Buffer

JANUARY 18, 2023

Content research tools Gathering data and information can be one of the more tedious parts of creating content. Especially if the aim of your content is to educate, you may need to invest more time in research than a creator focused on entertainment. You can create simple or complex systems to manage your creative process.

Budget Programs 122

Budget Programs Process Tools Pricing 122

Hinge Marketing

DECEMBER 11, 2019

Scientists believe there is a tendency for cognitive processes or neural functions to be specialized to one side of the brain or the other. These speakers were able to use original research as part of their B2B content strategy, which appealed to the left cerebral hemisphere of my brain, associated with logic and reason.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Webbiquity

DECEMBER 6, 2022

You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. Twitter remains the second-most popular network, used by 85% of B2B marketers. What the biggest missed opportunity is for B2B marketers?

Social Media 238

Social Media Allocation Social Marketing B2B Marketing 238

Hinge Marketing

APRIL 30, 2015

As a management consulting firm, you’re constantly navigating the challenges that come with a continuously changing industry. However, management consulting firms identified it as a top challenge as a higher rate than any other industry. percent) Dealing with a Difficult Economy/Competitive Marketplace (25.2

Consulting 48

Consulting Marketing Management Research Comparison 48

Martech

AUGUST 15, 2023

LinkedIn: Tasso Argyros (8K followers) Twitter: @tasso (2.1K followers) Ben Bloom With almost six years under his belt at Gartner, Ben has recently focused on innovative approaches to customer data collection and management based on the firm’s so-called “Maverick” research. followers) X/Twitter: @bsbnyc (1.5K Membership is free.

Enterprise Management 95

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 95

Martech

APRIL 20, 2023

Twitter: @jaybaer (270K followers) LinkedIn: Jay Baer (42K followers) Website: JayBaer Jeanne Bliss Jeanne is a leadership and customer experience advisor, who has delivered over 2,000 speeches and workshops for nearly every business vertical. and has been named one of “The 100 Most Influential Tech Women on Twitter” by Business Insider.

Marketing Management 110

Marketing Management B2B Thought Leadership Marketing Analytics Tools Thought Leadership 110

Sword and the Script | B2B

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. This shouldn’t be a surprise. Social proof is one of those shortcuts.

B2B Marketing 107

B2B Marketing Peer-to-peer B2B Paid Search Agency 107

KoMarketing Associates

MARCH 7, 2013

Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. Twitter in particular proved to be the strongest performing platform for generating leads through social media. Twitter in particular proved to be the strongest performing platform for generating leads through social media.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. ET Thursdays.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Litmus

JANUARY 24, 2024

Najmah Salam (she/her/hers) Marketing Alchemist at NajmahSalam.com Follow Naj on LinkedIn , Instagram and X (Twitter) What did the beginning of your time in email marketing look like? My first reaction to learning anything new is to head to the library, or nowadays, do my research online. How would you compare those experiences?

Communities 90

Communities Copywriting Peer-to-peer Consulting 90

Marketing Insider Group

NOVEMBER 10, 2020

Although I think that has always been me in some capacity in my 30+ year marketing career, dating back to post-MBA analytics services and consulting, and it has been a thread and core capability ever since. Connect with her on LinkedIn and follow her on Twitter. Join him online: Twitter and LinkedIn.

Planning 314

Planning Analytics Enterprise Management Work Management 314

Hinge Marketing

DECEMBER 16, 2020

B2B content licensing is the leasing of or renting of a specific piece of existing content – guide, research study, book, etc. Download Research as Content: A Guide for B2B Marketers. Why Leverage B2B Content Licensing—Especially Research Licensing? Growth of organization by research frequency. Here are four reasons.

Lead Scoring 119

Lead Scoring Lead Ranking Generation B2B 119

Marketing Insider Group

JANUARY 24, 2023

One of the most important steps in building an influencer program is research and analytics. In the early days of social media, building customer communities was common practice for all brands that had a Facebook page and Twitter account. The key to building a program rests on the “all too familiar” people, process and technology.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Launch Marketing

JUNE 28, 2023

Platforms include, but are not limited to Google, Bing, Facebook, Instagram, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. Clearly outline the desired visitor actions to shape your campaign process. Where is your audience most active when researching your products/services?

Paid Content 113

Paid Content PPC Optimization B2B Marketing 113

ViewPoint

MARCH 2, 2011

Blogging, engaging, listening to customers on Facebook or Twitter. Here's a 3 step process that will. Step 1: Question your consultants. Or why is the end goal for Twitter something called engagement? aka attention) Because someone who wrote a book on Twitter decided so? Try applying this 3 step process tomorrow.

Sales Management 120

Sales Management Social Media Work Management Process 120

Hubspot

JANUARY 30, 2024

They prefer to gather information themselves before speaking to a human when researching a brand or product. Because of their self-led research, salespeople say buyers enter conversations with them more informed than ever. Instead of primary information sharers, reps will pivot to consultative relationship builders who solution sell.

Trends 67

Trends Cold Calling Peer-to-peer Lead Scoring 67

Marketing Insider Group

NOVEMBER 18, 2020

A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. It requires ongoing technical work, such as website optimization, as well as local SEO, which is the process of using a company’s geographical location to rank a business higher than its local competitors.

Resource Management 356

Resource Management Demand Generation Agencies CMS Development Work Management 356

Convince & Convert

NOVEMBER 4, 2021

Sprout Social predicts a rise of 44% more messages on Instagram if last year’s trends continue and a 14% increase in Twitter messages. You can set hours, scale teams, and establish processes, but this work never turns off. . Edison Research discovered that not answering a complaint results in a 50% decrease in advocacy.

Work Management 180

Work Management Marketing Management Communities Social Media 180

Martech

AUGUST 9, 2023

LinkedIn: Pam Didner (12K followers) X (Twitter): @PamDidner (14.2K Chris has been named a “Leader” of the ABM category by Forrester Research and Gartner Marketing and was DM News’ Technology Executive of the Year in 2018 and 2019. LinkedIn: Jon Miller (17K followers) X (Twitter): @jonmiller (21.5K In your inbox.

Account Based Marketing 83

Account Based Marketing ABM DemandBase Marketing Analytics Tools 83

Launch Marketing

APRIL 5, 2023

Here are some of the key takeaways from the research: 67% of B2B marketers are using one or more paid distribution channels: Decreasing from 81% the previous year, it shows how important paid advertising still is for B2B organizations. Having clear processes, procedures and steps from ideation to delivery matters.

Trends 118

Trends B2B Marketing Content Marketing Planning 118

NuSpark Consulting

OCTOBER 15, 2011

Now that the SEO keywords are out of the way, I wanted to touch on my other sell statement; as a digital marketing consultant and founder of NuSpark Marketing, I also resell people, process, and platforms. . I research and learn from words. I write about the lead generation process in detail on the website.

Marketing Automation Services 100

Marketing Automation Services Lead Generation Process Lead Ranking 100

NuSpark Consulting

OCTOBER 15, 2011

Now that the SEO keywords are out of the way, I wanted to touch on my other sell statement; as a digital marketing consultant and founder of NuSpark Marketing, I also resell people, process, and platforms. . I research and learn from words. I write about the lead generation process in detail on the website.

Marketing Automation Services 100

Marketing Automation Services Lead Generation Process Lead Ranking 100

Tony Zambito

OCTOBER 26, 2020

Big Tech companies such as Facebook, Twitter, and Amazon announced three months ago they intend to keep employees working from home throughout 2021. To reset their buyer strategy for post-pandemic revival, leaders can take four actionable steps: Do buyer research to learn how buyer goals have changed.

Marketing & Strategy 245

Marketing & Strategy Buyer Personas B2B Sales Interactive Marketing 245

Sprout Social

MAY 18, 2023

Consult the competitive analysis and research you’ve done on your audience to inform your copywriting strategy. Sprout’s competitor reports and listening tools expedite this research by identifying what kind of content works best on social for your audience and industry. How do they expect us to sound?

Copywriting 121

Copywriting Social Media Practices Marketing AI 121

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. She heads up Adams Consulting Group, a technical services firm specializing in Apple Macintosh desktops, servers and laptops. Diana Adams.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

SpotMe Blog

MAY 11, 2023

Main services: Media relations Medical education Patient relations Reputation management McCann Health IMAGE LinkedIn | Twitter | Facebook | Instagram Location: New York Year founded: 1996 Description: McCann Health is a leading, creatively awarded, and effective global health network.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Webbiquity

JANUARY 23, 2024

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. Manually tracking individual mentions is a time-consuming process. Connect with him through Twitter or LinkedIn.

Customer Satisfaction 150

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 150

Sword and the Script | B2B

AUGUST 29, 2023

That’s according to a survey of 20,000 consumers by the market research firm GWI. They’re demanding, but they’re also more engaged in the buying process. Hire a B2B marketing and PR consultant who can think strategically and execute effectively. It includes both organic posts, sponsored posts and paid ads.

Social Media 80

Social Media B2B Marketing Social Marketing Emarketing 80

Hinge Marketing

FEBRUARY 13, 2015

Addressing your consulting firm’s brand strengths and weaknesses can help reposition you as a top of mind provider. Our recent research study, Referral Marketing for Professional Services Firms , revealed that firms are losing referrals as a result of brand weakness. 4 Steps to Improve Brand Strength 1.

Consulting 48

Consulting Rules Planning Linkedin 48

ClearVoice

SEPTEMBER 14, 2021

SEO experts and consultants have identified over 200 ranking factors that determine where a piece of content should rank in search results for a relevant keyword. In any case, it’s often impossible to tell exactly how long a piece should be until you’ve completed your outlining and research process. Fill In Gaps With Research.

Content 119

Content Paid Search Agency Keywords Case Studies 119

Webbiquity

DECEMBER 4, 2018

More than 75 percent of prospects feel the sales professionals who contact them lack knowledge of their specific business, role and responsibilities at work, or even the issues they’re trying to resolve, according to research from Forrester. This helps to position your company as an authority and an empathetic consultant.

Sales Management 221

Sales Management Top of Funnel B2B Sales Tactics 221

Hinge Marketing

APRIL 22, 2015

When professional services buyers look to hire a management consulting firm, they want to make sure they find the firm best suited to improve their performance and solve complex problems that are hindering growth. How do you prove you're the management consulting firm to do this? With a strong value proposition.

Consulting 48

Consulting Work Management Marketing Management Ad Building 48

Zoominfo

SEPTEMBER 26, 2018

The modern candidate will spend time researching jobs and employers to identify which roles and companies are most appealing. Consider these statistics: Over 72% of candidates spend more than 1 hour researching a job before applying ( source ). Improving your employer brand is an ongoing process and may seem hard to quantify.

Ad Building 250

Ad Building Brand Identity Branding Zoominfo 250

Marketing Insider Group

JULY 13, 2020

Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP Global Marketing. Their “outside in” perspective is critical, with the ability to keep a pulse on the marketplace with regular insights and research from experts with deep expertise in specific areas of focus.

CMO 201

CMO Marketing AI Paid Search Agency Work Management 201

Aberdeen

MARCH 21, 2018

Aside from the actual product or service you offer, you also want to ensure your sales process is optimized – both in terms of your industry’s standards and your target customers’ expectations. How to Analyze and Reverse-Engineer Your Competition’s Sales Processes. Point-of-Sale Processes. Post-Purchase Initiatives.

Process 55

Process Top of Funnel Paid Search Agency Purchase 55

Only B2B

MAY 25, 2023

By targeting specific demographics, employing personalized marketing campaigns, and leveraging various channels such as social media( LinkedIn , Twitter, Facebook, Instagram), content marketing, and email marketing, businesses can attract and capture high-quality leads that align with their target market.

Sales Qualified Leads 62

Sales Qualified Leads Lead Generation Lead Ranking Lead Scoring 62

Zoominfo

FEBRUARY 19, 2018

B2B Social Selling with Twitter. 92% of employees’ Twitter followers are new to the brand ( source ). 74% of B2B marketing companies use Twitter to distribute content ( source ). Sales reps who leverage social selling in their sales process are 79% more likely to attain their quota than those who don’t use it ( source ).

Statistics 184

Statistics Peer-to-peer Cold Calling Zoominfo 184