LeanData

AUGUST 18, 2016

Every day we see the incredible impact that operations specialists are having on their organizations,” said Adam New-Waterson , the chief marketing officer at LeanData. Every day we see the incredible impact that operations specialists are having on their organizations,” said Adam New-Waterson , the chief marketing officer at LeanData. “We

Peer-to-peer 40

Peer-to-peer Marketing Proposals Trade Show B2B Sales 40

Circle Studio

DECEMBER 19, 2017

As we enter the New Year, A/E/C firms have made (and are still making) plans for where and how to spend their marketing time and budgets in 2018. Just as people everywhere are making resolutions to improve their lives—both personally and professionally—in 2018, why not do the same for your firm’s marketing efforts?

Planning 68

Planning Marketing Proposals Advertising Agencies Paid Search Agency 68

LeanData

AUGUST 18, 2016

We also know that they are insatiably curious people who are always hungry to find out how their peers are doing their jobs so they in turn can improve their own process.”. Anyone who has ever attended the annual Salesforce conference knows that the experience can be overwhelming. So submit your proposal here today.

Peer-to-peer 40

Peer-to-peer Marketing Proposals Trade Show B2B Sales 40

chiefmartech

APRIL 14, 2017

the Marketoonist , will be one of our keynote speakers at the MarTech conference in San Francisco next month, May 9-11. It’ll be great if you’re at MarTech to receive it and bask in bragging rights among your peers, but if not, we’ll ship it to you instead.). As you may know, Tom Fishburne, a.k.a.

Peer-to-peer 42

Peer-to-peer Marketing Proposals Conference Creativity 42

SnapApp

MARCH 27, 2018

Katie Martell is a marketing strategist, business advisor, and entrepreneur based in Boston, MA. She is a frequent speaker and emcee at conferences including TEDx, INBOUND, and MarketingProfs, and serves as the Co-Executive Director of Boston Content, the city's largest community of content professionals. Katie Martell.

Tips 67

Tips Marketing Proposals Peer-to-peer Curation 67

chiefmartech

FEBRUARY 22, 2017

Erica runs The Connective Good , a retained executive recruiting firm that helps companies land leaders in martech, marketing, digital strategy, analytics, and market research. Dear Erica, I have 10 years of digital marketing experience and want to switch to a pure martech role. But few have gotten back to me. Thanks, Ella.

Peer-to-peer 45

Peer-to-peer Work Management Marketing Management Planning 45

Canadian Marketing Association

MAY 2, 2017

At the upcoming CMAb2b Morning Event, learn how to align sales and marketing to boost ROI and out-innovate the competition. Over the past two years, what were some of the biggest challenges in B2B marketing? Though social media is a recognized tool in the B2C marketers’ arsenal, it has also become crucial for B2B marketing.

Tactics 48

Tactics B2B Marketing Marketing Strategy Marketing & Strategy 48

Pam Didner

JULY 21, 2020

Delivering compelling face-to-face presentations to senior managers is hard. It’s even harder to present the same presentation online when everyone calls in via Zoom, Microsoft Teams, WebEx or other virtual meeting tools. The key to delivering a solid online presentation is to focus on what you can control: Your Presentation. Do your research.

Work Management 120

Work Management Marketing Management Account Based Marketing Allocation 120

Hinge Marketing

DECEMBER 4, 2014

You’ve done brand research, nailed down a solid marketing strategy , and are making an impact in the industry. Below, we’ve identified five architecture marketing tools that will help your firm evaluate if it’s on the track to more leads, higher growth, and broader brand visibility.

Work Management 48

Work Management Peer-to-peer Marketing Management Tools 48

chiefmartech

FEBRUARY 5, 2018

” But I’m more excited to share with you the news that we are launching a series of half-day workshops at MarTech that will offer you a deep-dive educational experience on these four topics: The Right Way to Buy Marketing Technology. .” How to Achieve an Agile Marketing Advantage. “Act now.

Paid Search Agency 58

Paid Search Agency Planning Work Management Marketing Automation Services 58

The Effective Marketer

MARCH 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Better Time Management with Smart Calendars Use your calendar to your advantage Using calendar the smart way I’ve noticed throughout the years that if something is not on my task list it won’t get done.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

The ROI Guy

MARCH 1, 2016

If you’re marketing or selling technology, this decline could have a significant impact, with buyers becoming even more cautious and economic focused. You need to factor Frugalnomics prominently into your sales and marketing strategies and investments. 2) Central IT is Irrelevant? 2) Central IT is Irrelevant?

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

The ROI Guy

FEBRUARY 10, 2015

If you’ve taken a marketing course over the past few decades you were likely schooled on the 4-Ps: Product, Place, Promotion and Price. Developed in the early 60s by the marketer E. As a result, according to research a few years back from Forrester, the 4-Ps of marketing are outdated and in need of a major rethink.

Relevance 40

Relevance Forrester Elasticity Peer-to-peer 40

Marketing Insider Group

MAY 31, 2012

The temperature reached 109 degrees in Scottsdale, AZ but “growth through innovation” was the hot topic of the 3-day conference. The event gathered together more than 1,000 sales and marketing professionals from companies of every shape, size and location. RT @ HeinzMarketing : attention is marketings currency. Cheesy line?

B2B Thought Leadership 100

B2B Thought Leadership Work Management Inbound Marketing Peer-to-peer 100

chiefmartech

FEBRUARY 25, 2016

Rohit Prabhakar is the Head of Digital Marketing Strategy and Marketing Technologies at McKesson. His LinkedIn profile succinctly sums up his experience and outlook as “sales & marketing guy at heart and technologist by training.” That’s where I first I saw a big gap between IT and marketing.

Planning 40

Planning Work Management Marketing Management Paid Search Agency 40

The ROI Guy

APRIL 14, 2015

We think there is a more systemic issue in the predictions: a major "sea change" in technology spending and purchase decision-making – one that could put a significant chill in your organizations‘ sales and marketing strategy. Gartner has revised worldwide IT spending down for 2015, predicting a 1.3% YoY decline from 2014.

Gartner 40

Gartner Forecasting Planning Marketing Proposals 40

The ROI Guy

NOVEMBER 10, 2014

Moreover, a major "sea change" has occurred in technology spending and purchase decision-making - with significant implications for your organizations sales and marketing strategy. More importantly, you need to take Frugalnomics into account as you evolve your sales and marketing strategies and investments to meet the challenge.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Hinge Marketing

FEBRUARY 2, 2016

For AEC firms with government contracts, is your AEC marketing—strategy and implementation—up to the challenge? Good marketing and business development professionals will tell you that it’s about being relevant and demonstrating how an agency’s problems can be solved by firm expertise. But it can be done.

Work Management 48

Work Management Marketing Management Demand Paid Search Agency 48

The ROI Guy

JULY 15, 2015

If you’re marketing or selling technology, this decline could have a significant impact, stiffer competition, and even more headwinds to meeting your ambitious revenue growth goals. Gartner recently published their latest worldwide IT spending forecasts with a sharp downward revision, now projecting a 5.5% YoY decline from 2014 levels.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

The ROI Guy

APRIL 8, 2014

Most importantly, you need to take Frugalnomics into account as you evolve your sales and marketing strategies and investments to meet the challenge. According to Gartner, worldwide IT spending is on pace to reach $3.8 trillion in 2014, a 3.2% increase from 2013 spending levels (and a 0.1% uplift from the last forecast published in Q1).

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

JANUARY 16, 2014

Most importantly, you need to take Frugalnomics into account as you evolve your sales and marketing strategies and investments to meet the challenge. According to Gartner, the annual release of their New Year’s spending forecast predicts global IT spending growth of 3.1% for the year.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

JANUARY 8, 2013

As a result, IT Sales and Marketing will again be tasked to deliver incremental revenue regardless of challenging market conditions and despite the historically low spending growth. According to Gartner’s latest estimates, the reigns on worldwide IT spending are loosening, with annual technology spending growth increasing to 4.2%

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

The ROI Guy

JULY 9, 2013

As such, it is important to recognize that growth will in the near term remain historically low, below the 6% average annual IT spending increases of the last decade, but that your sales and marketing strategy can be adjusted to drive competitive success. Sometimes you don’t want to be right, and this is one of those times. by mid-year).

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

SEPTEMBER 13, 2013

SiriusDecisions says the #1 issue preventing Sales quota achievement is not the lack of marketing leads, lack of good solutions, or a lack of product knowledge, but the inability for Sales teams to effectively communicate value messaging. Do you believe that this Value Deficit is the top issue? The customer conversation needs to change.

Training 40

Training Lead Ranking Lead Scoring Budget Programs 40

Paul Gillin

MAY 27, 2010

Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. Spiceworks builds the community into every facet of its operations, even asking members to vote on proposed new features. All comments are appreciated!

Communities 50

Communities B2B Work Management Marketing Management 50

The ROI Guy

MARCH 15, 2011

Skeptical Buyers: Inundated with more carpet-bombing marketing campaigns than ever before, buyers are suffering from information overload, making it difficult, if not impossible, to use legacy strategies to break through the noise to connect and engage with decision makers, and moreover, gain their trust.

Forrester 40

Forrester Lead Ranking Cross-Selling Peer-to-peer 40

Vidyard

MAY 10, 2021

You had to redesign the way you sell to account for a world where you can’t drop by at a conference, fly into town, or meet up for a coffee. Whether you call it “virtual selling”, “remote selling”, or “trying to close sales through a computer screen”, you already know that COVID-19 changed online selling from a novelty to a necessity.

Budget Programs 129

Budget Programs Video Marketing Sales Cycle Work Management 129

Online Marketing Institute

MAY 18, 2010

When assessing B2B client resources for optimization, most marketers focus on web pages and increasingly, digital assets and social media content. Asking the right questions when sourcing content for search engine and social media optimization can reveal substantial assets that many marketers didn’t even think of using.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Buzz Marketing for Technology

JUNE 27, 2008

Conferences. -->. Conferences. This paper proposes a design framework for constructing a groupware-based. The proposed framework applies the principles of. Publications. Effective Practices. Publications - Journal: JALN - Vol5:2. About Sloan-C. Sloan-C Catalog. Effective Practices. Consulting. Publications. Journal: JALN.

Design 100

Design Peer-to-peer Work Management Marketing Management 100

Sword and the Script | B2B

JULY 19, 2022

Buyers of B2B software want published pricing: according to a study by McKinsey, 68% want prices published online without negotiation (and other useful B2B marketing statistics). Regular readers know I frequently dive into surveys and studies about B2B marketing, sales and PR. The cost of B2B marketing content. He wrote, “So 9.5

Statistics 59

Statistics Marketing Report B2B Marketing B2B 59

Sprout Social

JUNE 27, 2023

He was also a director for Ubiquitous, an influencer marketing agency, and Canoo, an electric vehicle startup. We talked about his approach to marketing through award-winning content like the “Define Your Load” campaign with Steve Burns, which earned a Cannes Lion for B2B Creative in the Challenger Brand category in June 2023.

Marketing AI 92

Marketing AI Creativity Burn Rate B2B Thought Leadership 92

Hinge Marketing

MAY 15, 2017

These experts get all the media attention, deliver keynotes at top conferences and attract the best clients. Our researchers interviewed over 1,000 Visible Experts and buyers of their services to figure out what was going on and exactly what they did to develop and market their personal brands. They weren’t born writers.

Personalization 126

Personalization Webinar Metrics Brand Identity Branding 126

Hinge Marketing

MAY 18, 2020

Virtual marketing and business development has jumped to center stage as COVID-19 became a household word and shelter in place orders rocked the business world. In reality, virtual marketing is a trend with an extensive history and many well-developed practices and procedures. Virtual Marketing Defined.

Marketing Automation Services 118

Marketing Automation Services Paid Content Service Top of Funnel 118

Sword and the Script | B2B

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. 66% said conferences (including virtual).

PR 76

PR Trust Marketing Stats B2B Marketing 76

Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. Yes, social media applies to B2B. Are there differences between B2B and B2C in social media?

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Heinz Marketing

MARCH 5, 2018

By Matt Heinz, President of Heinz Marketing. It’s quick and chock full of actionable advice, best practices and more for B2B sales and marketing pros. Listen in on a great discussion about Integrated Marketing. Joe believes marketing (and economics) are about the audience and never about you. It’s terrible.

Peer-to-peer 55

Peer-to-peer Webinar Metrics CMO B2B Sales 55

Vidyard

MAY 10, 2021

You had to redesign the way you sell to account for a world where you can’t drop by at a conference, fly into town, or meet up for a coffee. Whether you call it “virtual selling”, “remote selling”, or “trying to close sales through a computer screen”, you already know that COVID-19 changed online selling from a novelty to a necessity.

Budget Programs 65

Budget Programs Video Marketing Sales Cycle Work Management 65