Hinge Marketing

FEBRUARY 23, 2022

There’s a popular saying that “time waits for no one”—and that seems to be especially true for consulting firms. In this article, we preview the 2022 High Growth Study: Consulting Edition by outlining the four key advantages high growth consulting firms realized on their path to growth and profitability. Get access here.

Work Management 69

Work Management Marketing Management Consulting Peer-to-peer 69

Content Standard

MAY 6, 2024

He is a renowned author, speaker, and consultant sought after by major brands and institutions worldwide. His research focuses on the impact of branding on behavior and lifestyle, and the drivers of purchases beyond product functionality. Marketing to Today’s Chameleon Consumer: Insights from Dr. Michael Solomon from Skyword on Vimeo.

Enterprise Management 95

Enterprise Management Peer-to-peer Marketing Management P2P 95

Oktopost

MAY 23, 2024

” – Colin Day, Managing Director EMEA, Oktopost Social intent signals are valuable indicators of engagement that can be tied to revenue generation for B2B organizations. Not every like or comment translates into revenue, making it mission-critical to identify meaningful conversations and engagements. So you want to get social.”

Intent Data 84

Intent Data Intent Intent Signal Peer-to-peer 84

Convince & Convert

SEPTEMBER 30, 2021

Industry peers and competition . Social selling is a tool that almost anyone can add to their professional toolbox. While sales professionals have traditionally applied social selling, it can apply to anyone using relationships and relational marketing in their career. Social media doesn’t replace your existing selling or relational tools.

Peer-to-peer 197

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 197

ANNUITAS

NOVEMBER 29, 2023

The scope of the CMO’s role across different B2B organizations is highly variable, the skills necessary to be a ‘successful’ CMO are often misunderstood by those hiring for this role and the maturity of the KPIs used to measure a CMO’s success remain at a very nascent stage. Maybe that’s the point. Some of this is on them.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Heinz Marketing

FEBRUARY 1, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing The beginning of the year is a time many of us ponder and plan how we can grow, personally as a professional and as a business in the coming year ahead. Reflection of the past is a key piece to how we look at and shape the future. Here are five key advantages of effective reflection.

Peer-to-peer 112

Peer-to-peer Business Thought Leadership Planning 112

Martech

SEPTEMBER 14, 2022

That’s the main takeaway from the “2022 Software Buyer Behavior Report” from G2, the peer-to-peer technology review site. As a marketer, it changes not just your marketing but your go-to-market — where your product needs to show up and be available for purchase.” A lack of trust. Get MarTech! Why we care.

Vendors 88

Vendors Peer-to-peer Buy Paid Search Agency 88

Influitive

OCTOBER 11, 2015

Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm. If B2B marketers don’t get in the game early, they risk having others drive the conversation around their products and services.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Sword and the Script | B2B

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. It was hard to use. Everything required extra clicks.

B2B Marketing 112

B2B Marketing Peer-to-peer B2B Paid Search Agency 112

Heinz Marketing

APRIL 14, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. The CMO should partner closely with key functional peers. More on that below.

CMO 111

CMO Relevance Enterprise Management Peer-to-peer 111

ClearVoice

JUNE 4, 2024

But, executing these programs required expertise in several areas — SEO, content strategy, and multimedia production, among others. Fractional CMO for a software consulting company Lesly Cardec , SVP at ClearEdge Marketing, helped a software consulting firm find an experienced CMO to position them for acquisition.

Marketing Budget 52

Marketing Budget Budget Programs Marketing Budget Creation Work Management 52

Webbiquity

MARCH 8, 2022

People are naturally curious about what they peers are thinking and doing. One way to avoid this issue and ensure fewer people return products is to provide gift cards or credits people can buy and gift to their friends, family, or colleagues who can later exchange the value of the cards for products. Publish original studies.

Small Business Marketing 297

Small Business Marketing Tactics Business Peer-to-peer 297

Zoominfo

APRIL 19, 2023

Usually, sales coaching involves an individual sales rep meeting at regular intervals with a manager, consultant, or senior professional. Good coaching can provide specific benefits, including improved sales results, better employee satisfaction, and more productive training. Coaching salespeople is not a new idea.

Effectiveness 130

Effectiveness Peer-to-peer Zoominfo Analysis 130

Marketing Insider Group

JANUARY 24, 2022

The videos provide high value with simple, low-cost, no-frills production. In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. Quick Takeaways.

Paid Search Agency 315

Paid Search Agency Content Marketing Companies Case Study 315

Sword and the Script | B2B

MAY 9, 2023

Your sales team is more likely to use the content B2B marketing products when it is presented by a high-performing peer in sales – rather than a sales leader or a product marketer. The report is unique because it’s based on two behavioral science experiments – not a survey – that the consulting firm conducted with Allego.

B2B Sales 54

B2B Sales Peer-to-peer B2B Marketing Work Management 54

Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

Marketing Management 83

Marketing Management Vendors Studies Top of Funnel 83

Hinge Marketing

FEBRUARY 25, 2022

Despite these difficulties, some government contracting firms managed to achieve unprecedented levels of growth and profitability, even as their no growth peers struggled to stay above water. Defining High Growth Consulting Firms. These insights come from the Hinge Research Institute ’s annual High Growth Study. Get access here.

Marketing Budget 98

Marketing Budget Studies Peer-to-peer Work Management 98

Sword and the Script | B2B

OCTOBER 31, 2023

of revenue: (click image for higher resolution) B2B product companies put their average marketing budget as a percentage of revenue at 7.9% – that’s about half of what their peers in B2C product companies spend. About 40% of respondents (N = ~126) to this edition of the survey are from B2B product companies. of revenue.

Marketing Budget 97

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 97

Marketing Insider Group

MAY 4, 2020

People who have the most knowledge about your products and services are not necessarily skilled in marketing or producing content. Why do content marketers working in the tech industry struggle with these aspects of content marketing more than their peers working in other industries? Source: Content Marketing Institute.

Enterprise Management 324

Enterprise Management Paid Search Agency Work Management Traffic 324

Webbiquity

DECEMBER 6, 2022

How your social media marketing budget stacks up to your peers and competitors? You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? Affiliate sales support independent publishing.

Social Media 238

Social Media Allocation Social Marketing B2B Marketing 238

KoMarketing Associates

DECEMBER 5, 2018

Consulting Content Marketing Assets During the Buying Journey. In addition, more than 60 percent say that they use product demos to make a decision, while 50 percent rely heavily on user reviews. In addition, more than 60 percent say that they use product demos to make a decision, while 50 percent rely heavily on user reviews.

Buyer's Journey 149

Buyer's Journey Peer-to-peer B2B B2B Sales 149

Marketing Insider Group

FEBRUARY 11, 2020

Leading from the front is one of the key strategies CMOs should use to earn the respect of their team and their peers. Put this strategy to work today. Of all the strategies CMOs should use, leading from the front is probably the least understood. Quick Takeaways: Study effective leaders of the past and present.

Lead Ranking 219

Lead Ranking Peer-to-peer Lead Scoring Marketing & Strategy 219

Biznology

MARCH 17, 2020

This article, authored by our Member Consultant Kelley Haggert, continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”. If we can provide additional help and support through our executive consulting, advisory and coaching services, please contact us. The year was 2014. The outbreak was Ebola.

Peer-to-peer 145

Peer-to-peer Consulting Work Management Lead Ranking 145

Salesforce Marketing Cloud

FEBRUARY 12, 2024

Use these four in-demand Salesforce ecosystem job skill trends — identified in the Jobs in the Salesforce Ecosystem report — to build your skill set. Fun fact: This report was visualized using Tableau Viz in collaboration with former Tableau Iron Viz champion Will Sutton. The Salesforce job market is only growing, powered by AI.

Demand 116

Demand Marketing AI Peer-to-peer Work Management 116

Webbiquity

JUNE 2, 2020

Whether it’s in a team meeting, a client presentation, in a webinar or Zoom meeting (probably the most likely circumstance in the current environment), or to your peers at a conference, here’s a method and specific steps to get your audience on board with your idea. Image credit: Product School on Unsplash.

Peer-to-peer 198

Peer-to-peer Storytelling Ideal Customer Profiles Conference 198

Rev

APRIL 26, 2023

In her decades-long technology career at IBM and Pega, more than half of which she has spent facing clients from services and consulting to client engagement and sales, Judy has been able to develop a deep understanding of multi-level selling practices. They see peers as a chance to talk about how they’re running their business.

Peer-to-peer 60

Peer-to-peer Cold Calling Sales Cycle Advertising Agencies 60

Golden Spiral

APRIL 18, 2019

Understanding these two essentials will empower you to more effectively develop and market products in the B2B tech world. We’ve pulled together our list of the best resources to support your B2B tech product strategy. Below are resources we recommend for your health IT product research. Not sure where to start looking?

Work Management 102

Work Management Marketing Management Research Organization 102

Hubspot

AUGUST 16, 2019

With such a large potential audience, it's becoming essential for every company to use social media to reach new prospects, boost brand awareness, and market their products or services. While an undoubtedly rewarding role, it can be tricky -- which is why we've gathered insights from X successful social media consultants.

Consulting 77

Consulting Social Media Media Peer-to-peer 77

Webbiquity

NOVEMBER 10, 2020

The 63-page study provides a wealth of insights for B2B marketers and product managers. Both vendors and buyers use demos and vendor/product websites. To make the most out of their marketing budgets and remove friction for buyers, vendors should invest more in user reviews, rep enablement, and product-led growth.”

Enterprise Management 302

Enterprise Management Sales Management Work Management Marketing Management 302

Hubspot

MAY 27, 2024

So in the interest of delivering on our reputation as the boldest, most boundary-pushing blog about sales-related and sales-adjacent topics on the Internet, we connected with some industry leaders for their thoughts on some unconventional, “under-the-radar” traits that set the very best sales reps apart from their peers. Now, did you?

Peer-to-peer 67

Peer-to-peer Work Management Storytelling Marketing Management 67

Martech

SEPTEMBER 14, 2023

Part of my task was auditing and evaluating GTM and marketing support as well as value-added performance by agencies, consultancies, and other advisors — including analyst firms. Eighty-four percent of B2B buyers start the purchasing process with a referral, and peer recommendations influence more than 90% of all B2B buying decisions.

Marketing Analytics Tools 119

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 119

Marketing Insider Group

MARCH 31, 2020

It’s always essential to get the basics right. Looking at this year’s digital marketing trends can help your business get in on the ground floor of tomorrow’s leading-edge strategies. Let’s take a close look at the most critical aspects of the digital marketing trends you can’t ignore in 2020. Voice Searches: Go to the Head of the Class.

Trends 345

Trends Work Management Peer-to-peer Marketing Management 345

Vision Edge Marketing

APRIL 25, 2023

Organic growth is a key objective for any business, and a business imperative in challenging economic times. It paves the way to expand your customer base, increase revenue, and gain a competitive advantage. This is crucial for B2B companies in tough economic times. This strategy is about keeping business you have with customers you already have.

Work Management 180

Work Management Marketing & Strategy Marketing Management B2B 180

Content Standard

JULY 14, 2021

Each offers a unique set of product and service packages, industry specialties, and track records. Does the partner offer strategy and consultation, content creation, or both? Determine what your immediate content needs are in terms of strategy-level consultation vs. content creation services.

Advertising Agencies 136

Advertising Agencies Enterprise Management Work Management Marketing Management 136

KoMarketing Associates

MAY 8, 2018

Previous research shows that customers consult a wide range of marketing content before making a purchase decision. According to the “2018 B2B Buying Disconnect” report from TrustRadius, B2B buyers consult 4.9 According to the “2018 B2B Buying Disconnect” report from TrustRadius, B2B buyers consult 4.9

Customer Surveys 120

Customer Surveys Peer-to-peer Brand Identity Branding 120

Biznology

AUGUST 14, 2019

Occasionally, during the course of a startup’s first year, for instance, a company may find that its product or service is attracting a different audience than expected or is evolving into something else entirely. Timing and methodology can be the most difficult parts of scaling and are easily dealt with by observing your peers.

Peer-to-peer 99

Peer-to-peer Business Case Studies Consulting 99

Hinge Marketing

APRIL 11, 2018

With the recent release of our consulting services edition of the 2018 High Growth Study comes a new set of data on high-growth firms in the industry. Today, I want to focus on just one aspect of this study: how consulting marketing priorities for 2018 differ between high-growth firms and their no-growth peers.

Consulting 48

Consulting Marketing AI Planning Marketing Management 48