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NuSpark Consulting
AUGUST 26, 2010
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How Consultants Who Aren’t “Natural Born Sellers” Can Still Sell Successfully
Webbiquity
JUNE 25, 2010
They are also the first words that come to mind for many consultants (along with images of the overly aggressive, overly slick, walking sales cliché) when they are told they need to sell. While being salesy is ill-advised for almost any sales rep, it is particularly bad for consultants. Buyers of consulting evaluate the sellers.
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The Pinterest Buy Button Might Rock Your Ecommerce
Convince & Convert
FEBRUARY 20, 2015
Truthfully, many social networks are still haunted by what happened to Digg, a once-huge social network that destroyed its following by trying to monetize too quickly. Consult the Goodie Bag Pinterest offers all kinds of additional tools (previously called “goodies”) for businesses.
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Blogging Services: Content Marketing for Coaches
Writing on the Web
SEPTEMBER 2, 2010
In between, there are two articles a month to be created for ContentforCoachesandConsultants.com for my loyal subscribers, all busy executive coaches and consultants. As well, I’m speaking at the Custom Media Conference in Amsterdam, and attending a huge mega-guru event in Las Vegas the same month. Blog this on Blogger.
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Social Media – is it really mainstream in B2B Marketing?
Buzz Marketing for Technology
AUGUST 18, 2010
There seems to be tons of Social Media consultants and Directors of Social Media but will that party last? Tags: Blogging Buzz Marketing Communities Facebook Innovation Social Media Social Networking Twitter. It’s no longer a social science experiment by a bunch of early adopters – it’s just part of our everyday approach!
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Shadow Pipeline – accounting for the missing dollars
Buzz Marketing for Technology
JULY 14, 2010
There are no impulse purchases in Technology or Consulting Services. Tags: Business Intelligence Interactive Marketing Lead Generation ROI Sales. It’s a fallacy to think we as marketers can understand the business impact of our programs in a mere 6 month period – after all we are in B2B marketing not B2C. Share this on Facebook.
Content Marketing that Speaks to the Old Brain
Writing on the Web
OCTOBER 20, 2010
He tells the story of how he earned the equivalent of a $960/hour consulting fee from a homeless man…. As my entire interaction had lasted only 30 seconds, this eight dollar profit translated into a $960/hour consulting fee, not bad. One evening as I was entering a restaurant in San Francisco, a homeless person stopped me.
Anecdote: Matt Moore facilitates a discussion on story work with Madelyn Blair and me
Buzz Marketing for Technology
JULY 2, 2008
Consulting Services. • Digg this. --> --> Trackback Pings. Comments: (you may use HTML tags for style). Company Profile. Keynote Speaking. Workshops & Seminars. Whitepapers. Anecdote Associates. Contact us. Categories. Change management. Collaboration. Communities of practice. Complexity. Expertise location. Facilitation.
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Social Media Lead flow in B2B Marketing
Buzz Marketing for Technology
MARCH 16, 2010
Time for a new phone system very soon,” Moments after this tweet was posted we responded with this tweet: “@[prospect] – let me know if we can help you – we have some Strategic Consultants that can help you assess your needs.” Tags: Blogging Content Marketing Lead Generation Lead Nurturing Social Media Social Networking. Tweet This!
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Best of 2009: SEO Tips and Tactics, Part 2
Webbiquity
JANUARY 19, 2010
How much should SEO really cost, and how can you avoid hiring an SEO consultant who is incompetent (or worse)? How to SEO Flash by Hochman Consultants. Saptarshi Roy Chaudhury demonstrates how to use image files names, alt tags, surrounding text and other atrributes to show up well in image searches. Share this on del.icio.us.
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Business Blogging: Blast Past the Blunders
Writing on the Web
NOVEMBER 3, 2010
I’ve hired Suzanne as a consultant for my business, and I’ve attended several of her classes. Tags: About Blogs Content Marketing Ezine & Blog Classes Online Marketing Teleclasses & Seminars blog content blog formatting blog marketing business blogging content marketing with blogs wordpress teleseminars Writing for the Web.
Content Marketing Blues: the Battle for Attention
Writing on the Web
SEPTEMBER 27, 2010
I have a couple of options for working with people, including consulting , and you can read this page here: Patsi’s Writing Services. Tags: About Blogs Attracting Clients Content Marketing blog content blog marketing blog writing business blogs content marketing with blogs Patsi Krakoff Writing for the Web. Blog this on Blogger.
Content Marketing Results: 18 Ways to NOT Get Blog Traffic
Writing on the Web
JULY 27, 2010
Of course, I have to point people to my consulting services if they want me to spend time doing a good analysis and provide specific solutions. Design : Clearly identified tag line to explain who the blog is for, what the benefits are from reading it, and who the author is. Can you take a look?&#. Can you think of others?
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How Social Media Changed the Sales Cycle into the Buying Cycle
Webbiquity
JANUARY 15, 2010
Then sales people would contact the prospects and use a “consultative&# sales process. Tags: Social Media Marketing b2b sales cycle b2b sales process blogging LinkedIn sales collateral social media trade magazines Twitter Web Presence Optimization WPO. DBXNT74M6AKY. Share this on del.icio.us. Post this on Diigo. Tweet This!
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100 Business Blogging: 4 Ways to Have Fun and Profits
Writing on the Web
SEPTEMBER 9, 2010
(Vacation time, so here’s another guest post, this one by Susan Long, freelance marketing consultant.). About the Author: Susan Long is a freelance marketing consultant who started her online life as a blogger. If you’re writing your blog for more than just fun, you’ve probably thought about how you can make some money from it.
7 Reasons Every Business Needs to be on Twitter
Webbiquity
FEBRUARY 10, 2010
That gives you the opportunity to explain how your products or services can help them, in a consultative fashion. Tags: Twitter customer interactions Dell influence the influencers market intelligence Zappos. To Give the Business a Personality. Business websites are, necessarily, one-to-many communication. Share this on del.icio.us.
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The Real Reason Behind Blog Procrastination
Writing on the Web
NOVEMBER 4, 2010
I’m a WordPress consultant and online business coach. Post types, categories and tags – why you don’t have to reinvent the blogging wheel. Tags: About Blogs Content Marketing Managing Your Ezine & Blog Tasks Online Marketing Teleclasses & Seminars. Hi, my name is Suzanne Bird-Harris. Week Two: Crawl Before You Walk.
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Book Review: Maverick Marketing
Webbiquity
MAY 17, 2010
Hayes, Managing Partner and Principal at the New England Consulting Group , draws on his experience working with midsize to large clients across healthcare, consumer packaged goods, retail, energy and other sectors to illustrate both the theory and real-world examples of trailblazing marketing campaigns and practices. Post this on Diigo.
Best Search Engine Marketing Tips of 2009, Part 2
Webbiquity
APRIL 7, 2010
For search marketing consultants and agencies, four basic phases and an example of what a monthly report should consist of to keep the client engaged throughout the relationship. Carrie Hill explains how to use demographic targeting tools from AdWords, MSN AdCenter and Yahoo to increase conversion rates for b2c search marketing programs.
Anecdote: What's real work at your work?
Buzz Marketing for Technology
JULY 14, 2008
Consulting Services. • Digg this. --> --> Trackback Pings. Comments: (you may use HTML tags for style). Company Profile. Keynote Speaking. Workshops & Seminars. Whitepapers. Anecdote Associates. Contact us. Categories. Change management. Collaboration. Communities of practice. Complexity. Expertise location. Facilitation.
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100 Anecdote: Immediate feedback in the moment
Buzz Marketing for Technology
JULY 2, 2008
Consulting Services. • Digg this. --> --> Trackback Pings. Comments: (you may use HTML tags for style). Company Profile. Keynote Speaking. Workshops & Seminars. Whitepapers. Anecdote Associates. Contact us. Categories. Change management. Collaboration. Communities of practice. Complexity. Expertise location. Facilitation.
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Book Review: The Truth About Search Engine Optimization
Webbiquity
MARCH 1, 2010
Though the book doesn’t specifically address web presence optimization , it does touch on elements important to SEO beyond meta tags and directory links. She also defends the insidious nofollow tag , though acknowledging it is “an imperfect tool.&# That can happen to any author.) Still, these are minor quibbles.
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Blog Content: Are you personal… or all business?
Writing on the Web
JULY 2, 2010
I’d also like to share about the consultant I hired who stood me up for 3 appointments. Tags: About Blogs Attracting Clients Content Marketing Getting Read On Writing Better Online Marketing Writing Great Blog Content blog commenting blog content blog marketing blog writing business blogging content marketing with blogs.
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Web Wise on the Sales Side
Webbiquity
MAY 10, 2010
a North American consulting organization focused on improving sales management functions within growing and transitional organizations. Tags: Uncategorized Acumen Management Group Flip cameras Ken Thoreson marketing messages ROI analysis sales sales process unique value proposition video case studies Website Design.
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100 Marketing Automation: Like Bringing a Gun to a Knife Fight
Webbiquity
FEBRUARY 14, 2010
Buyers no longer rely on sales people for basic information or exploratory “consultation.&# The buying process has fundamentally changed. Many marketers are starting to get this. Most sales people still don’t. Note: this post was originally published on the WebMarketCentral blog in September 2009. Share this on del.icio.us.
11 Myths of Social Media Marketing
Webbiquity
MAY 24, 2010
While offshoring works well for tasks like IT consulting services and software application development, it tends to be less efficacious for market-facing activities. Tags: Social Media Marketing best practices blogging Facebook myths of social media marketing offshoring risky rules social media marketing costs Twitter. Tweet This!
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100 Best of 2008: Amusing, Creative and Just Plain Odd
Webbiquity
JANUARY 4, 2010
Tags: Random AdFreak Brian Clark Charlie Brown ad agency spoof Conversation Marketing CopyBlogger Ian Lurie Jane Copland Matt McGee SEOmoz. While we worked together, George was responsible for turning out some of the most mangled, garbled, and just plain screwed up help desk tickets ever before seen by mortal man.&#. Post this on Diigo.
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Anecdote: Most Significant Change - a primer
Buzz Marketing for Technology
JUNE 27, 2008
Consulting Services. • Digg this. --> --> Trackback Pings. Comments: (you may use HTML tags for style). Company Profile. Keynote Speaking. Workshops & Seminars. Whitepapers. Anecdote Associates. Contact us. Categories. Change management. Collaboration. Communities of practice. Complexity. Expertise location. Facilitation.
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100 Upgrade your lame agency website into your social media brand HQ
Biznology
DECEMBER 4, 2012
I was installing a new personal consulting web site over the weekend and I was reminded of this. Another thing it lets me do is add a plugin that easily allows me to offer all my visitors the ability to effortlessly share my content to Pinterest, Facebook, Twitter, Tumblr, and even Google+, reddit, digg, NewsVine — whatever.
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80 Managing in the Virtual or Network(ed) Organization: News, views, and reviews of Work 2.0 tools, apps and practices
Buzz Marketing for Technology
JULY 28, 2008
What initially caught my eye in that article (more than other useful points and references) were quotes from the major management consulting firms Mercer-Delta and McKinsey about this fundamental and permanent shift. These global management consulting firms will move into this area full force. they can’t NOT do so. Your comment.
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Book Review: Social Media Marketing – An Hour a Day
Webbiquity
JULY 28, 2010
Later, he founded his own marketing technology consultancy. Tags: Book Reviews ad-voidance b2b b2c book review Dave Evans Fred Reichheld NASA Net Promoter Score social media marketing an hour a day social media marketing plan social media metrics social media ROI. Subscribe to the comments for this post? Share this on del.icio.us.
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100 Phony Testimonials and Dumb Social Proof
Writing on the Web
JULY 7, 2010
I get asked about this by some of my consulting clients who are starting a new business or product launch. How do you get good client testimonials for your sales copy, for example, content for a landing page, when you don’t have a lot of previous clients? Be as truthful with your readers as possible. Build trust by being trustworthy.
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The information processing view of humanity
Buzz Marketing for Technology
JUNE 27, 2008
I could capture entire conversations on audio or video, but this wouldnt be very useful unless there was great automated tagging of the content, and even then the really valuable outcomes are the insights generated rather than the entire conversation. For example, del.icio.us, used with judicious tagging, is a very powerful tool.
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The Top 3 Priorities for 2010 Marketing Budgets
Online Marketing Institute
NOVEMBER 2, 2009
If you don’t have in-house SEO resources, hire an agency or consultant, but either way, make SEO an ongoing priority. Create content on a blog or produce videos, and promote using Digg, Twitter, and other social bookmarking and social networking sites. Tags: b2bmarketing. Conversations Re: Sales | Marketing | Social Media | Etc.
Intranet Blog :: E-mail fatigue
Buzz Marketing for Technology
JUNE 28, 2008
Digg this Post to del.icio.us Intranet Consultants. How about that Carl Kidd dive over the top to stop Montreal on the goal line and essentially clinch the Grey Cup for the BC Lions. A huge congratz to Vancouver â??s s own Paul McCallum for winning the most outstanding award! Post to Slashdot. Print Article. -->. Technology Vendors.
(Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009
Webbiquity
FEBRUARY 1, 2010
Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. Social media marketing activity exploded in 2009, and so did coverage of these practices. Stephen Debruyn. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Stumble upon something good?
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Content Curation in B2B Marketing
Online Marketing Institute
NOVEMBER 7, 2010
It’s already happened in the consumer world: Sites like Digg (social curation) which have little or no original content have become key resources for information. Looking for a company that offers consulting on corporate and business blogging, including design, development and strategy? Tags: b2bmarketing longtailseo.
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40 Should You Outsource Your Social Media Efforts?
Online Marketing Institute
APRIL 11, 2011
But hiring a social media consultant may not be as straightforward as hiring other types of professional service providers, such as a web designer or an accountant. Consultant Kesten Migdal works with PROBAR on its social media programs. Could outsourcing free up your time to focus on business operations? How do you measure ROI?
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40 Nuggets from Social Media workshops as of late. : Community Group Therapy
Buzz Marketing for Technology
JULY 7, 2008
In this scenario, you really need Program/Project mgmt and your consulting partner (in my opinion) should not be your PMO. consultant. Tags: socialmedia , odriscoll , strategy , practices , influencers , VOC. A wiki may have all these things, but that does not a platform make. Popularity: 17% [ ? Share This. advertising.
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How to Match 10 Key Success Metrics to Your Blogging Strategy.
Convince & Convert
MARCH 4, 2010
Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.
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130 BMJ blogs " Blog Archive " Richard Smith: Get with Web 2.0 or become yesterday's person
Buzz Marketing for Technology
JUNE 27, 2008
These sites allow you to store, tag and share links across the internet. I have several professional hats right now (as well as doctor, writer and international health consultant) and one is part owner of a web consulting technology company in Serbia. Add new tag. Email This Post. Print page. Share this post Whats this?
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Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
SEPTEMBER 21, 2010
Social Media Strategy Worksheet from Jay Baer at Convince and Convert As a social media consultant, I specialize in helping companies create and implement social media strategy. Social media strategy consulting details here. To help you figure all this out, you might want to download my free social media strategy worksheet.
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The Social Media Email Signature
WebMarketCentral
SEPTEMBER 18, 2008
Social media email signatures can also include elements like AIM name, Digg page, Sphinn profile and Ning group. Terra Andersen Entrepreneur and Internet Business Consultant + Subscribe To b4b! tags: email signatures, Web 2.0, YouTube, StumbleUpon, Technorati and Second Life: about 20% of Web 2.0
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20 From The Information Age To The Connected Age " GigaOM
Buzz Marketing for Technology
JUNE 27, 2008
read more | digg story Sphere: Related Content [.]. Aside from its introducti (tags: web2.0 From The Information Age To The Connected Age « GigaOM (tags: kno knowledge web2.0) [.]. Marketing consulting by ACS. October 7, 2007 From The Information Age To The Connected Age « GigaOM [.]. October 7th, 2007. 9:44 AM PT.
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