Martech

APRIL 20, 2023

Twitter: @jaybaer (270K followers) LinkedIn: Jay Baer (42K followers) Website: JayBaer Jeanne Bliss Jeanne is a leadership and customer experience advisor, who has delivered over 2,000 speeches and workshops for nearly every business vertical. and has been named one of “The 100 Most Influential Tech Women on Twitter” by Business Insider.

Marketing Management 106

Marketing Management B2B Thought Leadership Marketing Analytics Tools Thought Leadership 106

Scoop.it

JANUARY 19, 2023

Did your website’s organic traffic suddenly take a nosedive? Why is organic traffic important? Organic traffic results from a search engine’s algorithm working to bring the most relevant and trustworthy results to its users. Perhaps you were slowly losing traffic, but you didn’t notice. Don’t panic.

Traffic 91

Traffic Organization CTR Lead Scoring 91

Marketing Insider Group

NOVEMBER 10, 2020

Although I think that has always been me in some capacity in my 30+ year marketing career, dating back to post-MBA analytics services and consulting, and it has been a thread and core capability ever since. This is a critical concept and one that all marketers and their organizations need to embrace in one form or another.

Planning 322

Planning Analytics Enterprise Management Work Management 322

Martech

AUGUST 15, 2023

A number of high-profile CDPs have been acquired by broader digital experience platforms over the past few years; big players like Adobe and Oracle have created their own CDPs; and rather than ingesting data from numerous sources, some CDPs are now offering the option of connecting directly to organizations existing data lakes. In your inbox.

Enterprise Management 89

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 89

Marketing Insider Group

NOVEMBER 18, 2020

A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. It requires ongoing technical work, such as website optimization, as well as local SEO, which is the process of using a company’s geographical location to rank a business higher than its local competitors.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Hinge Marketing

DECEMBER 16, 2020

B2B content licensing is the leasing of or renting of a specific piece of existing content – guide, research study, book, etc. Download Research as Content: A Guide for B2B Marketers. Why Leverage B2B Content Licensing—Especially Research Licensing? Growth of organization by research frequency. for 12 months.

Lead Scoring 119

Lead Scoring Lead Ranking Generation B2B 119

Litmus

JANUARY 24, 2024

Najmah Salam (she/her/hers) Marketing Alchemist at NajmahSalam.com Follow Naj on LinkedIn , Instagram and X (Twitter) What did the beginning of your time in email marketing look like? My first reaction to learning anything new is to head to the library, or nowadays, do my research online. How would you compare those experiences?

Communities 88

Communities Copywriting Peer-to-peer Consulting 88

Convince & Convert

NOVEMBER 4, 2021

Sprout Social predicts a rise of 44% more messages on Instagram if last year’s trends continue and a 14% increase in Twitter messages. You can set hours, scale teams, and establish processes, but this work never turns off. . Edison Research discovered that not answering a complaint results in a 50% decrease in advocacy.

Work Management 179

Work Management Marketing Management Communities Social Media 179

Launch Marketing

APRIL 5, 2023

As B2B organizations look to reach buyers in more unique and engaging ways, there are a few content marketing trends to focus on and activities to consider when planning content efforts moving forward. Having clear processes, procedures and steps from ideation to delivery matters. It has also been the most effective.

Trends 118

Trends B2B Marketing Content Marketing Planning 118

KoMarketing Associates

MARCH 7, 2013

Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. Twitter in particular proved to be the strongest performing platform for generating leads through social media. Twitter in particular proved to be the strongest performing platform for generating leads through social media.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Marketing Insider Group

JANUARY 24, 2023

One of the most important steps in building an influencer program is research and analytics. In the early days of social media, building customer communities was common practice for all brands that had a Facebook page and Twitter account. The key to building a program rests on the “all too familiar” people, process and technology.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

ViewPoint

SEPTEMBER 27, 2012

Prior to joining ITSMA in 1995, Dave held field marketing and sales positions with Oracle and Apple and started his career in 1984 as a market research analyst at The Ledgeway Group, now part of Gartner Group. Three Distinct Roles of a Transformed Marketing Organization. 2012 Trending: Significant Transformation for Marketing Groups.

Organization 120

Organization Work Management Marketing Management Marketing Budget 120

Webbiquity

JANUARY 23, 2024

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. You may want to use online spreadsheet tools to easily track and organize your keywords. Guest post by Mehdi Hussen.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

SpotMe Blog

MAY 11, 2023

The benefits of partnering with top medical communications companies for events When it comes to organizing and executing successful events in the medical field, partnering with medical communication companies to collaborate on all the details is a smart move. For tactics on how to boost and track HCP engagement , read our latest article.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

ViewPoint

MARCH 2, 2011

Blogging, engaging, listening to customers on Facebook or Twitter. Here's a 3 step process that will. Step 1: Question your consultants. Or why is the end goal for Twitter something called engagement? aka attention) Because someone who wrote a book on Twitter decided so? If you’re interacting is it organized?

Sales Management 120

Sales Management Social Media Work Management Process 120

Tony Zambito

OCTOBER 26, 2020

Big Tech companies such as Facebook, Twitter, and Amazon announced three months ago they intend to keep employees working from home throughout 2021. This was quickly followed by other large organizations. Design and redesign buyer interactions (marketing and selling processes) mapped to buyer goals.

Marketing & Strategy 245

Marketing & Strategy Buyer Personas B2B Sales Interactive Marketing 245

Martech

AUGUST 9, 2023

LinkedIn: Pam Didner (12K followers) X (Twitter): @PamDidner (14.2K Chris has been named a “Leader” of the ABM category by Forrester Research and Gartner Marketing and was DM News’ Technology Executive of the Year in 2018 and 2019. LinkedIn: Jon Miller (17K followers) X (Twitter): @jonmiller (21.5K In your inbox.

Account Based Marketing 75

Account Based Marketing ABM DemandBase Marketing Analytics Tools 75

Webbiquity

DECEMBER 4, 2018

Nearly 75 percent of organizations using sales enablement tools say it greatly influenced sales growth over the past 12 months. A sales organization improves its effectiveness when it speaks the language of prospects. Enablement can be seen as the medium for marketing to serve the sales organization. Guest post by Mary Ade.

Sales Management 220

Sales Management Top of Funnel B2B Sales Tactics 220

ClearVoice

SEPTEMBER 14, 2021

Second, the content must also be written so that search engines want to reward it with more organic traffic, which usually translates to pieces that are longer and more in-depth. It’s about visually structuring the text so that it organizes key concepts and supporting info in a way the reader can grasp quickly with minimal effort.

Content 119

Content Paid Search Agency Keywords Case Studies 119

Webbiquity

FEBRUARY 7, 2023

We did research on which words were misspelled the most by Americans. As you go through this process, keep your audience in mind and consider what they may consider engaging and meaningful. Mehdi Hussen is a SaaS marketing and organic growth consultant. Connect with him through Twitter or LinkedIn.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Sword and the Script | B2B

AUGUST 29, 2023

That’s according to a survey of 20,000 consumers by the market research firm GWI. It includes both organic posts, sponsored posts and paid ads. They’re demanding, but they’re also more engaged in the buying process. Hire a B2B marketing and PR consultant who can think strategically and execute effectively.

Social Media 78

Social Media B2B Marketing Social Marketing Emarketing 78

Only B2B

MAY 25, 2023

In this blog, we’ll explore the importance of lead generation and appointment setup play in boosting sales performance and discuss about how organizations can streamline these procedures to get outstanding outcomes. The Importance of Lead Generation in Sales: Lead Generation serves as the lifeblood of any sales organization.

Sales Qualified Leads 62

Sales Qualified Leads Lead Generation Lead Ranking Lead Scoring 62

Marketing Insider Group

JULY 13, 2020

Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP Global Marketing. Their “outside in” perspective is critical, with the ability to keep a pulse on the marketplace with regular insights and research from experts with deep expertise in specific areas of focus.

CMO 203

CMO Marketing AI Paid Search Agency Work Management 203

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. She heads up Adams Consulting Group, a technical services firm specializing in Apple Macintosh desktops, servers and laptops. Diana Adams.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Zoominfo

JUNE 6, 2022

The ultimate goal of refining your brand is to attract and retain high-quality talent that will stay and help grow your organization. The modern candidate will spend time researching both the job and the employer to identify which options are most appealing. Why is it Important to Have an Employer Branding Strategy?

Ad Building 130

Ad Building Branding Brand Identity Multi-Channel 130

Webbiquity

MAY 14, 2019

”) they have to hire external consultants to come in and do a sort of research study called an “evaluation.” in educational psychology at the University of Minnesota, I began working as an evaluation and testing specialist in the Research, Evaluation, and Assessment department of Minneapolis Public Schools (MPS).

Word of Mouth 152

Word of Mouth Education Statistics Course 152

Marketing Insider Group

AUGUST 28, 2019

Content is core to any buying process, and it is marketing’s opportunity to create relationships with existing and potential customers. According to Forrester , customers consume nearly 12 pieces of content before making a purchase, and Ben Tyson of Google, is credited with saying, “Consumers consult an average of 14.8

Allocation 100

Allocation Content Curation Thought Leadership 100

KoMarketing Associates

JUNE 25, 2019

However, to stay competitive in digital marketing, we need to continue to try new strategies and research the latest trends to find more things that work for our clients or organization. While these won’t work for everyone, they do have the potential for many organizations to reach and engage with more of these target audience.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Pam Didner

JANUARY 12, 2022

Build trust in the seller: Guide prospects to organize, analyze, and prioritize information. I’d always encourage my prospects to check out other B2B consultants and interview them. Their market research team helps sales identify the highest-priority questions customers are likely to ask based on their information-consumption patterns.

Work Management 82

Work Management Marketing Management Curation Best Practices 82

Zoominfo

FEBRUARY 19, 2018

80% believe their salesforce would be more productive with greater social media presence but, 2/3 of companies have no social media strategy for their sales organization ( source ). B2B Social Selling with Twitter. 92% of employees’ Twitter followers are new to the brand ( source ). The State of Social Selling.

Statistics 184

Statistics Peer-to-peer Cold Calling Zoominfo 184

Atomic Reach

JANUARY 3, 2019

Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find her on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Mark Schaefer - Speaker, Business Consultant, Author. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Launch Marketing

SEPTEMBER 30, 2020

The process of content creation, curation, distribution and tracking can be time-consuming, and with an ever-growing to-do list, how can you manage the process of creating and managing content across multiple platforms? Research and Discovery Tools. Twitter – Twitter is also a social channel that can be used to promote content.

Paid Search Agency 127

Paid Search Agency B2B Marketing Tools Content Marketing 127

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. The concept of your employees being influencers may sound odd to some. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Hinge Marketing

APRIL 22, 2015

When professional services buyers look to hire a management consulting firm, they want to make sure they find the firm best suited to improve their performance and solve complex problems that are hindering growth. How do you prove you're the management consulting firm to do this? With a strong value proposition.

Consulting 48

Consulting Work Management Marketing Management Ad Building 48

TrustRadius Marketing

OCTOBER 27, 2022

What is the Vendor Selection Process? The vendor selection process refers to when a business identifies a need and seeks out a new software vendor to reach their goals. There is a lot of outdated software that could have benefited from an ongoing development process to meet growing customer needs.

Enterprise Management 98

Enterprise Management Work Management Vendors Budget Programs 98

Convince & Convert

SEPTEMBER 30, 2021

There are four key steps in this process: . Organic social media marketing supports the big picture and aims of an organization. Think about your own LinkedIn connections and Twitter followers. Do this by researching their industry and tailoring your content to their interests and needs. Identify prospects online.

Peer-to-peer 197

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 197

Sprout Social

DECEMBER 6, 2023

On and off the clock, they research potential purchases just as everyone else might. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter). That can look like reading reviews, speaking to customers and of course, consulting influencers.

Work Management 115

Work Management B2B Marketing Marketing Management Paid Search Agency 115