KoMarketing Associates

FEBRUARY 18, 2016

She may have gotten you to eat two more bites of your veggies before you moved on to dessert, but of course Mom never told you anything about your career in online marketing. Because online marketing isn’t really something that can be taught. Take lead generation, for example. Clearly not. Final Thoughts. That’s on you.

B2B 120

B2B Sales Cycle CTR Sales Qualified Leads 120

KoMarketing Associates

FEBRUARY 6, 2018

Thus, B2B SEO programs can fail when keyword-specific content marketing efforts miss the mark in connecting with broader marketing requirements. Keyword research is only the start for content marketers tasked with supporting SEO. Product marketing collateral and sales presentations. SME Interviews. Final Thoughts.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

KoMarketing Associates

FEBRUARY 5, 2015

However, if you break down the different ways video can work within your specific marketing strategy, it becomes significantly less daunting. And it’s imperative to consider how video can be leveraged for B2B online marketing. B2B Online Marketing Blog Content Marketing B2B Marketing content marketing video marketing'

B2B Marketing 120

B2B Marketing Video Marketing Organization Planning 120

Hinge Marketing

AUGUST 30, 2013

.” I was reminded of this tendency recently when responding to questions following a webinar on the topic of online marketing strategy. “ Our audience wouldn’t go online to search for an accounting firm. 100% of our clients have come from conferences, speaking engagements, and referrals.

Online Marketing 48

Online Marketing Webinar Metrics Marketing Strategy Marketing & Strategy 48

Onalytica B2B

APRIL 5, 2018

Over the past 18 years, Andy has given digital marketing advice to 1000+ businesses. He speaks at big marketing conferences, writes for big marketing blogs and he hosts a little marketing podcast, Content Matters. Top 10 Online Marketing Experts to Watch, Forbes. You’ll find more tips there.

Social Media 180

Social Media Network Marketing Conference Work Management 180

Hinge Marketing

SEPTEMBER 2, 2013

.” I was reminded of this tendency recently when responding to questions following a webinar on the topic of online marketing strategy. “ Our audience wouldn’t go online to search for an accounting firm. 100% of our clients have come from conferences, speaking engagements, and referrals.

Online Marketing 48

Online Marketing Webinar Metrics Marketing Strategy Marketing & Strategy 48

ClearVoice

JUNE 15, 2020

Focus groups allow marketing and development teams to effectively research and gather insights about brand, company, or product impressions, and explore product and feature ideas. Researching and understanding users’ expectations of a new product or feature. Synchronous multi-person video conferences. Video conference.

Focus Group 59

Focus Group Product Conference Customer Surveys 59

Circle Studio

NOVEMBER 24, 2020

This acceleration of digital tactics and channels will include many things already in a B2B marketer’s toolkit, with greater emphasis and intentionality. Research from Cisco estimates that by 2022, online videos will make up more than 82% of all consumer internet traffic—15 times higher than it was in 2017. Virtual events.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

Adobe Experience Cloud Blog

MAY 1, 2019

A couple of years ago, direct mail may have seemed on its way out, but as online marketing grows more competitive, physical mail has become a way to be noticed. Valassis research shows that including a direct mail component in your marketing leads to an average 6% lift in sales. Send creative, personalized direct mail .

Ideal Customer Profiles 134

Ideal Customer Profiles Marketing & Strategy Paid Search Agency Advertising Agencies 134

KoMarketing Associates

MAY 23, 2017

Stay up to date with industry news, trends and tactics by monitoring top publications, subscribing to newsletters, attending conferences and events, browsing online forums and listening on social media. All of this ongoing research will help you craft tweets that are most relevant to your audiences. Final Thoughts.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

ClearVoice

FEBRUARY 4, 2020

Andy is the co-founder and chief marketing officer of Orbit Media — and the author of ‘ Content Chemistry: The Illustrated Handbook for Content Marketing.’ ’ Forbes named him one of the “Top 10 Online Marketing Experts to Watch” and Entrepreneur Magazine included Crestodina in their “Top 50 Marketing Influencer” list.

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

KoMarketing Associates

JUNE 28, 2018

To them, content marketing is: “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” (The At our conference tables and talks. The emphasis is my own.).

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

KoMarketing Associates

OCTOBER 5, 2017

With hundreds of trade shows, conferences, and meet-ups happening every year, events tend to “die” once they are over. Some have argued that attending conferences and tradeshows are a waste of money in the digital age , yet thousands of attendees still go to live events every year. In-Person Conversations.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

KoMarketing Associates

OCTOBER 9, 2018

Competitor Research Tools. Once you’ve planned out where you want to go in the first 12 weeks of 2019, it’s time to move into specifics by researching what marketing initiatives and content your team needs to tackle. This means going to a different location besides their desk or a conference room they use almost every day.

Planning 123

Planning Budget Programs Marketing Plans B2B Marketing 123

Brandpoint

JANUARY 23, 2020

It’s also a great investment for researching the keywords you can use to enhance and inform your traditional content marketing efforts. To help you keep up with the latest Google Ads best practices , news and insights, follow these 7 Google Ads influencers who are leading the way in paid search marketing. LarryKim | LinkedIn.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

KoMarketing Associates

DECEMBER 29, 2015

Three years ago our leadership team made it a point to treat our online marketing experience as a priority in organizational strategy and business development. 40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015 by Derek Edmond. Well researched lists almost always do well.

B2B Thought Leadership 120

B2B Thought Leadership Budget Programs Marketing Budget Creation Marketing Budget 120

Conductor

MARCH 8, 2022

She is the founder of Orainti—a highly specialized boutique SEO agency—and has been a featured speaker at over 100 marketing conferences across 20 different countries, including Women in Tech SEO. Lily Ray | Senior Director of SEO & Head of Organic Research at Amsive Digital.

SEO 105

SEO Organization Demand Generation Agencies Paid Search Agency 105

Convince & Convert

JANUARY 15, 2014

It’s inevitable I’m going to share my ideas about online marketing based on what’s worked for growing my business. Online marketer? I was thinking, it’d be great if I could help you grow your business with effective online marketing. I see Chris at most of the new media conferences I attend.

Copywriting 167

Copywriting Skype Conference Social Media 167

KoMarketing Associates

OCTOBER 12, 2015

In addition to sponsoring the program and participating in roundtable discussions on social media and online marketing initiatives, I spoke on a panel discussing trends and best practices in digital marketing, with a focus on social media and mobile device adoption.

Mobile Marketing 120

Mobile Marketing Social Media Social Marketing Trends 120

KoMarketing Associates

MARCH 13, 2018

And while the foundation of a solid SEO strategy starts with good content, link building can be the secret ingredient to unlock the full potential of content marketing and traffic from organic search engines. Research opportunities to get your blog posts submitted or syndicated on third-party sites. But link building is not easy.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

JUNE 30, 2015

The first component is getting people to actually open your link requests and what elements online marketers should consider. But the reality is that savvy online marketers start the communication process weeks, if not months in advance. Social Media Research. How do you do this?

Outreach 120

Outreach Ideal Customer Profiles Link Building Social Media 120

KoMarketing Associates

NOVEMBER 19, 2015

If southern California has traditionally been a hotbed of software startups your company targets, a little research will tell you about a bonfire building in the midwest. Chances are you’ve attended a few conferences over the years, with the useless swag in your bottom desk drawer to prove it. More Substance, Less Fluff.

B2B Marketing 180

B2B Marketing Planning Eye-Tracking RFP 180

Hinge Marketing

FEBRUARY 12, 2021

The Hinge Research Institute has just released the law firm edition of the High Growth Study 2021. Frequent Research. 2020’s unpredictable environment was less acute for HG firms, who used research to keep track of their target audiences’ shifting issues and priorities. Higher Marketing Investments.

Peer-to-peer 92

Peer-to-peer Studies Marketing Budget SEO 92

KoMarketing Associates

JULY 23, 2019

With 72% of B2B marketers using video for content marketing purposes, video is a social media marketing trend that cannot be ignored. One of the hottest topics at this years Social Media Marketing World , one of the world’s largest social media conferences, was, you guessed it — video. Product Demo Videos.

Social Media 120

Social Media Social Marketing B2B Marketing Trends 120

KoMarketing Associates

NOVEMBER 30, 2017

It is easy to take a “shotgun” approach to a link building campaign and start researching as many opportunities as possible. While you might cover a lot of ground with your research, you may also never get started because of the enormity of the situation. offline) marketing endeavors. Know Your Objectives.

Link Building 169

Link Building Planning SEO Ad Building 169

KoMarketing Associates

APRIL 1, 2020

Now more than ever, trust has to be established across the board to distinguish the broader B2B marketing message across digital channels. But even before these recent trends facing business, research indicated that marketing professionals were prioritizing trusting relationships with customers. Independent Ratings and Reviews.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

MARCH 17, 2015

Direct Answer Example: Action Items for B2B Marketers? Keyword research is only one part of the equation for B2B marketers looking to improve their performance in Google over time. In the meantime, here is a curated list of the vast majority the presentations from the conference on SlideShare for review.

Paid Content 120

Paid Content Search Marketing Paid Search Agency B2B Marketing 120

Hinge Marketing

JANUARY 29, 2020

But that’s not a sustainable growth strategy in today’s marketplace…and the research backs that up. Technology and automation will reshape the skills needed in marketing departments. Technology and automation will reshape the skills needed in marketing departments. Strategy #2 — Research your target markets frequently.

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

KoMarketing Associates

JUNE 25, 2019

As marketing professionals, we tend to stick with what works because our attention is always split between multiple projects and responsibilities. However, to stay competitive in digital marketing, we need to continue to try new strategies and research the latest trends to find more things that work for our clients or organization.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Only B2B

FEBRUARY 23, 2022

The intended market may be targeted and marketed to if they have access to information and can perform research. Engagements on social media, email, conferences, and so on should come before a phone call. The intricacies of influencer marketing, on the other hand, are dependent on the target demographic.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

Webbiquity

JUNE 8, 2010

Excerpted from my new booklet, Effective Online Marketing In A Nutshell , here are some tips that will help: LinkedIn. Its impact on many industries is still murky, but how it is re-shaping marketing strategy and activities like market research and demand generation continues to get clearer and more understood.

Social Media 100

Social Media Marketing Automation Services Media Digg 100

KoMarketing Associates

NOVEMBER 8, 2018

Attending conferences and trade shows as a representative of the organization to discuss its key offerings and meet potential prospects. New content can also open the door for speaking at industry events, trade shows, and conferences. Gather Insight.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Atomic Reach

MARCH 18, 2019

What is more, the research by Disruptive Advertising suggests that 76% of people who search something nearby with the help of their phone will visit the business within the next few days. com , Mercantila, and FindLaw, and a frequent speaker at numerous SEM conferences. He was also a board member at such firms as Rental.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

KoMarketing Associates

SEPTEMBER 29, 2017

In this post, I’ll be highlighting some key takeaways from Inbound 2017 and how we can apply them to B2B marketing. This was a common theme throughout the conference, and probably one of the most important lessons for marketers to follow through with. But, what does this mean for B2B online marketers?

B2B Marketing 132

B2B Marketing B2B Paid Search Agency Advertising Agencies 132

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Just do a little research, target the names that pop up frequently, and present them through clever write-ups. Mari Smith , entrepreneur.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

KoMarketing Associates

JUNE 25, 2015

The KoMarketing team was pleased to attend the brand storytelling conference to learn more about the Skyword platform, connect with industry peers, and sit in on a variety of sessions and workshops offering best practices on content creation and execution. Tom concluded by saying, “the market is changing, we must adapt alongside it.”.

Storytelling 120

Storytelling Branding Brand Identity Budget Programs 120

KoMarketing Associates

APRIL 23, 2019

Identifying not only who is interacting with your company on social media, but what they are using social media for (such as research, personal entertainment, professional connections, etc) will make a huge difference in the rest of your messaging and strategy. What Is My Brand Voice? The audit can also outline where to find content.

Paid Content 141

Paid Content Social Media Media B2B 141