Scoop.it

SEPTEMBER 2, 2021

Today, with the advent of digital marketing, the ways of doing marketing have modernized. Now, face-to-face interaction has been reduced to occasional marketing conferences or networking events. Marketers are no longer required to knock on the doors to make people aware of their products. Here we go!

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Tips Paid Search Agency Marketing Management High Quality Lead 96

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. Check them out below! Continue reading.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. These are real thoughts present in the day-to-day planning of a demand generation marketer.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

Outgrow

OCTOBER 20, 2022

Conference Marketing – How to Make and Market Events [5 Steps]. Conferences bring together customers, partners, employees, media, analysts, and others under one roof. And that’s why the concepts of online conferences and conference marketing started gaining popularity. . Let’s dive in!

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KoMarketing Associates

FEBRUARY 26, 2015

If you are running out of ways to use your marketing budget in a manner that is worth your while, consider hosting a small conference or after work event. Below are some of the ways that event marketing can help your B2B company grow. Then, we moved to holding one-day conferences. Provides Expertise.

Event Marketing 120

Event Marketing B2B Marketing Work Management B2B 120

PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. These are real thoughts present in the day-to-day planning of a demand generation marketer.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

Marketing Craftmanship

FEBRUARY 16, 2017

Regardless of industry, conferences and seminars can be a significant waste of time, money and opportunity. But the conference sponsor is typically not at fault for the lack of return on this marketing investment. Do I have the internal discipline to make conferences a worthwhile investment?

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Brandpoint

APRIL 7, 2021

One of the biggest question marks is still event marketing. Are people starting to finally push past lockdown fatigue and willing to venture out to in-person events as the year progresses? A motivating factor of why people attend in-person events are the social and networking components. But, what about lead generation?

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

SpotMe Blog

JUNE 29, 2022

In turn, that increase in reach also boosts the value of the event to both the company hosting it and the sponsors. . Hybrid events will continue to play a huge role in the enterprise event industry going forward, and your company can’t afford to miss out on the opportunities they’ll present. What is a hybrid event?

Event Marketing 52

Event Marketing Enterprise Management Webinar Metrics Paid Search Agency 52

SmartBug Media

AUGUST 7, 2023

Things to Prepare Before You Go to HubSpot’s INBOUND 2023 Your Event Objectives Just like most conferences where the number of attendees is in the tens of thousands, INBOUND is a lot—a lot of learning, a lot of networking, a lot of experiencing, and a lot of fun. Want this in an actual checklist? Here you go: INBOUND 2023 Checklist.

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Conference Network Marketing Planning Hubspot 52

Marketing Insider Group

MARCH 6, 2020

With the current public health concerns over coronavirus, many companies are backing out of marketing conferences and suspending travel for employees. So, what should you do if your event is canceled? Those hosting the event are trying to balance the threat to public health and the huge investment that goes into these shows.

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Planning Conference Transparency Paid Search Agency 292

Biznology

MAY 1, 2019

From the classroom to the conference room. So let’s move from the classroom to the conference room, from students to professionals. The last project based team I formed was last fall with a small but mighty team that put together an event for 200 people. From the classroom to the conference room, once again.

Conference 91

Conference Campaigns Planning Peer-to-peer 91

Brandpoint

NOVEMBER 10, 2020

Webinars, online classes, Zoom meetups and full-fledged conferences. Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. The event chat is always too crowded and moving too fast for any good conversations. Here’s what I learned.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Martech

SEPTEMBER 8, 2023

My first in-person event was overwhelming. I was there to report on the conference, doing person-on-the-street interviews and attending as many programs as possible to write blogs and live updates for the tech company that sponsored it. It’s a collaborative effort, which may be why more companies aren’t activating more event content.

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Lead Scoring Lead Ranking Top of Funnel Budget Programs 130

Webbiquity

NOVEMBER 27, 2018

It’s great Twitter is addressing its issues with bots and trolls , but to really turn around performance, marketing will have to play a key role as well. Case in Point: Event Marketing. presentation downloads, session video) after the event. presentation downloads, session video) after the event.

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Paid Search Agency Twitter Trade Show Social Networks 216

markempa

JULY 8, 2013

This conference, sponsored by the National Retail Federation, is the largest technology event for retailers. Arming them with iPads, where they could access a short presentation. If that conversation produced a prospect, the sales professional could show him a brief slide presentation and capture his information on the iPad.

Trade Show 120

Trade Show Event Marketing Advertising Agencies Work Management 120

Martech

JANUARY 24, 2024

Spending as much time as we do in video conferences, video meet-ups and webinars, we’ve become accustomed to those chat windows where people and their messages and questions come and go in an instant as they automatically scroll to the latest content. The presenter might pick out two people, welcome them, and ignore the other 298.

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Webinar Metrics Conference Aggregators Communities 112

Webbiquity

SEPTEMBER 12, 2023

They provide more value for marketers and a superior experience for attendees compared to webinars and virtual gatherings. That’s the core message from The State of In-Person B2B Conferences report from Bizzabo. 62% reported growth in registration at their most recent conference compared to past events.

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Marketing Report Event Marketing Stats Paid Search Agency 304

Marketing Insider Group

MAY 5, 2021

At their foundation, they’re live or pre-recorded presentations delivered to participants online. Many events require registration or payment to attend. Content may only be available in real time throughout the live event, or it may be available to view on demand after the event ends. Consider Facilitating a Hybrid Event.

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Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership 285

Smashmouth Marketing

SEPTEMBER 10, 2009

Conference Chicago IDC suggests change VP Sales title to VP Customer Outcomes! conference -- a big post but full of the updates on how people use the new tech. link] brianjcarroll : RT @Sales20Conf : RT @gerhard20 Customers can smell your "commission breath" #sales20 nedelsha : Just learned from Kevin Popovic I don't need to present.

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Launch Marketing

FEBRUARY 26, 2018

B2B event marketing is an important component of a successful marketing strategy. In fact, 87% of C-suite executives believe in the power of live events and plan on investing in them more in the future. Networking events. Strengthen your brand recognition. Speaking sessions. Build your pipeline and trust.

Event Marketing 48

Event Marketing B2B Marketing Marketing & Strategy Marketing Strategy 48

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There’s no way I can recommend “the best” conference to attend if you only have the time and budget to go to one. I’ll also be speaking at a number of these events. Digital Summits. Digitalsummit.com.

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Conference Marketing AI Work Management Marketing Management 58

Marketing Insider Group

FEBRUARY 12, 2020

If you’re planning to level up your leadership skills this year, it’s well worth considering attending a leadership conference. If you’re ready for the challenge and looking for some inspiration to set you on the right path, along with valuable networking opportunities, make sure you attend at least one of the following conferences in 2020.

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Conference Thought Leadership Enterprise Management Work Management 55

Marketing Insider Group

OCTOBER 27, 2020

While the event page empowers prospects to attend an event, a post-event webpage shows the highlights of the experience. It features content such as a “thank you” message, a recap of what happened during your event, important stats such as digital attendance, highlights from key virtual presentations, and downloadable content.

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Lead Scoring Lead Ranking Tips Leads 306

Martech

SEPTEMBER 7, 2022

I predict that there will be some new announcements about Microsoft Mesh this October during their flagship developer conference, Ignite , and I can’t wait! In the meantime, I have found three primary areas where immersive technology is effectively helping B2B marketing teams. 3 of the best use cases for the B2B metaverse.

Enterprise Management 115

Enterprise Management B2B Marketing B2B Marketing Management 115

SpotMe Blog

JULY 25, 2021

Attendees can go to an actual venue for the event, but can also opt to participate online if they are unable to be there in person. The tricky part about hybrid conferences and events is making them equally as engaging and fulfilling for people who are attending remotely as it is to those who are physically present.

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Examples Enterprise Management Work Management Conference 111

Martech

OCTOBER 5, 2022

Event marketing has changed radically in the last two years because of the pandemic. It shuttered in-person shows and conferences, forcing brands to use digital events to connect with customers and prospects. Although in-person events are taking place, virtual events will remain an important channel.

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Enterprise Management Marketing Management Fulfillment Training 102

Contently

MAY 13, 2020

For almost a decade, webinars have been the go-to choice for digital events. Marketers slap together a deck and say their piece in front of a small audience. Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. Storytelling that stands out.

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Storytelling Budget Programs Marketing Automation Services Webinar Metrics 210

Adobe Experience Cloud Blog

NOVEMBER 4, 2014

If you’re looking for an event to reboot your creativity and get you up to speed on market changes, check out ad:tech, where CAKE’s President, Santi Pierini and Marketo’s Sr. Sending your employees to conferences like ad:tech allows them to learn about, and invest in new technologies. Events for Everyone!

Conference 48

Conference Organization B2B Thought Leadership Advertising Agencies 48

Bluetext

APRIL 8, 2024

In this blog post, we’ll highlight some upcoming cybersecurity events in 2024 that companies should consider attending and provide insights into maximizing brand awareness opportunities through strategic marketing approaches. Attendees can participate in educational sessions, hands-on workshops, and networking events.

Peer-to-peer 37

Peer-to-peer Brand Identity Branding Thought Leadership 37

Marketing Insider Group

JUNE 9, 2020

marketing approach from creative brand advertising towards business growth and satisfying customer needs better. As Coca-Cola’s global vice president said at a press event, “Marketing in Coca-Cola is meant to drive business. Coca-Cola decided to move away from the previous CMO’s product-focused marketing approach (Mr.

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CMO Advertisements Advertising Paid Search Agency 314

Smashmouth Marketing

DECEMBER 1, 2010

I've recently been on the conference circuit, speaking and tweeting whatever sales and marketing goodness I can find. One topic that came up at each conference was the quality of the content presented by the various speakers. The key as a presenter is to avoid the commercials and present brilliant content.

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Vendors Lead Scoring Lead Ranking Event Marketing 100

Adobe Experience Cloud Blog

MARCH 31, 2014

Author: Maggie Jones Be honest: could you get through an entire presentation without saying “um”? And lastly, do you know the one thing you want your audience to take away from your presentation? With our own user conference fast approaching (only one week away!) eye contact? The Content.

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Eye-Tracking Marketo Webinar Metrics Lock-In 48

Pam Didner

OCTOBER 15, 2022

However, I know many event managers thrive on managing complex events. Therefore, I have high respect for event marketing professionals who manage events with ease and don’t freak out when things go wrong. Event management is teamwork. Generally, the shelf life of content used at events is short.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Martech

OCTOBER 4, 2022

“Online events tend to draw larger audiences than in-person events — at least that’s our experience — and they’re less expensive and time consuming to produce and attend,” said Marc Sirkin, Third Door Media’s EVP product and technology, at The MarTech Conference. Additional links.

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Top of Funnel Intent Signal Lead Ranking Digital Marketing Funnels 120

Martech

JUNE 3, 2022

” Rather than tailoring messages to individual customers, marketers in the B2B space are recognizing the need to adopt account-based strategies to resonate with groups of executive-level buying groups. Britt’s presentation also highlighted the necessity of sharing data between marketing and sales teams.

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Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 122

Marketing Insider Group

JULY 29, 2021

Though he’s in the executive ranks at Salesforce, Solis still attends conferences as a keynote speaker. Most recently, he was a top virtual presenter at Conga Connect 2021. CX doesn’t start with your marketing. With a little help from Solis’ writings and teachings, you’ll move the needle on customer trust and retention.

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Paid Search Agency Work Management Trust Marketing Touchpoints 317