Brandpoint

MARCH 27, 2020

We did postpone our hosted events and can no longer attend in-person conferences or trade show s this spring , but for the most part , we can carry on business as usual. A t Brandpoint , we are lucky to be equipped with technology that allows us to operate 100% virtually without missing a beat.

Social Media 133

Social Media Marketing Management Media Trade Show 133

ClearVoice

NOVEMBER 3, 2019

One respondent keeps floss at her desk… and uses it there too: “I like to floss during conference calls. Paper goods. There are also some less common items from the paper trail days that make us happy to see still in use. Lip gloss, lip balm or chapstick. Hand lotion. Mirror and tweezers. Best in category? Weekly planner.

Customer Surveys 60

Customer Surveys PR Paper Blogger 60

KoMarketing Associates

NOVEMBER 8, 2018

No matter where potential customers are in the sales cycle, organizations can build brand awareness in their industry by: Publishing reputable case studies, ebooks, white papers, or other content about industry topics and data. New content can also open the door for speaking at industry events, trade shows, and conferences.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Marketing Craftmanship

JUNE 11, 2015

White Paper…check. The classic complaints against marketing sound like this: “We’ve attended the XYZ conference for 3 years, and it hasn’t generated any new clients.” Many companies view marketing simply as a checklist of items they believe to be essential: Website…check. LinkedIn and Twitter Accounts…check / check. Blog…check.

Planning 100

Planning Trade Show Paper Marketing & Strategy 100

Champion Communications

OCTOBER 12, 2021

White papers, social media feeds, something that tells me something I didn’t know, shows me a trend, that gets my interest.”. As a PR consultant, I wanted to know about the role that editorial plays in and amongst the B2B buying process. I think people will genuinely question these big conferences,” added Kerry.

Brand Identity 62

Brand Identity Branding B2B B2B Thought Leadership 62

Contently

APRIL 12, 2018

By doing this in advance, he can spend the interview connecting with the subject rather than staring down at a piece of paper. Unless it’s on video, most of my interviews are done over a conference line, which means I can record them. Then I try and memorize them by reading them maybe twenty to thirty times,” Marchese said.

Tips 167

Tips Wikipedia Press PR 167

Marketing Craftmanship

AUGUST 14, 2015

To make matters worse, business owners often engage ad agencies, PR firms and outside (and internal) marketing “experts” who are always ready to prescribe a long list of tactical solutions (white papers, blogs, newsletters, publicity, social media, direct mail, conferences, advertising, etc.)…all

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning B2B Thought Leadership 100

Hinge Marketing

OCTOBER 1, 2015

Your marketing strategy has to cover a lot of territory—messaging, lead generation, content development, PR, social media, events, campaigns, and more. Creates an Opportunity for Positive PR. White papers. Ask to advertise your firm in conference collateral. Social media. Increases Lead Generation Efforts.

Marketing Management 48

Marketing Management Consulting Advertising Agencies Marketing Strategy 48

ClearVoice

AUGUST 3, 2019

In emails, meetings, conference calls and Slack channels. When it’s used to show colleagues that you are fluent in the language of the conference room, well, we’ve all been there. Characterizing your tease of next month’s PR plans as “a reveal” is basically an attempt to frame your work life as cinematic when, sorry, it’s not.

Peer-to-peer 68

Peer-to-peer Business Advertising Agencies Conference 68

WriteSpark

AUGUST 19, 2008

White Papers. « Technology PR Sessions at 2008 PRSA Conference | Main. Among writers however, "technical writer" has a specific definition, with experience and skills that typically aren't suited to sales materials, PR projects, and other marketing communications. White Paper Writer.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

Biznology

OCTOBER 21, 2014

Here’s a secret: all the best PR men and women are really persistent. When I go to meetings in impressive conference rooms, everyone tends to give everyone else their business cards. You can’t just rely on one cracker-jack, hyper-rolodexed, PR superstar in the Internet age. Even the Pity Mention is a Media Mention.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

Marketing Insider Group

JANUARY 24, 2013

Presenters of Inbound Conference. TomPick – Tom Pick – B2B marketing consultant focused on web presence optimization, SEO, SEM, social media, online PR. Publisher of PRDaily, PR Daily EU, Ragan.com. Tweets comms news, conference deals and more. Write case studies, eBooks, white papers, etc.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Consider allowing the reader to preview a content asset (for example, a white paper) before downloading the entire item. Use separate URLs when promoting content via Twitter, Facebook, blogs, PR, etc.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

ClearVoice

NOVEMBER 6, 2020

In addition to simulating an office environment in the sense of having separate channels (think conference rooms) for each client and team, “Slack allows you to instant message with your colleagues in a professional way and in a space where the conversations remain easily searchable.” . I settled on creating a dashboard.

Work Management 89

Work Management Marketing Management Skype Multi-Channel 89

Sword and the Script | B2B

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. 66% said conferences (including virtual). 34% said ebooks.

PR 80

PR Trust Marketing Stats B2B Marketing 80

Chris Koch

MARCH 19, 2010

Marketers and PR people can help by monitoring conversations and alerting SMEs to the topics and conversations they should get involved in. One of the things that’s new about the social media conversation is that engagement can’t be vetted by PR. Create social media policies for engagement—and support them. Seed discussions.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Marketing Craftmanship

FEBRUARY 6, 2016

My adult conversation with them goes like this: None of the “games” in the marketing toolkit – publicity, advertising, social media, videos, conferences, newsletters, blogging, direct mail, etc. White papers and editorial content are poorly disguised sales pitches, and offer no helpful information or insights.

Marketing Management 100

Marketing Management Paid Search Agency Marketing & Strategy Paper 100

Chris Koch

JANUARY 22, 2010

To make ourselves feel a little more comfortable with this idea, we may need to categorize social media with something whose hazy ROI we’re more familiar and comfortable with: PR. There have been research attempts made to uncover and evaluate methods for measuring the ROI of PR. Again, tough to isolate PR’s role.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Hinge Marketing

MARCH 8, 2017

For instance, you try blogging a couple of times a month or writing an executive guide or a white paper. If you’ve never thought about marketing in this way, it can be a challenge at first to motivate your team and change their thinking about marketing. Both of these firms have mature content marketing programs today. But you can start small.

Work Management 90

Work Management Marketing Management Service Brand Identity 90

Hubspot

JULY 8, 2011

Take hints and guidance from events you've seen in the paper and on TV. A white-walled conference room with lots of windows may give you a great view of the city, but the shades will probably be closed in order to even out the light. Learn more about how you can infuse social media into your PR efforts for maximum results.

PR 28

PR Tips Media Television marketing 28

Ambal's Amusings

JULY 22, 2010

With this plan in hand, no matter where you plan to use your messaging, you can be sure that your story is consistent—adding credibility to your brand—across blogs, tradeshows, webinars, white papers, your website and other distribution points. Combine paths – Do you have a special conference or product launch coming up?

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Chris Koch

JANUARY 15, 2010

He wasn’t a marketer, but he had been sent by a marketer, who hadn’t bothered to accompany him or even send an agency PR person for translation and kind supplication. But a white paper isn’t just content; it is data. PR becomes conversation. We’re all PR now. This guy was a salesman. The content engine.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Hinge Marketing

MAY 11, 2017

So, tracking things like downloads of your premium content, your white papers, your guides, tracking your blog traffic, those are very important in terms of understanding how convincing you’ve been that you are the expert. I’m talking about the type of PR that we call guest blogging or earned media coverage.

Video Marketing 50

Video Marketing Planning Marketing Automation Services Thought Leadership 50

Adobe Experience Cloud Blog

JANUARY 6, 2017

Lee Odden is the CEO at TopRank Marketing while also finding time to be an author, speaker, consultant on B2B content and influencer marketing, social media, PR, and SEO. The Ultimate Guide to The Best Marketing Conferences of 2017 https://t.co/Dc18ncYhcd . — John Jantsch (@ducttape) January 5, 2017. Michael Stelzner.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Bluetext

MARCH 10, 2021

As a trusted marketing and PR agency to B2G clients, Bluetext has seen a massive shift towards digital marketing initiatives in a short amount of time. The past couple of years has ushered in a number of changes for the marketing strategies of major defense and global technology brands serving the federal government.

Paid Search Agency 26

Paid Search Agency Advertising Agencies Content Marketing Marketing Agencies 1 26

Hubspot

JANUARY 27, 2020

Even if the data is accurate and you're not reading about a blatant false positive on a sample size of 14, you're likely looking at a PR piece that is almost certainly subject to Survivorship Bias. I've ranted about CRO case studies a ton by this point, so it's suffice to say I don't trust most of them. Invest in Trustworthy Data.

Multi-Touch Attribution 100

Multi-Touch Attribution Lead Ranking Case Studies Case Study 100

Walker Sands

MARCH 18, 2020

If you’re looking for guides on how to do this, our Seven Steps to Generating ROI with B2B Content white paper walks through our proven methodology for building buyer personas and performing a content audit so that you can strategically develop and deploy content that reaches your audience in a meaningful way.

Paid Content 52

Paid Content Planning Budget Programs Paid Search Agency 52

Brandpoint

NOVEMBER 28, 2018

Earned media was the primary focus of PR. ” [The PRNews Media Relations Conference is coming up on Dec. Any content, from eBooks to white papers to podcasts, are considered owned media assets. It’s why PR and marketing professionals are supplementing their outreach strategy with paid media solutions.

Paid Content 118

Paid Content Lead Ranking PR Media 118

Ambal's Amusings

DECEMBER 17, 2009

Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. Marketing Edge podcast.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

MLT Creative

SEPTEMBER 30, 2011

October 6, Go Mobile Conference Atlanta, GA: This event, sponsored by HubSpot and powered by the 60 Second Marketer, will teach you anything and everything you need to know about mobile marketing, and more. October 11-12, MIMA Minneapolis, MN: Largest annual marketing and technology conference in the Midwest. Plus, it’s free.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

October 6, Go Mobile Conference Atlanta, GA: This event, sponsored by HubSpot and powered by the 60 Second Marketer, will teach you anything and everything you need to know about mobile marketing, and more. October 11-12, MIMA Minneapolis, MN: Largest annual marketing and technology conference in the Midwest. Plus, it’s free.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

SmartBug Media

MARCH 19, 2021

New articles are posted daily on topics such as inbound marketing, creative design, marketing strategy, paid media, PR, sales enablement, and web development—providing a valuable resource for any B2B marketer. Must-read articles: Inbound Marketing: The Biggest Shifts Happening in Marketing Strategy.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Convince & Convert

JUNE 29, 2010

Before TV we entertained ourselves by interacting, making and doing, whether it was paper airplanes, a game of Yahtzee, or family harmonica night. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

markempa

AUGUST 17, 2007

A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. How do you build your library of relevant lead nurturing content? What can you send via email? How can you leverage events? What can you do online?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Webbiquity

FEBRUARY 14, 2010

These individuals are often the “face&# of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. Consider writing a Wikipedia page about yourself.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Buzz Marketing for Technology

JUNE 27, 2008

Trevor Cook is just one example of a blogger who writes notes from all of the conference sessions he attends (including his reflections on our Enterprise 2.0 SAP White Paper: Service Delivery Innovation. White Paper: The Seven MegaTrends of Professional Services. Six Facets of the Future of PR. Go to main blog page.

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100