Webbiquity

AUGUST 18, 2020

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. Host virtual conferences, trade shows, job fairs, and more. A tool to manage and produce conferences, workshops, and other virtual events. Total reviews: 339. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Square 2 Marketing

APRIL 1, 2020

Most of us expected to attend at least a handful of events, trade shows and conferences this year. Over the past few years, live events have exploded as an opportunity to meet prospects, introduce new products, close deals, entertain customers and build your brand.

Trade Show 54

Trade Show Digital Transformation Conference Event Marketing 54

Circle Studio

DECEMBER 4, 2019

Industry trade shows and conferences are staples in the A/E/C marketing mix, and typically represent a large line item in a firm’s marketing budget. With all the time and resources that go into trade show participation, ensuring your firm maximizes the investment is essential. Start planning far in advance.

Trade Show 87

Trade Show Planning ROI Marketing Budget Creation 87

ANNUITAS

NOVEMBER 15, 2021

Now more than ever, trust is important in the buying process as prospects continue to carefully consider purchases. They’ve lost many of the main methods they once relied on: trade shows, networking events, site visits, in-person meetings, conferences, etc. Faster time to qualify. Ease of scale.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

Square 2 Marketing

APRIL 24, 2020

With Trade Shows, Conferences, Events And Networking Canceled, You Need To Lean Into Digital Lead Generation NOW! Many businesses have relied on trade shows, events and conferences for a steady stream of leads over the past 10 years, and in some cases even longer.

Trade Show 73

Trade Show Leads Lead Marketing Qualified Leads 73

markempa

NOVEMBER 26, 2012

Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. I can’t help but wonder given my own trade show attendance experience. Trade Show ?

Trade Show 120

Trade Show Optimization Lead Scoring Lead Ranking 120

NuSpark Consulting

MARCH 30, 2016

Heading out to trade shows and conferences are one of the best ways to generate leads. Most industries have at least one key event that your prospects attend. However, trade shows are costly, and measuring ROI can be complicated. Invite prospects via personalized email to a pre or post show meeting.

Trade Show 100

Trade Show Ads Mobile Advertising Conference 100

Engagio

SEPTEMBER 27, 2018

After talking with customers, partners and prospects at Dreamforce, they were curious to hear about our passageway to conference and trade show follow up. In today’s vlog, I answer that question and reveal how we’re using ABM in our post-Dreamforce conference strategy. Thanks, bye.

Trade Show 69

Trade Show Account Based Marketing Conference ABM 69

Biznology

MARCH 7, 2019

It’s encouraging to see a resurgence in the quantity and quality of B2B marketing conferences and trade shows these days. Here’s a lineup of top-quality conferences scheduled in the remainder of 2019. March 20-21, London, Get Stacked – The B2B Marketing Technology Conference. March 2019. September 2019.

Conference 146

Conference B2B Marketing B2B DemandBase 146

ClickDimensions

MARCH 29, 2019

The booth – it’s often thought of as the heart of every company’s trade show appearance. Yet true trade show effectiveness is determined well before exhibitors are gathered in their designated spaces in the exhibit hall and even well after the booth and the leftover swag are shipped back home.

Trade Show 68

Trade Show Planning Conference Work Management 68

Jifflenow

OCTOBER 30, 2019

Trade shows are an important spend in any marketer’s budget. This results in more than $24 billion in spending on trade shows each year in the U.S. Finding a way to measure the success of a trade show is key, but only 30% of exhibitors actually have established goals for their events.

Trade Show 40

Trade Show ROI Eye-Tracking Marketing Budget 40

Lake One

MARCH 31, 2020

Trade shows are an important part of generating leads and filling the sales pipeline for many. In fact, a survey conducted by IDG reported that conferences and trade shows are listed as second, behind companies websites, on effective B2B lead generation tactics. Almost like hosting your own mini-trade show.

Trade Show 53

Trade Show Activities Webinar Metrics Account Based Marketing 53

Conversica

OCTOBER 2, 2018

Trade shows are an important aspect of bringing products to market. Most marketing teams have some presence at industry trade shows or conferences to promote products directly to customers, participate in panel discussions, meet with analysts, and gain an in-depth view of the overall state of their specific industry.

Trade Show 58

Trade Show Marketing AI Lead Scoring Lead Ranking 58

Conversica

OCTOBER 30, 2019

We are in the middle of conference season and Marketers are hard at work promoting events, building booths, crafting meeting spaces, selecting swag and giveaways, and polishing their messaging. Needless to say, trade shows and conferences require large investments of time, energy and resources from Event Marketers.

Trade Show 45

Trade Show Marketing AI Enterprise Management Marketing Budget 45

markempa

JANUARY 21, 2013

Tweet Trade shows and conferences are still the biggest areas of investment for marketers, according to the most recent MarketingSherpa B2B Marketing Benchmark Report. Yet, many companies still measure marketers on cost-per-lead metrics when such metrics are inadequate for measuring face-to-face interactions at trade shows.

Trade Show 120

Trade Show Lead Scoring Lead Ranking Sales Qualified Leads 120

markempa

JULY 8, 2013

The best opportunity to kick off that effort was at the NRF Big Show. This conference, sponsored by the National Retail Federation, is the largest technology event for retailers. It combined these elements to promote the new brand at the trade show. The fun didn’t end at the trade show. Following up.

Trade Show 120

Trade Show Event Marketing Advertising Agencies Work Management 120

The Effective Marketer

JUNE 29, 2011

Make Your Trade Shows Count. The old fashioned trade show may not be the hottest topic coming through your inbox these days but odds are that you may still be doing quite a few events and have trade shows as part of your marketing budget. brings 12 tips for ensuring shows deliver the leads you expect.

Trade Show 100

Trade Show Tips Marketing Budget Creation Planning 100

Vision Edge Marketing

DECEMBER 13, 2022

The CFO might suggest every department cut their budget by X% or in some cases, the CFO might even go into specific recommendations on where to cut the budget, such as eliminating travel or training or halting conference and industry event participation. Connecting with critical prospects? Sound familiar? It’s a mistake.

Budget Programs 211

Budget Programs Allocation Trade Show Marketing Budget 211

markempa

MAY 11, 2010

I came across this helpful post by Mike Thimmesch on 100 Trade Show Lead Generation Ideas that's worth checking out. Go to fewer trade shows, but put more effort into booth staff preparation and promotions for each remaining show. Track leads to determine and expand in the shows with the best ROI 9.

Trade Show 120

Trade Show Lead Generation Tips Lead Scoring 120

Webbiquity

OCTOBER 16, 2018

To increase the likelihood your prospect will actually learn about your offering at the right time, here are six ways to cut through the noise and get their attention. You can go high ($50 to $100 per package) with a service like Video Plus Print , or keep it simpler with something closer to trade show swag.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

B2B Marketing Traction

APRIL 13, 2010

Having a presence at an industry trade show can be one of the most expensive B2B marketing tactics in your annual program. But it’s no longer enough to just show up, exhibit and leave. Here are six trade show tips to help you maximize return on your investment and, in some cases, even reduce your costs.

Trade Show 100

Trade Show B2B Marketing ROI Advertising Agencies 100

Martech

DECEMBER 16, 2021

Marketers give it a 50/50 chance they will attend an in-person event, conference or trade show in the first half of 2022, a new MarTech survey has found. I don’t want to sit on a virtual conference all day; the times are always weird and it’s too easy to skip a session if I have a project due,” one respondent wrote.

Conference 97

Conference Personalization Planning Paid Search Agency 97

DealSignal

FEBRUARY 18, 2024

Table of Contents [Open] [Close] What Is Sales Prospecting? Sales prospecting tools are important in identifying potential buyers (prospects) and then building a business relationship with them. A salesperson who is good at prospecting will create a database full of likely customers.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

Lead Liaison

AUGUST 21, 2018

Does your company do marketing events, like trade shows or conferences? When preparing for an event, there are two main focuses: getting your “gear” ready for the show, and setting up a process for managing the leads you get from that marketing event. Marketing events, and the like (conferences, trade shows, etc.)

Trade Show 48

Trade Show Work Management Marketing Management Lead Scoring 48

Trade Press Services

APRIL 29, 2024

Attend and present at relevant conferences, trade shows, workshops, and summits. Especially in the B2B marketplace, conferences and other events offer opportunities to gather with a large group of your target audience and industry leaders.

B2B Thought Leadership 76

B2B Thought Leadership Thought Leadership Ad Building Peer-to-peer 76

Oktopost

AUGUST 24, 2021

77% of business decision-makers found at least 1 new supplier in the last trade shows they attended. 92% of trade shows attendees are on the lookout for new products. User Conferences. User conferences are great when your customer base has grown to at least 600-100 clients. Source: pamdidner.com.

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

Biznology

SEPTEMBER 3, 2015

Have you noticed how so many B2B companies seem to be running their own proprietary conferences these days? Should you launch a client conference of your own? What a great way to get your customer’s full attention, especially compared with a trade show, where you have to compete with zillions of others.

Conference 80

Conference Trends B2B Trade Show 80

Hubspot

OCTOBER 2, 2017

Though many salespeople despise prospecting, it’s an important part of sales. Unfortunately, the majority of reps use ineffective and outdated sales prospecting techniques, instead of the effective practices that could actually lead to a higher volume of better qualified leads (and make them more partial to prospecting).

Top of Funnel 101

Top of Funnel Effectiveness Sales Qualified Leads Trade Show 101

DealSignal

JULY 27, 2023

Table of Contents [Open] [Close] What Is Sales Prospecting? Sales prospecting tools are important in identifying potential buyers (prospects) and then building a business relationship with them. A salesperson who is good at prospecting will create a database full of likely customers.

Top of Funnel 52

Top of Funnel Generation Account Based Marketing Sales Qualified Leads 52

Marketing Insider Group

OCTOBER 27, 2020

While the event page empowers prospects to attend an event, a post-event webpage shows the highlights of the experience. Jordan Schwartz is president and co-founder of Pathable, an event app and website platform for conferences and trade shows. For example, you might create: A Post-event webpage.

Lead Scoring 306

Lead Scoring Lead Ranking Tips Leads 306

Biznology

JUNE 23, 2021

Even traditionally schmoozy get-togethers like trade shows and conferences can be outperformed by online versions in important ways: More attendees. For that you need to develop an easy-to-navigate library of videos on specific product features and benefits that customers and prospects ask about.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

SWZD

FEBRUARY 4, 2021

For decades, B2B salespersons have depended on industry events to meet prospects, identify opportunities, win business and even win-back business.

Advertising Channels 118

Advertising Channels Trade Show Conference B2B Sales 118

Biznology

MARCH 23, 2018

The result: you get higher quality prospects, with higher conversion rates and at lower cost than traditional outbound marketing. Did you know that both Google and Facebook use dear old direct mail for cold prospecting in their ad sales businesses? Budgets continue to shift to digital channels. But hold on. I’ve seen actual samples.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Navigate the Channel

AUGUST 7, 2023

Beacon Technology in B2B Marketing In the B2B marketing landscape, beacons play a crucial role in delivering personalized content to potential clients during trade shows, conferences, and other business events.

Marketing AI 65

Marketing AI B2B Marketing B2B Trade Show 65

ViewPoint

JANUARY 26, 2012

The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail. prospective business buyers in just about every category can be found through the mail, even for obscure products or highly targeted niches.

B to B 120

B to B netFactor Media SEM 120

Biznology

JULY 7, 2020

Many of the B2B trade shows, conferences and meetups already on your calendar are going virtual, so you have plenty of opportunities to still take an active role, for lead generation, and for deepening your relationship with current customers. During the pandemic, your customers and prospects could be anywhere, physically.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Martech

AUGUST 24, 2021

This comes as several trade shows, conferences, and smaller regional shows are being planned for the remainder of 2021. It also follows an announcement by the New York Auto Show that it will not hold its 2021 event , despite optimism earlier this year that it could host tens of thousands of attendees in person.

Personalization 128

Personalization Planning Trade Show Conference 128