Paul Gillin

APRIL 18, 2012

I prepared summaries for my upcoming Search & Social Double Whammy seminar on May 2 in Burlington, MA describing the “big three” social networks: Facebook, LinkedIn and Twitter. Facebook & LinkedIn. The most powerful force created by social networks is the “Power of 130.”

Twitter 50

Twitter Linkedin Facebook Social Networks 50

Webbiquity

MARCH 3, 2020

For a services business, I’ve found that getting involved in the community via attending events as well as sponsoring and speaking at conferences has been invaluable. My other bit of advice would be to get to know and love LinkedIn and your CRM of choice (mine is Hubspot). The Lessons. Previous Posts in This Series.

Enterprise Management 254

Enterprise Management Work Management Marketing Management Marketing Proposals 254

Integrated B2B

JUNE 16, 2020

This is part two of a three-part blog series relating to using LinkedIn in your B2B marketing. Here are some best practices for sharing content on LinkedIn. While Facebook and Twitter have a casual, social networking approach, don’t forget that LinkedIn is a professional social media platform.

Linkedin 52

Linkedin Practices B2B Thought Leadership Best Practices 52

Sprout Social

APRIL 18, 2022

Would you rather give that presentation in front of a stadium of random people or a cozy conference room filled with fellow fanatics? This premise is essentially the case for the growing number of vertical networks that are taking off online. Vertical social networks aren’t overnight sensations. it’s a new year.

Verticals 104

Verticals Social Media Media Social Networks 104

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Using hashtags on different social networks. The first hashtag debuted on Twitter in 2007 from a product designer named Chris Messina. “I

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

Buzz Marketing for Technology

OCTOBER 11, 2008

LEARNING PROFESSIONALS ON TWITTER. DIRECTORY OF SOCIAL NETWORKS FOR. SOCIAL LEARNING. SOCIAL LEARNING. Directory of Social Networks for Learning. social networks aimed at learning professionals. social networks aimed at learning professionals. Red Resener, LinkedIn).

Social Networks 100

Social Networks Ning Web 2.0 Education 100

B2B Marketing Traction

FEBRUARY 17, 2011

So, if I’m getting results, why do many business people still say, “I’m on LinkedIn – now what?” So you’re on LinkedIn – now what? I was the 102,794 th person to create a LinkedIn profile on January 7, 2004. (To I’m relatively active on LinkedIn. while mitigating risk.

Linkedin 100

Linkedin Web 2.0 Ideal Customer Profiles Blast Campaigns 100

Biznology

MAY 22, 2019

Biznology is pleased to be the official media partner of GaggleAMP’s employee advocacy conference, AMPlify, which will take place in Boston on June 11-12. Read on and at the end you’ll get a code to to receive a 50% discount to attend the conference. Learn More at AMPlify, the Employee Advocacy Conference.

Business 132

Business Conference Advertising Agencies Social Media 132

EveryoneSocial

FEBRUARY 22, 2022

In our field, we frequently speak about research groups , co -authors, and networking events at conferences. Yet some scientists are still hesitant to use social media to build their digital professional brands. There’s no “easy button” to building your digital professional brand, but LinkedIn is a great place to start.

Brand Identity 56

Brand Identity Branding Aggregators Paper 56

Valasys

AUGUST 1, 2019

Users sign up to LinkedIn but then have no clear plan in mind how they will use it.”. Steve Phillip, Leading Coach, and Expert on LinkedIn best practices. According to a survey conducted by oktopost.com, more than 80% of the total leads generated via diverse social media platforms come from LinkedIn.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Onalytica B2B

APRIL 5, 2018

He speaks at big marketing conferences, writes for big marketing blogs and he hosts a little marketing podcast, Content Matters. He’s written hundreds of articles on content marketing, search engine optimization, social media and Analytics. At the time, there weren’t many classes or conferences or books.

Social Media 180

Social Media Network Marketing Conference Work Management 180

Exo B2B

OCTOBER 16, 2020

As far as influence is concerned, it is losing speed and/or credibility, at least on social networks where in a toxic and polarized climate, frustrated influencers take up most of the space. Who in the field of marketing and B2B has been able to get out of the social magma while being confined? no false accounts).

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Exo B2B

APRIL 11, 2019

When we did that in March last year, the blogpost was very successful and didn’t go unnoticed on social networks. Lee was also passing through Montreal a few months ago for a conference on content marketing at Infopresse. We’re returning to a familiar theme just as Spring arrives: our top 30 marketing influencers for 2019.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Smashmouth Marketing

AUGUST 30, 2009

conference in Chicago September 10th, it's time again to provide a few pre-show interviews. Mike: David, what is the hot topic of the upcoming conference? Will Social Media dominate the discussions again? Will Social Media dominate the discussions again? David: Social Media is taking the world by storm.

Conference 100

Conference Top of Funnel Barriers B2B Sales 100

Smashmouth Marketing

AUGUST 29, 2009

conference in Chicago September 10th, it's time again to provide a few pre-show interviews. Mike: David, what is the hot topic of the upcoming conference? Will Social Media dominate the discussions again? Will Social Media dominate the discussions again? David: Social Media is taking the world by storm.

Conference 100

Conference Top of Funnel B2B Sales Barriers 100

EveryoneSocial

DECEMBER 28, 2020

What is Social Selling? Social selling is defined as leveraging your social networks to build trusted relationships with buyers and decision makers and attract the right prospects. Social Selling Remotely to Focus on Building Relationships. That’s where social listening can really help.

Activities 99

Activities B2B Thought Leadership Social Networks Thought Leadership 99

Hinge Marketing

AUGUST 14, 2015

Your professional services firm has a Twitter account. Not only is Twitter inexpensive, but with well over 300 million users on the platform, you can spread awareness about your firm to a very large audience. But without followers, you won’t be reaching your full Twitter potential. Sounds great, right? Want followers?

Twitter 48

Twitter CPA Cost per Acquisition Webinar Metrics 48

ViewPoint

APRIL 3, 2014

Technology provides us with many great tools, but it is the person behind the LinkedIn profile , all the fancy gadgets, and high-tech presentations who actually makes the sale. Email, texting, social networking—these certainly have their place in business today, but none of them replaces the power of an in-person connection.

Cold Calling 120

Cold Calling Ideal Customer Profiles Cross-Selling Rules 120

Only B2B

FEBRUARY 23, 2022

Furthermore, social media is still very much in play in any industry, depending on your target demographic. LinkedIn is still the go-to site for B2B. Engagements on social media, email, conferences, and so on should come before a phone call. Furthermore, LinkedIn is the most popular B2B lead generating channel.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

Marketing Insider Group

MAY 7, 2013

What is social selling and how do tomorrow’s top sales people use social selling to become top performers? Social selling is not just about starting the sales process with social tools like Linkedin, Facebook or Twitter. Social selling is about sales people building a strong personal brand.

Personalization 100

Personalization RSS Social Networks Network Marketing 100

Biznology

APRIL 3, 2018

There’s a lot of business being done and a lot of money being made using ’50s-era technology: phone calls, meetings, conference calls, lunches, dinners and hours at the club or the golf course. Finally, you should start populating every social network service, social bookmarking site, and social news site.

Business 197

Business Enterprise Management Blogger Class 197

Sprout Social

OCTOBER 4, 2021

Assess performance by network. Every network has its own unique audience, tone of voice and “culture.” You could say that (in general) Twitter is more focused on pithy, short-form comments or conversations with a real-time cadence, while LinkedIn is focused on quality, long-form content targeted to a business-minded audience.

Advertising Agencies 124

Advertising Agencies Business Ideal Customer Profiles Advertising Benchmark 124

Hubspot

FEBRUARY 1, 2021

The people who register for your event first will be among your biggest supporters — that means they're also good candidates to write blog posts for you to help promote the conference. They can use outlets such as Medium , LinkedIn, and even their own company blog to write about their experience or expectations for the event.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Hubspot

JUNE 21, 2021

So for Black business owners looking for stability, networking is essential. But the lack of in-person conferences and events has put a strain on making authentic connections with other Black entrepreneurs. Twitter is a popular social media platform, which means it’s one of the best apps for networking and overall visibility.

Communities 72

Communities Paid Search Agency Network Marketing Barriers 72

Hubspot

MAY 15, 2017

And each one is built for a different style of writing, which means there’s one more thing to consider: What should the copy for each social network look like? That’s why we put together the guidelines below to compose copy for five different social media channels: Facebook, Twitter, LinkedIn, Instagram, and Snapchat.

Social Media 101

Social Media Advertising Channels Copywriting Media 101

Convince & Convert

FEBRUARY 24, 2010

Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals. Active Listening Social media doesn’t create negativity about your brand, it puts a magnifying glass to it. Now, he tweeted it to his 1.6

Conference 115

Conference Organization Paid Search Agency PR 115

ANNUITAS

JUNE 26, 2014

I have attended more than my share of marketing events, in almost any capacity you can imagine — hosting user group meetings or industry breakfasts, running high-level sponsorships at large technology conferences, or speaking at events of varying size. Use Twitter as your event curator -. Identify and understand the vendor landscape-.

Peer-to-peer 100

Peer-to-peer Demand Generation Agencies Demand Generation Conference 100

LeanData

OCTOBER 15, 2015

But the reality is that too many people working in B2B reveal themselves as socially stupid, Rowley added. They’re so eager to use social networks to drum up sales that they instead chase away potential customers with heavy-handed tactics. “If That’s exactly why she’s in demand as a conference speaker. and counting.

Social Networks 68

Social Networks Ideal Customer Profiles CAN-SPAM Twitter 68

Brandpoint

NOVEMBER 9, 2021

Rachel Neff , Associate Vice President, Finn Partners As people begin to rethink the pros and cons of convenience versus data privacy, more will likely reduce the frequency with which they choose to visit large social networking sites. 2) Executives get real on LinkedIn.

Paid Content 118

Paid Content Digital Experience Platform Advertising Agencies Planning 118

Marketing Insider Group

JUNE 13, 2013

For the third week in a row, I find myself at another amazing marketing conference. This time, it’s the Social Media Strategies Summit (#SMSsummit) in New York City where hundreds of social-minded digital marketers are looking to learn top tips and tricks for how to be more effective with social media marketing.

Social Media 100

Social Media Effectiveness Media Content 100

Circle Studio

JULY 17, 2019

Paid social allows you to display advertisements on social platforms or to promote your own social content so that it reaches more people, targeting the demographics you’d like to reach. LinkedIn is an especially powerful platform for B2B marketing, as it’s a business-oriented social network.

Paid Content 83

Paid Content Paid Search Agency Content Marketing Planning 83

Golden Spiral

APRIL 2, 2019

growyourfollowers Hashtags began on Twitter but have found their way in different applications on Instagram, LinkedIn, and many other platforms. While Twitter and LinkedIn still dominate the B2B tech world, Instagram is coming on strong. And that’s a tip from Twitter itself!) You can use up to 30 hashtags per post.

Social Media 63

Social Media Media B2B Linkedin 63

Chris Koch

NOVEMBER 12, 2010

PR tries to influence the placement of subject matter experts, content, and interviews in third-party channels (articles, conference and trade show speaking engagements, etc.). Examples of how you do this are: Make them visible on social networks. Get them twittering. Visibility. This is the new primary role for PR.

PR 100

PR Peer-to-peer Press Public Relations 100

Exo B2B

MARCH 8, 2018

Each year, several personal blogs and websites list their top 50 or 100 influencers in marketing, social networks or even B2B marketing. Here’s an example from Tamara McLeary’s bio on one of those websites: She is ranked by Klear in the Top 1% of global Social Media Influencers. Active blog and other publications.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Marketing Insider Group

JULY 31, 2012

Business people in general, your peers and especially your co-workers are not social. And personal connections in real life or on social networks do not engender trust or make it more likely that you will buy something from another company, simply because you “like” them or follow them or read their blogs.

Peer-to-peer 100

Peer-to-peer Search Engine Marketing Mobile Marketing Social Networks 100

KEO Marketing

AUGUST 23, 2016

According to the findings of the study, B2B buyers most active in using social media to support the buying process were more senior, had 84% bigger budgets, made 61% more purchase decisions and had influence over a greater span of purchase decisions than those buyers who did not use social media to support their purchase process.

Social Media 48

Social Media Media Marketing Management Budget Programs 48

markempa

NOVEMBER 29, 2016

There’s a woman who is an aspiring social seller, and I got an invite to connect with her on LinkedIn, and it was generic. She’s an aspiring social seller, and she sends me a generic invite to connect on LinkedIn. I reply, and I give her a link to The Art of a LinkedIn Invite. LinkedIn is all business.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0