Writing on the Web

JUNE 28, 2011

I’ve got a new Fan Page for my business Content for Coaches and Consultants : You’re invited to come see what’s there, what’s new in leadership concepts, brain science, and personal development: Patsi’s Facebook Fan page. Drum roll, please. It’s like an open buffet for people who like learning.

Facebook 100

Facebook Ideal Customer Profiles Digg Buzz 100

Webbiquity

FEBRUARY 18, 2011

If you decide to hire this out, what qualifications should you look for in a local SEO consultant or firm? How To Hire a Local SEO Consultant by Local SEO Guide. The consultant should have a system that regularly communicates what they have done, what is going to be done and when.&#. Share this on Bebo. Share this on Facebook.

SEO 100

SEO Digg Consulting Social Networks 100

Writing on the Web

SEPTEMBER 2, 2010

In between, there are two articles a month to be created for ContentforCoachesandConsultants.com for my loyal subscribers, all busy executive coaches and consultants. As well, I’m speaking at the Custom Media Conference in Amsterdam, and attending a huge mega-guru event in Las Vegas the same month. Blog this on Blogger.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

NuSpark Consulting

DECEMBER 16, 2012

2 Digg and Reddit bookmarking. . On the 12 th Day of Christmas, my content gave to me…. . 12 Google Plus sharing and discussing. 11 Facebook status updating. 10 Tweets worth retweeting. 9 Guest blog outreaching. 8 YouTube videos viewing. 7 LinkedIn statuses I’m updating. 6 Quora posts I’m answering. . 5 Blog Posts written…. .

Social Media 100

Social Media Digg Media Inbound Marketing 100

Writing on the Web

DECEMBER 14, 2010

Many of the small business clients I consult with have this problem. What can coaches and consultants do then, to provide content that grabs readers’ attention in a way that makes an impact? That’s right, you guessed. Tell engaging stories of real people with real problems and how you can help. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

MAY 18, 2011

And it is for anyone who sells themselves as a service provider: executive coach, consultant, trainer, author, financial consultant, doctor, lawyer… Tom always taught that he never invested in marketing tools he couldn’t master himself. As a professional speaker, it was a natural marketing vehicle for Tom.

Video Marketing 100

Video Marketing Content Marketing Digg Ideal Customer Profiles 100

Writing on the Web

FEBRUARY 2, 2011

If you’re a coach or consultant, I recommend using some sort of community building membership site, and recommend using Journal Engine. Obviously, of course, I promote KickStartCart , as the best, most comprehensive shopping cart and database management system on the planet. But I’m also a fan of MailChimp and Aweber.

Tools 100

Tools Digg Blogger Work Management 100

Buzz Marketing for Technology

AUGUST 18, 2010

There seems to be tons of Social Media consultants and Directors of Social Media but will that party last? It’s no longer a social science experiment by a bunch of early adopters – it’s just part of our everyday approach! Also I am not seeing anyone really “killing it” with or in social media (sans Mark Zuckerberg of course).

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

JULY 14, 2010

There are no impulse purchases in Technology or Consulting Services. It’s a fallacy to think we as marketers can understand the business impact of our programs in a mere 6 month period – after all we are in B2B marketing not B2C. It’s a highly considered purchase. Tweet This! Share this on Facebook. Share this on Linkedin. No related posts.

Marketing Proposals 100

Marketing Proposals Digg Budget Programs Planning 100

Writing on the Web

MARCH 14, 2011

but without focusing on the problems people struggle with, nobody is going to be interested in the fact that you’re the best coach or consultant around. Most of the time, I find there is a natural tendency for professionals to write from their own perspectives, i.e., how their services really work. That’s not all that hard.

Video Marketing 100

Video Marketing Content Marketing Digg Content 100

Writing on the Web

OCTOBER 20, 2010

He tells the story of how he earned the equivalent of a $960/hour consulting fee from a homeless man…. As my entire interaction had lasted only 30 seconds, this eight dollar profit translated into a $960/hour consulting fee, not bad. One evening as I was entering a restaurant in San Francisco, a homeless person stopped me.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

MAY 9, 2011

Yet many of the coach websites and blogs I review talk about themselves: “We provide top-shelf strengths-based coaching and consulting to entrepreneurs.&#. He wants what others seem to have: success and peace of mind. “Visit our page to find out how we can help you create a more productive organization.&#. What do you think?

Marketing Websites 100

Marketing Websites Digg Content Buzz 100

Writing on the Web

APRIL 28, 2011

For example, as a former executive coach and psychologist, I write for other coaches and consultants who are too busy with clients to write their own newsletters and blogs. A great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Tips Content 100

Buzz Marketing for Technology

JULY 2, 2008

Consulting Services. • Digg this. --> --> Trackback Pings. Company Profile. Keynote Speaking. Workshops & Seminars. Whitepapers. Anecdote Associates. Contact us. Categories. Change management. Collaboration. Communities of practice. Complexity. Expertise location. Facilitation. Intervention design. Knowledge circulation.

Work Management 100

Work Management Skype Digg Storytelling 100

Writing on the Web

DECEMBER 8, 2010

But it’s difficult for me to shift gears and focus on writing content for executive coaches and management consultants , which is a big part of my business, with a different target audience and different message. quality content for coaches and consultants. Leadership development is an area of expertise for me. I write Ph.D.-quality

Work Management 100

Work Management Marketing Management Digg Thought Leadership 100

Webbiquity

JANUARY 28, 2011

If you sell professional services or consulting and the thought of having to sell makes you anxious, distressed, and uneasy, you’re not alone. And here’s a little secret: As a consultant, you already have many of the skills you need to succeed in sales—all you need to do is learn how to apply them to your selling efforts.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Buzz Marketing for Technology

MARCH 16, 2010

Time for a new phone system very soon,” Moments after this tweet was posted we responded with this tweet: “@[prospect] – let me know if we can help you – we have some Strategic Consultants that can help you assess your needs.” I am happy to say that the potential customer did, and 13 days later, we closed a $250,000 sale. Tweet This!

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Writing on the Web

NOVEMBER 3, 2010

I’ve hired Suzanne as a consultant for my business, and I’ve attended several of her classes. She puts forth extra effort to support and challenge clients so they actually use the valuable insights she offers and thus they become much more confident and powerful in calling the shots in their own businesses. Blog this on Blogger.

Business Blogging 100

Business Blogging Blast Campaigns Business Class 100

Writing on the Web

APRIL 18, 2011

ET , I’m giving an open webinar to share my tips and tools that make online marketing manageable, especially for service professionals, solo entrepreneurs, busy consultants, coaches, etc. So on Wednesday, April 20, 2011 at 5 p.m. Wednesday April 20, 2011, 5 pm ET. Or, go ahead and ask your questions here, leave a comment.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

SEPTEMBER 27, 2010

I have a couple of options for working with people, including consulting , and you can read this page here: Patsi’s Writing Services. And if you don’t see it that way, if you’re blogging without results, then a few tweaks and tips can change that for you. If you don’t see what I mean, ask me. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Content Blogger 100

Webbiquity

JANUARY 15, 2010

Then sales people would contact the prospects and use a “consultative&# sales process. Once they developed a short list of vendors for consideration, they contacted the companies (using phones, which were connected via wires) and the companies sent them (printed) sales collateral by mail (postal, that is). What will they find?

Sales Cycle 100

Sales Cycle Buying Cycle Social Media Marketing Management 100

Webbiquity

MAY 17, 2010

Hayes, Managing Partner and Principal at the New England Consulting Group , draws on his experience working with midsize to large clients across healthcare, consumer packaged goods, retail, energy and other sectors to illustrate both the theory and real-world examples of trailblazing marketing campaigns and practices. Post this on Diigo.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Television marketing Work Management 100

Writing on the Web

APRIL 16, 2011

Part of the problem I see with marketing – at least with coaches and consultants – is that people are too busy with clients and don’t have a clear marketing road map to follow. What do many smart professionals f orget to do in their online marketing ? The 1-2-3 next steps aren’t laid out. Blog this on Blogger.

Webinar Metrics 100

Webinar Metrics Tips Content Marketing Digg 100

Writing on the Web

SEPTEMBER 9, 2010

(Vacation time, so here’s another guest post, this one by Susan Long, freelance marketing consultant.). About the Author: Susan Long is a freelance marketing consultant who started her online life as a blogger. If you’re writing your blog for more than just fun, you’ve probably thought about how you can make some money from it.

Business Blogging 100

Business Blogging RSS Merchandising Advertorials 100

Writing on the Web

JULY 27, 2010

Of course, I have to point people to my consulting services if they want me to spend time doing a good analysis and provide specific solutions. You don’t need to hire an expensive consultant to help you figure these things out. I’m posting twice a week, but I’m still not getting comments, and my traffic stats stink.

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Webbiquity

FEBRUARY 10, 2010

That gives you the opportunity to explain how your products or services can help them, in a consultative fashion. Demonstrating your knowledge of their industry and their challenges, for example by tweeting your thought-leadership blog posts and white papers, makes you a resource they can go to for helpful information. Post this on Diigo.

Twitter 100

Twitter Business Digg Thought Leadership 100

Webbiquity

JANUARY 19, 2010

How much should SEO really cost, and how can you avoid hiring an SEO consultant who is incompetent (or worse)? How to SEO Flash by Hochman Consultants. Which helpful tools may be missing from, or underutilized in your SEO toolkit? Demystifying Google Webmaster Tools Reports, Part 2 by ClickZ. Share this on del.icio.us. Tweet This!

Tactics 100

Tactics SEO Long Tail Marketing Best Practices 100

Webbiquity

APRIL 7, 2010

For search marketing consultants and agencies, four basic phases and an example of what a monthly report should consist of to keep the client engaged throughout the relationship. Carrie Hill explains how to use demographic targeting tools from AdWords, MSN AdCenter and Yahoo to increase conversion rates for b2c search marketing programs.

Search Engine Marketing 100

Search Engine Marketing Paid Search Agency Search Marketing SEM 100

Buzz Marketing for Technology

JULY 14, 2008

Consulting Services. • Digg this. --> --> Trackback Pings. Company Profile. Keynote Speaking. Workshops & Seminars. Whitepapers. Anecdote Associates. Contact us. Categories. Change management. Collaboration. Communities of practice. Complexity. Expertise location. Facilitation. Intervention design. Knowledge circulation.

Work Management 100

Work Management Peer-to-peer Skype Digg 100

Buzz Marketing for Technology

JULY 2, 2008

Consulting Services. • Digg this. --> --> Trackback Pings. Company Profile. Keynote Speaking. Workshops & Seminars. Whitepapers. Anecdote Associates. Contact us. Categories. Change management. Collaboration. Communities of practice. Complexity. Expertise location. Facilitation. Intervention design. Knowledge circulation.

Work Management 100

Work Management Digg Storytelling Ideal Customer Profiles 100

Writing on the Web

JULY 2, 2010

I’d also like to share about the consultant I hired who stood me up for 3 appointments. For example, I’d like a place to rant about the 15-hour power outage I had yesterday that caused me to lose a day’s work. Personality counts for sure, how much is the question. Share this on Bebo. Blog this on Blogger.

Personalization 100

Personalization Ning Business Content 100

Webbiquity

MAY 10, 2010

a North American consulting organization focused on improving sales management functions within growing and transitional organizations. Your company website can serve as far more than a marketing and PR vehicle—it should be a genuine sales tool as well. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Share this on Mixx.

Work Management 100

Work Management Case Studies Case Study Marketing Management 100

Writing on the Web

MAY 2, 2011

More specifically, if you’re a professional service provider, like an executive coach , a consultant, a lawyer, health care or financial adviser… how do you create a website that attracts clients and gets potential new leads? How should content marketing be used on the home page of your website? What makes good website copy?

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Webbiquity

FEBRUARY 14, 2010

Buyers no longer rely on sales people for basic information or exploratory “consultation.&# The buying process has fundamentally changed. Many marketers are starting to get this. Most sales people still don’t. The winning users will be those who manage to get the “art&# part right. Share this on del.icio.us. Tweet This!

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Writing on the Web

NOVEMBER 4, 2010

I’m a WordPress consultant and online business coach. Hi, my name is Suzanne Bird-Harris. Patsi asked me to guest post on her blog, and it comes at a good time, on the heels of an interesting blog survey… In a recent survey , I asked readers what their biggest hurdle was when it came to blogging. Early Bird Special: $197.

Digg 100

Digg Work Management Blast Campaigns Webinar Metrics 100

Webbiquity

MAY 24, 2010

While offshoring works well for tasks like IT consulting services and software application development, it tends to be less efficacious for market-facing activities. The tools of social media are (mostly) free, but the time, effort and expertise required to make social media marketing effective has real costs. Ooh, not a good idea.

Social Media 100

Social Media Social Marketing Media Rules 100

Webbiquity

JANUARY 4, 2010

Jane Copland lists several ways she’d like the offline world to be more like the online, such as automatic redirection of phone numbers, a mechanism to simplify street addresses, and “Unplugging and re-plugging-in anything that doesn’t work properly should immediately result in it working again.&# Share this on del.icio.us.

Creativity 100

Creativity Paid Search Agency Web 2.0 Best Practices 100