategies!

Data Hygiene 130

Data Hygiene Zoominfo Practices Marketing AI 130

Zoominfo

AUGUST 26, 2018

A little bit of humor can go a long way– even in the marketing world. Today’s marketing professionals must juggle a number of high-priority tasks throughout the day, and often, they find themselves under a significant amount of stress. In these cases, a few lighthearted jokes can ease the tension of the day-to-day marketing job.

Planning 272

Planning Zoominfo Churn Rate Top of Funnel 272

SalesIntel

APRIL 19, 2024

To effectively prospect, you need verified contact data on your ideal buyers. But if the contact data for these accounts is also missing or of poor quality, you’ll reach out to prospects who aren’t ideal matches. Accurate lead data is crucial for successful sales and marketing efforts.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Zoominfo

MARCH 19, 2018

Consider these statistics ( source ): 78% of salespeople using social media outperform their peers. Social selling has a 100% higher lead-to-close rate than outbound marketing. Because there are so many social selling tools on the market today, we’ve put together a list of some of our favorites. ZoomInfo ReachOut.

Tools 227

Tools Lead Scoring Lead Ranking Zoominfo 227

Zoominfo

MAY 6, 2021

A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020. And it wasn’t just through Zoom meetings: 62% of respondents to ZoomInfo’s survey said they used the phone more in 2020 than in prior years. (Chinese proverb).

Customer Surveys 246

Customer Surveys Top of Funnel High Quality Lead Zoominfo 246

Zoominfo

MAY 5, 2019

In 2017, email marketing turned half a century old. Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. Email marketing is an inexpensive way to promote products, increase sales, and retain customers. Email marketing isn’t going anywhere.

Marketing Budget 231

Marketing Budget Budget Programs Marketing Budget Creation Email Marketing 231

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). Don’t believe us?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Social Media Demand 130

Zoominfo

MAY 23, 2019

On the ZoomInfo blog we often discuss the use of data in sales, marketing, and recruiting. Analyze your contact database or CRM. This information, often located in a contact database or CRM, can hold important insights that have the potential to be the perfect fuel for your data-driven PR initiative. Conduct a survey.

PR 188

PR Paid Search Agency Zoominfo Marketing & Strategy 188

Marketing Insider Group

JULY 10, 2023

What Are the 6 Decision Intelligence Tools That Should Be in Your Marketing Toolkit? Shop around between companies like DealSignal, Cognism, and ZoomInfo to see who can score you a bargain. Use these to determine your market position and track trends. However, RevOptics is worth the free trial specifically for your marketing.

Budget Programs 237

Budget Programs Marketing Automation Services CMS Development Marketing Budget 237

Zoominfo

JULY 13, 2020

personas based on poorly sourced data, or worse, no data at all), they can be highly misleading and result in failed product launches, subpar marketing campaigns, and lost sales. Data-driven personas are useful to a wide range of people within a company, and particularly to marketers and salespeople. At their worst (i.e

Ad Building 213

Ad Building Buyer Personas Zoominfo Paid Search Agency 213

Zoominfo

JUNE 11, 2021

Above all, sales reps should master how to convey the value of their product and expected outcomes instead of waiting for a return to business travel and fancy dinners, said Will Frattini, director of new business sales at ZoomInfo. “I What you knew about your market probably changed during the pandemic. For example, in the U.S.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

Above all, sales reps should master how to convey the value of their product and expected outcomes instead of waiting for a return to business travel and fancy dinners, said Will Frattini, director of new business sales at ZoomInfo. “I What you knew about your market probably changed during the pandemic. For example, in the U.S.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Zoominfo

JANUARY 27, 2022

Data isn’t just an abstract concept at ZoomInfo — it’s the lifeblood of our entire suite of products and the engine that drives our customers’ growth. You can think of our intelligence layer as the foundation upon which the ZoomInfo product suite is built. The data is gathered from millions of sources of information.

Zoominfo 100

Zoominfo B2B Validation B2B Sales 100

Zoominfo

MAY 25, 2022

Ideal sales intelligence tools supply your team with up-to-date information about your prospects and addressable market — and how you can reach them. Staying on top of an ever-changing market requires proactive intelligence that is frequently refreshed and brings prospects directly to a sales team’s workflow.

Ideal Customer Profiles 130

Ideal Customer Profiles Budget Programs Enterprise Management Tools 130

Zoominfo

OCTOBER 2, 2019

All ZoomInfo products and services are fueled by a comprehensive database of companies and business professionals. Our customers use ZoomInfo’s tools to search for specific companies, employees within certain companies, revenue information, recent web mentions, financial details, and more. Revenue: $77.1 Revenue: $170.8 Revenue: $131.4

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Companies 100

Zoominfo

MAY 1, 2018

But, because live video is unpredictable and strays from traditional marketing methods, many B2B marketers speculate whether live streaming has a place within their corporate social media strategy. So, today, we’ll let you decide for yourself— is live video an effective B2B marketing tacting? Key Takeaways.

Video Marketing 232

Video Marketing Zoominfo Buyer Personas B2B Sales 232

Zoominfo

APRIL 18, 2022

It prevents recruiters from wasting time pitching to the wrong people who aren’t a fit,” says Kayt Kelley, senior talent acquisition manager at ZoomInfo. Candidate Contact Data Providers Using a candidate data solution can save valuable time when searching for best-fit candidates.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Zoominfo 130

Zoominfo

MAY 21, 2020

Hyper-personalized cold emails are the main tenant of account-based sales approach (related to account-based marketing, or ABM ). Like many B2B companies, ZoomInfo has such a wide total addressable market. As it happened, ZoomInfo also went through an acquisition over the summer—a great mutual connection opportunity.

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

Zoominfo

JUNE 20, 2019

But, because live video is unpredictable and strays from traditional marketing methods, many B2B marketers speculate whether live streaming has a place within their corporate social media strategy. We’ve compiled 22 live streaming statistics that will inform and evolve your B2B marketing strategy. Keep reading!

Statistics 198

Statistics B2B Marketing B2B Zoominfo 198

Zoominfo

JUNE 27, 2022

or “what is your cost per contact?” All this activity has an enormous impact on contact and company data: When one person changes jobs, two contact records are affected: the outgoing employee and their incoming replacement. But using evaluations like “how many accounts can you provide?”

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Zoominfo

APRIL 23, 2019

Due to the legal issues with compliance, many financial advisors choose to avoid the headache and stay away from digital marketing. There are ample marketing solutions that can help you increase your online presence while staying FINRA compliant. Read on for our guide to marketing for financial advisors! Utilize event marketing.

Marketing Management 145

Marketing Management Zoominfo Buyer Personas Case Studies 145

Zoominfo

JUNE 6, 2022

This highly competitive talent market calls for wide-reaching recruiting efforts that are increasingly modeled on best practices from the digital marketing world. Find Better Candidates With Better Data Our recruitment database is fueled by best-in-class business contact data Get a Demo What is an Employer Brand Strategy?

Process 130

Process Brand Identity Branding Zoominfo 130

Zoominfo

JULY 24, 2019

As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. That won’t change. Ready to learn more?

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172