Brandpoint

NOVEMBER 10, 2020

Webinars, online classes, Zoom meetups and full-fledged conferences. However, there are wrinkles that need to be ironed out for you and your team to see the intended results of these conferences. One conference had an accompanying Slack community, which I thought was a great idea, but it didn’t have a lot of activity.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

nDash

JULY 30, 2021

The conference wraps up with a two-hour closing ceremony. Registration fees range from $799 to $1,499 for walk-up registrants. With featured speakers from Verizon, Microsoft, and more, the B2B Sales & Marketing Exchange 2021 conference is a three-day in-person event at the Encore Boston Harbor resort. 2: Engage 2021.

Marketing AI 52

Marketing AI Co-Registration Demand Generation Agencies Advertising Agencies 52

Top Rank Marketing

AUGUST 14, 2023

2023 is the 14th year I’ve been giving B2B marketing presentations for MarketingProfs. Workshops are October 4th with the main conference happening October 5th and 6th. I do love to meet new people of course – I’ve given over 300 presentations in 20 different countries. The list goes on.

B2B 94

B2B Advertising Agencies Paid Search Agency Co-Registration 94

Hinge Marketing

DECEMBER 16, 2020

Now, add on top of that no face-to-face networking or conferences and trade shows in the near future, and it becomes an infuriating task as well. Like I mentioned before, face-to-face networking, conferences, and trade shows are sidelined right now, so techniques such as licensing existing research have to step up and fill the gaps.

Lead Scoring 119

Lead Scoring Lead Ranking Generation B2B 119

Hinge Marketing

JANUARY 9, 2020

What is Co-branding? Co-branding is a marketing strategy where two or more brand names form a branding collaboration around a product, service, or topic. This is where co-branding, especially co-branding with research, can launch your content to new heights of readership and engagement. Source: Red Bull Stratos.

Research 118

Research Co-Registration Brand Identity Branding 118

Hubspot

APRIL 13, 2021

the number of registrants than an on-demand video, but the live webinar’s attendance also exceeded that of its on-demand counterpart by 23%. Offers a gated landing page option to charge for events, which is a great option for hosting online conferences or other high-value content alongside regular webinar programming. Image source.

Webinar Metrics 87

Webinar Metrics Enterprise Management Budget Programs Work Management 87

Top Rank Marketing

SEPTEMBER 11, 2023

As fellow runners, our co-founder and series host Lee Odden joins Wil to delve into the parallels between running and marketing. Wil also offers an exclusive preview of his presentation, “ Houston, We Have a Landing Page Problem—and ChatGPT Might be the Solution ,” at the upcoming MarketingProfs B2B Forum event.

B2B Marketing 98

B2B Marketing B2B Lead Ranking Marketing Qualified Leads 98

Brandpoint

APRIL 7, 2021

Or will much of this year play out like 2020 did, with Zoom meetings and webinar registrations, or even hybrid models for events? From a marketing and communications perspective, that’s what you naturally lean into as a value proposition of going to a conference,” Jody said. Read More: Top Marketing Conferences in 2021 ].

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

Hinge Marketing

JUNE 9, 2020

Moreover, face-to-face meetings, trade shows/conferences, and special events have all been sidelined for the near future. For example, at Hinge, we tell clients that if they co-brand a webinar with us, we can double or triple the normal number of registrations they receive. Technology. Play 10: Consider chatbots.

Co-Registration 122

Co-Registration Multi-Touch Attribution Marketing Automation Services Terms and Conditions 122

Convince & Convert

JUNE 4, 2013

Check out these 4 marketing conferences you can’t miss this year: Ohio Growth Summit. 2012 keynote speaker and CEO of Arment Dietrich Gini Dietrich announced during her presentation last year that Ohio Growth Summit was the best conference she had ever attended. Social Fresh Conference. June 6, 2013 Columbus, Ohio.

Social Media 127

Social Media Social Marketing Media Co-Registration 127

SocialPilot

JANUARY 31, 2024

Objective HubSpot’s latest influencer marketing campaign aimed to derive more registration and brand awareness for its INBOUND 2023 conference. The activities are planned to attract a larger target audience to their conference. Co-connecting other relevant events can drive the audience from there to your pages.

Case Study 90

Case Study Case Studies Work Management Studies 90

Convince & Convert

DECEMBER 26, 2010

The Blogging Success Summit kicks off in February , with 23 presentations from a murderer’s row of blogging luminaries (+ me). And for a short time, you can save 50% on registration at [link]. Here’s just part of the lineup for this virtual conference that takes place Feb 1 – Feb 22. Joe Pulizzi of Junta 42.

Co-Registration 114

Co-Registration Blogger Tips Conference 114

Top Rank Marketing

AUGUST 21, 2023

To kick off this series of interviews, we’re honored to present a captivating conversation between Joe Pulizzi , founder of Content Marketing Institute and The Tilt, and Co-Founder of TopRank Marketing, Lee Odden. October 4th is when the workshops are happening, with the main conference on October 5th and 6th.

B2B Marketing 71

B2B Marketing B2B Paid Search Agency Co-Registration 71

Marketing Insider Group

SEPTEMBER 3, 2013

This is a guest post from ComBlu president and co-founder Kathy Baughman, covering their new eBook on the biggest content marketing pain points, and which they are graciously offering for us here with no registration required… Why is Content so Painful? Cyclical events, seasonal dynamics or conferences are good examples.

Content Marketing 100

Content Marketing CMS Development Co-Registration Enterprise Management 100

Launch Marketing

FEBRUARY 15, 2018

For example, a security webinar attendee or registrant may also benefit from your whitepaper on “cybersecurity best practices” or be interested in a free assessment. You can also test the inclusion of additional registration questions such as “do you use any of the following cybersecurity tools” for even more insight.

Webinar Metrics 59

Webinar Metrics Top of Funnel B2B Thought Leadership B2B 59

Convince & Convert

AUGUST 25, 2011

If you and your co-worker(s) are going to the same event, act as though you ARE NOT from the same company. Speaking at conferences is part of my business. My man Joe Pulizzi is putting on a SHOW at the first-ever Content Marketing World conference. For a debut conference, it may be the best lineup I’ve ever seen.

Social Media 127

Social Media Media Blogger Co-Registration 127

Metadata

AUGUST 30, 2021

These are the “5 steps to getting __ going TODAY” guides that shamelessly leverage our affinity for Buzzfeed-esque listicles to present real, useful 101-level steps to using and getting initial value out of your new product. Case study presentation. Some ways to arm your buyers with the practical application can include: 1.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

These are the “5 steps to getting __ going TODAY” guides that shamelessly leverage our affinity for Buzzfeed-esque listicles to present real, useful 101-level steps to using and getting initial value out of your new product. Case study presentation. Some ways to arm your buyers with the practical application can include: 1.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Vidyard

MAY 6, 2015

While conferences are a fun excuse to stay in a nice hotel for a night (among other benefits!), This is fine if you’re just looking to pad your email list, but really engaged registrants are hungry for more information on your topic – why would they sign up if they weren’t? That’s where webinars come in.

Webinar Metrics 51

Webinar Metrics Co-Registration Top of Funnel Marketing Automation Services 51

Capstone Insights

JANUARY 17, 2018

Touch governance : At a recent conference, I met a marketer who told me that his company was sending too much email, essentially spamming people. a confirmation email after registration for a webcast or event). Co-Founder and Editor. Co-Founder and Editor. Exclude those emails that are expected. Jay Famico.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

Hubspot

JUNE 20, 2018

Host a co-marketing offer with a partner. Demo your latest product at an appropriate conference and collect signups in-person. Webinars are the perfect opportunity to talk about your industry and access the audience of thought leaders whom you might want to present with. Collect email addresses at registration.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Hinge Marketing

AUGUST 5, 2020

After all, attending or hosting a conference is one of the most common ways to share marketing strategies and discuss business challenges, right ? . To add to the magic, you may need to schedule frequent cleaning breaks between sessions, thus losing valuable presentation time. Cakewalk, right?

Conference 86

Conference Co-Registration Content Webinar Metrics 86

readwrite

MAY 11, 2012

BlogWorld was packed with them last year and will likely be full of them again this year (as an aside, I’m speaking again at BlogWorld next month; see the bottom of this post for information on how to get a 10% discount off conference registration). For 10% off conference registration , use the promo code BDavidC10 at checkout.

Co-Registration 40

Co-Registration Blogger Best Practices Public Relations 40

Adobe Experience Cloud Blog

JUNE 24, 2009

  With almost 5,000 registrants, it is clear that B2B marketers are concerned about getting the most out of their demand generation and lead management programs. Use different social media sites differently, based on the culture of the co mmunity that already exists.      Direct mail may not be dead.

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

Webinato

SEPTEMBER 9, 2015

If you build your online presentation with the A2T in mind and consistently take into account the factors discussed below, you will be able to create and replicate successful webinars with unexpectedly high conversion rates. In a physical seminar as well as in a web-based presentation similar factors impact the A2T. A2T Components.

Conversion Rate 40

Conversion Rate Webinar Metrics Conversion Work Management 40

Hubspot

SEPTEMBER 13, 2012

We just wrapped up our own conference here at HubSpot, INBOUND 2012 , and as the event coordinator, I thought it might be timely to share some of the things we learned from this event. Have cheery, well-informed greeters at every entrance for your event, providing directions to registration and answering questions about the event.

Co-Registration 28

Co-Registration Tips Peer-to-peer Conference 28

LeanData

NOVEMBER 8, 2016

Create a gathering place for sales and marketing operations professionals so they would get more from their experience at the Dreamforce mega-conference. Held at the Trou Normand restaurant in downtown San Francisco, Ops-Stars drew: 1,736 registrants. We have brief recaps of the sessions and links to the presentations below.

Elasticity 45

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 45

Unbounce

JULY 23, 2019

In the market for a marketing conference that’s totally immersive and genuinely actionable? The sixth annual Unbounce Call to Action Conference (CTAConf) is coming up fast (September 25 to 26!), We know there are a lot of marketing conferences out there. The Marketing IQ Manifesto with Oli Gardner, Co-Founder of Unbounce.

Buyer Personas 22

Buyer Personas Co-Registration Top of Funnel Conference 22

Marketing Insider Group

SEPTEMBER 17, 2020

A webinar is an online seminar that allows one or more speakers to present over a web-based interface to a listening audience. During a webinar, the speakers make presentations and attendees are engaged with Q&A and polling. What is a Webinar? However, networking and community-building are very limited in a webinar. User Data.

Webinar Metrics 351

Webinar Metrics Co-Registration Conference User-Generated Content 351

LeanData

NOVEMBER 8, 2016

Create a gathering place for sales and marketing operations professionals so they would get more from their experience at the Dreamforce mega-conference. Held at the Trou Normand restaurant in downtown San Francisco, Ops-Stars drew: 1,736 registrants. We have brief recaps of the sessions and links to the presentations below.

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40

LeanData

NOVEMBER 8, 2016

Create a gathering place for sales and marketing operations professionals so they would get more from their experience at the Dreamforce mega-conference. Held at the Trou Normand restaurant in downtown San Francisco, Ops-Stars drew: 1,736 registrants. We have brief recaps of the sessions and links to the presentations below.

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40

LeanData

NOVEMBER 8, 2016

Create a gathering place for sales and marketing operations professionals so they would get more from their experience at the Dreamforce mega-conference. Held at the Trou Normand restaurant in downtown San Francisco, Ops-Stars drew: 1,736 registrants. We have brief recaps of the sessions and links to the presentations below.

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40

Heinz Marketing

MARCH 11, 2019

Earlier this week, our guest today and many people in the B2B marketing were down in Scottsdale for the B2B Exchange, which many years, including this year kind of represents the beginning of spring conference season. And every episode of Sales Pipeline Radio is always available past, present, and future on SalesPipelineRadio.com.

Top of Funnel 60

Top of Funnel Account Based Marketing Paid Search Agency Demand Generation Agencies 60

Unbounce

OCTOBER 13, 2020

ticket sales and registrations). Whether you’re promoting a conference, show, activity, or even a webinar, the rules are the same: if you can create a certain level of antici— wait for it —pation for an upcoming event, you’re golden. Here’s why: Event landing pages are the best way to drive ticket sales and registrations.

Landing Pages 139

Landing Pages Examples Co-Registration Webinar Metrics 139

Martech

OCTOBER 29, 2021

. “Connecting all of your channels — delivering an omnichannel, consistent experience — is very important because we are talking about a 30% higher lifetime value among omnichannel shoppers,” said Vijay Chittoor, co-founder and CEO of CDP company Blueshift, in his recent MarTech presentation.

Co-Registration 110

Co-Registration Brand Identity Branding Touchpoints 110

Golden Spiral

JANUARY 7, 2021

The COVID-19 pandemic shut the doors on hundreds of conferences and trade shows in 2020. Organizations hosting virtual events found that 45% of registrants attend live. 10% of registrants who didn’t participate live, attended on demand. Golden Spiral attended the RSA Conference in San Francisco in February, 2020.

Co-Registration 62

Co-Registration Trade Show Conference Webcast 62

Hinge Marketing

NOVEMBER 3, 2021

Online events – webinars, podcasts, virtual conferences – are just as effective in growing your audience and giving them a taste of your expertise. Try these strategies: Ask for a list of registrants/attendees. Ask to advertise your firm in conference collateral. Fuel your lead generation efforts. Meet (with) people.

Consulting 123

Consulting Work Management Marketing Management Webinar Metrics 123