B2BMarketing.net

MAY 22, 2024

B2B Marketing, the organization behind the groundbreaking global marketing community Propolis , and internationally renowned events B2B Ignite , The Global ABM Conference , and The B2B Marketing Awards , has announced the launch of the Propolis Marketing Leaders Series. Register your interest to attend the event here.

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chiefmartech

MARCH 28, 2018

As the world’s largest, vendor-agnostic marketing technology conference, MarTech gives you real-world insights into the good, the bad, and even the ugly of procuring, implementing, and operating marketing technology solutions. And we’re not looking to sell you anything — well, other than a conference ticket.

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Biznology

JULY 7, 2020

Many of the B2B trade shows, conferences and meetups already on your calendar are going virtual, so you have plenty of opportunities to still take an active role, for lead generation, and for deepening your relationship with current customers. Your existing client conference calendar can be converted to virtual. What’s to be done?

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DealSignal

SEPTEMBER 18, 2018

With Inbound and CMWorld just completed, the Sales Enablement Society Annual Conference this week, and Dreamforce right around the corner, you know that we’re in the midst of marketing and sales event season! Almost all conferences use hashtags. Planning which conference sessions you’ll attend is very important.

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Conference Peer-to-peer Vendors Network Marketing 45

Marketing Insider Group

JANUARY 11, 2021

In 2021, many top marketing agencies and tech companies are still hosting digital marketing conferences. With virtual events, you may think that we lose something that accompanies traveling, meeting marketing experts and peers face to face, and sitting in huge auditoriums with dynamically engaged marketing speakers.

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chiefmartech

DECEMBER 27, 2018

MarTech will be the best vendor-agnostic conference to attend to master this discipline, to learn from and network with your peers in marketing technology leadership, and to keep ahead of all the changes that continue to disrupt marketing as we know it. Okay, okay, that last one is a little self-promotional.

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Conference Peer-to-peer Marketing Management CMO 86

DealSignal

SEPTEMBER 18, 2018

With Inbound and CMWorld just completed, the Sales Enablement Society Annual Conference this week, and Dreamforce right around the corner, you know that we’re in the midst of marketing and sales event season! Pre-event prep: Networking begins early Almost all conferences use hashtags. You also want to know who is presenting.

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Conference Peer-to-peer Vendors Network Marketing 40

Influitive

AUGUST 3, 2015

With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. And they’re using this power to independently narrow down vendors long before they reach out to salespeople. In the B2B software world, it’s a buyer’s market.

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eDataSource

SEPTEMBER 5, 2019

For most of us, the best way to enhance our professional knowledge is interaction with our professional peers in a setting where we’re all learning something new. This is the concept behind eDataSource’s annual Client Conferences. Our 6 th Annual Client Conference is on September 18 th , in Denver. It’s how we grow in our jobs.

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chiefmartech

APRIL 25, 2017

tl;dr — From 2016 to 2017, the marketing automation category of the marketing technology landscape grew yet again, by 36% , from 156 vendors to 212. So here’s the category — click for a larger version — followed by some commentary: There are 212 vendors included in this category, up 36% from 156 in last year’s landscape.

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BenchmarkONE

DECEMBER 24, 2018

Professional conferences — especially marketing conferences — can be a great place to learn, connect with industry peers and get up to speed on the latest tech tools. With most marketing departments stretched thin, how can you decide if marketing conferences are a good idea for your team to attend?

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ANNUITAS

NOVEMBER 15, 2021

They’ve lost many of the main methods they once relied on: trade shows, networking events, site visits, in-person meetings, conferences, etc. In fact, only 30% of B2B buyers prefer in-person interactions when evaluating new vendors (that number drops to 16% for renewals). I will be floored if we ever go back to 50% travel.

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Work Management Marketing Management Ad Building Sales Qualified Leads 246

Jackie Walts

DECEMBER 13, 2017

The right vendors act as valued strategic partners and maximize the time of your marketing team. Here’s some hints on how to replace a critical vendor without losing your mind. Is it possible that if you had a frank discussion, you could work things out with your existing vendor? A vendor search is time consuming.

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Marketing Automation Services Advertising Agencies Vendors Paid Search Agency 48

Martech

SEPTEMBER 29, 2021

It’s interesting that Validity is saying that since many marketers are suggesting that their peers move away from open rates as a key performance indicator. “In essence, open rates are a vanity metric,” said Frank Brooks, Head of EMEA Marketing at Dotdigital, speaking at MarTech Conference (free registration required).

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Open Rate Marketing Automation Services Peer-to-peer Click Rate 113

Heinz Marketing

APRIL 4, 2022

Matt : This is a long time coming and I’m very excited we finally got this done, because I saw both you and Jamie Walker, who you work with, speak at the 6sense conference in December and you had some great examples. By Matt Heinz , President of Heinz Marketing. You can even ask Siri, Alexa and Google! My name is Matt Heinz.

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Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 97

Rev

APRIL 26, 2023

Leverage a prospect’s peers Identifying the right people to talk to in a prospect company is pretty standard practice for Sales and Revenue teams. They see peers as a chance to talk about how they’re running their business. They see peers as a chance to talk about how they’re running their business. Here it is.

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Peer-to-peer Cold Calling Sales Cycle Advertising Agencies 60

Tomorrow People

NOVEMBER 23, 2018

B2B buyers must understand how you will help them achieve their business objectives, and that can only be realised by investing in the emotional relationship between the client and vendor. This could be either one-to-one plan, or even peer reviews on your company in order to see what other customers are saying about you.

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Top of Funnel Trends Planning B2B Thought Leadership 209

Conversica

OCTOBER 10, 2018

LONDON — October 10, 2018 — Conversica , the leader in conversational AI for business, is inviting attendees at this year’s O’Reilly Artificial Intelligence Conference in London to hear Chief Scientist Dr. Sid J. About the AI Conference. Reddy speak on October 11 at 16:00 about deep reinforcement learning.

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Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

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B2BMarketing.net

MARCH 15, 2024

Instead, they were watching in the background, waiting for a peer to step up and show the way forward. 2023 was the year that B2B marketers realised the potential of AI, but it didn’t take long until the mere mention of the word led to rolling eyes and a collective sense of ‘here we go again’. So, what did we learn from this year’s event?

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Work Management Demand Generation Agencies Advertising Agencies Marketing Management 52

TrustRadius Marketing

APRIL 16, 2021

In 2015 – 2016, HR cloud technology vendors have continued to receive massive, increasing amounts of funding from venture capital investors—so much so that the media has dubbed it an on-going “love affair.” THIS IS A TEST TO SEE WHEN THIS GOES LIVE. This message should appear at 3:05.

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Work Management Marketing Management Peer-to-peer SMB 52

SWZD

APRIL 15, 2019

Many CEOs today spend considerable time keynoting their own conferences or participating in other industry-related events because executive visibility and sharing their vision are key components of why people go to conferences in the first place. C-level executives also play an active role in events. Sales Enablement.

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Moz

APRIL 11, 2019

Posted by cheryldraper From networking with your peers to hearing from industry leaders, there are benefits a-plenty to attending conferences. Your peers know that. Plus, our Birds of a Feather lunch tables allow you to connect with like-minded peers who share similar interests. You know that. How to make the case.

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Peer-to-peer Conference Network Marketing Sample 49

Golden Spiral

APRIL 18, 2019

It is one of the largest, most influential healthcare industry organizations, and more than 45,000 health IT professionals attend the HIMSS conference every year. Understanding these two essentials will empower you to more effectively develop and market products in the B2B tech world. Not sure where to start looking? That’s why we’re here.

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chiefmartech

OCTOBER 9, 2019

This is my bi-annual call for leaders, practitioners, and pioneers across the marketing technology and operations community to send in proposals to present at the MarTech conference. Vendor Agnostic — It can’t be a veiled sales pitch for a specific product. Negotiating, managing & migrating martech vendors.

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ANNUITAS

JUNE 26, 2014

Erika Goldwater’s post earlier this week got me thinking about events, that love-it-or-hate-it way that so many of us choose to network with colleagues and peers, learn about industry trends and best practices, generate leads for our business or build our brand presence. Identify and understand the vendor landscape-.

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Peer-to-peer Demand Generation Agencies Demand Generation Conference 100

SpotMe Blog

NOVEMBER 3, 2022

It’s no secret that times are tough and everyone is looking for ways to cut costs. Organizing hybrid and virtual events instead of in-person events is a great way to reduce your event budget. So, to help you understand how to get more for less out of your events and how to optimize your hybrid/virtual event budget, read on. Request it now. #1

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Enterprise Management Budget Programs Cost Work Management 52

Brandpoint

JULY 26, 2019

You just got out of a meeting with your boss who gave you the news that you were approved to attend a conference or a trade show. Getting the green light to go to a conference isn’t always easy — budget, timing and buy-in from leadership all need to align — so, you should feel pretty good about yourself!

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chiefmartech

MAY 1, 2017

In just one week, the world’s largest independent marketing technology conference designed for senior-level marketers and marketing technology professionals happens at MarTech in San Francisco. The MarTech conference features: 70+ presentations — check out the agenda. Meet more than 100 amazing martech vendors.

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Marketing Management Peer-to-peer Conference Vendors 43

chiefmartech

MARCH 20, 2018

As we’ve seen with other enterprise marketing stacks, Juniper Networks has blended solutions from three major marketing cloud vendors: Adobe, Oracle Eloqua, and Salesforce. It’s also fun to see where specific martech vendors you know and love are adopted by others — and to discover new ones you might not have seen before.). (It’s

Enterprise Management 44

Enterprise Management Network Marketing Marketing Management Reachforce 44

Hinge Marketing

FEBRUARY 2, 2022

They realize that today’s buyers are leveraging digital assets such as email, websites, search engines, social media, and webinars to learn more about products and services and help them distinguish one vendor from another. In years past, much of the education would have occurred at trade shows, conferences, or special events.

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Digital Asset Management Work Management Marketing Management Budget Programs 83

SnapApp

OCTOBER 10, 2017

Millennials influence a purchase in ways that align perfectly with modern B2B marketing practices involving trust, discoverable content, peer influence, and digital pervasiveness. . According to the Conference Board , the first vendor that is engaged in the sale wins more than 50% of the time. Getting on the Right Level. .

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Inbox Insight

AUGUST 30, 2020

Marketing technology buyers are results-driven and often choose vendors that are leaders in their field. Our latest research pulls together essential data about the way decision makers reach their outcomes, giving vendors and demand generation managers the inside track. Where do they go to research solutions? Reading time: 10 minutes.

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Work Management Marketing Management Research Allocation 98

chiefmartech

AUGUST 2, 2016

As summer enters its home stretch, it’s time to look forward to the fall — and the next MarTech Europe conference in London, November 1-2. MarTech is the world’s premier, vendor-independent conference dedicated to addressing the global intersection of marketing, technology, and management. I hope to see you there!

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iProspect Peer-to-peer Marketing Management Case Studies 40

KoMarketing Associates

NOVEMBER 17, 2016

Whether you’re looking to improve traffic, drive conversions, or acquire links, you need quality content in place to help get you there. As noted by Neil Patel , content marketing and SEO are like peanut butter and jelly. You can eat them on their own, but they complement each other so well. You know what? Just kidding.

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SEO B2B Marketing Content Marketing Tips 120

CoSchedule

SEPTEMBER 21, 2022

Did you know organized marketers are seven times more likely to report success than their peers? Think about it — rather than frequently shifting priorities and living between piles of unfinished tasks, organizing all your work in one place gives you the mental space to focus on what matters. Not sure how to create a communication calendar?

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Content4Demand

FEBRUARY 7, 2020

The conference saw 29% YOY growth and a 4.5- Director, Integrated Marketing, Oracle, praised the conference’s expanded focus since its inception in 2012. “It It used to be a great conference for just content marketing when it was known as Content2Conversion. In 2019, more than 1,300 sales and marketing professionals attended.

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