ClearVoice

MARCH 14, 2024

“Build it, and they will come” is a line we hear so often, and marketers know just how flawed that is. Observers point to several reasons , and one of them is weak marketing. Content distribution is a core component but often an underutilized aspect of content marketing. Take, for example, the movie John Carter.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Martech

JANUARY 19, 2023

In this article, though, I want to explore the role AI can have in marketing. It may not be as grandiose as helping cure cancer but marketing needs to reckon with the role of AI in its world. This is a timely article, especially since ChatGPT went viral. Cleaning data Marketers have a love-hate relationship with Google Sheets.

Marketing AI 134

Marketing AI Paid Search Agency Marketing Analytics Tools Wikipedia 134

Brandpoint

NOVEMBER 15, 2021

We’ve all learned the hard way that no matter how much you try to plan and prep and predict, sometimes the world throws a curve ball and suddenly you’re stuck with a marketing plan that doesn’t make the most sense. But, since we’re marketers, we thrive on the unexpected, right? Manage workflows and processes ahead of time.

Trends 157

Trends Planning Work Management Contingency Planning 157

Oktopost

MARCH 5, 2019

Staying relative has always been a challenge for marketers. Attention spans decrease and the public becomes desensitized to marketing messages. This means marketers need to to up their game. Done right, real time marketing (RTM) captures (and holds) the attention of your target audience. What is Real-Time Marketing?

Marketing & Strategy 125

Marketing & Strategy Marketing Strategy Webinar Metrics Paid Search Agency 125

The Marketing Blender

MARCH 15, 2021

Marketers need to toe the line between keeping the doors open and staying top of mind for their clientele. What does an effective digital marketing strategy look like in 2021 (and beyond)? Generating leads with B2B marketing strategies is not low effort. How do I reach my target marketing in a crowded online space?

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing & Strategy 126

Customer Experience Matrix

FEBRUARY 6, 2008

I’ve spent the last two days at Red Herring Magazine’s CMO8 conference , which was both excellent and a welcome change from my usual focus on the nuts and bolts of marketing systems. Although each described different challenges and solutions, they all shared a very strategic, analytical approach to marketing issues.

Conference 120

Conference CMO Advertising Agencies Marketing Management 120

Content Standard

SEPTEMBER 10, 2021

High-quality evergreen content is an essential element of a seasoned marketer’s content ecosystem. In addition to evergreen content, which we recommend comprising 80% of a brand’s content, a strong content marketing mix should be bolstered with timely content.

Ad Building 139

Ad Building Brand Identity Branding Thought Leadership 139

Zoominfo

MARCH 14, 2018

Jay is a well-known marketing influencer and industry expert who has 24 years of digital marketing and customer experience under his belt. Jay is a favorite in the marketing community, and today we tell you why. Keep reading for the top four reasons marketers love Jay Baer! If you’re not, allow us to introduce you.

Word of Mouth 164

Word of Mouth Planning Zoominfo Trigger Marketing 164

Contently

MARCH 31, 2017

I spend most of my life doing five things: sleeping, scheming, reading, writing, and answering questions about content marketing. Lately—as I’ve traveled from Toronto to London to Austin to speak at conferences and lead strategy workshops—it’s mostly been the latter. But you have to own that in your content.

Rules 162

Rules Microsite Advertising Agencies Content Marketing 162

Onalytica B2B

SEPTEMBER 12, 2017

Last week, we covered how you can outline your influencer marketing strategy. Personally, I can’t think of anything more crucial to successful influencer marketing than identifying the right influencers to target. Getting this right can certainly mean the difference between successful and potentially harmful influencer marketing.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

DemandBase

APRIL 29, 2020

Like other companies, the Demandbase marketing team has gone from weekly in-person meetings in Journey, our main conference room, to entirely virtual Zoom-fests. Now’s a great time to build your marketing skills, but we’ll get into that in a bit.). Shift to digital marketing. Build skills for your future.

B2B Marketing 86

B2B Marketing Account Based Marketing DemandBase Planning 86

Marketing Insider Group

NOVEMBER 14, 2019

Why does most marketing stink? According to Michael Brenner, “the reason most of the marketing that we do that stinks and doesn’t work is that some executive with a big ego asked us to do it.”. Here’s why: Marketers are not in a happy place. It’s notable that the majority of the 1,533 respondents were B2B marketers too.

Peer-to-peer 225

Peer-to-peer Paid Search Agency Fulfillment Marketing & Strategy 225

Biznology

JUNE 26, 2018

Immediately after my client’s non-profit website launched, Gerris Corp’s Dan Krueger and I initiated a 4,000-influencer micro-influencer and influencer marketing campaign, introducing my client’s nonprofit to the world. ” our client asked on a conference call last week.”We Quelle coincidence!

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Tomorrow People

JUNE 7, 2021

An examination of the key characteristics of product-led growth, and how it differs from traditional marketing or sales-led strategies. PLG is changing how organizations approach their product launches and expansion campaigns, impacting the role of marketing and sales in the process. growth for the broader SaaS market.

Enterprise Management 156

Enterprise Management Product Work Management Marketing Management 156

Sprout Social

APRIL 4, 2023

Is it because they’re easier to create or do they contribute to the marketing goals of the brand? Similarly, if you’re hosting an event like a conference or convention, covering it with ephemeral content is a great way to generate engagement, both for attendees and those tuning in virtually.

Marketing & Strategy 110

Marketing & Strategy Marketing Strategy Planning Work Management 110

The Effective Marketer

MARCH 7, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Use Social Media – Lessons from AMA Digital Conference This past Friday (March 6) the AMA Tampa Bay chapter hosted an incredible full day event called the Digital Marketing Conference.

Conference 100

Conference Social Media Work Management Marketing Budget 100

BenchmarkONE

SEPTEMBER 9, 2021

You might be a budding digital marketer. . Because of smartphones and social media , we’re all natural marketers — we write captions, choose photos, and promote our posts with our friend groups. But to be a successful strategist, you need to build up a true digital marketing skillset. It’s true for digital marketers too.

High Quality Lead 67

High Quality Lead Work Management Marketing Automation Services Marketing & Strategy 67

Digital Marketing World Forum

SEPTEMBER 5, 2019

Interactive content can help you promote and engage with your audience at conferences and events. So here we are with a detailed blog that will help you engage your conference/event attendees, and promote your brand through interactive content. Let’s assume you are representing a company that offers email marketing services.

Interactive Marketing 64

Interactive Marketing Outgrow Lead Ranking Lead Scoring 64

SmartBug Media

MARCH 8, 2022

It’s International Women’s Day today, and in a way to commemorate it, we wanted to feature and give a shoutout to several women in the marketing and professional world that inspire our team on a daily basis. Here are our top 8 women in marketing you need to follow and connect with this 2022: Ann Handley - The QUEEN of content marketing.

Advertising Agencies 98

Advertising Agencies Work Management Paid Search Agency Marketing Management 98

Sprout Social

OCTOBER 17, 2022

Marketers can take a play from the event planner’s book by implementing surprise and delight for their audiences through social media. Surprise and delight is a marketing technique that attracts and nurtures potential and current clientele by offering positive customer experiences and/or unexpected rewards like gifts or one-of-a-kind events.

Brand Identity 92

Brand Identity Branding Viral Marketing Ideal Customer Profiles 92

Vision6

JANUARY 19, 2021

Analytics tools saturate the market. Decide which marketing strategies impact you the most. Make sure you pay more attention to competitors at the top of their market share. Check Their Marketing Campaigns. Now it’s time to watch their marketing efforts. Competitor data harbours a wealth of information.

Digital Asset Management 98

Digital Asset Management Work Management Marketing Management Marketing & Strategy 98

Contently

JULY 23, 2018

Go to most marketing conferences, you’ll hear a common trope of “owned, earned, and paid” media. The idea is that this holy trinity, when used together, will unlock marketing glory. Its posts go viral on Reddit and serve as the source material for articles across the web. But were we to blame?

Marketing Report 117

Marketing Report Content Marketing Business Content 117

6sense

NOVEMBER 9, 2021

Ask a bunch of B2B chief marketing officers to envision what a post-COVID field marketing strategy looks like and it doesn’t take long to start discussing (and complaining about) in person events. We run a large virtual conference and we don’t offer booths. I now use that in marketing and it boosts conversions way up!

Guerilla Marketing 48

Guerilla Marketing Lead Ranking Marketing & Strategy Vendors 48

KoMarketing Associates

NOVEMBER 30, 2017

While most marketing teams understand the importance of link building in coordination with a search engine optimization strategy, few are able to prioritize it on an ongoing basis. This is important for all strategies, regardless of keyword focus or content marketing emphasis. Revisit The Traditional Marketing Plan.

Link Building 169

Link Building Planning SEO Ad Building 169

Contently

JULY 23, 2018

Go to most marketing conferences, you’ll hear a common trope of “owned, earned, and paid” media. The idea is that this holy trinity, when used together, will unlock marketing glory. Its posts go viral on Reddit and serve as the source material for articles across the web. But were we to blame?

Marketing Report 108

Marketing Report Content Marketing Business Content 108

Sprout Social

NOVEMBER 11, 2021

Marketing teams depend on an ecosystem of tools everyday. The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. Scenario: A user messages you on LinkedIn about an upcoming conference your company is hosting. How to remove digital silos in an ecosystem of tools .

Digital Asset Management 115

Digital Asset Management Social Media Work Management Marketing Management 115

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. Hashtags are an essential asset in your digital marketing toolbox. Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. To hashtag or not to hashtag?

Effectiveness 115

Effectiveness Social Media Paid Search Agency Viral Marketing 115

Vidyard

DECEMBER 13, 2018

Personalize your videos Adding your customer’s name to videos can increase views by 3x, and personalization isn’t just for marketers – GoVideo sales users can now do it too. Use your smartphone to take the video and walk about the office, the park, or a conference – wherever the backdrops are interesting.

Video Marketing 110

Video Marketing Examples Paid Search Agency Sales Qualified Leads 110

Onalytica B2B

NOVEMBER 15, 2018

Ultimately, both influencer marketing and employee advocacy are all about the power and influence of people. Considered the knowledge experts within an organization e.g. product marketing, pre-sales, sales consultants and they hold an enormous amount of credibility with customers. They’re quite similar, no? Thought Leaders.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

PureB2B

MAY 30, 2022

That's why more and more sales teams are looking to diversify their sales strategies, and invest in new sales and marketing tactics to drive qualified leads to their product or service. Remember, you need to comply with any relevant laws around email marketing in your location, such as the GDPR or CAN-SPAM Act. Referral Marketing.

Cold Calling 62

Cold Calling Marketing Budget Sales Leads Sales Qualified Leads 62

6sense

DECEMBER 10, 2021

Segment Performance Reports to enable marketers to analyze changes in account engagement and progression through buying stages. Custom Talking Points, which enables product marketers to provide guided conversation points for sellers based on buyer intent, role, and fit. The company also donated all proceeds from the book No Forms.

Paid Search Agency 62

Paid Search Agency Companies Cold Calling Buyer Intent 62

SmartBug Media

FEBRUARY 1, 2019

But in all seriousness, almost 50 percent of internet users look for videos related to a product or service before visiting a store, according to HubSpot’s Ultimate List of Marketing Statistics for 2018. So here’s the question: Why haven’t you dipped your toe in the water and experimented with video marketing yet?

Video Marketing 87

Video Marketing Paid Search Agency Budget Programs Ideal Customer Profiles 87

ClearVoice

AUGUST 9, 2021

While social media is one of the most effective marketing mediums for gaining, retaining, and converting your audience, hashtags are the key to organic growth. Social Media Marketing #contentmarketing Click To Tweet. The tending topics amplify the possibility of viral tweets and organic follower spikes on the platform.

Case Studies 105

Case Studies Case Study Twitter Studies 105

Sprout Social

FEBRUARY 15, 2023

They have also focused on strengthening their relationship with the Black community by partnering with Black creators and influencers and investing in Black talent to incorporate into their marketing campaigns. Read more about why diversity in marketing and social media is non-negotiable. Black creativity is what moves culture.

Brand Identity 92

Brand Identity Branding Budget Programs Communities 92

Convince & Convert

MARCH 26, 2013

Actually, Facebook itself started this rumor in February of 2012 at the Facebook Marketing Conference in New York. The views that are a result of actions are recorded in “viral” views. The views that are a result of an action are actually recorded in “viral” views. Viral Reach.

Viral Marketing 167

Viral Marketing Facebook Marketing Management Buzz 167

Outgrow

APRIL 5, 2023

Outgrow is an interactive marketing platform that lets organizations create quizzes, calculators, surveys, forms, chatbots, assessments, polls, giveaways, etc. to boost their marketing efforts. Thousands of brands and marketers have used Outgrow to generate awareness, demand, leads, and conversions through these tools.

Outgrow 52

Outgrow Marketing Proposals Work Management Marketing Management 52

Content Standard

JULY 10, 2018

A marketing approach that even just a decade ago was gathering its footing is now fully grown and building a web that is absolutely flooded with content every second. Today, the effectiveness of content marketing isn’t so much in question as it is misunderstood. So the word seems to be out about content.

Effectiveness 58

Effectiveness Paid Search Agency Content Marketing Viral Marketing 58