Exo B2B

NOVEMBER 7, 2023

Interesting exchange on LinkedIn earlier this week involving two B2B marketing experts. And as you’ll see, it’s all about social networks and their usefulness in marketing. Are social networks even worth it in B2B marketing, or should we call AI to the rescue? So, yes, are social networks worth it?

Social Networks 52

Social Networks Network Marketing Marketing AI Social Marketing 52

Biznology

MAY 4, 2020

The conference and event business has been turned upside down, so my annual post covering the must-attend events of 2020 is due for a refresh. May 27-28, Chicago, B2B Marketing Ignite USA 2020. UK’s B2B Marketing.net brings its successful annual conference to our shores. Free to those registered for the October in-person events.

Conference 163

Conference B2B Marketing Peer-to-peer Planning 163

Martech

MARCH 18, 2022

For the fall 2022 edition of the MarTech Conference, our theme was “Data. Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. We also hosted dozens of presentations focused on some of the key systems powering marketing organizations. Marketing operations.

Conference 122

Conference CMS Development Digital Asset Management Marketing Automation Services 122

Webbiquity

AUGUST 18, 2020

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. Leading edges platforms generally have significant installed customer bases and market presence as indicated by at least 25 user reviews across one or more software rating sites. Total reviews: 339. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Hubspot

JUNE 10, 2020

In 2020, many companies have needed to pivot to virtual conferences. HubSpot is no exception — for the first time in nine years, INBOUND , an event hosted by HubSpot, will not be held in-person. More than likely, we'll continue to see a rise in virtual conferences over the coming years. SaaStr Annual. Venture Café.

Conference 96

Conference Paid Search Agency Companies Peer-to-peer 96

Martech

MARCH 18, 2022

For the fall 2021 edition of the MarTech Conference, our theme was “Data. Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. We also hosted dozens of presentations focused on some of the key systems powering marketing organizations. Marketing operations.

Conference 110

Conference CMS Development Digital Asset Management Marketing Automation Services 110

Martech

SEPTEMBER 20, 2022

Marketers are looking forward to returning to in-person events in the first half, and especially the second half, of 2023. The Event Participation Index, which we last fielded at the end of 2021, asks our readers to rate their likelihood of returning to in-person events in the near and medium-future. A slight return?

Personalization 98

Personalization Planning Sample Conference 98

Rev

MAY 16, 2019

I’ve never been to a B2B Marketing Conference before. Whether you’re a conference newbie like me, or a seasoned pro, here’s a few key takeaways from ATX that you can use to make your next B2B conference a big win with a measurable ROI. You won’t catch every B2B Session or Networking Event you want to.

Conference 122

Conference Account Based Marketing B2B ABM 122

Martech

AUGUST 24, 2021

A new wave of caution for in-person gatherings is sweeping over marketers as the COVID-19 Delta variant is causing cases to spike, especially in areas with lower vaccination rates. Marketing professionals we surveyed this summer give it a 5 out of 10 chance, on average, that they will attend an in-person event through the end of 2021.

Personalization 123

Personalization Planning Trade Show Conference 123

Martech

SEPTEMBER 29, 2022

That was the focus of top marketers in the keynote discussion kicking off Day 1 of The MarTech Conference. The challenge for marketers is to catch up with those customers. Get more personal to match customers’ values. Jess Weimer, VP, enterprise marketing at freelancing platform Upwork, speaking at MarTech.

Conference 114

Conference Enterprise Management Marketing Automation Services Work Management 114

Martech

JANUARY 12, 2022

“The first things we always want to think about in the customer journey are what the customer is doing and how they are interacting with us as a brand,” said Ben Tepfer, senior technical evangelist at Adobe, at our MarTech conference. Here are some effective ways marketers can leverage personalization in their customer messaging efforts.

Marketing Management 123

Marketing Management Personalization Touchpoints Word of Mouth 123

SmartBug Media

JUNE 30, 2020

There is no doubt, attending a conference in your industry can be thrilling and intense, energizing and exhausting, and without a doubt, chalk-full of learning opportunities and chances to connect with peers in your field. How do you get the word out that, this year, your conference is going virtual? The Rise of Virtual Events.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Martech

JANUARY 31, 2022

LinkedIn remains one of the best platforms to expand your brand’s network. That’s why so many companies are investing in influencers to personalize their interactions within the platform. said Darryl Praill, CRO of sales engagement platform VanillaSoft, at our MarTech conference. LinkedIn influencing. You cannot outspend them.”.

Linkedin 98

Linkedin Personalization Brand Identity Branding 98

Outgrow

OCTOBER 20, 2022

Conference Marketing – How to Make and Market Events [5 Steps]. Conferences bring together customers, partners, employees, media, analysts, and others under one roof. And that’s why the concepts of online conferences and conference marketing started gaining popularity. . Let’s dive in!

Conference 52

Conference Planning Outgrow Work Management 52

Marketing Insider Group

NOVEMBER 21, 2022

Brands must focus on highly personalized events and forging personal connections with attendees. Working long hours and putting work over personal life is becoming increasingly unpopular with today’s millennial workforce. Hybrid events can be any configuration or breakdown of virtual to in-person. Sustainability.

Trends 280

Trends Marketing AI Co-Registration Conference 280

6sense

SEPTEMBER 29, 2021

6sense, the leading Account Based Orchestration Platform, powered by AI, announced its inaugural customer conference, 6sense Breakthrough. We have to become much more sophisticated and leverage data-driven insights to deliver a more relevant, personalized buying experience.”. Breakthrough represents a significant milestone for us.

Conference 62

Conference Demand Generation Agencies Account Based Marketing ABM 62

Pam Didner

JANUARY 5, 2020

Are you a seasoned marketer who invests in your professional growth each year? I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. And attending conferences is one of the key components you should add to your annual marketing activities and events.

Conference 105

Conference Marketing AI Peer-to-peer B2B Marketing 105

Varicent

JULY 15, 2020

5 Revenue Operations Conferences We Can Still Look Forward To In 2020 With the sudden change of life we’ve seen in 2020, we’re all getting used to new things, and near the top of that list is no more large group gatherings. B2B conferences planned for 2020, including Revenue Operations conferences (our favorite!)

Conference 104

Conference Peer-to-peer Work Management Marketing Management 104

ClearVoice

JANUARY 4, 2019

Content marketing, social media, productivity. Yearly conferences are a wonderful way to up your writing, design, and tech skills while giving your creativity a boost. You learn, you network, and you open to new possibilities. Best conferences for freelance writers and creative professionals in 2019. Digital Summit.

Conference 106

Conference Creativity Startups Network Marketing 106

SpotMe Blog

JULY 28, 2023

Selecting the right in-person event platform to manage your onsite events is critical to their success. Especially because 95% of marketers believe that in-person events help achieve business goals (American-based event technology company). What Is An In-Person Event Platform? American event technology company).

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Optinmonster

APRIL 15, 2020

Do you love the idea of hosting a conference to build authority in your niche? Well, we’ve got some great news for you: it’s possible when you know how to host a virtual conference. Virtual conferences are a great option for so many reasons. But now you might be wondering, “Wait…what is a virtual conference, anyway?

Conference 95

Conference Work Management Budget Programs Marketing Management 95

Hubspot

APRIL 14, 2021

A conference is a powerful opportunity to establish authority in your industry, increase brand awareness, and inspire or entertain both prospects and your existing consumers. Best of all, a conference can help you meet your team's objectives. Conference Website Design Best Practices. Conference Website Design Best Practices.

Conference 95

Conference Design Marketing Websites Best Practices 95

SmartBug Media

AUGUST 7, 2023

Things to Prepare Before You Go to HubSpot’s INBOUND 2023 Your Event Objectives Just like most conferences where the number of attendees is in the tens of thousands, INBOUND is a lot—a lot of learning, a lot of networking, a lot of experiencing, and a lot of fun. why are you attending INBOUND? Your Transportation and Way Around.

Conference 52

Conference Network Marketing Planning Hubspot 52

Webbiquity

MAY 3, 2022

In that light, marketers, event producers, and prospective attendees are all expressing optimism about the road forward. Not surprisingly, after our enforced isolation, 54% of attendees want event organizers to offer in-person networking events. COVID-era restrictions are pretty much done. Here are a few more.

Marketing Report 332

Marketing Report Event Marketing Research Trends 332

Marketing Insider Group

JANUARY 11, 2021

In 2021, many top marketing agencies and tech companies are still hosting digital marketing conferences. Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. Many conferences this year are even streaming for free online.

Conference 66

Conference Advertising Agencies Peer-to-peer B2B Marketing 66

Biznology

OCTOBER 2, 2019

Building a personal brand is not just for CEOs and politicians. Personal Branding Will: Increase your authority and marketability. Your mileage may vary, but I’ve found that having a strong personal brand delivered all of the above. I would go to conferences and talk with other people about what we were each working on.

Personalization 99

Personalization Brand Identity Branding Aggregators 99

Martech Advisor

DECEMBER 12, 2019

As creating great customer experience becomes every organization’s top priority, customer experience (CX) conferences are being sought after in the United States and the world over. This is why we are seeing a surge in CX conferences and events across the United States of America as well as the rest of the world.

Conference 71

Conference Marketing Management Marketing Automation Services Customer Satisfaction 71

accelerate agency

JUNE 30, 2021

Expected to grow by nearly $100 billion over the next five years, the SaaS (software as a service) industry is firmly making its presence felt in markets across the world. For these reasons, SaaS conferences deserve a lot of attention right now. Why attend an SaaS conference? Networking opportunities.

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Pam Didner

JANUARY 1, 2021

Are you a seasoned marketer who invests in your professional growth each year? I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. Attending conferences is one a key component you should add to your annual marketing activities and events.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Webbiquity

MAY 17, 2022

The evolving work environment has especially impacted business-to-business (B2B) organizations, as in-person interactions are often pivotal to success. Businesses must commit more resources to their virtual events to more closely emulate the in-person experience needed to make consistent sales. Image credit: Helena Lopes on Unsplash.

Organization 303

Organization B2B B2B Sales Training 303

Trade Press Services Newsletter

NOVEMBER 2, 2023

Awards can expand visibility for your personal or corporate brand while also opening doors for future opportunities. Share the Award News with Your Existing Network. As an existing or aspiring thought leader , you likely already have a robust LinkedIn network of connections. Add the Award Logo to Marketing Materials.

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

SpotMe Blog

MAY 31, 2023

Hosting successful in-person events with thousands of attendees after almost 3 years of virtual-only can feel daunting. And how does this change the in-person event planning process? What is the meaning of in-person events? In-person events are all about human connection. What are the advantages of in-person events?

Planning 52

Planning Personalization Work Management Best Practices 52

chiefmartech

JANUARY 27, 2020

It might be the dead of winter right now, but spring is only a couple of months away — as is the next MarTech Conference , April 15-17 at the San Jose Convention Center. David Encizo , VP Marketing Technology & Operations at Wells Fargo. Helen Abramova , Marketing Technology Lead at Verizon Business Group.

Conference 87

Conference Enterprise Management eCommerce CMO 87

Marketing Insider Group

JANUARY 16, 2023

Overcoming this year’s biggest marketing challenges may not be as difficult as you think. Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. What Are 2023’s Biggest Marketing Challenges? Image Source: Precedence Research.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Marketing Insider Group

JULY 15, 2020

If there is any positive trend the COVID-19 pandemic has brought to the events industry, it is the adoption of virtual event platforms as a viable alternative to in-person events. You will also be able to capture those who would rather prefer to join your event from the comfort of their homes rather than attending in-person.

Sales Qualified Leads 319

Sales Qualified Leads Budget Programs Conference Marketing Budget 319

SmartBug Media

AUGUST 24, 2021

Content personalization is not a new concept. With marketing automation tools and powerful customer relationship management (CRM) platforms like HubSpot, marketers have more power than ever before to connect with users on a personal level, using data such as first name, email, company name, and so on. How about job roles?

Account Based Marketing 98

Account Based Marketing ABM Personalization Marketing Automation Services 98

DealSignal

SEPTEMBER 18, 2018

With Inbound and CM World just completed, and the Sales Enablement Society Annual Conference and Dreamforce right around the corner, you know that we’re in the midst of marketing and sales event season! Pre-event prep: networking begins early. Almost all conferences use hashtags. Don’t miss these!

Conference 69

Conference Peer-to-peer Vendors Network Marketing 69