Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. With so few companies taking advantage, primary research can be the secret weapon in your content strategy.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Conductor

MARCH 8, 2022

Aleyda Solís | International SEO Consultant & Founder at Orainti. Aleyda Solís is a well-known and experienced international SEO consultant, author, and speaker, with over 14+ years of SEO experience in European, American, and Latin-American companies. Areej Abuali works as an SEO consultant and the Head of SEO at Papier.

SEO 105

SEO Organization Demand Generation Agencies Paid Search Agency 105

Hinge Marketing

DECEMBER 11, 2019

These speakers were able to use original research as part of their B2B content strategy, which appealed to the left cerebral hemisphere of my brain, associated with logic and reason. Relationships Between Research and Growth. The Hinge Research Institute (HRI) has been publishing original research for over a decade.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Webbiquity

DECEMBER 6, 2022

You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. Twitter remains the second-most popular network, used by 85% of B2B marketers. What the biggest missed opportunity is for B2B marketers?

Social Media 238

Social Media Allocation Social Marketing B2B Marketing 238

Scoop.it

JANUARY 19, 2023

Did your website’s organic traffic suddenly take a nosedive? Why is organic traffic important? Organic traffic results from a search engine’s algorithm working to bring the most relevant and trustworthy results to its users. Perhaps you were slowly losing traffic, but you didn’t notice. Don’t panic.

Traffic 92

Traffic Organization CTR Lead Scoring 92

Marketing Insider Group

JANUARY 4, 2021

The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Focus on Organic SEO. Paid ads can indeed give you a boost here, but the real value is when you’re on the front page of Google as an organic result. Why does organic SEO matter so much? Image: CMI.

Growth Marketing 356

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 356

Marketing Insider Group

NOVEMBER 10, 2020

Although I think that has always been me in some capacity in my 30+ year marketing career, dating back to post-MBA analytics services and consulting, and it has been a thread and core capability ever since. This is a critical concept and one that all marketers and their organizations need to embrace in one form or another.

Planning 310

Planning Analytics Enterprise Management Work Management 310

Martech

AUGUST 15, 2023

A number of high-profile CDPs have been acquired by broader digital experience platforms over the past few years; big players like Adobe and Oracle have created their own CDPs; and rather than ingesting data from numerous sources, some CDPs are now offering the option of connecting directly to organizations existing data lakes. In your inbox.

Enterprise Management 98

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 98

Martech

APRIL 20, 2023

Twitter: @jaybaer (270K followers) LinkedIn: Jay Baer (42K followers) Website: JayBaer Jeanne Bliss Jeanne is a leadership and customer experience advisor, who has delivered over 2,000 speeches and workshops for nearly every business vertical. and has been named one of “The 100 Most Influential Tech Women on Twitter” by Business Insider.

Marketing Management 112

Marketing Management B2B Thought Leadership Marketing Analytics Tools Thought Leadership 112

Sword and the Script | B2B

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work.

PR 68

PR Twitter Brand Identity Branding 68

Zoominfo

JUNE 12, 2019

Twitter Followers: 124k. Leading off our list is sales consultant and coach, Jeb Blount. For those unfamiliar, Jeb is the CEO of Sales Gravy, a sales training organization known by many as THE sales acceleration company. Twitter Followers: 22.9k. Twitter Followers: 67.2k. Twitter Followers: 66.6k.

B2B Sales 188

B2B Sales B2B B2B Thought Leadership Zoominfo 188

Hinge Marketing

DECEMBER 16, 2020

B2B content licensing is the leasing of or renting of a specific piece of existing content – guide, research study, book, etc. Download Research as Content: A Guide for B2B Marketers. Why Leverage B2B Content Licensing—Especially Research Licensing? Growth of organization by research frequency. for 12 months.

Lead Scoring 119

Lead Scoring Lead Ranking Generation B2B 119

Convince & Convert

AUGUST 9, 2013

Matt Ridings , CEO of SideraWorks , joins the Social Pros Podcast this week to discuss the differences between social media and social business, why internal social culture is important, and how he went from a technologist to a social business consultant. Read on for some of the highlights and tweetable moments, or listen to the full podcast.

Organization 138

Organization Effectiveness Business Skype 138

KoMarketing Associates

MARCH 7, 2013

Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. Twitter in particular proved to be the strongest performing platform for generating leads through social media. Twitter in particular proved to be the strongest performing platform for generating leads through social media.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Launch Marketing

JULY 14, 2021

Virtually every business has curated, edited and uploaded content for Twitter, LinkedIn, Facebook and other social media platforms. Twitter followers) sees an average of only a hundred likes per Twitter post. Commenting on another organization’s post or starting a dialogue with another brand shows humanity and authenticity.

Paid Search Agency 173

Paid Search Agency Social Media Lead Scoring Lead Ranking 173

Convince & Convert

NOVEMBER 4, 2021

Sprout Social predicts a rise of 44% more messages on Instagram if last year’s trends continue and a 14% increase in Twitter messages. Daily jobs can consist of wading through endless hateful comments , especially on platforms like Twitter which is full of a polarized political scene. Avoid Social Customer Care Burnout.

Work Management 181

Work Management Marketing Management Communities Social Media 181

Litmus

JANUARY 24, 2024

Najmah Salam (she/her/hers) Marketing Alchemist at NajmahSalam.com Follow Naj on LinkedIn , Instagram and X (Twitter) What did the beginning of your time in email marketing look like? My first reaction to learning anything new is to head to the library, or nowadays, do my research online. How would you compare those experiences?

Communities 88

Communities Copywriting Peer-to-peer Consulting 88

Top Rank Marketing

DECEMBER 20, 2023

Let’s take a look at the advantages and changes that are making pinning a thing that social media savvy organizations should be doing regularly. Doing research on your target audience? Doing research on your target audience? X/Twitter is only 15-20 minutes, and Facebook is 5-6 hours. Research keyword trends and topics.

Paid Content 131

Paid Content Search Marketing Promotion Advertising Agencies 131

ViewPoint

SEPTEMBER 27, 2012

Prior to joining ITSMA in 1995, Dave held field marketing and sales positions with Oracle and Apple and started his career in 1984 as a market research analyst at The Ledgeway Group, now part of Gartner Group. Three Distinct Roles of a Transformed Marketing Organization. 2012 Trending: Significant Transformation for Marketing Groups.

Organization 120

Organization Work Management Marketing Management Marketing Budget 120

DiscoverOrg

APRIL 7, 2017

A lifelong sales trainer, Steve has consulted for and trained sales teams for hundreds technology companies. From a list of over 10,000 contacts, Mr. Martin randomly selected 100 records and personally researched each one. Title accuracy : Was the person’s title correct and did it specifically reflect their role in the organization?

Sample 232

Sample Ideal Customer Profiles Outreach Validation 232

Launch Marketing

APRIL 5, 2023

As B2B organizations look to reach buyers in more unique and engaging ways, there are a few content marketing trends to focus on and activities to consider when planning content efforts moving forward. Other platforms such as Facebook and Twitter are showing not as effective or used. It has also been the most effective.

Trends 118

Trends B2B Marketing Content Marketing Planning 118

Martech

AUGUST 9, 2023

LinkedIn: Pam Didner (12K followers) X (Twitter): @PamDidner (14.2K Chris has been named a “Leader” of the ABM category by Forrester Research and Gartner Marketing and was DM News’ Technology Executive of the Year in 2018 and 2019. LinkedIn: Jon Miller (17K followers) X (Twitter): @jonmiller (21.5K

Account Based Marketing 96

Account Based Marketing ABM DemandBase Marketing Analytics Tools 96

SpotMe Blog

MAY 11, 2023

The benefits of partnering with top medical communications companies for events When it comes to organizing and executing successful events in the medical field, partnering with medical communication companies to collaborate on all the details is a smart move. For tactics on how to boost and track HCP engagement , read our latest article.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Marketing Insider Group

NOVEMBER 18, 2020

A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. ABM doesn’t care about the thousands of followers you gained on Twitter. Make sure to allot resources for mobile app remarketing since research suggests that people tend to stop using apps after 30 days.

Resource Management 354

Resource Management Demand Generation Agencies CMS Development Work Management 354

Onalytica B2B

APRIL 3, 2018

Bio: Hi, I am Nikhil Jain, a “ResearchPreneur” – an Entrepreneur with research as his core interest to solve more complex problems and to build solutions for masses. As a co-founder of Digimarketerz (my previous digital marketing consultancy startup), I have helped many clients from cross-vertical domains.

Startups 231

Startups Work Management Social Media Marketing Management 231

Hinge Marketing

MAY 28, 2015

In the past, specializing could be risky for consulting firms. Consider the limits a pre-Internet consultant would be placing on their potential clients. Because specialization helps your consulting firm match specific needs, it also makes it easier to target your marketing efforts. There are definite benefits to specialization.

Consulting 48

Consulting Work Management Marketing Management Differentiation 48

Marketing Insider Group

JANUARY 4, 2021

One such person is Jaime Allison Snyder, a Senior Marketing Specialist at RSM , which focuses on tax, audit and consulting services for the mid-market. A: Organization and attention to detail are both critical success factors to me. A: Again, it all comes back to organization and attention to detail. Mistakes happen….

Webinar Metrics 320

Webinar Metrics Webcast Digital Transformation Peer-to-peer 320

NuSpark Consulting

NOVEMBER 17, 2013

How to Use Twitter’s Lead Generation Cards to Actually Generate Leads. On August 28, 2013, Twitter officially rolled out their new Lead Generation Card. This card is available to any company with a Twitter Ads account. Keep Using Twitter Outside of Your Lead Generation Card. Be a Twitter Personality, Not an Organization.

Lead Generation 100

Lead Generation Twitter Generation Leads 100

Launch Marketing

JUNE 8, 2022

White papers: White papers are in-depth, research-based pieces of content. The most commonly used B2B social media platforms are Twitter, Facebook, LinkedIn and Instagram. Optimizing content marketing pieces for SEO is instrumental in improving search engine rankings, increasing organic traffic and so much more.

Content Marketing 127

Content Marketing Paper Content SEO 127

Tony Zambito

OCTOBER 26, 2020

Big Tech companies such as Facebook, Twitter, and Amazon announced three months ago they intend to keep employees working from home throughout 2021. This was quickly followed by other large organizations. Working from home, in a mere six months, is becoming the accepted norm in B2B. An outcome is buyers and buying teams are scattered.

Marketing & Strategy 245

Marketing & Strategy Buyer Personas B2B Sales Interactive Marketing 245

Webbiquity

OCTOBER 10, 2017

However, a look at B2B specific research shows otherwise. B2B decision makers are using a mobile device for their research 42% of the time! But organic search is not the only reason you should invest in mobile. Follow him on Twitter @NickARojas. So clearly, mobile search is not just a B2C phenomena.

Mobile Marketing 242

Mobile Marketing B2B Marketing Marketing & Strategy Marketing Strategy 242

Webbiquity

JANUARY 23, 2024

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. You may want to use online spreadsheet tools to easily track and organize your keywords. Guest post by Mehdi Hussen.

Customer Satisfaction 150

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 150

Marketing Insider Group

JANUARY 24, 2023

One of the most important steps in building an influencer program is research and analytics. In the early days of social media, building customer communities was common practice for all brands that had a Facebook page and Twitter account. Over the last decade, hundreds of studies and research reports have validated this point.

Enterprise Management 200

Enterprise Management Marketing & Strategy Marketing Strategy B2B Marketing 200

ClearVoice

NOVEMBER 16, 2022

Here are the top seven content marketing influencers on LinkedIn, Twitter, and other major networks you should follow. Both focus on organic growth. The site is an audience research platform that also features blog posts written by Rand himself. Neal maintains an active presence on Instagram, Facebook, Twitter, and LinkedIn.

Content Marketing 98

Content Marketing Content Social Media Marketing & Strategy 98

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. She heads up Adams Consulting Group, a technical services firm specializing in Apple Macintosh desktops, servers and laptops. Diana Adams. adamsconsulting.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Webbiquity

FEBRUARY 7, 2023

We did research on which words were misspelled the most by Americans. Mehdi Hussen is a SaaS marketing and organic growth consultant. He helps SaaS businesses drive organic growth and customer acquisition through SEO and data-driven content marketing strategies. Connect with him through Twitter or LinkedIn.

Storytelling 331

Storytelling Top of Funnel Content Paid Search Agency 331

Marketing Insider Group

AUGUST 11, 2023

Surveys and audience research are essential to gauge your followers’ needs. Twitter: Real-time Engagement and Trending Conversations Explore how Twitter’s rapid-fire nature enables businesses to engage with audiences in real time and leverage trending topics for visibility.

Social Networks 169

Social Networks Business Work Management Social Media 169