ANNUITAS

JANUARY 23, 2013

Last week, I had the privilege to serve as one of the presenters at the inaugural Interact13 event, a conference focusing on content marketing, social media, and other interactive marketing media for the B2B and B2C marketer. Before the conference began, I was speaking with a marketing director who asked about our firm.

Work Management 100

Work Management Planning Demand Generation Conference 100

ANNUITAS

MAY 7, 2014

I am currently attending the third Content2Conversion conference which is sponsored by DemandGen Report. Drawing a crowd of approximately 400, mostly B2B marketers there is a thirst for knowledge and deeper understanding of how to advance their content marketing strategies.

Buyer Personas 100

Buyer Personas Demand Generation Content Conference 100

ANNUITAS

JANUARY 26, 2016

Just like anything; sports, cooking, marketing automation or delivering a presentation at a conference – it takes practice. Writing and writing well takes practice. If you aren’t in the habit of writing on a regular basis, start now. Don’t start with an overly ambitious goal of writing a blog post every day, but write something.

Demand Generation 100

Demand Generation CMO Conference Act-On 100

ANNUITAS

SEPTEMBER 13, 2016

After all, we are all there for the same reason and there’s really no excuse not to be “present” when attending an event. Attending an event off-site, even if it is in your own city, helps engage an audience. It’s work still, but we remember why we love it or at least, why the challenges are still interesting. many are new to us.

Demand Generation 100

Demand Generation Demand Webinar Metrics Generation 100

ANNUITAS

APRIL 15, 2014

Not only does privacy present complex regulatory challenges in the US, Europe and the rest of the world, but it also impacts an organization’s reputation and public perception and can have significant PR and government relations implications. Q: What’s the biggest concern for marketers who manage, or even just touch data these days?

Privacy 100

Privacy Privacy Policies Deliverability Demand Generation 100

ANNUITAS

FEBRUARY 19, 2015

1) If you go, be present. If you aren’t going to be present at the event, why did you go in the first place? 4) Plan on presenting what you learned to your team when you return. Unsure what to present? This is a no-brainer, but how do you expect to get anything out of an event if you aren’t paying attention?

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

ANNUITAS

MAY 9, 2016

Have you ever been to a conference and felt like you got nothing out of it? By allowing hands-on experience in the platform, it enables you to not only hear new ideas and learn new ways to solve challenges, but you are able complete an exercise in the session and ask questions of the presenter. Live in Vegas-. Peer interaction-.

Marketo 100

Marketo Peer-to-peer Planning Marketing Automation Services 100

ANNUITAS

FEBRUARY 24, 2015

At last week’s Content2Conversion Conference , the theme across many presentations, including mine, was aligning content to your buyer and engaging with them at a deeper level.

Correlation 100

Correlation Demand Generation Marketing & Strategy B2B Sales 100

ANNUITAS

JUNE 3, 2014

Time and time again when I speak with clients, prospects and other organizations at conferences I am asked the same question: how can we get sales to buy into what we are doing? One of the more obvious standouts in the early data is the continual struggle of marketing and sales alignment.

Enterprise Management 100

Enterprise Management Planning Demand Generation B2B Sales 100

ANNUITAS

SEPTEMBER 9, 2011

In case you missed it (insert wink and a smile here), last week was Salesforce.com’s user conference, Dreamforce , arguably one of the largest events in the industry, if not the most entertaining. We observed many sessions where people left in droves during the presentation. Oh yeah, there were a ton of user sessions too.

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Marketing Management B2B Thought Leadership 100

ANNUITAS

MARCH 18, 2014

All of the usual suspects were in the room – head of marketing, head of sales, marketing automation power users, demand generation leads, content marketer … but also present were the head of their CRM install and the lead project manager of their website and web analytics team — both IT roles in this particular company.

Process 100

Process Planning Marketing Automation Services Demand Generation 100

ANNUITAS

MAY 12, 2023

Recently, I spent a few days in Austin, Texas with Zoho for the “Zoholics” customer conference. I had great conversations with Zoho executives, getting into some of their latest product announcements.

Marketing AI 130

Marketing AI Enterprise Management Ad Building Work Management 130

ANNUITAS

JUNE 9, 2015

I’ve noticed a new trend emerging at marketing conferences, a new slide that is becoming part of the standard operating procedure when marketers are asked to present a case study or to share stories about their marketing experiences. I call this slide … The Stack.

Marketing Automation Services 100

Marketing Automation Services Case Study Case Studies Conference 100

ANNUITAS

MAY 15, 2015

I’ve got to admit, when SiriusDecisions’ Jennifer Ross and Marisa Kopec opened their keynote session yesterday morning saying their presentation was going to be “provocative”, I was skeptical. And there you have it, the theme of the conference. I stand corrected.

B2B Sales 100

B2B Sales B to B Lead Ranking B2B 100

ANNUITAS

MAY 10, 2011

The content presented by SiriusDecisions and the end-users effectively delivered on this theme. What follow are five common threads that I picked up throughout the conference. Those who presented at the event were also believers in process. They underscore just how you forge a new alliance between marketing and sales.

Work Management 100

Work Management B to B Marketing Management Demand Generation Agencies 100

ANNUITAS

NOVEMBER 11, 2014

As the need for skilled B2B demand generation workers continues to grow, so does the proliferation of conferences geared to demand generation enthusiasts looking for that additional edge in the battle against outdated, tactical marketing methods. Enter the “Unconference.”.

Peer-to-peer 100

Peer-to-peer Demand Generation Lead Ranking Demand 100

ANNUITAS

DECEMBER 21, 2010

I recently spoke at a conference attended mostly by B2B marketers. During my presentation, when I mentioned “the sales team”, a collective groan seemed to emanate across the room. It will improve the engagement and alignment with your buyer, leading to improved revenue attainment through marketing. Resolution 2: Involve Sales.

B2B Marketing 100

B2B Marketing Work Management Marketing Management B2B 100